• 12 Stats All Telecom Marketers Should Know

    The Telecom industry is growing quickly – and shaping into a key driver of the economy as equipment sales, mobile security software and cable operator revenues all continue to rise exponentially. We’ve sifted through the latest industry research to pull the twelve critical statistics that should be top of mind for telecom marketers.

    1. Telecommunications Industry Has Emerged As A Key Driver Of The Global Economic Recovery
    Research firm Ovum reported that worldwide revenues of the telecom sector were more than $2 trillion in 2012, an improvement of 2% year over year. Mobile service providers account for nearly 60% of the total revenue.

    2. The SDN Market Size Will Be $35B
    Software-defined networking (SDN) market is forecasted to be $35.6 billion in equipment sales in 2018, up from about $1.5 billion estimated in 2013. This is based on the criterion of counting equipment sales that depend on SDN. Data was compiled by Roy Chua and Matt Palmer, who run the Wiretap Ventures consultancy and the SDNCentral blog, and will be released in a report that adds conclusions from Lightspeed Venture Partners and Plexxi, an SDN vendor.
    Source: Light Reading “SDN Marketing Size: Would You Believe $35B?”

    3. LTE Spending Forecast $12.3B For 2013
    The spending on Long-Term Evolution (LTE) mobile network base stations will reach $12.3 billion in 2013, as service providers around the world update their infrastructure to fourth-generation wireless technology cites Telecom Tech News.

    4. LTE Next Generation Technology Of Choice
    Long Term Evolution (LTE) is a next-generation cellular network technology, sometimes referred to as 4G. In 2016, Pyramid Research forecasts that there will be 592m LTE subscriptions, equivalent to 7.3% of all cellular subscriptions at that time. LTE is the technology of choice for most mobile operators, and with strong momentum, we expect it to be the long-term, next-generation network technology of choice. LTE has already overtaken WiMAX subscriptions in 2011, and the range of LTE devices has increased elevenfold in the past year. The largest LTE device segment will be PCs through 2014, as operators initially focus on mobile broadband access for PCs. After 2014, however, the PC segment will be replaced by smartphones, with operators announcing more and more LTE models. The heavy emphasis on videos will drive mobile data usage for operators, as will the fact that LTE is well-suited for cloud-based computing thanks to its high bandwidth.
    Source: Pyramid Research

    5. Mobile Phone Security Market Growth With Rise of Mobile Malware
    Only a fraction of smartphones and tablets are protected by security software, despite a rise in the amount of malware targeted at mobile devices, cites MobiThinking. Canalys states that security vendors should note that an estimated US $759.8 million was spent on security in 2011 alone, growing at 44 percent annually to be worth US $3 billion in 2015.
    Source: Canalys

    6. Q1 2013 Networking Trends Upward
    Worldwide enterprise and service provider networking shipment value increased 0.8% year-on-to US $44.9 billion in 2012. Canalys forecasts an increase of 4.6% to US$46.9B in 2013, driven primarily by a return to investment in service provider networks.

    7. China Forecast To Become Largest Cellular M2M Market in 2013
    Pyramid Research forecasts that China is expected to overtake the U.S. to become the largest cellular Machine to Machine (M2M) market in 2013 with volumes increasing 40% to reach just over $45M. In 2017, Pyramid Research expects total subscriptions to grow $138M, equivalent to 8.5% all cellular subscription. The number of cellular M2M subscriptions nearly doubled between 2010 and 2012 to reach 143.7m.

    8. Cable Operators Boost Euro Growth
    European cable operator revenues were up 5.5% to US$26.8B in 2013 and cable broadband subs grew 8.4 percent. Industry body Cable Europe presented the latest annual statistics in March 2013, compiled by IHS Screen Digest, for the cable services sector across the European Union’s 27 member countries (not including Norway or Switzerland).
    Source: Light Reading

    9. Global Network Applications Market Growth
    TechNavio’s analysts forecast the Global Network Applications market to grow at a CAGR of 19.66% over the period 2012-2016. One of the key factors contributing to this market growth is the growing popularity of mobile e-commerce transactions. The Global Network Applications market has also been witnessing an increased preference of voice over LTE. However, threat of unauthorized access could pose a challenge to the growth of this market.
    Source: Infiniti Research

    10. Location-Based Services Market Enjoying Strong Growth
    The global location-based services market is enjoying strong growth. Revenue is expected to reach US$10.3bn in 2015, up from $2.8bn in 2010. There are a number of different factors driving market growth, including increasing GPS and smartphone adoption, success of new business models, continued growth of mobile advertising, and the wider coverage and higher speeds of mobile networks.
    Source: Pyramid Research

    11. Global Smartphone Revenue Is Expected To Reach $253 Billion In 2017
    Global Smartphone Revenue is expected to reach $253 billion in 2017 when it will account for 87.8 percent of total handset revenue, according to Pyramid Research’s Smartphone Forecast report.

    12. Euro FTTH Set To Double In Growth Next Five Years
    Light Reading reports that fiber-to-the-home (FTTH) building connections in Europe are set to more than double in number during the coming five years, according to new market projections commissioned by the FTTH Council Europe. According to Heavy Reading research, there were only 16.4 million FTTH/B connections in Europe (43 countries, including Russia and a number of former CIS markets) at the end of 2012. By comparison, the Asia/Pacific region boasted 79 million FTTH/B connections at the end of last year. But there are signs of growth in Europe. According to market projections made by Heavy Reading Chief Analyst Graham Finnie, the number of FTTH/B connections in Europe will more than double to 41.4 million by the end of 2017. One of the main issues impeding greater growth and market penetration is the lack of investment from the main, incumbent telcos in many main European markets, according to Finnie.

    Monique Luttrell is the Director of Marketing for UBM Tech’s Business Technology Media Group, and is responsible for brand and product strategy, lead generation and managing strategic direct marketing and media partnerships. She is a regular contributor to CreateYourNextCustomer.com, an online resource for tech marketing best practices insights and advice – and now UBM Tech’s overarching marketing communications platform.

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