Best practices, ideas and services for IT marketing professionals

Survey Archive

  • Sales Enablement

    What is your Sales team's top enablement requirement from marketing?

    • Case Studies (0%, 0 Votes)
    • Competitive Intelligence (0%, 0 Votes)
    • Market Research (0%, 0 Votes)
    • Sales Collateral (0%, 0 Votes)
    • RFP/Quote Support (0%, 0 Votes)
    • Other (100%, 0 Votes)

    Total Voters: 0

    Social Media Marketing

    Is Facebook part of your marketing mix today?

    • Yes, we use Facebook and it is very effective. (7%, 1 Votes)
    • Yes, we use Facebook, but with only moderate success. (60%, 9 Votes)
    • No, we do not use Facebook today, but will implement soon. (33%, 5 Votes)
    • We do not have imminent plans for a Facebook presence. (0%, 0 Votes)

    Total Voters: 15

    Strategic Alliances

    What is the biggest marketing advantage of a technology alliance?

    • Offer a more complete solution (0%, 0 Votes)
    • Leverage a partner's brand recognition (0%, 0 Votes)
    • Access to a partner's customer base (0%, 0 Votes)
    • Lower cost of co-marketing (0%, 0 Votes)
    • Additional personnel to achieve goals (0%, 0 Votes)
    • Other (100%, 0 Votes)

    Total Voters: 0

    Telemarketing

    What is the primary goal of your telemarketing programs?

    • Cold calling and sales prospecting (0%, 4 Votes)
    • Lead qualification (0%, 6 Votes)
    • Account profiling (0%, 0 Votes)
    • Event recruitment (0%, 3 Votes)
    • Appointment setting (0%, 0 Votes)
    • Surveys & data collection (0%, 0 Votes)
    • Customer support (0%, 0 Votes)
    • Other (100%, 0 Votes)

    Total Voters: 13

    Training

    How much of your training is live vs. online today?

    • 100% live; 0% online (0%, 0 Votes)
    • 75% live; 25% online (0%, 0 Votes)
    • 50% live; 50% online (0%, 0 Votes)
    • 25% live; 75% online (0%, 0 Votes)
    • 0% live; 100% online (100%, 0 Votes)

    Total Voters: 0

    Servers

    Which major server vendor has the most growth potential this year?

    • Dell (27%, 7 Votes)
    • Fujitsu (4%, 1 Votes)
    • HP (19%, 5 Votes)
    • IBM (38%, 10 Votes)
    • Oracle/Sun (4%, 1 Votes)
    • Other (8%, 2 Votes)

    Total Voters: 26

    Virtualization

    What is the most marketable benefit of server virtualization?

    • Ability to run multiple OSs on a single server (11%, 3 Votes)
    • Allowing Macs to run all Windows applications (0%, 0 Votes)
    • Increased energy efficiency (0%, 0 Votes)
    • Improved server-to-admin ratio (14%, 4 Votes)
    • Higher availability & performance of enterprise apps (25%, 7 Votes)
    • Reduction of capital costs with fewer servers (50%, 14 Votes)

    Total Voters: 28

    VAR/Distributor

    Are you working with a third-party channel marketing agency?

    • Yes, we have agency support (81%, 17 Votes)
    • No, we manage our channel marketing in-house (19%, 4 Votes)

    Total Voters: 21

    OEM

    What percentage of your company revenue comes from OEM sales?

    • 100% OEM, 0% direct/channel revenue (38%, 12 Votes)
    • 75% OEM, 25% direct/channel revenue (9%, 3 Votes)
    • 50% OEM, 50% direct/channel revenue (6%, 2 Votes)
    • 25% OEM, 75% direct/channel revenue (3%, 1 Votes)
    • 0% OEM, 100% direct/channel revenue (44%, 14 Votes)

    Total Voters: 32

    Direct to End Users

    What enterprise marketing tactic works best for you?

    • Account-based marketing (45%, 21 Votes)
    • Brand-building campaigns (11%, 5 Votes)
    • Customer relationship events (i.e., golf) (13%, 6 Votes)
    • Executive programs (4%, 2 Votes)
    • Integrated lead gen campaigns (23%, 11 Votes)
    • Third-party event sponsorships (4%, 2 Votes)

    Total Voters: 47

     Page 3 of 3  «  1  2  3