Best practices, ideas and services for IT marketing professionals
Survey Archive
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Sales Enablement
What is your Sales team's top enablement requirement from marketing?
- Case Studies (0%, 0 Votes)
- Competitive Intelligence (0%, 0 Votes)
- Market Research (0%, 0 Votes)
- Sales Collateral (0%, 0 Votes)
- RFP/Quote Support (0%, 0 Votes)
- Other (100%, 0 Votes)
Total Voters: 0
Social Media Marketing
Is Facebook part of your marketing mix today?
- Yes, we use Facebook and it is very effective. (7%, 1 Votes)
- Yes, we use Facebook, but with only moderate success. (60%, 9 Votes)
- No, we do not use Facebook today, but will implement soon. (33%, 5 Votes)
- We do not have imminent plans for a Facebook presence. (0%, 0 Votes)
Total Voters: 15
Strategic Alliances
What is the biggest marketing advantage of a technology alliance?
- Offer a more complete solution (0%, 0 Votes)
- Leverage a partner's brand recognition (0%, 0 Votes)
- Access to a partner's customer base (0%, 0 Votes)
- Lower cost of co-marketing (0%, 0 Votes)
- Additional personnel to achieve goals (0%, 0 Votes)
- Other (100%, 0 Votes)
Total Voters: 0
Telemarketing
What is the primary goal of your telemarketing programs?
- Cold calling and sales prospecting (0%, 4 Votes)
- Lead qualification (0%, 6 Votes)
- Account profiling (0%, 0 Votes)
- Event recruitment (0%, 3 Votes)
- Appointment setting (0%, 0 Votes)
- Surveys & data collection (0%, 0 Votes)
- Customer support (0%, 0 Votes)
- Other (100%, 0 Votes)
Total Voters: 13
Training
How much of your training is live vs. online today?
- 100% live; 0% online (0%, 0 Votes)
- 75% live; 25% online (0%, 0 Votes)
- 50% live; 50% online (0%, 0 Votes)
- 25% live; 75% online (0%, 0 Votes)
- 0% live; 100% online (100%, 0 Votes)
Total Voters: 0
Servers
Which major server vendor has the most growth potential this year?
- Dell (27%, 7 Votes)
- Fujitsu (4%, 1 Votes)
- HP (19%, 5 Votes)
- IBM (38%, 10 Votes)
- Oracle/Sun (4%, 1 Votes)
- Other (8%, 2 Votes)
Total Voters: 26
Virtualization
What is the most marketable benefit of server virtualization?
- Ability to run multiple OSs on a single server (11%, 3 Votes)
- Allowing Macs to run all Windows applications (0%, 0 Votes)
- Increased energy efficiency (0%, 0 Votes)
- Improved server-to-admin ratio (14%, 4 Votes)
- Higher availability & performance of enterprise apps (25%, 7 Votes)
- Reduction of capital costs with fewer servers (50%, 14 Votes)
Total Voters: 28
VAR/Distributor
Are you working with a third-party channel marketing agency?
- Yes, we have agency support (81%, 17 Votes)
- No, we manage our channel marketing in-house (19%, 4 Votes)
Total Voters: 21
OEM
What percentage of your company revenue comes from OEM sales?
- 100% OEM, 0% direct/channel revenue (38%, 12 Votes)
- 75% OEM, 25% direct/channel revenue (9%, 3 Votes)
- 50% OEM, 50% direct/channel revenue (6%, 2 Votes)
- 25% OEM, 75% direct/channel revenue (3%, 1 Votes)
- 0% OEM, 100% direct/channel revenue (44%, 14 Votes)
Total Voters: 32
Direct to End Users
What enterprise marketing tactic works best for you?
- Account-based marketing (45%, 21 Votes)
- Brand-building campaigns (11%, 5 Votes)
- Customer relationship events (i.e., golf) (13%, 6 Votes)
- Executive programs (4%, 2 Votes)
- Integrated lead gen campaigns (23%, 11 Votes)
- Third-party event sponsorships (4%, 2 Votes)
Total Voters: 47