Survey Archive

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    On average, how much of your work time do you allocate toward your professional growth and development? (select one)

    • None (12%, 2 Votes)
    • 5% (24%, 4 Votes)
    • 10% (35%, 6 Votes)
    • 20% (24%, 4 Votes)
    • 25% or more (5%, 1 Votes)

    Total Voters: 17

    CMO/Marketing Strategy

    How would you rate your ability to measure your marketing ROI today?

    • Excellent ROI measurement processes in place (0%, 0 Votes)
    • Some ability to measure ROI, but could be better (0%, 0 Votes)
    • Little or no ability to measure ROI (100%, 0 Votes)

    Total Voters: 0

    Advertising

    Will you spend more or less than than the average 52% of your ad budget on digital marketing?

    • Much more than 52% (67%, 6 Votes)
    • Close to 52% (11%, 1 Votes)
    • Much less than 52% (22%, 2 Votes)

    Total Voters: 9

    Field Marketing

    Which field marketing activity takes the majority of your time?

    • Coordinating regional events (0%, 0 Votes)
    • Creating sales support materials (0%, 0 Votes)
    • Demand generation activities (0%, 0 Votes)
    • Administration (0%, 0 Votes)
    • Something else (100%, 0 Votes)

    Total Voters: 0

    International Marketing

    Which statement best describes marketing materials supplied by headquarters?

    • Excellent. Almost always useable "as is" (except translation). (7%, 1 Votes)
    • Good conceptually, but requires local treatment. (60%, 9 Votes)
    • Worthless. As good as the Chevy Nova ("no go") in Mexico! (33%, 5 Votes)

    Total Voters: 15

    Market Research

    What percentage of your company's market research is conducted internally (vs. third-pary research)

    • 100% (0%, 0 Votes)
    • 75% (0%, 0 Votes)
    • 50% (0%, 0 Votes)
    • 25% (0%, 0 Votes)
    • 0% (100%, 0 Votes)

    Total Voters: 0

    Mktg Communications

    What is the most important consideration when hiring a third-party agency?

    • Reputation (0%, 0 Votes)
    • Client List (0%, 0 Votes)
    • Work Samples (0%, 0 Votes)
    • Location (0%, 0 Votes)
    • Cost (0%, 0 Votes)
    • Other (100%, 0 Votes)

    Total Voters: 0

    Marketing Operations

    Which one of these marketing functions are you most likely to outsource?

    • PPC and SEM Management (0%, 0 Votes)
    • Data Management and List Acquisition (0%, 0 Votes)
    • Marketing Automation Campaign Execution (0%, 0 Votes)
    • Telemarketing and Lead Qualification (0%, 0 Votes)
    • Website Development and Maintenance (0%, 0 Votes)
    • Marketing Analytics and Reporting (0%, 0 Votes)
    • Market Research and Analysis (0%, 0 Votes)
    • Channel Marketing Management (100%, 0 Votes)

    Total Voters: 0

    Channel Marketing

    How does the new Comdex Virtual site compare to the original trade show?

    • The virtual site is far superior (0%, 0 Votes)
    • There is no substitute for the original live event (0%, 0 Votes)
    • They are equally good in different ways (0%, 0 Votes)
    • I have not visited both to offer a comparison (100%, 0 Votes)

    Total Voters: 0

    Product Marketing

    As a Product Marketing professional, which group is your most important constituent?

    • Corporate Marketing (0%, 0 Votes)
    • Customers (0%, 0 Votes)
    • Engineering (0%, 0 Votes)
    • Executive Management (0%, 0 Votes)
    • Finance (0%, 0 Votes)
    • Sales (100%, 0 Votes)

    Total Voters: 0

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