General IT Marketing Resources

  • To recommend resources for any category, email

    To volunteer or nominate an Advisory Committee candidate for any category, email

    Senior Advisory Committee Member(s):

    • Jim Novy, President, IT Marketing World
    • Frank Berry, CEO and Senior Analyst, IT Brand Pulse
    • Bridget Bisnette, Senior Director Marketing for Emerging Markets, Cisco Systems
    • Marije Gould, Vice President of Marketing, Tandberg Data
    • Holger Schulze, Director of Worldwide Marketing, SafeNet
    • Steve Soto, Chairman & CEO, ApplianceWare Inc.


    LinkedIn Groups:

    • B2B Technology Marketing Community — With over 16,000 members, this group was founded in 2007 by Holger Schulze, one of the most prolific “working” IT marketing experts in the industry.
    • B2B Marketing — An outstanding group with mostly IT-related discussions founded by Bay Area marketing guru Vince DeCarolis of DeCarolis Design & Marketing.  Excellent focus on current marketing trends, strategies for successful advertising campaigns and solutions to improving ROI.
    • IT Marketing World — A companion to this site focusing on timely discussions and insights from members.

    Trade Publications and Sites:

    • BtoB Magazine — The online version of BtoB Marketing Magazine with news and CMO interviews heavily focused on advertising; their weekly Inside Technology Marketing newsletter provides a greater vertical focus
    • MarketingSherpa – A solid-albeit-broad-based marketing “how to” site gives B2B and consumer marketers a world of case studies, benchmark data and how-to instructions as well as books and T-shirts.
    • B2B Marketing — The online version of the UK-based B2B Marketing magazine has excellent blogs and best practice information.

    Job Boards:

    • MktgLadder – A consolidation site featuring $100K+ marketing jobs worldwide
    • The KITList – Founded in 1997 by Sue Connelly, a marketing communications consultant, featuring mostly San Francisco Bay-Area jobs for 67,000 subscribers