Online Advertising Rates & Specifications

  • Quicklink:  Online Ad Insertion Order Form (PDF)

    IT Marketing World limits online advertising to two(2) ads per page – one banner and one sidebar — to provide maximum exposure for advertisers, but you can choose from many pages and page combinations to strategically target your prospects.  Which ad strategy is right for you?

    • Advertise on specific Content pages to reach thousands of members who generally inclined to purchase your products and services based on their job function or technology focus
    • Advertise on Directory pages to reach prospects who are currently shopping for services in your specific category
    • Advertise in both sections maximize awareness and leads

    Unlike traditional online advertising, IT Marketing World ads run in one-month increments (vs. CPM) for greater simplicity and predictability.  Our staff provides advertisers with monthly traffic and click-through statics to help you measure return on investment.  

     

    Ad Specifications

    Ad sizes:

    • Banner = IAB Leaderboard 728 x 90 IMU
    • Sidebar = IAB Medium Rectangle 300 x 250 IMU

     Standard file formats* (max. size 30K): 

    • HTML
    • GIF
    • JPEG

    * Contact our production department for Flash or other ad animation options:  info@itmarketingworld.com

     

    Links

    Please specify the link (call-to-action) from your online ad.  We strongly recommend you link your ad to your IT Marketing World Directory Profile.

     

    Ad Development

    If you need help creating an online advertisement for IT Marketing World, contact our production department at info@itmarketingworld.com or locate a graphic designer in the IT Marketing World Directory under Creative Services.

     

    Insertion Orders and Art Material Submissions

    Link here for an Insertion Order.  Fax or email completed insertion orders to IT Marketing World:

     

     Online Advertising Rates

     Special Offers

    • New advertisers with a Directory Profile who purchase an ad(s) before December 31, 2010 take 50% off all listed prices.
    • 20% discount for multiple-month orders
    • 20% discount for multiple-ad orders

     

    Monthly Ad Positioning and Rates                                          Banner                 Sidebar                 Both                                     

    Run of Site (all Content and Directory pages)                     $1,495                   $1,295                   $1,995  

    Content Section:

    Home Page only                                                                               $995                       $895                       $1,295

    All “Job Function” Content Pages                                            $695                       $595                       $895

    All “Technology” Content Pages                                               $695                       $595                       $895

    All “Channel” Content Pages                                                       $295                       $195                       $395

    Select five(5) “Job Function” pages (see List A)                 $495                       $395                       $695

    Select five(5) “Technology” pages (see List B)                     $495                       $395                       $695

    Directory Section:

    Directory Search Main Page only                                              $995                       $895                       $1,295

    Select One(1) Major Search Category (see List C)               $695                       $595                       $895

    Select Any five(5) Sub-Categories (see List D)                     $495                       $395                       $695

    Content & Directory Bundle:

    Select five(5) pages or sub-categories from “Job,” “Channel”  and one(1) Directory Category (5 each from Lists A, B and D).  Directory Category lists are copied below.          $895                       $795                       $1,095

    List A — Select five(5) Content “Job Function” pages

    Job Functions:

    • CMO
    • Advertising
    • Business Development
    • Channel Marketing
    • Demand Generation
    • Event Marketing
    • Field Marketing
    • International Marketing
    • Internet Marketing
    • Market Research
    • Marketing Communications
    • Marketing Operations
    • Product Marketing
    • Public/Analyst Relations
    • Sales
    • Sales Enablement
    • Services Marketing
    • Social Media Marketing
    • Strategic Alliances
    • Technical Marketing
    • Telemarketing
    • Training

    List B — Select five(5) Content “Technology” pages

    Technology Pages:

    • Cloud Computing
    • Green Computing
    • High Performance Computing
    • Infrastructure Software
    • Mobile & Wireless
    • Networking
    • Operating Systems
    • Security
    • Servers
    • Services
    • Storage
    • Virtualization

    List C — Select One(1) Major Directory Search Category:

    • Creative Services
    • Agencies & Consultants
    • Web Services & Software
    • Direct Marketing Services
    • Technical Marketing Services
    • Event Services
    • Industry Groups

    List D — Select Any five(5) Directory Sub-Categories:

    Creative Services

    • Copywriting
    • Graphic Design 
    • Newsletters 
    • Photography 
    • Printing 
    • Video & Film 

    Agencies & Consultants

    • Ad Agencies 
    • Brand Agencies 
    • Channel Consultants 
    • Full-Service Agencies 
    • Market Research Firms 
    • PR Agencies 

    Web Services & Software

    • Automation Software
    • CRM Tools
    • Search Marketing (SEO)
    • Web Analytics
    • Web Development
    • Webcasting & Conferencing

    Direct Marketing Services

    • Call Centers & Telemarketing
    • Database Management
    • Direct Mail Services
    • eMail Marketing Services
    • List Brokers
    • Sales Leads

    Technical Marketing Services

    • Education & Training
    • eLearning Tools
    • Independent Test Labs
    • Product Fabricators
    • Technical Training
    • Technical Writing

    Event Services

    • Event Marketing Firms
    • Exhibit Design & Construction
    • Exhibit Rental & Equipment
    • Promotional Products
    • Signs & Displays
    • Trade Shows & Conferences

    Industry Groups

    • Executive Recruiters
    • Industry Analysts
    • Trade Associations
    • Trade Publications