Best practices, ideas and services for IT marketing professionals
NOTE: Media Kit data is currently found on the Vendors page; details are copied below
Quicklink: Vendor Registration and Directory Profile
Quicklink: Editorial Guidelines
According to our research, at least 65% of your new business comes from client referrals. Conversely, 92.3% of IT marketing buyers solicit referrals from their peers when shopping for third-party service providers (vendors). Therefore, we designed IT Marketing World vendor opportunities to bring buyers and sellers together in a manner that uniquely suits both parties.
How many IT marketing professionals are registered and active on the site? The exact number is a moving target because our membership is growing exponentially, so we will provide you with current data in your Vendor Newsletter once you set up your directory profile. We conservatively estimate 10,000 members by the end of 2011 based on our viral marketing campaign and partnership with the 18,000-member B2B Technology Marketing Community on LinkedIn. The universe of worldwide IT marketing professionals is nearly 500,000 based on Hoovers and Jigsaw database searches.
Here is a description of our vendor promotional opportunities:
Unlike standard static directory listings, your robust annual profile in the Directory of Marketing Services includes social-savvy features such as a 5-Star customer ratings, first-hand customer reviews, custom links, special offers and a list of keywords driving prospects to your profile page. A one-year subscription costs $495 and you can make changes at any time on your secure MyProfile page. Click here to set up your profile NOW with absolutely no obligation to buy.
Limited inventory and monthly placements (vs. CPM) give you more focus and exclusivity. Choose from a banner or sidebar, and strategically place your ad on the Content or Directory pages most relevant to your targeted prospects’ job functions, technology focus or vendor search criteria. We recommend you link your ad to your Directory profile page where your clients do the selling. Monthly ad placements start as low as $395. See the Insertion Order Form for rates and specifications.
If you have a directory profile, you are entitled to submit articles or case studies for publication on the site as long as they meet our Editorial Guidelines. We also invite you to participate in the editorial process as an Advisory Committee Member where you can generate exposure for you and your organization.
IT Marketing World publishes a series eNewsletters for members based on job function and technology preferences. Although we do not offer ads in the newsletters, vendors may be featured in the Box Office listing (see below) or editorial links.
The Box Office feature on each content page lists top-rated vendors relevant to members who frequent those pages. For example, the Channel Consultant with the highest 5-star rating, most recommendations and most “hits” (respectively) will appear at the top of the Box Office list on the Channel Marketing page. To take advantage of this added promotional opportunity, work closely with your clients to add and maintain profile recommendations.
We invite you to submit your Directory profile, place an online ad or contribute editorial content to IT Marketing World today! Act now to take advantage of charter specials. Any questions? Send an email to email@example.com or call +1 (714) 336-4854.