Virtualization

  • Title Senior Product Marketing Manager
    Categories Product Marketing, Virtualization
    Location Santa Clara, CA, USA
    Job Information

    Job Description

     

    Plays a key role in driving the go to market strategy, positioning, messaging and partnerships for an emerging technology: Citrix XenClient, a client virtualization solution. In this role, candidate will define the programs working very closely with the product, sales and marketing teams and build the required offers to make the product successful in the market. Monitors the development of customer adoption, business plans, managing lifecycles, and product positioning in the marketplace. Reduces broad concepts and business strategies into structured product marketing plans. Works with key alliance partners to drive worldwide GTM strategy and programs. Uses hands on knowledge of the technology to convey value propositions and define strategy.

     

    The Product Marketing Manager will be called upon to interface directly with customers, prospects, the press and industry analysts for their defined areas of responsibility.

     

    Primary Duties / Responsibilities

    Understand and use the technology to define use cases, target audiences and adoption strategies

    Define the strategy for in client virtualization, a key emerging technology in the broader desktop virtualization market

    Defining the target markets, target buyers and the appropriate programs to appeal to the buyers

    Driving customer awareness, adoption and demand with integrated programs including push programs driven by the enterprise sales team and pull programs to drive customer evaluations turning into product sales

    Creating the appropriate customer offers to address the top barriers for adoption

    Working with the ecosystem to create a complete solution and taking the solution via integrated programs

    Skills

     

    Experience in the virtualization and/or desktop market strongly preferred

    Strong cross-functional understanding of building new products and revenue streams is critical

    Prior product marketing experience and direct ownership of volume-based software products is a prerequisite

    Helpful background in Citrix products & technologies

    Ability to make decisions independently and/or as part of team

    Excellent leadership, negotiation & persuasion skills

    Strategic vision planning and the ability to translate this into an actionable plan

    Strong customer orientation

    Effective written, verbal and presentation skills

    Forecasting, competitive positioning and financial return on investment analysis

    Excellent written and verbal skills are essential, including presenting to large audiences in public speaking scenarios with crowds of over 500 people

    Organizational Skills – ability to meet deadlines, ability to achieve and maintain expected productivity levels

    Enthusiasm – motivated to contribute and do what it takes to get things done

    Problem Solving/Analytical Skills

    Teamwork – the ability to work both with teams, and across multiple teams of members without reporting responsibility to the position

    Entrepreneurial mindset

    8+ years of technical product marketing experience

     

    Functional / Technical Requirements (include Education, Certifications, Training)

    Bachelors of Computer Science, Bachelors of Engineering, or equivalent

    Industry Knowledge of Market Drivers

    Product and Program Strategy

    Market Plan Creation

    Program Launch

    Metrics. Measurement and Reporting

    Budget Planning and Management

    Source: LinkedIn Jobs.

    Company Citrix Systems





    Title VP of Virtualization Software Marketing
    Categories Infrastructure Software, Virtualization
    Location Miami, Florida, USA
    Job Information

    Job Description

     

    SOFTWARE VIRTUALIZATION MARKETING EXPERIENCE IS A MUST

    MUST LIVE IN FORT LAUDERDALE, MIAMI, PALM BEACH AREA

     

    The VP of Virtualization Software Marketing will be a dynamic leader chartered with developing and refining a long term marketing strategy, building a high functioning and efficient marketing organization, and executing on innovative and impactful brand building and demand gen marketing programs that build sales for the company.

    The VP of Virtualization Software Marketing is directly responsible for creating and implementing the strategy for branding, company awareness, demand generation, promoting and marketing product solutions or services via the sales organization and distribution channels to achieve DataCore’s sales and financial objectives. This senior executive oversees and directs all corporate-wide aspects of marketing and works closely with regional field marketing, alliance partners, inside sales, domestic and international sales teams to grow company sales.

    The VP of Virtualization Software Marketing is the leader of the marketing organization, responsible management of the marketing organization and leveraging marketing activities; including corporate marketing, brand building, integrating partner/channel/field/international marketing efforts and product marketing to increase overall brand awareness, demand gen and sales revenues.

    The VP will work closely with the executive management team and the company’s field organization to strategically position the company and its offerings, drive worldwide demand generation, improve our web presence and ensure that the company effectively articulates its value proposition to the marketplace.  This individual will also be responsible for developing a comprehensive understanding of the industry and translating this into high impact messaging and marketing initiatives.

     

    High Level Responsibilities

    Duties include determining the industries and market segments a company should target to sell its product solutions and services. The marketing VP is also in charge of developing the marketing strategy for how a company will position itself in the market to attract new and retain existing customers, while achieving the corporation’s sales growth and profitability objectives.

     

    Marketing Strategies

    The VP is responsible for developing the company’s marketing strategy within the company’s business model. In addition, the VP is responsible for gathering and analyzing data about the target market before developing a strategy, which includes: market size, demographics, business requirements and buying patterns.

     

    Tactics

    Prioritizes and allocates the use of different tactics to promote DataCore’s offerings, including use of events, PR and on-line advertising, social media, web site, attending industry conferences, writing articles in trade journals, sponsoring events, telephonic campaigns, trade shows, customer panels and forums and field networking. Also drives, creates and manages key metrics and monitoring mechanisms put in place to determine the effectiveness of the assorted tactics used to execute the marketing strategy.

     

    Customer Feedback

    Manages and drives the gathering of feedback from customers and conducting market research so the company can enhance its channel programs, products and services to meet or exceed customer and channel partner needs. This includes designing and distributing customer satisfaction surveys, conducting interviews with key clients, and customer segmentation analysis. The VP also directs all competitive and positioning market analysis as well, ensuring their products and services provide the best overall value vs. rival companies. Creates positioning material to enable channel partners, prospects and product development team to understand compelling product and service advantages and also to identify with product management and sales team which features are most beneficial in enabling a company to innovate and adjust their offerings appropriately.

     

    VP MARKETING RESPONSIBILITIES

    Strategic planning including corporate positioning, market and competitive analysis, customer segment selection and penetration plans, and related product positioning.

    Oversee marketing communications including branding, public relations, on-line media and promotion, social networking, white papers, trade shows, webinars/seminars and events, collateral materials, analyst and market research management, and website design and content either directly or on an outsourced basis.

    Work closely with Regional field marketing and sales teams to define and direct marketing programs for demand creation and lead generation, and interface with Regional Sales VPs for lead tracking and management.

    Work closely with Regional Sales VPs to develop and manage channel and partner strategies and programs. Likewise with VP Business Development and Alliances on key partner ‘ecosystem’, integration and development activities.

    Oversee product management including market and customer research for market and product requirements, and interface with engineering for product development and management, product pricing, and product lifecycle management.

    Oversee product marketing including product launch management, sales training, presentations, sales tools, competitive analysis, and general sales support.

    Prioritize the planning and development of company marketing and communications materials.

    Develop and manage the marketing budget.

    Develop and track metrics and success criteria for all marketing programs and activities.

    Act as spokesperson for the company with press and analysts, and at industry events.

    Develop brand identity and an effective messaging strategy for the corporation across all geographies, incorporating best practice marketing ideas and programs.

    Direct the development of marketing communication strategies and public relations, including aggressive outreach to industry analysts and media and consistent high-level messaging that guides all programs.

    Oversee the corporate marketing spend of the company, optimizing spending mix across lead generation, awareness, brand and strategic marketing.

    Ensure marketing programs reflect both domestic market and International requirements where possible, and that demand generation programs reflect the most effective marketing spend as well as interlocked lead targets with all sales teams and field marketing efforts.

    Refresh and enhance the corporate web site to reflect new and evolving positioning, optimizing our web presence for awareness and demand generation, using the latest marketing tools and demand generation techniques.

    Ongoing evaluation of the organization’s marketing strategies, approaches and policies. Participate in and drive company-wide initiatives related to improving our corporate positioning, operational effectiveness and strategic initiatives.

    Provide vision and strategic leadership to the organization in addressing the most critical marketing issues for the company.  As such, build “esprit de corps” in the marketing team and the company by creating a proactive, results-driven mindset.

     

    Desired Skills & Experience

     

    POSITION REQUIREMENTS

    SOFTWARE VIRTUALIZATION MARKETING EXPERIENCE IS A MUST

    MUST LIVE IN FORT LAUDERDALE, MIAMI, PALM BEACH AREA

    10 years marketing experience in comparable industries with at least 3 years in a senior management position with proven ability to lead, manage and scale marketing teams.

    Demonstrated ability leading strategic marketing, branding, product and demand generation program development, communication strategies and quantitative assessments of programs.

    Experience in marketing to varied customers and partners, including large enterprises and small businesses as well as driving channel-based programs.

    Excellent creative instincts for effective copy, graphics and interactivity

    Digital marketing expertise – SEO/SEM, effective use of social media

    Ability to plan and manage at both strategic and ‘hands-on’ operational levels. Operational execution and project management skills are key.

    Track record of developing and implementing marketing and sales strategies that have consistently met or exceeded planned objectives, providing personal leadership through example.

    Ability to work collaboratively with colleagues and staff to create a results-driven, team-oriented environment.

    Builds on a successful track record of supporting sales teams with innovative marketing programs and pipeline-building activities that complement sales goals.

    Experience in web marketing, including search engine optimization, paid search, webinars and website optimization.

    Prior success in building an organization, with a track record of recruiting, motivating, and developing top marketing talent – minimum of 5 years of people management skills.

    Excellent project and program management skills, with a commitment to metrics-driven results.

    Demonstrated ability to manage often outsourced marketing activities (PR, web, etc.).

    Experience in choosing, deploying, and using marketing and sales SW applications. [e.g., Salesforce, Genius Lead Nurturing, etc]

    Experience interfacing and working with business and industry press/analysts.

    Strong strategic planning and analysis skills in sales, marketing, and business (e.g. competitive) strategy.

    Effective public speaking skills and presence.

    Capacity to assume more significant executive responsibilities over time.

    Must be a superb communicator as well as be eloquent and charismatic in front of employees, vendors, clients, board of directors, and potentially the media, bankers, and analysts. Clear, concise, and consistent communications skills are a must.

    Ability to implement and drive the follow-up on key metrics, processes, procedures and controls to scale a world-class marketing organization and make it a channel sales machine.

    Sense of humor

    Uncompromising integrity

    The position requires a commitment to innovation and excellent understanding of the virtualization, cloud and storage industries.

    The ability to translate strategic thinking into action and an ability to tactically execute in a dynamic marketplace are key qualities.

    Creative thinking. It is also essential to consider the unorthodox—we thrive in thinking outside of the box. “We have a great story to tell and we need you to help us tell it.”

    BA or BS degree required. MBA desirable.

    International experience is a plus.

    Company Description

     

    DataCore Software is a leading independent software vendor specializing in storage virtualization, storage management, and storage networking. Founded in 1998, the privately-held firm operates global sales, support and service from headquarters in Ft. Lauderdale, Florida and through worldwide subsidiaries and distribution partners.

     

    Global 2000 data centers, enterprises of all sizes, storage OEM’s, and system builders rely on DataCore solutions to virtualize storage, easily expand capacity, protect and enhance access to data, and centralize and automate storage administration for Windows, UNIX, Linux, MacOS, and Netware systems. DataCore has thousands of customers worldwide and, through its network, of authorized and trained solution providers, offers its rich set of core competencies to solve some of the biggest challenges facing businesses today.

     

     

    •Core Storage Solutions and Storage Network Management

    •Storage Infrastructure Software Fibre Channel & iSCSI SANs

    •Network Storage Virtualization

    •Volume Management and Storage Provisioning

    •Data Replication and Disaster Recovery

    •Storage Resource Management (SRM)

    •Virtual Storage Infrastructure to complement Virtual Servers

     

    Source: LinkedIn Jobs.

    Company DataCore Software





    Title VP of Virtualization Software Marketing
    Categories Virtualization
    Location Miami, Florida, USA
    Job Information

    Job Description:

    The VP of Virtualization Software Marketing will be a dynamic leader chartered with developing and refining a long term marketing strategy, building a high functioning and efficient marketing organization, and executing on innovative and impactful brand building and demand gen marketing programs that build sales for the company.

    The VP of Virtualization Software Marketing is directly responsible for creating and implementing the strategy for branding, company awareness, demand generation, promoting and marketing product solutions or services via the sales organization and distribution channels to achieve DataCore’s sales and financial objectives. This senior executive oversees and directs all corporate-wide aspects of marketing and works closely with regional field marketing, alliance partners, inside sales, domestic and international sales teams to grow company sales.

    The VP of Virtualization Software Marketing is the leader of the marketing organization, responsible management of the marketing organization and leveraging marketing activities; including corporate marketing, brand building, integrating partner/channel/field/international marketing efforts and product marketing to increase overall brand awareness, demand gen and sales revenues.

    The VP will work closely with the executive management team and the company’s field organization to strategically position the company and its offerings, drive worldwide demand generation, improve our web presence and ensure that the company effectively articulates its value proposition to the marketplace.  This individual will also be responsible for developing a comprehensive understanding of the industry and translating this into high impact messaging and marketing initiatives.

    High Level Responsibilities

    Duties include determining the industries and market segments a company should target to sell its product solutions and services. The marketing VP is also in charge of developing the marketing strategy for how a company will position itself in the market to attract new and retain existing customers, while achieving the corporation’s sales growth and profitability objectives. 

    Marketing Strategies

    The VP is responsible for developing the company’s marketing strategy within the company’s business model. In addition, the VP is responsible for gathering and analyzing data about the target market before developing a strategy, which includes: market size, demographics, business requirements and buying patterns.

    Tactics

    Prioritizes and allocates the use of different tactics to promote DataCore’s offerings, including use of events, PR and on-line advertising, social media, web site, attending industry conferences, writing articles in trade journals, sponsoring events, telephonic campaigns, trade shows, customer panels and forums and field networking. Also drives, creates and manages key metrics and monitoring mechanisms put in place to determine the effectiveness of the assorted tactics used to execute the marketing strategy.

    Customer Feedback

    Manages and drives the gathering of feedback from customers and conducting market research so the company can enhance its channel programs, products and services to meet or exceed customer and channel partner needs. This includes designing and distributing customer satisfaction surveys, conducting interviews with key clients, and customer segmentation analysis. The VP also directs all competitive and positioning market analysis as well, ensuring their products and services provide the best overall value vs. rival companies. Creates positioning material to enable channel partners, prospects and product development team to understand compelling product and service advantages and also to identify with product management and sales team which features are most beneficial in enabling a company to innovate and adjust their offerings appropriately.

     

    VP MARKETING RESPONSIBILITIES

    • Strategic planning including corporate positioning, market and competitive analysis, customer segment selection and penetration plans, and related product positioning.
    • Oversee marketing communications including branding, public relations, on-line media and promotion, social networking, white papers, trade shows, webinars/seminars and events, collateral materials, analyst and market research management, and website design and content either directly or on an outsourced basis.
    • Work closely with Regional field marketing and sales teams to define and direct marketing programs for demand creation and lead generation, and interface with Regional Sales VPs for lead tracking and management.
    • Work closely with Regional Sales VPs to develop and manage channel and partner strategies and programs. Likewise with VP Business Development and Alliances on key partner ‘ecosystem’, integration and development activities.
    • Oversee product management including market and customer research for market and product requirements, and interface with engineering for product development and management, product pricing, and product lifecycle management.
    • Oversee product marketing including product launch management, sales training, presentations, sales tools, competitive analysis, and general sales support.
    • Prioritize the planning and development of company marketing and communications materials.
    • Develop and manage the marketing budget.
    • Develop and track metrics and success criteria for all marketing programs and activities.
    • Act as spokesperson for the company with press and analysts, and at industry events.
    • Develop brand identity and an effective messaging strategy for the corporation across all geographies, incorporating best practice marketing ideas and programs.
    • Direct the development of marketing communication strategies and public relations, including aggressive outreach to industry analysts and media and consistent high-level messaging that guides all programs.
    • Oversee the corporate marketing spend of the company, optimizing spending mix across lead generation, awareness, brand and strategic marketing.
    • Ensure marketing programs reflect both domestic market and International requirements where possible, and that demand generation programs reflect the most effective marketing spend as well as interlocked lead targets with all sales teams and field marketing efforts.
    • Refresh and enhance the corporate web site to reflect new and evolving positioning, optimizing our web presence for awareness and demand generation, using the latest marketing tools and demand generation techniques.
    • Ongoing evaluation of the organization’s marketing strategies, approaches and policies. Participate in and drive company-wide initiatives related to improving our corporate positioning, operational effectiveness and strategic initiatives.
    • Provide vision and strategic leadership to the organization in addressing the most critical marketing issues for the company.  As such, build “esprit de corps” in the marketing team and the company by creating a proactive, results-driven mindset.
      Desired Skills & Experience

    POSITION REQUIREMENTS

    • SOFTWARE VIRTUALIZATION MARKETING EXPERIENCE IS A MUST
    • MUST LIVE IN FORT LAUDERDALE, MIAMI, PALM BEACH AREA
    • 10 years marketing experience in comparable industries with at least 3 years in a senior management position with proven ability to lead, manage and scale marketing teams.
    • Demonstrated ability leading strategic marketing, branding, product and demand generation program development, communication strategies and quantitative assessments of programs.
    • Experience in marketing to varied customers and partners, including large enterprises and small businesses as well as driving channel-based programs.
    • Excellent creative instincts for effective copy, graphics and interactivity
    • Digital marketing expertise – SEO/SEM, effective use of social media
    • Ability to plan and manage at both strategic and ‘hands-on’ operational levels. Operational execution and project management skills are key.
    • Track record of developing and implementing marketing and sales strategies that have consistently met or exceeded planned objectives, providing personal leadership through example.
    • Ability to work collaboratively with colleagues and staff to create a results-driven, team-oriented environment.
    • Builds on a successful track record of supporting sales teams with innovative marketing programs and pipeline-building activities that complement sales goals.
    • Experience in web marketing, including search engine optimization, paid search, webinars and website optimization.
    • Prior success in building an organization, with a track record of recruiting, motivating, and developing top marketing talent – minimum of 5 years of people management skills.
    • Excellent project and program management skills, with a commitment to metrics-driven results.
    • Demonstrated ability to manage often outsourced marketing activities (PR, web, etc.).
    • Experience in choosing, deploying, and using marketing and sales SW applications. [e.g., Salesforce, Genius Lead Nurturing, etc]
    • Experience interfacing and working with business and industry press/analysts.
    • Strong strategic planning and analysis skills in sales, marketing, and business (e.g. competitive) strategy.
    • Effective public speaking skills and presence.
    • Capacity to assume more significant executive responsibilities over time.
    • Must be a superb communicator as well as be eloquent and charismatic in front of employees, vendors, clients, board of directors, and potentially the media, bankers, and analysts. Clear, concise, and consistent communications skills are a must.
    • Ability to implement and drive the follow-up on key metrics, processes, procedures and controls to scale a world-class marketing organization and make it a channel sales machine.
    • Sense of humor
    • Uncompromising integrity
    • The position requires a commitment to innovation and excellent understanding of the virtualization, cloud and storage industries.
    • The ability to translate strategic thinking into action and an ability to tactically execute in a dynamic marketplace are key qualities.
    • Creative thinking. It is also essential to consider the unorthodox—we thrive in thinking outside of the box. “We have a great story to tell and we need you to help us tell it.”
    • BA or BS degree required. MBA desirable.

    International experience is a plus.

    Company Description: DataCore Software is a leading independent software vendor specializing in storage virtualization, storage management, and storage networking. Founded in 1998, the privately-held firm operates global sales, support and service from headquarters in Ft. Lauderdale, Florida and through worldwide subsidiaries and distribution partners.

    Global 2000 data centers, enterprises of all sizes, storage OEM’s, and system builders rely on DataCore solutions to virtualize storage, easily expand capacity, protect and enhance access to data, and centralize and automate storage administration for Windows, UNIX, Linux, MacOS, and Netware systems. DataCore has thousands of customers worldwide and, through its network, of authorized and trained solution providers, offers its rich set of core competencies to solve some of the biggest challenges facing businesses today. 

    •Core Storage Solutions and Storage Network Management
    •Storage Infrastructure Software Fibre Channel & iSCSI SANs
    •Network Storage Virtualization
    •Volume Management and Storage Provisioning
    •Data Replication and Disaster Recovery
    •Storage Resource Management (SRM)
    •Virtual Storage Infrastructure to complement Virtual Servers

    Source: LinkedIn Jobs.

    Company DataCore Software





    Title Virtualization Program Marketing Manager
    Categories Cloud Computing, Virtualization
    Location McLean, VA or Westford, Mass.
    Job Information

     

    Job Description

    Summary

    Red Hat is searching for a seasoned, marketing manager responsible for worldwide go-to-market plans for our strategic marketing initiatives in the virtualization space. Ideal candidates will possess broad expertise in campaign planning and execution, customer targeting, and the Red Hat business model for virtualization products. This individual will exercise judgement in optimizing campaign messages, marketing vehicles, and routes to market. The ideal candidate will execute on initiative and worldwide field marketing objectives. This person can be located in either the Tysons Corner Va. or Westford Mass. office.

     

    Job Responsibilities:

    - Communicating and managing integrated, go-to-market plans for the purpose of developing specific markets, increasing market penetration

    and enhancing brand awareness within the virtualization industry.

    - Driving alignment and enforcing global consistency of our brand, campaign messages and product positioning.

    - Gaining consensus from cross-functional areas, including management, business units, and field marketing.

    - Analyzing and optimizing promotional and marketing activities through key routes-to-market.

    - Improving global marketing efficiencies using metrics and analysis.

    Skills

     

    Ideal candidates will have proven results in the following areas:

    - Identifying and evaluating market opportunities and challenges worldwide within the virtualization industry.

    - Deep understanding of business drivers and key performance measures within assigned area of expertise.

    - Planning and executing global campaigns with field marketing, virtualization business units and sales organizations.

    - Experience developing and executing project work plans to meet changing needs and requirements.

     

    Requirements:

    Bachelors degree in Marketing or related field

    MBA preferred

    5 years of experience in program marketing

    1 year of experience rolling out strategic initiatives within the virtualization space.

     

    Company Description

    Working at Red Hat means working beyond the borders of obvious and ordinary. This is a global company growing fast and bringing open source into the mainstream. See an opportunity? Share your ideas. And you get to do it at one of the world’s leading technology companies.

     

    Source: LinkedIn Jobs.

     

    Company Red Hat





    Title Partner Marketing Development Manager
    Categories Channel Marketing, Strategic Alliances, VAR/Distributor, Virtualization
    Location Virtual / Travel
    Job Information

     

    About VMware:
    VMware (NYSE: VMW), the global leader in cloud infrastructure, delivers customer-proven virtualization solutions that significantly reduce IT complexity. VMware accelerates an organization’s transition to cloud computing, while preserving existing IT investments and enabling more efficient, agile service delivery without compromising control. Organizations rely on VMware, its partners and its industry-leading virtual infrastructure platform, VMware vSphere, to energize their business through IT, while saving energy—financial, human and the Earth’s. With 2009 revenues of $2 billion, VMware has more than 170,000 customers and 25,000 partners worldwide. VMware’s award-winning technology, market-leading position and culture of excellence provide our 7,000+ employees in 40+ locations worldwide with a platform for professional growth and the excitement of being an early-stage innovator.
    Position Summary:
    The Partner Marketing Development Manager works with VMware’s Virtual Partner Network Solution Providers (resellers) to increase the VMware awareness and lead generation through marketing programs. The Partner Development Manager is responsible for working one-on-one with the VMware Premier & Enterprise partners within a targeted geography, creating marketing plans and communicating, educating and implementing on-going marketing and sales programs.
    The Partner Marketing Development Manager acts as a primary marketing focal point between VMware and the partner and ensures that both VMware and the partner are taking full advantage of all marketing opportunities and partner programs.
    Working with the VMware Partner Business and the Field Sales Marketing Manager in the geo, the Partner Marketing Development Manager will be responsible for launching new partner relationships and fostering current ones. This will include working with partners to develop joint marketing plans, assisting with business planning, managing internal and external communications, joint collateral, joint marketing programs, lead generation programs, and joint events.
    Duties/Responsibilities of Position:
    - Create customized lead generation campaigns with partners (e.g., telemarketing, e-mail, direct mail, seminars, advertising)
    - Develop joint marketing plans with partners, and assist with business planning
    - Help to deliver partner communications, and develop joint collateral, and strategically manage joint events
    - Build stronger relationships with partners through marketing programs and activities
    - Leverage and work with VMware Corporate, Product & Field marketing for the benefit of partners
    Position Specific Competencies/Skills Required:
    - Must have a solid understanding of marketing programs, events, and promotions
    - Experience in developing lead generation campaigns (e.g., telemarketing, e-mail, seminars, advertising)
    - Must possess excellent project management skills and communication skills
    - Must be able to easily manage cross functional teams
    - Customer focused and a partner advocate
    Experience/Education Required/Desired:
    - Bachelors or Masters degree in Business Administration, Management, Marketing or a related field
    - Minimum of 8 – 10 years experience in a marketing related job in the technology sector (software industry experience preferred)
    - High energy, enthusiasm and initiative
    - Must be able to travel on business in North America 25%

    Source: MktgLadder.

     

    Company VMware, Inc





    Title National Partner Manager, Distribution
    Categories Channel Marketing, Cloud Computing, Strategic Alliances, VAR/Distributor, Virtualization
    Location Mexico City, Mexico
    Job Information

     

    VMware (NYSE: VMW), the global leader in cloud infrastructure, delivers customer-proven virtualization solutions that significantly reduce IT complexity. VMware accelerates an organization’s transition to cloud computing, while preserving existing IT investments and enabling more efficient, agile service delivery without compromising control. Organizations rely on VMware, its partners and its industry-leading virtual infrastructure platform, VMware vSphere, to energize their business through IT, while saving energy—financial, human and the Earth’s. With 2009 revenues of $2 billion, VMware has more than 190,000 customers and 25,000 partners worldwide. VMware’s award-winning technology, market-leading position and culture of excellence provide our 8,200+ employees in 40+ locations worldwide with a platform for professional growth and the excitement of being an early-stage innovator.
    The VMware sales team and the solutions, products and services we deliver are revolutionizing data centers and the IT enterprise network. The sales team is responsible for driving new business, building customer loyalty, ensuring high product retention rates, supporting and promoting corporate strategy and initiatives, and developing and executing area business plans. The team is made up of top performers that foster an entrepreneurial team spirit and a team culture that promotes leaders at all levels. VMware’s executive sales leadership is hands-on, regularly engaging with the team during key parts of the sales process to win and retain accounts. VMware experiences exceptional year-over-year revenue growth, creating an ideal atmosphere for passionate, performance-oriented sales professionals.
    The partner sales team is aligned to the sales organization and is responsible for managing and growing our partner ecosystem. The partner team shares responsibility in driving revenue goals within the territory. VMware has many types of partners: OEMs, VARs, Distributors, National Resellers, and Technology Partners etc. The channel team works with the assigned partners to enable the partner by facilitating and providing training, developing joint go to market strategies and creating marketing plans and events.
    Based in Mexico City, The National Partner Manager will be responsible for driving sales revenue in Mexico though our partner community. This is being accomplished by the use of highly focused and very experienced account management teams, dedicated marketing, engineering resources, and substantial executive level commitment. The desired candidate will have the proven ability to sell complex software solutions to both technical and executive audiences and must understand how to work with OEM partners, national resellers and value added resellers. Strong business ethics and great communication skills are a must.
    Distribution NPM’s are responsible for national consistency, engagement, relationship, marketing, operations and Total Partner Experience in their respective accounts. National Partners are highly strategic, and have complex requirements requiring excellent organization and documentation skills. The NPM, in consultation with channel sales management, and sales leadership will have the following responsibilities:
    Primary Responsibilities:
    • Responsible to define Distribution strategy and execution
    • Establish key metrics – sales and marketing related
    • Serve as the partner’s single point of contact
    • Oversee day to day operations
    • Present written quarterly reviews and annual plans to all levels of partner management
    • Develop proposals and negotiate legal agreements
    • Oversee the creation and delivery of accurate quarterly and annual forecasts and account plans
    • In conjunction with marketing team, establish highly strategic, thoughtful and deliberate business plans within the existing framework of our transactional and metrics oriented business model
    • May be asked to be a team leader and provide professional leadership and coordination on a single, key, national account
    Requirements:
    • A minimum of 10+ years experience in technology sales with increasing levels of responsibility
    • Experience working with Distributors
    • Documented track record of success
    • College Degree required, MBA preferred
    • Experience managing in a matrixed environment and utilizing corporate resources and subject matter experts
    • Experience and comfort level working with C-level executives at Fortune 500 companies
    • Familiarity with storage, networking, server and data center infrastructure
    • 50% travel
    • Proficient in Spanish and English

    Source: MktngLadder.

     

    Company VMware, Inc





    Title Director Content Strategy & Development
    Categories CMO/Marketing Strategy, Social Media Marketing, Virtualization
    Location Virtual / Travel
    Job Information

     

    VMware (NYSE: VMW), the global leader in cloud infrastructure, delivers customer-proven virtualization solutions that significantly reduce IT complexity. VMware accelerates an organization’s transition to cloud computing, while preserving existing IT investments and enabling more efficient, agile service delivery without compromising control. Organizations rely on VMware, its partners and its industry-leading virtual infrastructure platform, VMware vSphere, to energize their business through IT, while saving energy—financial, human and the Earth’s. With 2009 revenues of $2 billion, VMware has more than 190,000 customers and 25,000 partners worldwide. VMware’s award-winning technology, market-leading position and culture of excellence provide our 8,200+ employees in 40+ locations worldwide with a platform for professional growth and the excitement of being an early-stage innovator.
    Director VMware Content Strategy & Development
    Job Description:
    - The VMware Content Strategy Director will work with VMware geo field teams, partner teams and Technical Services practice teams to develop a content strategy for sales and partners
    - This strategy will include key sales processes, collateral creation and distribution needed for optimized enablement of VMware’s field and partner eco-system
    - These processes and collateral should break down barriers and enable effective adoption of VMware technologies across all stages of the Customer Adoption Journey
    - The collateral developed will leverage VMware technologies and will address the business and process issues of our clients
    - A senior-level business expert with a consultative approach, the Content Strategy & Process Director is competent to work in the areas of strategic planning, sales enablement of emerging solutions, technical business development and process management, all within the context of IT infrastructure technology
    Responsibilities:
    Manage program governance, coordination and creation of the content development process for VMware, in conjunction with existing VMware marketing, TS practices, education and partner teams, including:
    - Responsible for defining the blueprint of how solutions are sold in the field
    - Responsible for defining the components required for end to end solution integration from Engagement Process, through seeding and closing, standard closing materials such as RFI’s and standard business cases
    - Responsible for building of enablement collaterals, in conjunction with marketing and product BU’s for Sales, Technical Pre-sales & Delivery, as well as partners
    - Responsible for field research on best practices worldwide to be incorporated into the above plan
    - Responsible for integrations and go to market strategies for integration of new products into existing solutions
    - Work with VMware geo field teams & TS practice teams to develop a VMware content strategy for sales and partners. This strategy will include key sales collateral coordination and creation, sales and pre-sales strategies and sales enablement as well as leverage of VMware’s partner eco-system. It will also include development of field facing content deliverables to execute on this plan
    - Support VMware’s marketing, product and field teams as well as VMware’s technology and service partners to identify collateral needed by the VMware field and partners. Work with these organizations to define a single content strategy for collateral intended for the sales force
    - This role will interface with numerous field disciplines to learn and to harvest knowledge and ip which can be developed into solutions
    - Create and defend business case documents to gain acceptance of operational readiness solutions
    - Work with OEMs, ISVs and/or PSO and solution provider partners including Global SI’s and Outsourcers in solution and business development/integration capacity to enhance solution offerings
    - Drive adoption of VMware core and Strategic Solution offerings to field teams
    Experience:
    - 12+ years of sales, architecture and/or consulting experience with significant depth around designing, implementing, and managing critical cross-functional projects. Experience should include IT strategy initiatives, key experience in customer engagements both sales/architecture and resolving key customer issues/disputes in difficult situations, process and organizational modeling and leveraging overall IT and business process knowledge across multiple industries. Ultimately this person needs significant experience working with/managing sales and technical pre-sales personnel to meet a quarterly quota but also in developing key processes for his/her teams to streamline the all aspects of the sales process
    - Experience in building and managing solution programs, including all program lifecycle aspects (such as building a business case, demand generation, building an education/communication plan, service management, and establishing a sales strategy for the program)
    - He or she should be an accomplished presenter of sales and technical material to both small and large groups. The ability to present extemporaneously is desirable
    - Excellent communication skills, both written and oral are required
    - He or she should be able to grasp and explain technologies quickly. Working knowledge of ITaaS, SaaS, PaaS and cloud computing highly desired
    - The candidate must be a self-starter and possess excellent time management skills. -The successful candidate will function independently to determine proper methods and procedures and may supervise other personnel as part of the role
    - Program management experience desired
    - Bachelor’s Degree in Computer Science, Engineering or Mathematics, with a sales or business background, preferred
    This role and responsibilities will change over time along with the rapid growth and evolution of the Enablement Practice
    Key Internal VMware Interfaces:
    - CMO and various VPs of Marketing
    - General Manager and VPs/Directors of geo based sales organizations
    - Directors and VPs of VMware Business Units
    - VP of Technical Services, Geo SEs and Geo PSO organizations
    - Director, WW TS Alliances, VPs/Directors of Channels/Partner organizations
    - VP, Cloud Services Practice
    - Sr. Director, Alliances Practice
    - Sr. Director, Practice Development and Services Marketing
    - VP, Strategic Accounts
    - VP, Emerging Products and Markets
    - VMware Global Alliance Team
    - Regional Sales and Services Leadership
    - Channels Sales and Program Managers
    Benefits:
    VMware offers great compensation, work-life balance, health insurance coverage, insurance for your financial protection, and savings/investment plans. This includes Medical, Dental, Vision, Life Insurance, Short Term and Long Term Disability, Flexible Spending Accounts, and 401(k). Time off: up to eight paid holidays and up to three floating holidays each calendar year, up to three weeks of personal time off (PTO) beginning your first year, as well as additional PTO granted with years of service.
    EEO:
    VMware is an equal opportunity employer and does not discriminate on the basis of race, sex, age, national origin, religion, physical or mental handicaps or disabilities, marital status, veteran status, sexual orientation, nor any other basis prohibited by law.
    Location:
    - Virtual, any major US, APAC or European city

    Source: MktgLadder.

     

    Company VMware, Inc





    Title Group Product Marketing Manager – Configuration Management
    Categories CMO/Marketing Strategy, Product Marketing, Virtualization
    Location Palo Alto, CA, USA
    Job Information

     

    VMware (NYSE: VMW), the global leader in cloud infrastructure, delivers customer-proven virtualization solutions that significantly reduce IT complexity. VMware accelerates an organization’s transition to cloud computing, while preserving existing IT investments and enabling more efficient, agile service delivery without compromising control. Organizations rely on VMware, its partners and its industry-leading virtual infrastructure platform, VMware vSphere, to energize their business through IT, while saving energy—financial, human and the Earth’s. With 2009 revenues of $2 billion, VMware has more than 170,000 customers and 25,000 partners worldwide. VMware’s award-winning technology, market-leading position and culture of excellence provide our 7,000+ employees in 40+ locations worldwide with a platform for professional growth and the excitement of being an early-stage innovator.
    Product Marketing Management at VMware:
    VMware Product Marketing Managers are business owners who lead cross-functional teams in relentless pursuit of their objectives. This leadership position requires setting the overall vision for product go-to-market strategy, knowing and monitoring key performance indicators, understanding the dynamics of both direct and channel sales, and influencing many teams towards common goals. Product marketing leaders at VMware are responsible for driving the marketing strategy, messaging, positioning, pricing, packaging, field enablement and evangelism of their solutions.
    Role Description:
    Automating configuration integrity and compliance in dynamic virtualized and cloud environments is critical to customers and to VMware. In this role you will own the go to market and outbound marketing strategy for solutions in this space. Reporting to the Director of Product Marketing for Enterprise Management, the Group Product Marketing Manager for Configuration & Compliance Automation is a key member of the Enterprise Management Business Unit with responsibilities that include:
    • Create go-to-market strategy for VMware to successfully bring new products to market and effectively orchestrate execution of your plan across functions.
    • Build and manage a team of product marketing managers supporting your product linelineand GTM objectives.
    • Clarify and evangelize VMware’s strategy and point of view related to automating configuration integrity and compliance in dynamic virtualized and cloud environments.
    • Know the customer through detailed market research, segmentation analysis and close relationships with important customers. Evangelize how our customers have successfully deployed our products to solve real business challenges.
    • Develop positioning and messaging that resonates with customers, relating product features/capabilities in terms and categories that customers understand, care about and are willing to pay for.
    • Act as the interface between Product Management and the field to create core marketing content and sales tools to support various sales and marketing channels and reach customers with a consistent and relevant message.
    • Work with and support sales and marketing teams on specific business opportunities.
    • Define pricing and packaging that resonates with specific customer segments and balances revenue maximization with product proliferation.
    • Track competitive activities and market developments to ensure the field is equipped with clear messages that differentiate your product lineline
    • Evangelize company and product strengths at industry events and with press and industry analysts.
    Competencies:
    • Minimum of 5 years experience in product marketing or product management at an enterprise software company, preferably related to compliance and/or configuration management solutions.
    • BA/BS in Computer Science or similar technical degree and MBA or other advanced degree preferred.
    • Demonstrated success in managing a team, leading cross functional teams and successfully driving go to market strategy.
    • Knowledge of x86 server hardware and/or software required. Additional knowledge of networking, storage, security and operating systems preferred.
    • Excellent communication skills including experience with executives, industry analysts and press required.

    Source: MktgLadder.

     

    Company VMware, Inc





    Title Sr. Product Marketing Manager – Cloud Computing
    Categories Cloud Computing, Infrastructure Software, Product Marketing, Virtualization
    Salary $100K+
    Location Virtual / Travel
    Job Information

     

    Job Description
    Simplicity At Work.Since 1987, weve earned the confidence and loyalty of our customers and employees while becoming one of the top five companies in the IT management industry. We develop innovative solutions to help our 100,000+ customers around the globe tackle the toughest IT challenges easier and faster – and save a ton of money. It’s something we call Simplicity at Work. Not only are we about making things simple for our customers, but we are committed to making it easy for employees to love what they do while theyre here. Through our dynamic work environment, extensive benefits, and casual dress code (just to name a few advantages), we dont overcomplicate things. Our employees continually have options and can choose what works for them, not the other way around. Quest is a place of possibilities.It’s simplicity at work for a more rewarding life.
    The Product Marketing Manager will provide strategic leadership of his/her assigned products and markets to meet business objectives. The position performs a key role in bringing new products to market, driving sales and channel programs, overseeing creating and executing campaigns, delivering training, and managing revenue and other defined objectives.
    The Product Marketing Manager works with members of Executive Management, Finance, Product Management, R&D, Corporate Marketing and the Sales organization and serves as the primary owner of the market strategy for assigned products.
    Key objectives and activities of the position:
    • Mastery in defining, managing and evolving a differentiated positioning and messaging for assigned products and markets. Must oversee development of materials and marketing programs.
    • Ability to effectively represent their products, markets and strategies to customers, partners, analysts and media through public speaking, social media, written and other communications.
    • Ability to work with customers to understand current and emerging needs and translate into product requirements.
    • Expertise in launching new products and releases working with executive management, sales, operations, marketing, training, and support functions.
    • Ability to develop and drive marketing campaigns and lead generation activities to maximize growth
    • Demonstrated ability to analyze sales and channel pipelines and drive revenue and other improvements for specified objectives.
    • Management of product revenue goals and achievement, and marketing budget for assigned products.
    • Understanding of market dynamics and competitive landscape that affect product demand and direction.
    • The ideal candidate will possess:
    • 5+years in technology product marketing, product management or pre-sales
    • Experience with cloud computing/virtualization technologies
    • Demonstrated ability to learn new and complex technologies so that concepts can be communicated at all levels of the organization
    • Outstanding oral and written communication skills, problem solving and analytical skills
    • Experience with market sizing, segmentation and competitive intelligence
    • Experience working with customers to understand requirements, position solutions and develop differentiated offerings and GTM plans
    Expected travel requirement is approximately 30%.

    Source: MktgLadder.

     

    Company Quest Software