Juniper is looking a passionate social media expert to help shape and implement Juniper’s social media engagement with customers, partners, and the industry. As Social Media Manager, you will be responsible for creating an energized cadre of new followers and converts by expanding Juniper’s online conversation, for daily interaction with Juniper’s existing online constituents, and for representing the voice of Juniper on all social media channels. As a key online voice for Juniper, you will be a steward of the Juniper brand and an evangelist of the New Network – constantly finding new ways and new places to stimulate online dialogue about Juniper and how the New Network is solving real customer problems. Reporting to the Director of Online Communities, you will also apply your expertise and interest to understanding new platforms and trends and translating these into meaningful approaches for Juniper.
Create a new legion of Juniper followers and advocates online by thoughtfully bringing the New Network conversation to new communities
Implement programs for engaging, nurturing, and growing Juniper’s social sphere of users
Develop and implement dashboards and diagnostic metrics to evaluate effectiveness.
Have intimate understanding of relevant social networking platforms and technologies including, but not limited too:, YouTube, Twitter, Facebook, LinkedIn, Google (search).
Possess a deep understanding of the social media landscape – including leaders and laggards – to develop a compelling competitive advantage for Juniper in social media.
Provide daily, vigilant moderation of Juniper’s official social media properties and escalate hot topics to subject matter experts, business owners, or the community software platform providers.
Become a trusted advocate in Juniper’s social sphere by identifying and establishing relationships with most active members (superusers), creating programs to nurture these users.
Work in extremely close concert with internal stakeholders to incorporate social media into marketing campaigns, programs, and launches.
Develop and implement a plan, using off-the-shelf tools or other mechanisms, to gain insight into social media behavior of key audiences.
Serve as ongoing liaison to social media platform vendors for software upgrades, bug fixes, new feature or tool rollouts, and roadmap items.
Create comprehensive set of social media guidelines and policies; develop rules for action when violations and other issues arise.
Provide ongoing feedback to other Juniper community managers about trends, opportunities.
Oversee, train, recruit, and collaborate with other social media managers, internally and externally.
Be a relentless, visible evangelist internally and externally.
Develop a comprehensive, regular editorial calendar in concert with corporate communications and PR agency
Desired Skills & Experience
Education and Experience
BS or BA in marketing/communications or relevant industry experience.
Minimum of 2+ years of community and/or social media experience in a B2B context.
Minimum 2+ years of industry experience; marketing program/campaign background a plus.
Experience with developer communities or SDK programs highly desirable.
Outstanding collaborator and great teammate.
Highly self-motivated, self-directed, and skilled problem solver.
Comfortable engaging internally up and down the organization.
Must thrive in a highly dynamic, fluid, fast-paced environment.
Exceptional oral, written, and presentation skills are essential.
The new network is changing the way we think, connect, and do business around the world. Juniper Networks is best positioned to help business’ make the most out of these new, complex changes.Juniper Networks offers a high-performance network infrastructure that helps service providers, enterprises, and public sector organizations create value and accelerate business success within the new, changing global marketplace. Our products and technology run the world’s largest and most demanding global networks.Juniper’s products include T Series, M Series, E Series, MX Series, and J Series families of routers, EX Series Ethernet switches, WX Series WAN optimization devices, and SRC Session and Resource Control appliances. In 2009, Juniper makes debut on Fortune Magazine’s 100 Best Companies to Work for. Juniper Networks was founded by Pradeep Sindhu, Dennis Ferguson, and Bjorn Liencres in February 1996 in California, USA. Pradeep Sindhu served as Chief Executive Officer and Chairman of the Board of Directors until September 1996. Scott Kriens (formerly of Stratacom) became CEO in October 1996, and is credited with leading Juniper’s commercial success. Juniper was reincorporated in March 1998 in Delaware. Kevin Johnson, former chief of Microsoft’s platform and services division, became the CEO of Juniper in July 2008 succeeding Scott Kriens. Juniper Networks [NYSE: JNPR] is headquartered in Sunnyvale, California, with 7,000 dedicated employees and offices in nearly 50 countries. Our customers include the top 100 global service providers, 30,000 enterprises, including 99 of the Global Fortune 100, as well as hundreds of federal, state and local government agencies and higher education organizations.When you make Juniper your employer of choice, you are choosing to work with the best and the brightest networking professionals in the industry.