Job: Senior Director, Demand Generation

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    Title Senior Director, Demand Generation
    Categories Demand Generation
    Location New York, NY, USA
    Job Information

     

    Job Description:
    The ideal candidate brings at least 10 years of progressive responsibility in marketing, in positions requiring extensive interaction with sales, with experience working cross-functionally in a fast-paced, highly dynamic, virtual environment. Experience in all facets of marketing including online, direct mail, web-based, with an ability to develop integrated marketing programs incorporating appropriate elements to achieve qualified demand generation. The candidate must be sales-focused, responsive, creative, strategic, proactive, and hands on, with the ability to work with all levels of management in a highly matrixed environment. Additionally, the ideal candidate brings 5+ years experience focused on direct marketing.
    Requirements:
    Overall marketing strategy and execution for demand generation. The Senior Director of Field and Direct Marketing requires extensive collaboration with Product and Corporporate Marketing and Sales. The Senior Director of Field and Direct Marketing oversees the demand generation marketing budgets and executes field-based marketing activities. The Senior Director of Field and Direct Marketing must ensure alignment of all Marketing activities to demand generation objectives, including those executed by other corporate Marketing functions and business units, including channels.
    Principal Duties and Responsibilities:
    •Understand overall corporate strategy, initiatives, products, and programs and leverage available resources in planning and execution.
    •Understand demand generation priorities, then align strategic direct and field marketing programs to achieve objectives.
    •Develops integrated and comprehensive direct marketing plans to support two primary lines of business and their respective revenue objectives.
    •Leverage existing systems within focused demand generation programs: Marketo, Salesforce.com
    •Directly manage Inside sales lead nurturing and generation programs to ensure fully integrated marketing plan and execution across North America and internationally, where appropriate.
    •Promotes teamwork and coordinated execution of strategic Marketing programs across functions to ensure the brand recognition of Coveo solutions.
    •Ensures flawless execution of prospect, customer and sales-facing events.
    •Fluent in Direct and Field Marketing, lead generation strategies, requirements, benefits and incentives. Aligns supporting Marketing programs to same.
    •Provides aggregated feedback regarding success of marketing plan execution across partner types for update/review with sales and corporate Marketing leadership.
    •Mentors team of Inside Sales and Marketing Coordiantors to ensure consistency of message and execution across sales and marketing channels
    •Prepare and deliver program reviews, provide executive summaries, influence and educate executive management as required.
    •Identifies and directs goals, performance standards, metrics and budgets for inside sales representatives.
    •Translate Direct Marketing program strategies into measurable program results and communicates ROI to sales and marketing management.
    Company Description:
    Coveo is a leading provider of Enterprise Search 2.0 technology and information access solutions, including customer service and mobile search solutions, for knowledge driven businesses. Coveo solutions enable composite views of information stored across heterogeneous systems, inside and outside the corporate firewall, including both structured and unstructured data. Such information mash-ups support cross-enterprise business processes, cutting down silos and enabling organizations to leverage existing IT assets. With Coveo, companies can Stop Moving Data(TM)—they simply provide secure, intuitive access to information where it resides. Results include:
    Higher levels of employee collaboration and productivity
    Reduced costs and higher levels of satisfaction within customer service and call center operations
    Lower cost, faster and more effective enterprise information investigations
    More intuitive and effective ecommerce and self-service web-based operations
    Coveo’s more than 700 global implementations contribute to the success of, among many others, AmerisourceBergen, CA, Deloitte, GEICO, ESPN, Haley & Aldrich, Lockheed Martin, Odyssey America, P&G, PricewaterhouseCoopers, Rabobank, SNC-Lavalin, Spencer Stuart, Theodoor Gilissen Bankiers N.V., Children’s Hospital of Boston, Sony Ericsson, Macquarie Bank, Patek Philippe, IMS Health, Nexen, ICBC, SSQ Financial, and the U.S. Navy.
    Information and video demos are available at www.coveo.com.

     

    Company Coveo

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