Job: Senior Director, Channel Marketing and Field Marketing

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    Title Senior Director, Channel Marketing and Field Marketing
    Categories Channel Marketing, Field Marketing
    Location San Jose, CA, USA
    Job Information

     

    Job Description
    Position Summary:
    The director of Channel and Field Marketing reports into Plantronics CMO.  In this role you will manage a channel and field marketing team and be a key member of the Sales and Marketing teams responsible for setting and driving the overall long and short term Plantronics Channel marketing strategies and initiatives to include; Distributors, Master VARs, Systems Integrators, and reselling Hardware manufacturers for the Americas and  APAC regions.
    Responsibilities:
    • Translate product and business strategies and lead into executable Channel plans for the Americas and APAC regions
    • Responsible for contribution to meeting overall revenue profit targets
    • Leads the strategy for new and existing channel partners for the Americas
    • Leads the channel partner programs including:
    • Dealers
    • Distributors
    • Value added Resellers
    • Systems Integrators
    • Contract stationers
    • Leads the global channel strategy and drive implementation in the Americas and APAC
    • Collaborate with sales management and field sales to create tools and programs that ensure efficient and effective execution for direct sales organization. Provide flexibility of customization as opportunities warrant.
    • Work closely with top tier channel partners on custom marketing programs to meet mutual objectives. Oversee the allocation of budgets to support channel partner programs.
    • Responsible for all infrastructure tools for 1-to-many marketing programs including partner portal, communications, MDF/co-op sales collection, and training and sales tools.  Owns the strategy and development of the Connect Channel Partner Program
    • Lead and manage a field marketing team
    • Drive and lead global channel program and infrastructure initiatives
    • Lead cross-business unit marketing strategies for single voice to all channels and maximize PLT revenues through these channels.
    • In conjunction with the business development team, identify and champion key solutions providers for leveraged Channel strategy.
    Desired Skills & Experience
    Minimum Qualifications:
    10+ years work experience in any combination of marketing, channel marketing, or channel sales (with the concentration of B2B/Enterprise channel marketing), or field marketing.  Ideally, these roles would have been with both market leading brands.
    Strong functional knowledge marketing combined with a deep understanding of B2B/Enterprise channel marketing.
    Successful program execution in B2B/Enterprise channels.  First-hand knowledge of new emerging channels, and channel conflict – critical.
    Track record of success, indicated by increasing role and responsibilities.
    Strong cross-functional team/project management, interpersonal, and influencing skills
    Strong analytical skills, especially in areas of measuring marketing effectiveness and gaining customer insights.
    Excellent communication skills – demonstrated in global, fast-paced environment.  Ability to collaborate at all levels within the organization.
    Sales and customer development experience a plus, especially in marketing, negotiation, communications and interpersonal skills.
    Knowledge of telecommunications technologies, IT buying processes, ecosystem development (especially channels), and marketing.
    Ability to be highly collaborative in a matrix organization.
    Multitasking skills essential.
    BA/BS required, MBA strongly desired or equivalent work experience.
    Job # 1100063
    Company Description
    Company Background:
    Working at Plantronics gives you the rare opportunity to make a difference and feel valued, respected and supported, both personally and professionally. You’ll find the ideal blend of a casual, fun, friendly atmosphere with a strong commitment to the company’s success.
    Since 1961 Plantronics (NYSE: PLT) people have been bringing sound innovation to the world.  We are a world leader in personal audio communications for professionals and consumers. Our reputation for excellence is built on innovative products, a people-centered workplace and strong ethics.
    Headquartered in Santa Cruz, California, Plantronics and its Clarity division have offices in 20 countries, including facilities in Mexico, China, and Europe. Plantronics offers a generous mix of health, financial and lifestyle benefits as well as career development opportunities to its associates.  Discover Plantronics.
    PEOPLE-PLACE-PURPOSE-POTENTIAL
    Plantronics is an Affirmative Action/Equal Opportunity Employer.
    To all recruitment agencies: Plantronics does not accept agency resumes. Please do not forward resumes to our jobs alias, Plantronics employees or any other company location. Plantronics is not responsible for any fees related to unsolicited resumes.

    Source: LinkedIn Jobs.

     

    Company Plantronics

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