• Title Sales Enablement Marketing Manager
    Categories Sales Enablement, Security
    Start Date 2011-04-26
    Location Bedford, MA, USA
    Job Information

    The Sales Enablement Marketing Manager is the primary liaison between Sales and Product Marketing and is responsible for leading the development and delivery of tools and assets that support sales conversations throughout the sales cycle. . This position requires a mix of interpersonal, project management and communications skills in addition to an understanding of marketing principles, sales methodology, and content management. The job requires innovation in process, procedure and systems that will continuously improve sales and marketing efficiency and effectiveness.





    The responsibilities of the Sales Enablement Marketing Manager include (but are not limited to) the following:

    o Work with sales and various corporate functions to assess and determine the required enablement support and the necessary tools, and to identify the most effective assets. Manage roadmap for asset development.

    o Architect and plan various types of cross-product/cross-solution templates to enable standardized presentations and communications (i.e. playbooks; solutions dialog, product presentations)

    o Facilitate content owners to populate templates to be used in client meetings, outbound communications and sales training such as presentations, sales guides, messaging and positioning…etc

    o Measure sales enablement activities to quantify impact and success of materials and programs

    o Establish processes for consistent communcation with the Field in order to collect input as well as to deliver updates and share knowledge

    o Track and report on ForceManagement transformation across all Marketing functions

    o Assist in data collection and primary and secondary research to understand and monitor market drivers and customer needs – linking them to business objectives that can be solved by RSA

    o Manage and facilitate Value Driver and Value Card updates on an ongoing basis. Work with ForceManagement to understand and implement best practices.

    Desired Skills & Experience


    Expected competencies

    - Outstanding project management skills

    - Excellent interpersonal skills and relationship management skills

    - Ability to work effectively across cross-functional organizational teams

    - Ability to conduct research and extract key findings to support enablement strategies

    - Strategic orientation and excellent analytical and problem-solving skills

    - Excellent presentation and communication skills – written and verbal – to interact with senior level colleagues

    - Leadership qualities, and the ability to act independently (self-motivated)

    - Solid time management and scheduling skills, well organized and detail oriented

    - Able to work under pressure, meet deadlines, and be flexible in working on multiple projects simultaneously

    Experience/Educational requirements

    - A Bachelors Degree – in business, marketing or communications preferred

    - Proven track record of successful project management

    - Knowledge and experience with marketing and sales principles and tools – social media a plus

    - Comfort in a matrixed organization

    Company Description

    RSA, The Security Division of EMC, is the premier provider of security solutions for business acceleration, helping the world’s leading organizations succeed by solving their most complex and sensitive security challenges. RSA’s information-centric approach to security guards the integrity and confidentiality of information throughout its lifecycle – no matter where it moves, who accesses it or how it is used.

    RSA offers industry-leading solutions in identity assurance & access control, data loss prevention, encryption & key management, compliance & security information management and fraud protection. These solutions bring trust to millions of user identities, the transactions that they perform, and the data that is generated. For more information, please visit and

    Source: LinkedIn Jobs.


    Company RSA, The Security Division of EMC

    Title Marketing Communications Specialist
    Categories Mktg Communications, Security
    Location Boston, MA, USA
    Job Information


    Create content to support Core’s re-positioning, including blog posts, ghost-written articles, Marketing materials and customer case studies
    Assist in the creation of sales tools, including emails, topical updates, case studies, & materials for new product announcements and launches
    Drive the implementation of Core’s social media outreach through Twitter, video content and circulation, & blog recruitment and editing
    Create content and material in support of customer marketing initiatives
    This position is based in Boston, MA. To be considered for this position, please submit a cover letter and resume to
    Desired Skills & Experience
    Ideal Background:
    Technology marketing communication experience: 4+ years
    Security industry knowledge
    Proven ability to use social marketing in a B2B company
    A robust portfolio of media including collateral, banners, DM, emails and ad copy
    Company Description
    Core Security Technologies enables organizations to get ahead of threats with security test and measurement solutions that continuously identify and prove real-world exposures to their most critical assets. Our customers can gain real visibility into their security standing, real validation of their security controls, and real metrics to more effectively secure their organizations.  Core Security’s software solutions build on over a decade of trusted research and leading-edge threat expertise from the company’s Security Consulting Services, CoreLabs and Engineering groups. Learn more at

    Source: LinkedIn Jobs.


    Company Core Security Technologies

    Title Sr. Manager Product Marketing
    Categories Security
    Location Bedford, MA, USA
    Job Information


    Based in Bedford, MA, our team is looking for a successful candidate to be responsible for driving the direction and definition of our RSA enVision product. RSA enVision for security and information event management (SIEM) is independently validated by Gartner and others as the leading product in the marketplace. Over 2,400 customers have deployed enVision, making it one of the most widely used SIEM solutions.
    Job Responsibilities
    ·Develop business plans and strategy to support market requirements and go-to-market plans including: market segmentation and business analysis, competitive analysis, offer positioning, creation of value propositions (ROI and TCO tools), demand generation, pricing models and strategies
    ·Alignment and integration with product management and other marketing functions to develop and bring to market complete customer offerings and messaging
    ·Responsible for development of sales and training tools (presentations, competitive analysis, case studies, etc.)
    ·Interface with all levels of the organization including the executive management team as well as external customers, press & industry analysts
    ·Present to customers and prospective customers to evangelize product capability and support sales efforts and marketing events worldwide
    ·Extend RSA enVision’s leadership position in the SIEM market and help position it in the broader security management market by actively interfacing with key influencers, such as top analysts, press, consultants, and relevant industry associations worldwide
    ·Lead product launches and ensure successful communication and execution from the beginning to end of the lifecycle; partner closely with product management and the core teams in this effort
    ·Drive effective cross-functional collaboration with sales, marketing, PR, AR, product management, and services to ensure that product and solutions are positioned, messaged, and communicated effectively
    ·Lead a group of 2-3 individuals to achieve the mission of the team while ensuring continued personal growth of the team members
    ·Champion the usage of product marketing process and best practices
    Desired Skills & Experience
    ·Experience with SIEM technology, information security, information technology, networking technology
    ·Considerable product marketing or product management experience (7-9yrs), with demonstrated impact and progression of responsibility while managing some personnel
    ·Strong technical aptitude, including the ability to translate technical features and functions into the business benefits they provide to customers; ability to interface well with technical customers
    ·Ability to combine big-thinking strategic perspective with a detail-oriented approach to problem solving
    ·Entrepreneurial, can-do approach coupled with a strong desire to make a difference
    ·Strong executive presence and ability to evangelize new products, strategies, and processes, as well as an ability to work effectively with wide range of personalities
    ·Ability to work collaboratively across functions within the business unit and across EMC
    ·Superior communication skills (written, presentation, speaking, listening)
    ·Bachelors’ degree required. MBA a strong plus.
    Company Description
    RSA, The Security Division of EMC, is the premier provider of security solutions for business acceleration, helping the world’s leading organizations succeed by solving their most complex and sensitive security challenges. RSA’s information-centric approach to security guards the integrity and confidentiality of information throughout its lifecycle – no matter where it moves, who accesses it or how it is used.
    RSA offers industry-leading solutions in identity assurance & access control, data loss prevention, encryption & key management, compliance & security information management and fraud protection. These solutions bring trust to millions of user identities, the transactions that they perform, and the data that is generated. For more information, please visit and

    Source: LinkedIn Jobs.


    Company RSA The Security Division of EMC

    Title Product Marketing Manager-Security Software
    Categories Infrastructure Software, Product Marketing, Security
    Salary $145K
    Location Boston, MA, USA
    Job Information


    Job Description
    Our Client is seeking a dynamic product marketing professional to join our Identity & Security marketing team. In this role, you will own the go-to-market strategy and execution for an assigned set of identity management and security products. You will analyze industry, software and customer trends to develop deep market understanding, and then create the messaging and content required to take those products to market through direct and indirect sales channels. You will also work with our product management team to develop the product and business strategy for in the identity management and compliance management markets.
    As a product marketing manager for identity & security, you will develop market plans, MRDs, customer value propositions, partner value propositions, product positioning, customer-facing collateral and presentations, partner-facing collateral and presentations, website content, campaign plans and competitive analysis. You will be the key link between the internal product organization and the broader marketing organization.
    We’re looking for people who are smart, have no fear of challenges, and can get things done. You will work with a cross-functional, highly motivated team, including representatives from product management, engineering, solution and product marketing, alliances and sales.
    This role requires as much as 30% travel, including some international.
    -Contribute and develop the top-level messaging and positioning for assigned identity & security products
    -Collaborate with channel marketing organization to create and execute campaigns targeted at the value-added distributor, reseller and solution provider markets;
    -Create and distribute product collateral and sales tools
    -Create content for software industry events, sales collateral
    -Create and execute written plans for the global launch of products
    -Contribute to marketing requirements documents, strategic product planning, and annual planning process
    -Serve as primary product marketing contact for the direct and channel sales for product, market and competitive information
    -Act as a  spokesperson and present content at industry conferences
    -Evangelize products in webinars, trade shows and internal briefings
    -Participate in sales calls and other customer facing activities to generate requirements for new product and feature creation
    -Work with Product Management to ensure sales and channel readiness for product releases
    Qualifications and Skills:
    -Bachelor’s Degree required. MBA from top school strongly preferred.
    -Minimum of three years experience in product marketing or solutions marketing
    -Previous experience working with the enterprise software required. Experience with identity and security software strongly preferred.
    -Thorough understanding and experience working with channel partners or Tier 1 ISV/IHV partners
    -Excellent verbal, written, and presentation skills, including public-speaking skills.
    -Strong organizational skills & ability to meet deadlines.
    -Self-management skills and self-started attitude highly valued.
    -Teamwork – the ability to work both within the product team and across other marketing teams
    -Experience working with inter-departmental stakeholders to create and implement a project

    Source: MktgLadder.


    Company Confidential

    Title Director – Product Marketing
    Categories International Marketing, Product Marketing, Security
    Location Melbourne, Australia
    Job Information


    The Director APAC Product Marketing will be responsible for developing, launching and managing the product marketing strategies for the APAC region for all VeriSign products and services.  Position coordinates with company cross-functional teams including product management, channel marketing, customer service, account management, finance and accounting.  Position requires developing the product marketing strategy for the region to achieve revenue/unit plan for the region.   Primary responsibilities include:
    Define regional specific product positioning and messaging, value proposition, and go-to-market strategy
    Develop marketing and awareness campaigns and materials for thought leadership within our industry
    Develop messaging for multiple constituencies and partners
    Provide support to business development and sales team as necessary
    Recommend and manage marketing budgets
    Perform target market needs assessment
    Offer feedback to product management team regarding new product requirements, if any, to support offer and value proposition
    Work closely with Channel Management to provide relevant marketing materials
    Work cross functionally to secure legal, financial and all internal approvals for all relevant activities
    Qualifications, Skills and Attributes
    BS/BA degree is required, MBA preferred.
    International marketing experience a plus
    Minimum of 15 years experience with a focus on products/services of a technical nature, including 6-8 years in progressively more senior managerial roles.
    Previous experience in Internet technology and product marketing. Domain name or DNS experience is a distinct advantage
    Proactive and achievement focused with ability to achieve results independently
    Strong oral/written communication and presentation skills
    Ability to develop presentations and present to a wide variety of audiences to include prospective customers, customers, and other industry players
    Excellent organization and project management skills
    Ability to lead through influence
    Strong knowledge of Internet, online advertising and general technology
    Ability to adjust to constantly changing priorities and fast-paced Internet environment
    Fluent in English, Mandarin and Cantonese (written and spoken)
    Cultural knowledge and awareness across APAC region

    Source: MktgLadder.


    Company VeriSign

    Title Product Marketing Director, Managed Services
    Categories Product Marketing, Sales Enablement, Security
    Salary $100K+
    Location Wayne, PA, USA
    Job Information


    Job Description
    Director, Product Marketing – Managed Services
    The Director of Product Marketing will be part of the Product Marketing team which reports into the Marketing Strategy group. The Marketing Strategy group thinks strategically about the industry and business, to complement and inform Product Development, Product Management and Marketing Communications.
    The Director, Product Marketing – Managed Services is responsible for developing strategies to increase market share of SunGard service offerings in the production application hosting area.
    Key responsibilities include:
    Serve as the Marketing functional team-lead / single-point-of-contact in support of the Line of Business Product Management on new product development efforts.
    Develop Marketing Plans highlighting: service positioning, target market, recommended go-to-market strategy and tactics (including recommended Channels, Analyst Relations communications strategy, lead generation tactics and market segments to address for in-year revenue generation and multi-year pipeline development).
    Develop Sales Enablement tools related to New Services Introductions – Customer-facing presentations, case studies, industry-specific value propositions (where applicable).
    Lead integrated marketing campaign efforts jointly with the Marketing Operations team to support new business demand generation and customer cross-selling efforts.  Campaign responsibilities include: identification of service(s) to be promoted, target market, special promotional offers, messaging for differentiation, etc.
    Collaborate with Market Insights team in the design and testing of market research to support value proposition development for existing and new service offerings.
    Track substitute offerings and competitors, competitive offerings and competitive pricing at the individual service level.  Understand competitive dynamics, market segmentation criteria and main market value drivers.
    Directly contribute to Thought Leadership development in Managed Serives through Blogs, speaking engagement at industry and customer events, white-paper-type content development, etc.
    Interact with industry analysts (e.g., Gartner, Forrester) to understand emerging market trends and influences.  Incorporate findings to inform value proposition and go-to-market initiatives.
    At least 10 years of experience in Product Marketing or Product Management in a Managed Hosting, managed application or virtualization technology-related field required.
    Deep technology and market knowledge (vendors, technologies, market drivers, etc.) in the area of hosted applications, virtualization, and cloud required. Understanding of N-Tier application architectures and cloud delivery models is required.
    MBA preferred; strong understanding of market and customer segmentation frameworks and hands-on experience with segmentation projects required. Ability to switch between technical and business benefit-level discussion.
    Strong written and verbal communication skills, including strong PowerPoint and Microsoft Excel skills.  Strong project management skills. Microsoft Project experience is a plus.
    Demonstrated strong performance in prior roles
    Working Conditions:
    • Ability to meet the physical demands of this position.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
    Employment is contingent upon successful completion of the background investigation and
    pre-employment drug screen.
    Source: MktgLadder.



    Company Sungard

    Title SVP of Field Marketing
    Categories CMO/Marketing Strategy, Field Marketing, Infrastructure Software, Security
    Salary $240K
    Location New York, NY, USA
    Job Information


    Company Description:
    IntraLinks is a rapidly growing Software as a Service (SaaS) company that facilities the exchange of mission-critical information across enterprise boundaries.  Businesses around the world rely on IntraLinks’ On-Demand Workspaces to help them share sensitive information and documents safely and securely online – anywhere, anytime.
    Job Description:
    IntraLinks provides its clients with secure, collaborative online digital workspaces for conducting financial transactions, discussing mergers and acquisitions, exchanging documents, and collaborating with advisers, customers, and suppliers. The Company sells its products to a broad range of industry verticals, including the financial services, life sciences, and mergers and acquisitions markets. Customers have included JPMorgan Chase and Bank of America. Founded in 1997, IntraLinks claims more than 90,000 clients worldwide with revenues of $140+ mm in 2009, and an impressive history of  double digit growth.
    IntraLinks has a strong position within the banking industry, but is focused on branching out into other fields, including accounting, corporate governance, insurance, life sciences, pharmaceuticals, private equity investing, and real estate.
    The company’s growth strategy has included: 1) adding new features to its products, 2) expanding its worldwide presence, with an emphasis on further penetrating European and Asian markets; and 3) intregrating with other software provider’s products.
    Competitors include Merrill Corporation, RR Donnelly, Fidelity National, and Imprima; however, none of the Company’s competitors have a product as flexible as IntraLinks in its capability to stretch beyond a single application..
    IntraLinks IPOed in August of 2010 and completed a secondary offering in December 2010.
    Position Description:
    Global Field Marketing provides a mechanism for management of two requirements that Regional Field Marketing (RFM) is unlikely to accomplish on its own.  These include 1) Demand Generation Optimization and 2) “Next Term” activation.  Both are critical towards the successful improvement of marketing effectiveness and efficiency in the context of a company’s evolution.  Global Field Marketing provides a structure to manage an aggregate view across several similar, but divergent RFM teams, while also preparing the organization to pursue future growth opportunities.
    The Senior Vice President, Field Marketing, will report to the CMO and have oversight for the assessment of global markets, and the accompanying analysis of the company’s potential in those markets.  He/She will need to scale the field marketing organization globally and identify appropriate industry verticals to pursue. He/she will create and implement a comprehensive Business and Marketing strategy for each identified market need and opportunity. The Senior Vice President, Field Marketing will ensure that each opportunity pursued will have a positive impact on the Intralinks portfolio of business.
    The Senior Vice President, Field Marketing is responsible for such key outcomes as:
    Spearhead demand generation activities.
    Create an integrated web and interactive marketing plan. (IntraLinks is a SaaS-like business with a web-based customer interface)
    Champion IntraLinks corporate reputation and market awareness strategy
    Build out the global marketing organization and coordinate the global marketing programs
    Establish processes and metrics to measure the effectiveness of marketing programs
    Develop an in-depth understanding of customer needs in existing segments as well as the new corporate services segment through discussions with Sales and customers in order to ensure that changing market trends are reflected in the offering on a timely basis
    The Person:
    Qualifications & Experience
    Must possess experience working for an Enterprise Content Management (ECM) or Enterprise Software company
    Proven track record in defining, developing, and successfully launching new products and/or new market categories
    Strong customer relationships and involvement in winning new business
    Track record of developing “disruptive” products and bringing them to market
    Entrepreneurial drive, demonstrated ability to achieve stretch goals in a fast paced environment
    Possesses a combination of large and small company experience
    Leadership & Management Behavioral Competencies
    Ability to deliver results in a fast-paced, collaborative team culture
    Hard working and highly accountable
    Previous experience in the integration of acquired companies.
    Effective, respected  with a team oriented approach
    Bright, analytical with strong conceptual and strategic skills and an excellent financial and quantitative mind.  Outstanding mental and financial acuity
    Thinks conceptually – ability to approach problems from a holistic perspective.  Sees connections, linkages, and interdependencies
    Operates with a global perspective
    Sets direction – ability to align the financial function across the organization and allocate resources according to strategic priorities
    An excellent problem solver with an ability to focus, and is creative, yet analytical
    A team builder who has the ability to inspire others to achieve exceptional performance with a sense of integrity and discipline
    Superior written, oral, and listening communication skills
    Demonstrates courage of conviction for his/her positions, while being intellectually agile and flexible

    Source: MktgLadder.


    Company IntraLinks