Job: SaaS Demand Generation Marketing Manager

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    Title SaaS Demand Generation Marketing Manager
    Categories Demand Generation
    Location Sunnyvale, CA, USA
    Job Information

     

    Job Description
    SaaS Demand Generation Marketing Manager
    Location: Sunnyvale, CA
    Position Summary:
    As a member of the Dell SaaS Business Solutions marketing team, the Demand Generation Marketing Manager is an senior level position that will be responsible for driving the execution of a variety of demand generation programs. This person is responsible for working with other members of the marketing team to successfully drive the pipeline development programs needed to support Dell’s SaaS Business Solutions revenue objectives. These programs will include SEM, content syndication, online and offline media placements, email marketing and events.
    Primary Responsibilities:
    • Manage and lead execution of all demand generation programs
    • Develop the pipeline development model
    • Own and manage marketing automation strategy and execution
    • Act as primary interface with marketing automation and web property vendors
    • Track and report on all pipeline development metrics
    • Work closely with product marketing, marketing programs and sales to ensure effective closed loop marketing processes
    Qualifications:
    • Extensive knowledge of software-as-a-service(SaaS) applications and services
    • Extensive experience bringing new SaaS applications and services to market
    • Experience in mid-market (SMB) business applications: CRM, ERP/Finance, Marketing and/or HR
    • Experience working with customers in a sales, consulting, or support capacity a plus
    • BS Degree required, MBA preferred
    • 7 ​ years of software product marketing experience
    • Excellent analytical, planning and process development skills
    • Proven ability to work cross-functionally
    • High level of initiative and strong business judgment
    • Partnering experience with SaaS vendors, consultancies and systems integrators
    • International and start-up experience preferred
    Dell offers:
    -Opportunity to work with a strong brand at one of the world’s largest IT solutions providers
    -Dynamic, challenging, international work environment
    -A team with a high level of energy, integrity and motivation to win
    -Exciting internal career opportunities
    -A commitment to diversity and inclusion
    -Competitive compensation including bonus plans & a great benefit package
    -An individual professional development plan
    About Dell Inc.:
    Want to work in an environment where each day is focused on delivering solutions that make a real difference in people’s lives?
    Where teams are constantly curious, and different perspectives and experiences are valued?
    At Dell, we believe technology is essential for human success and that it should be accessible to everyone. We are constantly evolving
    to better serve our customers, seize new opportunities and drive growth. Together we can change the world. Come join us.
    For more information, visit us on the web at www.dell.com . “CBAM”
    “MOAM”

    Source: LinkedIn Jobs.

     

    Company Dell

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