Product Marketing

  • Title Partner Marketing Manager – Data Protection / Virtualization
    Categories Product Marketing
    Salary $100K+
    Location Boston, MA, USA
    Job Information


    Job Description
    Simplicity At Work.Since 1987, weve earned the confidence and loyalty of our customers and employees while becoming one of the top five companies in the IT management industry. We develop innovative solutions to help our 100,000+ customers around the globe tackle the toughest IT challenges easier and faster – and save a ton of money. It’s something we call Simplicity at Work. Not only are we about making things simple for our customers, but we are committed to making it easy for employees to love what they do while theyre here. Through our dynamic work environment, extensive benefits, and casual dress code (just to name a few advantages), we dont overcomplicate things. Our employees continually have options and can choose what works for them, not the other way around. Quest is a place of possibilities.It’s simplicity at work for a more rewarding life.
    Marketing Programs Manager
    The marketing programs manager for channels is part of a team focused on initiatives to leverage and serve Quest Software’s North American channel partner base. These program managers work closely with the Quest business units in order to meet overall business objectives. By developing and executing quarterly channel partner marketing plans to support business priorities, including:
    • Analysis of partner sales and marketing data, as well corporate marketing program success measurement in order to develop and recommend appropriate partner lead generation marketing programs.
    • Coordinate with Business Unit Product Marketing Directors and Campaign Managers to ensure alignment with business objectives and capitalize on ongoing corporate campaign designs.
    • Coordinate with Field Marketing teams to ensure minimal overlap of campaigns in any one geography and to ensure sales support for channel marketing programs.
    • Meet with internal stakeholders to develop deliverables for program rollout
    • Deliver appropriate tools on time to support the objective of the program. The tools could take the form of ecards, call campaign scripts, survey questions or other items, as defined by the program
    • Develop communications plans to communicate new product introductions, corporate initiatives, etc. to the partner sales field.
    • Communicate partner marketing plans to product marketing and field marketing
    • Assist field marketing managers with event logistics when needed
    • Provide occasional onsite event support
    • Prepare and deliver quarterly business reviews
    Essential Qualifications:
    • 5 – 10 years of marketing expertise in a software vendor environment
    • At least 2 years focused on channel marketing within data protection/virtualization/storage
    Desired Characteristics:
    • Strategic thinker and creative problem solver
    • Sound marketing principals, including grasp of social marketing tactics
    • Good campaign planning, execution and measurement skills
    • Sound knowledge of marketing automation
    • Firm grasp of international channel distribution
    • Basic knowledge of HTML and web marketing principles

    Source: MktgLadder.


    Company Quest Software

    Title Group Product Manager, Application Runtimes
    Categories Product Marketing
    Location Palo Alto, CA, USA
    Job Information


    SpringSource, a division of VMware, Inc., (NYSE: VMW) and the leader in Java application infrastructure and management, provides a complete suite of software products that accelerate the entire build, run, manage enterprise Java application lifecycle. SpringSource employs the open source leaders who created and drive innovation for Spring, the de facto standard programming model for enterprise Java applications. SpringSource also employs the Java and Web thought leaders within the Apache Tomcat, Apache HTTP Server, Hyperic, Groovy and Grails open source communities. Nearly half of the Global 2000, including many world’s leading retail, financial services, manufacturing, healthcare, technology and public sector clients are SpringSource customers. For more information visit:
    Job Description
    The Group Product Manager for Application Runtimes is responsible for the SpringSource application middleware portfolio, including tc Server, the industry’s leading Enterprise Tomcat solution, as well as our web server and messaging technologies. Success is measured on the commercial success of the offerings themselves and the extent to which they become incorporated into a unified application platform.
    This position reports to the Director of Product Management for the SpringSource division of VMware and is based in Palo Alto, CA.
    SpringSource is developing the next generation application infrastructure platform, adapted to running on top of virtualized and cloud infrastructures and to supporting modern applications developed with advanced frameworks such as Spring. As the Group Product Manager for Application Runtimes, you are responsible for delivering core components of the application platform and for much of the ‘glue’ that holds it together.
    This is a high-level position with broad scope. Nevertheless, you must be very hands-on, defining both market and product requirements and working directly with engineers and architects to define and deliver solutions. You should be technical and be able to engage on questions of architecture and design. Most of your engineering teams will be remote, including international.
    You will need to work collaboratively with product marketing, support, professional services, sales and sales engineering to define the go-to-market for your products. You will also act as a key spokesperson for your products, for the SpringSource division, and for VMware as a whole. You must be comfortable engaging with customers, partners and internal teams in both small and large group settings. You will be frequently asked to speak at conferences and at the VMware Executive Briefing Center.
    As the Group Product Manager for Application Runtimes, you will be in a highly visible and important leadership role within the SpringSource division. As such, you will have the opportunity and responsibility to help monitor and shape the progress of the business, taking on critical challenges and contributing to the overall strategy.
    Finally, as a member of the SpringSource product management team you are responsible for helping maintain a spirit of teamwork and shared purpose on that team and should be ready to help directly and as an advisor and mentor on any project within the group.
    • A minimum of 10 years prior work experience, with at least six years in software product management, product marketing or enterprise architecture. Significant field-facing experience a big plus
    • Strong understanding of middleware technology and market, particularly Java application servers
    • Experiences with enterprise customers and enterprise application lifecycle
    • Insight into cloud deployment scenarios
    • Professional experience with open source software desired
    • Technical B.S. required
    • Superb verbal, written, and presentation skills. The ability to influence people at all levels and in various functions is required.
    • Strong analytical and organizational skills
    • Exemplary skills in creative problem solving
    • A team player with passion, initiative, and leadership ability
    • Travel up to 20%

    Source: MktgLadder.


    Company VMware, Inc

    Title Senior Product Marketing Manager
    Categories Product Marketing
    Location Burlington, MA, USA
    Job Information


    Job Description
    The role has overall responsibility for championing the Emptoris product and services solutions through Emptoris’ direct sales organization. This person will need to champion Emptoris’ solutions and be a product expert, delivering this expertise to the sales force, key industry influencers and the target market. This person must also interact with and provide market and competitive feedback back to the product management team. The Product Marketing Manager will also be responsible for creating and delivering content as well as communicating and supporting the sales process for all Emptoris products and services. The Product Marketing Manager will also be responsible for providing feedback to the sales, marketing, operations and product management teams regarding market, competitor and product/service requirements.
    The Product Marketing Manager will work with a global sales team, typically comprising of Account Executives and Sales Engineers based at various locations.
    In addressing the needs of the sales force, the Product Marketing Manager should be able to focus on the Emptoris full product and service portfolio. In addition the Product Marketing Manager will draw upon other resources within the Emptoris (e.g. Marketing, Operations, Client Services, Professional Services, Business Development, etc.).
    Key Responsibilities
    • Develop comprehensive Product Marketing plan that addresses the needs of the sales force and supports corporate marketing goals
    • Lead the Product Marketing team in championing the Emptoris’ solutions and the executing against the product marketing plan
    • Create sales tools (e.g., sales presentations, collateral, case studies, white papers, product demo scripts) for the sales force to use in specific opportunities
    • Deliver in-depth training to the sales force and channel partners on the messaging, positioning, and value of Emptoris offerings
    • Develop an in-depth understanding of the customers’ business problems, practices, challenges and requirements within the context of Emptoris’ offerings.
    • Develop an in-depth understanding of how Emptoris’ solutions solve critical pains within our customers and how Emptoris’ differentiates itself in the market
    • Deliver in-depth support to the sales force by actively participating as a subject matter expert in presentations to prospects and customers and providing introductory, high level software product demonstrations
    • Support media and industry analyst activities by actively participating as a subject matter expert on the use of Emptoris’ solutions and benefits achieved by customers
    • Liaise with other departments (e.g. Professional Services, Marketing, Product Management) and third party partners (e.g. Accenture, IBM and others)
    Key Result Areas / Success Criteria
    • Ability to create innovative product demonstrations, ROI models, sales tools, and content for product launches that demonstrates value and differentiates Emptoris
    • Proven ability to prepare PowerPoint Presentations with clear, concise, compelling value and differentiation messaging
    • Ability of the sales force to accurately and optimally position Emptoris’ solutions in competitive deals
    • Importance of contribution as the key resource/reference for the sales force on all Emptoris products and services
    • Ability to engage customers and prospects consultatively to uncover key business problems that Emptoris solutions can solve during live meetings
    • Ability to think creatively and respond credibly to prospect and customer inquiries/concerns regarding Emptoris solutions during in-person (live) meetings
    • Flexibility to prioritize and manage multiple activities simultaneously
    Required work experience/skills
    • Demonstrate a clear understanding of product marketing concepts in marketing complex enterprise software (e.g., SCM, CRM, PLM, or ERP solutions)
    • Proven experience creating sales enablement tools including software product demonstrations, ROI models, sales tools, and content for product launches
    • Proven experience creating PowerPoint Presentations with clear, concise, compelling value and differentiation messaging
    • Demonstrable track record of consistent achievement
    • Excellent writing ability for creation of product content (e.g. case studies, white papers, collateral, website, etc.)
    • Excellent planning, time management, organisational and written skills
    • Living within a commutable distance of Burlington, Massachusetts
    Ideal additional work experience/skills
    • Educated to graduate level (MBA or equivalent)
    • Demonstrate a clear understanding of the procurement, strategic sourcing or supplier performance management business process
    • 5+ years-successful experience of product marketing with a leading entrepreneurial software organization marketing high value software solutions to Global 1000 companies
    • Ability to function effectively within an international corporate customer environment
    • Ability to think and work both on a strategic and tactical level
    • Excellent inter-personal and influencing skills, with the ability to build and leverage relationships at all levels across the company
    • Excellent and dynamic high-level presentation skills with the ability to address and impress senior executive audiences
    • An understanding of business case methodologies
    • Comfortable with the preparation of technical strategies
    • Highly analytical
    • Demonstrable motivation skills
    Company Description
    At Emptoris, we’re passionate about harnessing innovation to drive positive business impact. We’re driven by it. It’s this principle that led us to pioneer the use of optimization in strategic sourcing back in 1999. Since then, we’ve invested a third of our revenue back into research and development and continue to bring new innovations to market. Our focus is on supply and contract management software solutions that empower enterprises to realize best value and accelerate profitable growth.

    Source: LinkedIn Jobs.


    Company Emptoris

    Title Principal Product Marketing Manager
    Categories Mobile & Wireless, Product Marketing
    Location Westford, MA, USA
    Job Information


    Job Description:
    Principal Product Marketing Manager. Position is located in Westford, MA. Senior individual contributor position.
    Lead the launch of multiple product lines in the mobile/wireless, and IP to IP session management areas.
    The candidate would be an experienced marketer, with proven expertise in execution.
    Candidate will need to educate both internal and external audiences around the value proposition, and undertake various sales enablement initiatives.
    Good working knowledge of wireless networks/infrastructure is a pre-requisite.
    MS with a 8-10 working years experience or BS/MBA with 8-10 years of relevant work experience in the mobile/wireless industry.
    a. Inbound: Understand the market, trends, growth areas and how our products are aligned to it.
    b. Outbound: Understand Sonus products and strengths (at a high level) and articulate them to the Industry.
    c. Analyze and differentiate us from our competitors in terms of messaging/positioning.
    d. Be well versed with the 4 P’s of marketing, SWOT analysis, product/solution placement.
    e. Ability to cultivate and nurture relationships with the press, trade-media, industry analysts, bloggers for marketing outreach campaigns.
    f. Be able to position Sonus and Sonus USPs (unique selling points) at multiple levels: Corporate Level Messaging, CFO Level (return on investment etc.), Industry/Strategy Level (where the world is going, and why an investment in Sonus solves their immediate need).
    g. Be able to grow and maintain the corporate website, blog site that talks to all levels above.

    Source: MktgLadder.


    Company Sonus Networks

    Title Senior Product Manager or Director
    Categories Product Marketing
    Location Charlestown, MA
    Job Information


    Position Description:
    Smarter Travel Media is looking for an experienced senior level product manager to join our team. Reporting to the Vice President of Product, the successful candidate will be responsible for managing extensive and dynamic email marketing programs across a portfolio of different brands, including BookingBuddy, SmarterTravel, Airfarewatchdog, and newly launched SniqueAway. The position calls for a strategic marketer who can independently manage multiple campaigns and programs simultaneously, optimizing the customer segmentation for each.
    Essential Duties & Responsibilities:
    • Plan for growth of CRM email programs, identifying new opportunities to improve ROI through new products and/or improved contact strategies.
    • Ensure quality execution of regular CRM communications, newsletters, and campaigns while driving new customer activation, retention and loyalty programs
    • Refine marketing segmentation strategy within specific member bases and across the portfolio
    • Understand and communicate business trends and program performance to senior management team
    • Sponsor cross-functional CRM projects while maintaining good relationships with stakeholders from editorial, sales, product, design and marketing.
    • Develop an in-depth understanding of current business policies/procedures and operations while determining optimal program execution methods.
    • Oversee policies that run across initiatives
    • Oversee internal email, member, and reporting systems
    Required Skills:
    • 7 + years experience in email marketing, running large, complex email programs
    • CRM program management experience preferred
    • Strategic thinker with experience planning and implementing new marketing programs
    • Excellent communication, interpersonal, organization, and time-management skills
    • Strong analytic capabilities required, both quantitative and qualitative
    • Skill managing both the big picture and fine details
    • People management experience required.
    • Bachelors degree required, MBA with a focus on marketing preferred
    • Teamwork skills essential; sense of humor preferred

    Source: MktgLadder.

    Company Smarter Travel Media

    Title Senior Product Marketing Manager
    Categories Product Marketing
    Location Sunnyvale, CA, USA
    Job Information


    Organization Overview: Fortinet (NASDAQ: FTNT) is a worldwide provider of network security appliances and the market leader in unified threat management (UTM). Our products and subscription services provide broad, integrated and high-performance protection against dynamic security threats while simplifying the IT security infrastructure. Fortinet is headquartered in Sunnyvale, Calif., with offices around the world. If you’re looking for a fast-paced, challenging and rewarding environment, then Fortinet is the place for you. We are an equal opportunity employer offering exciting work, competitive compensation and benefits. Fortinet is looking for the best and the brightest to join our highly motivated team.
    City: Sunnyvale
    State/Province: California [CA]
    Country: United States [US]
    Title: Senior Product Marketing Manager (AMRD182)
    Req #: AMRD182
    Job Status: Full-Time, Regular
    Functional Area: Marketing/Communications
    Position Overview:
    We are looking for a Senior Product Marketing Manager to join our dynamic Fortinet team. This is an exciting opportunity to work with the company’s flagship FortiGate product line and other specialized security product lines. It will play a critical role in contributing to successful product launches and long term sales and revenue generation goals. The successful candidate will have opportunities to drive cross functional teams and develop strong relationships with the sales team to create compelling tools, platforms and messaging.
    Job Responsibilities:
    -Create and implement product marketing content, including white papers, brochures, data sheets, solutions guides
    -Articulate benefits, via marketing collateral and in-person meetings, to Fortinet enterprise customers, channel partners and MSSP customers.
    -Develop tools to support sales on product roll out for emerging technologies
    -Support R&D with market analysis for new initiatives and products
    -Develop product positioning and competitive analysis to support Fortinet sales and channel partners
    -Develop reseller partner focused plans to enable growth in channel markets by working closely with Channel sales
    and marketing teams
    -Coordinate launch initiatives with PR/AR/IR and act as spokesperson for product
    -Lead cross-department product teams to launch products
    -Support related activities owned by other groups (case studies, references, trade shows, events, technical white papers, SE training, etc.)
    -Collaborate with alliance partners and services to offer complete solutions
    -Interface and partner effectively with the product management team
    Job Skills Required:
    -10+ years technology experience
    -5+ years product marketing
    -Strong technology background
    -Preferred experience in network security, i.e. Firewall, VPN, IPS, antivirus, web content filtering
    -Excellent verbal and written communications skills
    -Strong analytical skills and ability to work both independently and on cross functional teams.
    -Ability to build strong working relationships across all levels of the organization, including remote areas.
    -Ability to function well in a fast-paced, dynamic environment with competing priorities.
    Educational Requirements: Bachelor’s degree




    Company Fortinet Inc.

    Title Product Marketing Manager
    Categories Product Marketing
    Location Santa Clara, CA, USA
    Job Information


    Location: US- CA, Santa Clara
    Req # 9873
    Functional Area: Product Management
    Preferred Experience: Mid-Career Level
    Preferred Education: Bachelors Degree
    Position Summary
    Assists in the development of marketing plans and activities for secure access (Citrix Access Gateway) and WAN optimization product line (Citrix Branch Repeater) to establish, enhance or distinguish product placement within the competitive arena. As a key contributor to Citrix WAN optimization and secure access solutions, the TMM will be responsible for assisting with technical marketing of the company’s high-growth Citrix Branch Repeater product line and Citrix Access Gateway. With Citrix a leader in the desktop virtualization market and desktop virtualization becoming a major market for WAN optimization and secure access solutions, the TMM will bring together his technical expertise and marketing creativity to drive technical awareness, evangelism, sales and channel success with Branch Repeater and Access Gateway solutions in both traditional networking field and the emerging desktop virtualization market.
    Under the guidance of senior product and technical marketing members, develops and drives specific technical marketing plans and activities to establish, enhance or distinguish product placement within the competitive landscape. Responsible for planning, defining and delivering field enablement tools and collateral, technical whitepapers, product and solution demos, and supporting industry tradeshows and demos. Works with other functional and product teams to drive cross-product activities.
    Tracks, analyses and reports on market, competitive and technology trends and announcements. Delivers competitive kits and responses. Maintains and supports lab infrastructure and third-party applications necessary to test, benchmark, demo and demonstrate product performance, functionality and competitive differentiation. Works with product management, engineering, sales and partners to understand, synthesize and document customer use cases and differentiation use cases.
    Primary Duties / Responsibilities
    • Sales and channel readiness and enablement:
    •Produce high-impact collateral and sales tools (including data sheets, white papers, presentations, web content, canned and live demos, videos, blogs, etc.)
    •Create sales training for  Citrix’s direct and channel sales teams
    •Develop, package and distribute product highlight demos for use as sales tools and for integration into Citrix web marketing activities and PowerPoint presentations
    •Develop and assist in delivering hands-on technical training to internal and external audiences as required
    •Build excellent and effective relationships with technical communities in engineering, partners, SEs and analyst/blogger communities.
    •Provide technical escalation assistance to field product specialists.
    •Manage or participate in competitive intelligence efforts
    •Maintain and support lab infrastructure and third-party applications necessary to test, benchmark, demo and demonstrate product performance, functionality and competitive differentiation
    •Plan, manage and deliver competitive kits
    •Assist with the design, construction and support of tradeshow technology infrastructure to support product demos and keynote demos, as well as customer/Executive Briefing Center demos
    •Social Media and Viral Marketing
    -Track, respond and support Citrix on public discussion groups and forums, and blog communities
    -Assist with social media and viral marketing efforts by creating supporting technical, product, competitive or demo materials.
    Qualifications and Requirements
    Qualifications (Knowledge, Skills, Abilities)
    •Excellent writing skills to create compelling and easy to understand marketing materials and competitive analysis.
    •Strong verbal communication and customer presentation skills.
    •Effective project management skills; develops and manages the execution of own items related to plans and campaigns, maintains own schedule and achieves deadlines.
    •Strong creative thinking and ability to develop new ideas independently and conceptualize and synthesize data.
    •Experience creating marketing documents.
    •Strong critical thinking and analysis skills; ability to present information/data in a clear, succinct, and compelling way.
    •Experience supporting cross functional teams in the development of sales tools and marketing programs.
    •Strong drive for results with an ability to build and drive consensus.
    Requirements (Education, Certification, Training, Experience)
    •Minimum 5 years related industry experience with background in direct marketing.
    •BS in Computer Science or related fields required. MS preferred
    •Outstanding writing skills to create marketing plans, competitive analysis and executive presentations; effective delivery against tight deadlines and often anticipates and initiates work that requires minimal review
    •Strong drive for results against tight deadlines in evolving and ambiguous situations.
    •Outstanding verbal communication and customer presentation skills; executes without the aid of prepared material and is able to react on the fly to demanding customers and situations.
    •Very strong written and verbal communication skills, including public speaking.  Excellent presentation skills, with the ability to successfully convey complex ideas to large audiences with varied technical backgrounds
    •Outstanding project management skills; leads multiple projects simultaneously and mentors team members Branch office solutions
    •Ability to build and maintain a data center lab capable of supporting marketing, sales, engineering, and support activities
    •Experience creating demos and competitive testing benchmarks
    •Technical skills preferred:
    -Application networking and application delivery (L4-L7)
    -WAN optimization technologies (eg TCP optimization, application, Protocol acceleration, compression/caching, WAFS, QoS, SSL, multi-media/video -otimization, etc)
    -Windows Server and Client Platforms
    -Client server computing/thin client computing
    -Server, desktop and application virtualization (at least one of XenServer, VMware or Hyper-V, XenApp, XenDesktop or related competitive solutions)



    Source: MktgLadder.

    Company Fortinet Inc.

    Title Group Product Marketing Manager, Platform
    Categories Product Marketing
    Location San Jose or San Francisco, CA
    Job Information


    Job Description
    Adobe’s Enterprise Product Marketing team is looking for a dynamic and experienced Group Product Marketing Manager to join our team full time and grow our Customer Experience Management solutions business. In this position, you will be responsible for the marketing and strategy deliverable’s for Adobe’s go-to-market for the customer experience management platform
    This role sits as part of the enterprise product marketing team; aligned via product, with the goal of creating market demand for comprehensive customer experience management platform. The role is focused around a selection of key imperatives:
    • Becoming the CEM Platform expert and able to influence and persuade customer and partner executives at the highest level of Adobe’s relevance to their business, driving opportunity via line of business relevant solutions
    • Manage a team of product marketing professionals to prioritized goals with measurable outcomes.
    • Consolidates technology and business trends and challenges into meaningful value-propositions and relevance to government customer.
    • Analyze market trends to identify market patterns and opportunities best suited to Adobe’s differentiated offerings.
    • Analyze competitive market dynamics and make recommendation on competitive positioning
    • Becoming a spokesperson for relevant public relations and analyst events relevant to the solution offering.
    • Develop and own marketing tools and content for priority product and solutions launches on Adobe’s website, collateral (datasheets, brochures, whitepapers, presentations, case studies), interactive demonstrations and multimedia presentations, and other content that you deem necessary.
    • Identify and devise distribution strategies for growing Adobe’s enterprise license revenue for the solution offering
    • Advise product management and engineering on market requirements for the platform offering
    Success Metrics
    • Annual revenue in the vertical in US
    • Market share: Prioritizing market segments within the total addressable market and expanding share
    • Solution value to government customers: Average selling price of Adobe solutions
    Demonstrable track record in technical product marketing or management. Must be able to display track record of developing technology solutions across a complex set of product offerings. This person will come from a hybrid product marketing / product strategy / Engineering background and have developed their skills in either a technology vendor or represented a leading provider of services or products working with Fortune 2000 firm.
    • Proven success in influencing customer decisions at Senior Level.
    • Able to consolidate complex ideas into clear, crisp strategies.
    • Highly adaptable style and marked executive presence
    • Experience with BPM, ECM and/or CRM technologies required.
    • Experience with User Experience Design a plus.
    • A passion for the positive role technology can play towards improved public service management and delivery.
    • Demonstrated ability to think and act strategically while informing a point of view with rigorous discovery and analysis of relevant data.
    • Demonstrated leadership with the ability to build consensus and drive decision making across multiple business units.
    • MBA or relevant Masters degree preferred
    • Technology experience preferred
    • Experience with enterprise software business models and strategies
    • English required
    • 25% travel
    Company Description
    Adobe believes in hiring the very best. We are known for our vibrant, dynamic and rewarding workplace where personal and professional fulfillment and company success go hand in hand. We take pride in creating exceptional work experiences, encouraging innovation and being involved with our employees, customers and communities. We invite you to discover what makes Adobe such a great place to work.
    Click this link to experience A Day in the Life at Adobe:

    Source: LinkedIn Jobs.


    Company Adobe Systems

    Title Senior Marketing Manager, Integrated Demand Marketing
    Categories Demand Generation, Product Marketing
    Location Santa Clara, CA, USA
    Job Information


    Citrix Systems, a leading provider of virtual computing solutions, seeks a creative, passionate and customer-focused Senior Marketing Manager to join its Integrated Demand Marketing team. The Senior Marketing Manager is responsible for working with field and product marketing to plan, develop and implement global marketing programs and marketing deliverables to support multiple product lines. Primary focus areas include end-user demand generation programs targeted to both prospects and install base customers, global awareness marketing programs, and channel marketing programs and tools.
    • Direct, design and implement plans and strategies that generate awareness and create demand for Citrix products and solutions.
    • Determine the appropriate mix of on-/off-line campaign elements including advertising, direct mail, email, webinars, content syndication, direct response online banners, etc – with the most compelling and creative calls to action.
    • Work closely with Corporate, Product and Channel marketing groups to develop new offers, content and sales tools (print, web, multimedia, etc.) to support integrated campaigns, including the creation of channel ready marketing programs and tools.
    • Provide leadership and strategic direction to global marketing teams for efficient and effective global/local execution of integrated marketing campaigns worldwide. Participate in global direct marketing meetings with regional field marketing leads.
    • Develop and promote best practices for campaign development and execution while working in a matrixed organization where corporate may develop the strategy, messages and overall campaign look and feel but much of the execution is managed by regional field marketing teams.
    • Work with field marketing to monitor the performance and ROI of marketing programs to ensure they meet strategic objectives.
    Desired Skills & Experience
    • 7-10 years of strong marketing programs and marketing communications experience in the technology industry.
    • Demonstrated ability to develop and execute demand generation programs and channel marketing programs which result in revenue generation.
    • Experience working in a business model that includes both product and field marketing resources with an understanding of best practices for managing that model to ensure brand consistency, alignment of messages while providing the flexibility for regions to modify corporate materials to meet their unique regional preferences and sales objectives.
    • Excellent project management skills with the ability to take programs from inception to completion with minimal supervision.
    • Strong organizational skills with the ability to handle multiple projects simultaneously; great attention to detail.
    • Vendor management experience working with outside vendors including direct marketing agencies, graphic designers, and writers.
    • Ability to thrive in a fast-paced, dynamic organization.
    • Experience in the application software, networking and/or security markets a plus.
    • 4-year undergraduate degree.
    Company Description
    Citrix Systems, Inc. (NASDAQ:CTXS) is a leading provider of virtual computing solutions that help companies deliver IT as an on-demand service. Founded in 1989, Citrix combines virtualization, networking, and cloud computing technologies into a full portfolio of products that enable virtual workstyles for users and virtual datacenters for IT.  More than 230,000 organizations worldwide rely on Citrix to help them build simpler and more cost-effective IT environments. Citrix partners with over 10,000 companies in more than 100 countries. Annual revenue in 2010 was $1.87 billion.


    Company Citrix Systems, Inc.

    Title Senior Product Marketing Manager/Mobile Category
    Categories Product Marketing
    Location Mountain View, CA, USA
    Job Information

    Company Overview

    Symantec is a global leader in providing security, storage and systems management solutions to help our customers – from consumers and small businesses to the largest global organizations – secure and manage their information-driven world against more risks at more points, more completely and efficiently. Our software and services protect completely, in ways that can be easily managed and with controls that can be enforced automatically – enabling confidence wherever information is used or stored.

    Department Overview

    The Consumer Business Unit is committed to enabling consumers to work and play freely in a connected world by protecting them on any device, anywhere, at any time.  Consumer Marketing’s role is to shorten the sales cycle – plain and simple.  We make it easier for employees, partners and customers to understand the products and services we offer.  We are responsible for much of what the Consumer sees and hears about Symantec.  Join Symantec’s Consumer Marketing organization, and be a part of the world’s security market share leader for consumer software and services, protecting hundreds of millions of customers worldwide.


    When you’re leading the battle to help protect hundreds of millions of consumers around the world from the growing online threats and  helping to empower them  to do what they want and to go online anywhere, anytime with any device only the best will do. That’s what we’re looking for in the Norton consumer business at Symantec. As senior product marketing manager in our consumer, you’ll lead our efforts to help the world understand how important it is to select the best solutions to protect themselves and their families online.

    • Develop, evangelize, and drive deployment of global category-wide marketing plans (w/brand and regional teams)
    • Drives strategic and tactical product marketing launches, programs and initiatives.
    o Coordinate with product regional marketing on product launches, including the direct ownership of product naming, key messages, product positioning, timing, marketing strategy, base pricing and joint marketing opportunities.
    • Define product strategy and product objectives including global launch plans
    • Partner effectively with regional teams to tailor global category/product strategies to regional opportunities, market conditions and capabilities.
    • Monitor business and drive plans to help ensure that business objectives are met.
    • Understand an effectively utilize and contribute to customer segmentation
    • Develop and cross-functionally execute global launch plans, routes-to-market strategies (e.g., channel selection, prioritization, portfolio strategy for each channel, etc.), and product end-of-life planning
    • Develop and cross-functionally execute competitive battle plans that shift category share from competitors to Symantec.  This also includes driving competitive strategies and delivering relevant, up-to-the-minute, actionable content to the field
    • Develop and maintain key deliverables:
    o Go To Market Strategy
    o Internal and External training content
    o Sales Tools (Training, Collateral)
    • Provide analysis of overall category and participating brands to maximize effectiveness and increase return on marketing funds
    • Involved in developing, modifying and executing company policies, which affect immediate operations and may also, have company-wide effect
    • Partner with the research team to drive primary research projects.  Utilize customer insights to influence future product directions, messaging strategy, category opportunities, etc. Qualifications Minimum 8-10+ years of marketing experience (preferably consumer experience)
    • New product  launch experience required; new category launch experience preferred
    • Must have direct, hands-on experience leading the efforts for a product/product portfolio  with annual sales of $50M or greater
    • Proven ability to develop global strategies and help localize regionally required
    • Proven experience in developing successful strategies that leverage multiple products under multiple categories
    • Strategic thinker with strong quantitative and analytical skills
    • Proven ability to evaluate competitive situations and develop effective competitive strategies to win categories and markets
    • Undergraduate degree required, MBA preferred
    • Outstanding written, verbal and presentation communication skills; ability to effectively present information and respond to questions from groups of executives, managers, partners, customers and media
    • Must possess strong cross-functional teaming abilities and proven track record of success in a matrixed environment How To Apply To be considered for a position, please submit your resume/CV on the Symantec Careers site.(
    Symantec staffing professionals will review your qualifications against open positions. Equal Employment Opportunity Symantec Corporation is an Equal Opportunity Employer and welcomes diversity.

    Apply here:

    Company Symantec

    Title Senior Product Manager (741739)
    Categories Product Marketing
    Start Date 2011-05-02
    End Date 2011-05-31
    Location Redmond, WA, USA
    Job Information
    Product Manager Senior – 741739 Microsoft Corporation
    Job Description

    Microsoft’s Server & Tools business faces intense competition in the $30B+ database market. We are now executing on a plan to grow our share of this market by competing for mission critical workloads, while defending against commoditization driven by open source alternatives such as MySQL. At the same time, we recognize the unique challenges and opportunities we face as the industry embraces the cloud computing model, and that long-term success against the competition can only come by “changing the game” with our cloud offerings. We are looking for a strong business leader to equip our field to win against the competition in this changing landscape.

    As Senior Product Manager, Compete Field Enablement, you will own our “on the ground” performance against the competition. You will help the field be effective in delivering the right competitive messages at the right time to customers. You will develop the competitive content, evidence, and readiness the field needs to succeed in competitive selling situations. You will collaborate with corporate and subsidiary marketing leaders as well as field sellers to achieve success.

    Specific responsibilities will include the following:

    • Define and execute on a comprehensive Compete field enablement strategy to improve seller and field marketer resources, skills and readiness to win against the competition

    • Partner with product management, subsidiary marketing, segment leadership, and field sellers to develop and refine content and evidence to win in competitive selling situations

    • Provide guidance to subsidiaries on development of Compete plans and execution of Compete activities at the subsidiary level

    • Analyze, monitor and improve field performance in winning “on the ground” vs. the competition, identifying emerging trends and giving feedback to leadership


    Candidate should have a bachelor’s degree or equivalent, with at least 7 years of related work experience in enterprise software sales, marketing, or services. MBA and direct customer-facing experience are preferred. Experience with Oracle database technologies is a plus.

    Candidate must be proactive and comfortable with ambiguity, able to prioritize effectively, and able to manage multiple projects simultaneously and drive them to completion. Proven ability to collaborate across multiple disciplines and motivate others to produce outstanding results is essential. Strong presentation and communication skills, both oral and written, and strong interpersonal skills are required. This position is based in Redmond, WA.

    Apply here:,-SENIOR-Job-WA-98052/1127051/

    Company Microsoft Corporation

    Title Director, Product
    Categories Cloud Computing, Product Marketing
    Location San Antonio, TX, USA
    Job Information

    We are looking for an experienced Product leader to join our growing team. This person will be responsible for developing product strategy, working on new product development, and growing the Rackspace Cloud business. We are looking for someone who is interested in the conception and execution of major cloud product initiatives related to our Compute Product Line.


    More about the Rackspace Cloud business unit:
    Do you want to be part of creating the next generation of computing? Rackspace Cloud is the leading innovator in cloud computing, and we are defined by Fanatical Support—not just for our clients, but for our team. Rackers have the freedom to do great work, and the challenge of using their skill and ambition to drive the future of the Web. Rackspace Cloud provides on-demand scalable website, application, and storage hosting. We enable developers and business decision-makers to avoid the hassles and costs of dedicated hardware while offering the infinite scalability of the Cloud.



    • Directs and develops the company’s product-line strategy, product planning, product launch, and market attainment activities
    • Works with Sales, Engineering, Operations, Marketing Communications executives to identify, develop, prioritize, and implement effective and productive product strategies and plans
    • Oversees the entire lifecycle of the company’s product portfolio, including the work of development teams from product initiation to delivery, to eventual product retirement
    • Revenue attainment of new products and all existing product portfolios
    • Ensures achievement of strategic revenue objectives for all markets and market segments
    • Manage and support a team of Product Managers aligned with the Product Line
    • In coordination with Product Marketing, plan and implement a go-to-market strategy for the product portfolio
    • Keep informed of and evaluates new and existing market trends for financial potential and fit within the various portfolios
    • Keep executive-level management informed of departmental progress and problems
    • Responsible for resource allocation, including budget and personnel

    Job Requirements:

    • High level of knowledge of all Rackspace products as well as relevant hosting technologies and trends, company policies and practices
    • Thought leader with regards to product development processes and operational planning techniques as well as competitive, market, customer, and business research
    • Excellent communication, negotiation, interpersonal and decision making skills
    • Able to operate as a matrix manager in coordinating people and resources from multiple areas of the company
    • Bachelor’s degree in business, sales, engineering, or marketing
    • MBA or equivalent advanced degree highly desirable
    • 7+ years of experience in a product support, product planning or consulting environment with at least five years of profit and loss responsibility and people management experience.

    Source: MktgLadder.

    Company Rackspace, Ltd.

    Title Product Marketing Manager for SharePoint Solutions
    Categories Product Marketing
    Location Virtual / Travel
    Job Information


    The Product Marketing Manager will provide strategic leadership of their assigned products and markets to meet business objectives. The position performs a key role in bringing new products to market, driving sales and channel programs, creating and executing campaigns, delivering training, and managing revenue and other defined objectives.

    The Product Marketing Manager works with members of Executive Management, Finance, Product Management, R&D, Corporate Marketing and the Sales organization and serves as the primary owner of the market strategy for assigned products.

    Expected travel requirement is approximately 30%.

    Key objectives of the position:

    • Mastery in defining, managing and evolving positioning for assigned products and markets.

    • Ability to represent their products, markets and strategies to customers, partners and media through public speaking, social media, written and other communications.

    • Expertise in launching new products and releases working with executive management, sales, operations, marketing, training, and support functions.

    • Ability to develop and drive marketing campaigns and lead generation activities to maximize growth

    • Demonstrated ability to analyze sales and channel pipelines and drive revenue and other improvements for specified objectives.

    • Management of product revenue and achievement.

    • Business management to identify, manage and resolve issues across sales, marketing, R&D and support.

    The ideal candidate will possess:

    • 5+ years in technology product marketing or product management

    • Experience with Windows based platforms and technology.

    • Demonstrated ability to learn new and complex technologies so that concepts can be communicated at all levels of the organization

    • Outstanding oral and written communication skills, problem solving and analytical skills.

    Source: MktgLadder.

    Company Quest Software

    Title Product Marketing Manager
    Categories Product Marketing, Storage
    Salary $100K+
    Location Sunnyvale, CA, USA
    Job Information

    Job Summary:

    NetApp’s young and vibrant product marketing team is growing with the company and we have a job opening focusing on system product marketing. In this exciting position the successful candidate will initiate, orchestrate, and manage marketing programs and strategies of the company’s storage system families with significant revenue impact.


    • Plan and execute comprehensive outbound marketing efforts around responsible storage systems, including driving the marketing strategy in terms develop tailored product positions and messages that resonates with target market segments.
    • Responsible for creating marketing programs that helps generate top line growth including working with a cross function team to develop the program, oversee the execution, track progress, and measure quantified success.
    • Create product collaterals and web content that effectively communicate product strategy; conduct trainings for both internal and external audiences.
    • Ensures positive working relationship with and coordination between marketing efforts of the business units, the field and the channels.

    Job Requirements:

    • Typically requires BA in Marketing or equivalent plus 7+ year’s relevant experience in marketing, storage technologies and datacenter applications and a good understanding of the storage industry.
    • MBA preferred plus prior product marketing experience.
    • Technical background including general understanding of storage and NetApp products and services.
    • Complete understanding of and experience in life-cycle marketing, including launch, transition, and end-of-life, through direct sales and indirect channels, using advertising, direct marketing, promotions, and seminars.
    • Strong skills in outbound marketing, messaging, transitions, and business data analysis.
    • Strong understanding of core technologies and their implications for the market.
    • Strong, positive working relationships both internally (peers, managers, subordinates) and externally (customers, partners, sales force, indirect channels, press analysts).

    Education & Experience:

    • A minimum of 5-10 years of experience as an individual contributor and 1 to 5 years as a people manager is required.
    • A Bachelor of Arts or Science Degree is required or equivalent experience.
    • Demonstrated ability to manage multiple projects is required.
    Company NetApp

    Title Product Manager
    Categories Advertising, Product Marketing
    Location Redmond, WA, USA
    Job Information

    Job Description:

    The Windows Consumer Product Management team is hiring a Product Manager to help us win in the very competitive marketplace for consumer PCs. Our team’s mission is to gather intelligence and create business strategies which will help to drive awareness, preference and purchase among consumers for the Windows Client business. In this job, you will be asked to think strategically, put yourself in the mindset of our partners and competitors, influence multi-million dollar marketing campaigns, future versions of our product, and drive high-level executive thinking around business strategy.

    The Product Manager in this role will have the challenging assignment to deeply understand consumers’ PC purchase drivers, what about PC quality matters most, and call out what we need to do as an extended ecosystem to win customers for Windows PCs against competitors that live both above and below us. The Product Manager will have the opportunity to evangelize these strategies both internally with Engineering, OEM and other Product Groups, and externally with PC manufacturers, retail partners and others.

    Key responsibilities:

    Market Research Planning & Analysis: Understand the latest data about consumer, manufacturer and channel preferences, behaviors and motivations, and ever changing PC categories and technologies to determine what motivates consumers to choose specific PCs, and why consumers might chose PCs over other consumer electronics and technology.

    Deliver Research & Develop Strategies: Work with Engineering, Market Research, Marketing and other teams to design and run both qualitative and quantitative market studies.

    Communicate the vision and influencing the future: Package the best strategies into comprehensive and compelling stories, evangelize and deliver the PC Quality and Purchase Drivers messages directly to the relevant constituencies around the globe including future product plans.

    Knowledge, Skills and Experience:

    Overall, we will be looking for a detail oriented person with strong interpersonal, organizational, analytical, communication, and cross-group collaboration skills. The Product Manager must have demonstrated experience in discerning and defining key customer and partner needs through data analysis. Market research and experience working with advertising agencies is preferred. Cultural awareness and global understanding of consumers would be helpful. The role also requires strong fundamental knowledge about client Windows, Windows Live, and Internet Explorer. Strong program design, project management and influence and negotiation skills are highly desirable. Technical knowledge and background in core PC technologies is a plus, as is familiarity with competitive computing platforms.

    A BA/BS is required, preferably in marketing or similar discipline.


    The location of this position is in Redmond. The Product Manager should expect to travel about 10-15% of the time which may include some overseas trip.

    Source: LinkedIn Jobs.

    Company Microsoft

    Title Product Marketing (Business Line) Manager
    Categories Product Marketing
    Location Ottawa, ON, Canada
    Job Information


    Openings:  1
    Location: Ottawa, Ontario, CA
    Name: Halogen Software Inc.
    Profession: Marketing
    Experience Level: Senior
    Job Type: Permanent, Full Time
    Education Level University: Bachelors
    Job ID: job-520

    With over 1500 customers worldwide, Halogen Software Inc. has established itself as the leading provider of employee performance and talent management solutions. Founded in 2001, Halogen offers powerful, easy-to-use, and affordable Web-based software that helps Human Resources and their organizations ‘be brilliant’ at talent management – and drive better business results.

    Halogen Software is expanding their strategic marketing team.   We are currently seeking talented and experienced marketing experts with strong business acumen, a touch of entrepreneurial spirit and a burning desire to win.  Candidates for this area bring leadership and passion to their work and thrive in our fast paced environment.  They have a proven track record of developing successful business strategy, planning and executing highly effective marketing campaigns and capturing market share.  Using their creativity, superior writing skills and extensive experience producing compelling promotional campaigns, these candidates will become a driving force to help establish Halogen as a leader for the company’s vertical target markets.


    Responsibilities include:

    -Creating business plans and innovative strategy for dominating target markets and driving business success

    -Marcomm planning and execution: Creating positioning and messaging hierarchies, overseeing demand generation activities and the creation of sales channel campaigns, tools and collateral

    -Building relationships with thought leaders

    -Tracking competitive and market shifts and reporting on success metrics

    -Becoming a product and industry subject matter expert in order to successfully convey positioning, high level messaging and features and benefits to colleagues and external audiences.

    -Developing concepts for marketing campaigns and generating powerful content for web landing pages, white papers, webinars, online demos, direct mail, newsletters, banner and pay per click ads, data sheets, product/service briefs and other sales tools and collateral.

    -Overseeing content produced by others to ensure consistent use of positioning, brand, tone, and voice for the markets they serve.


    -Bachelors degree in Business, Marketing, Journalism, or a related field from a top institution

    -7 or more years of business/promotional experience preferably in a B2B enterprise software environment

    -Proven track record of developing and implementing successful marketing campaigns

    -Exceptional communicator with superior writing, editing and presentation skills

    -An experienced project manager and strong team collaborator

    -Highly creative with the ability to innovate and originate ideas

    -Ability to multi-task, prioritize, and adhere to deadlines while maintaining attention to detail and quality.

    -Excellent interpersonal skills

    -Flexible work style with the ability to respond to a fast moving, highly evolving environment.

    -Strong desktop computer skills including MS Office, and other publishing tools.

    -Passionate about their work.

    -Combined knowledge of online marketing and product marketing preferred.
    Applications are being accepted until January 08, 2011



    Company Halogen Software

    Title Product Manager
    Categories Product Marketing
    Location Lexington, MA
    Job Information


    Requisition: 2037761
    Job Title: Product Manager
    Description: Product Marketing Engineer
    Want to take your specialist expertise and knowledge further? This is your opportunity. You’ll manage suppliers, the product life cycle of multiple products and organizationally complex programs across functions, while also leading the development of comprehensive marketing programs.
    Qualifications: Educated to at least university degree level or equivalent, you’ll bring at least 9 years’ practical experience, through which you’ll developed an in-depth knowledge of market and channel distribution mechanisms. This is where your specialist knowledge, technical leadership and customer-focused, solutions-oriented approach will thrive.
    Business: Chemical Analysis Group
    Job Category: Marketing
    Job Sub-Category: Product Marketing
    Region: Americas
    Country or Area:
    Shift: Day Job
    Job Type: Experienced
    Schedule: Full-time
    Travel Required: Yes, 35% of the Time
    Duration (Temp Positions Only): Not applicable

    Source: MktgLadder.


    Company Agilent Technologies

    Title Director – Product Marketing
    Categories International Marketing, Product Marketing, Security
    Location Melbourne, Australia
    Job Information


    The Director APAC Product Marketing will be responsible for developing, launching and managing the product marketing strategies for the APAC region for all VeriSign products and services.  Position coordinates with company cross-functional teams including product management, channel marketing, customer service, account management, finance and accounting.  Position requires developing the product marketing strategy for the region to achieve revenue/unit plan for the region.   Primary responsibilities include:
    Define regional specific product positioning and messaging, value proposition, and go-to-market strategy
    Develop marketing and awareness campaigns and materials for thought leadership within our industry
    Develop messaging for multiple constituencies and partners
    Provide support to business development and sales team as necessary
    Recommend and manage marketing budgets
    Perform target market needs assessment
    Offer feedback to product management team regarding new product requirements, if any, to support offer and value proposition
    Work closely with Channel Management to provide relevant marketing materials
    Work cross functionally to secure legal, financial and all internal approvals for all relevant activities
    Qualifications, Skills and Attributes
    BS/BA degree is required, MBA preferred.
    International marketing experience a plus
    Minimum of 15 years experience with a focus on products/services of a technical nature, including 6-8 years in progressively more senior managerial roles.
    Previous experience in Internet technology and product marketing. Domain name or DNS experience is a distinct advantage
    Proactive and achievement focused with ability to achieve results independently
    Strong oral/written communication and presentation skills
    Ability to develop presentations and present to a wide variety of audiences to include prospective customers, customers, and other industry players
    Excellent organization and project management skills
    Ability to lead through influence
    Strong knowledge of Internet, online advertising and general technology
    Ability to adjust to constantly changing priorities and fast-paced Internet environment
    Fluent in English, Mandarin and Cantonese (written and spoken)
    Cultural knowledge and awareness across APAC region

    Source: MktgLadder.


    Company VeriSign

    Title Sr Product Marketing Manager
    Categories Mobile & Wireless, Product Marketing
    Location San Jose, CA, USA
    Job Information

    As Product Marketing you will be responsible for communicating technologies and solutions to our sales teams and customers. You will work closely with product management and other marketing groups to develop content that effectively conveys our value propositions and educates the market on our market-leading solutions. You will also work with partners as appropriate to ensure the effective delivery of end-to-end solutions to the marketplace.
    Strong background in the mobile wireless space, with particular focus on the packet core, HSPA/HSPA+, LTE and WiMAX
    Deep understanding of mobile operator services, solutions and network architectures
    Knowledge of AAA services, DPI/Content Management, Packet Core services such as SGSN/GGSN, and routing technologies
    Excellent written, verbal and interpersonal communications skills
    Ability to grasp very technical concepts and effectively communicate them to a broader audience, along with key differentiation and value propositions.

    Source: MktgLadder.


    Company Tellabs

    Title eCommerce Product Marketing Specialist
    Categories Event Marketing, Product Marketing
    Location Woburn, MA, USA
    Job Information


    Job Description
    Bridgeline is rapidly expanding and has an immediate opening for an iAPPS Commerce Product Marketing Specialist who will work out of our Woburn, MA headquarters. If you have a desire to grow with a dynamic company, make a major difference within the organization, have great advancement opportunities and thrive on working in a fast paced, exciting environment, then this opportunity with Bridgeline Digital is for you.
    The successful candidate will be responsible for all aspects of product management of Bridgeline’s flagship web application management software product, iAPPS and specifically, iAPPS Commerce. You will be responsible for product market intelligence, development timelines, product development budgets, product positioning, and sales enablement.
    Market Intelligence – understand our competitive landscape and devise and implement strategies to take and maintain a leadership position.
    Product Development Collaboration – work collaboratively with our iAPPS Development team to drive product development requirements and execute our approved product strategies.
    Product Development Budgets – work closely with our R&D group to assure they are operating within approved product development and update budgets.
    Product Development Timelines – work closely with our R&D group to assure they are delivering products and updates within approved timelines.
    Product Positioning – manage and execute a product positioning plan. This includes event marketing, speaking engagements, banner advertising, social media strategies, general advertising, and analyst coverage.
    Product Messaging – understand features and functionalities of our products and what business problems they address. Be able to communicate these value propositions effectively to support marketing programs and sales opportunities. Serve as a primary contributor to Bridgeline’s blog on topics specifically related to eCommerce.
    Product Collateral – develop or manage development of all product collateral such as website content, whitepapers, press releases, data sheets, brochures, and product manuals.
    Sales Enablement and Support – support sales teams in pre-sales and post-sales activities. Ensure product training and knowledge is strong throughout the sales force.
    Customer Experience – manage customer advisory process that provides guidance to enhance products (e.g., customer satisfaction surveys). Manage new customer onboarding process.
    Five or more years of experience working in a product management role in web software such as eCommerce, Content Management, Web Analytics, or Interactive Marketing.
    Strong working knowledge of .NET website and/or web application development, particularly content managed websites and web applications.
    Ability to demonstrate excellent leadership and management skills in a fast paced environment.
    Ability to engage and interact with technical teams as well as marketers and management teams.
    Experience with and ability to engage, interact with and support software sales teams.
    Experience and comfort in using various social networking platforms and tools.
    Strong communication, presentation and writing skills.
    Strong work ethic and can do attitude, along with ability to work independently.
    Willingness to travel within the United States and internationally if required
    Minimally, a Bachelor’s degree (Computer Science or Business preferred).
    Company Description
    Bridgeline Digital is a developer of an award-winning web engagement management product suite and award-winning interactive business technology solutions that help customers leverage best in class web-based technologies to achieve their business objectives.

    Source: LinkedIn Jobs.


    Company Bridgeline Digital

    Title Group Product Marketing Manager – Configuration Management
    Categories CMO/Marketing Strategy, Product Marketing, Virtualization
    Location Palo Alto, CA, USA
    Job Information


    VMware (NYSE: VMW), the global leader in cloud infrastructure, delivers customer-proven virtualization solutions that significantly reduce IT complexity. VMware accelerates an organization’s transition to cloud computing, while preserving existing IT investments and enabling more efficient, agile service delivery without compromising control. Organizations rely on VMware, its partners and its industry-leading virtual infrastructure platform, VMware vSphere, to energize their business through IT, while saving energy—financial, human and the Earth’s. With 2009 revenues of $2 billion, VMware has more than 170,000 customers and 25,000 partners worldwide. VMware’s award-winning technology, market-leading position and culture of excellence provide our 7,000+ employees in 40+ locations worldwide with a platform for professional growth and the excitement of being an early-stage innovator.
    Product Marketing Management at VMware:
    VMware Product Marketing Managers are business owners who lead cross-functional teams in relentless pursuit of their objectives. This leadership position requires setting the overall vision for product go-to-market strategy, knowing and monitoring key performance indicators, understanding the dynamics of both direct and channel sales, and influencing many teams towards common goals. Product marketing leaders at VMware are responsible for driving the marketing strategy, messaging, positioning, pricing, packaging, field enablement and evangelism of their solutions.
    Role Description:
    Automating configuration integrity and compliance in dynamic virtualized and cloud environments is critical to customers and to VMware. In this role you will own the go to market and outbound marketing strategy for solutions in this space. Reporting to the Director of Product Marketing for Enterprise Management, the Group Product Marketing Manager for Configuration & Compliance Automation is a key member of the Enterprise Management Business Unit with responsibilities that include:
    • Create go-to-market strategy for VMware to successfully bring new products to market and effectively orchestrate execution of your plan across functions.
    • Build and manage a team of product marketing managers supporting your product linelineand GTM objectives.
    • Clarify and evangelize VMware’s strategy and point of view related to automating configuration integrity and compliance in dynamic virtualized and cloud environments.
    • Know the customer through detailed market research, segmentation analysis and close relationships with important customers. Evangelize how our customers have successfully deployed our products to solve real business challenges.
    • Develop positioning and messaging that resonates with customers, relating product features/capabilities in terms and categories that customers understand, care about and are willing to pay for.
    • Act as the interface between Product Management and the field to create core marketing content and sales tools to support various sales and marketing channels and reach customers with a consistent and relevant message.
    • Work with and support sales and marketing teams on specific business opportunities.
    • Define pricing and packaging that resonates with specific customer segments and balances revenue maximization with product proliferation.
    • Track competitive activities and market developments to ensure the field is equipped with clear messages that differentiate your product lineline
    • Evangelize company and product strengths at industry events and with press and industry analysts.
    • Minimum of 5 years experience in product marketing or product management at an enterprise software company, preferably related to compliance and/or configuration management solutions.
    • BA/BS in Computer Science or similar technical degree and MBA or other advanced degree preferred.
    • Demonstrated success in managing a team, leading cross functional teams and successfully driving go to market strategy.
    • Knowledge of x86 server hardware and/or software required. Additional knowledge of networking, storage, security and operating systems preferred.
    • Excellent communication skills including experience with executives, industry analysts and press required.

    Source: MktgLadder.


    Company VMware, Inc

    Title Sr. Technical Marketing Engineer
    Categories Cloud Computing, Product Marketing
    Salary $120K – $135K
    Location Santa Clara, CA, USA
    Job Information


    Job Description:
    Infoblox based in Santa Clara, Ca pioneered the development of core network services appliances, which deliver utility-grade domain name resolution (DNS), IP address assignment and management (DHCP/IPAM), configuration (TFTP/HTTP), and network time (NTP). Infoblox solutions control and automate the core services that drive all networks and applications. Core network services are essential for all networks and applications. Put simply: without core network services, IP-based networks and applications grind to a halt. They provide the “glue” that binds networks, users, devices, applications, and policies. We possess a senior experienced management team, with a stellar customer list and continue to push the technology to continue our innovative leadership in our space.  We are a private firm that is well backed and profitable.  Our continued success requires us to expand to meet the growing demands of our customers.
    Technical Marketing Engineer
    The Senior Technical Marketing Engineer is responsible for developing application-specific solutions using the IF-MAP standard.  The STME works with 3rd party vendors to integrate their products into IF-MAP applications and also assists vendors in their efforts to incorporate IF-MAP technology into their products.  The STME is also responsible for assisting with the development and delivery of sales tools and technical training materials for Infoblox and partner SEs and professional services personnel.
    Key Responsibilities:
    *     Conceives, develops and tests integrations with 3rd party products that interact with Infoblox products to provide an end-user solution.
    *     Serves as subject matter expert in the IF-MAP standard and its application in network security, IT automation, cloud computing, smart grid and related applications.
    *     Develops sales tools including product demos.
    *     Performs competitive analysis and provides competitive positioning information to the field.
    *     Assists in preparation of the technical aspects of RFI and RFP responses.
    *     Develops training content and delivers content to Infoblox and reseller partner sales and SE personnel.
    Core Competencies/Skills & Knowledge:
    *     Demonstrated knowledge of IP networking technology.
    *     Extensive understanding and experience with IP security products and applications
    *     Extensive experience with programming and scripting (PERL, etc.)
    *     Ability to quickly understand the design and implementation of 3rd party products and to devise creative means for efficiently integrating 3rd party products with Infoblox products
    *     Minimum of 2+ years as a senior technical marketing engineer in an IP networking and/or security company and/or two years professional services experience
    *     Requires a bachelor’s degree and at least 5 years of direct experience in the field.
    *     Demonstrates expertise in a variety of the field’s concepts, practices, and procedures.
    *     Leads and directs the work of others.
    *     A wide degree of creativity and latitude is expected.
    *     Position requires ability to work effectively with other members of the marketing team and with engineering and field sales
    *     Requires the ability to produce quality materials within tight timeframes and simultaneously manage several projects.
    *     Demonstrated ability to create product demonstrations
    *     Demonstrated ability to do technical evaluation and market positioning of competitive products
    *     Ability to create and deliver training materials for sales, sales engineers and professional services staff
    Infoblox is a very successful firm that is in the forefront of systems/networking technology. We really are seeking individuals that have a sincere urge to truly make a difference.  We offer a highly competitive salary, bonus, and stock options.  Please send your information to

    Source: MktgLadder.


    Company INFOBLOX

    Title Director, Product Marketing
    Categories Product Marketing
    Location San Mateo, CA, USA
    Job Information


    Develops, coordinates, and directs brand and product marketing strategy and execution activities for Capcom by performing the following duties personally, through subordinate supervisors and/or external agencies.
    + To market games with a strategic, brand oriented, forward thinking approach
    • Define the brand traits, plan for future releases, keep to the brand “road map”, manage all product marketing execution to brand plan
    • Include industry and brand research where appropriate
    + Drive and lead launch plans and activities within the company in conjunction with multiple release sites (North America, Europe, Asia)
    + Effectively manage and develop talent within the company
    • Build “best-in-class” product marketing team and processes.
    + To build marketing plans that effectively embrace and engage the community
    • Online, Events, Customer outreach
    + Partner with various internal departments
    • Effective dialogue between other marketing groups     • PR, Community, Channel, Creative Services and Events
    • Foster an open environment for communication, sharing of best practice and innovation.
    • Establish meaningful relationships with the strategy team ensuring two-way communication and involvement in the overall brand strategies of each product.
    • Establish processes and systems that work for all groups, drive higher levels of productivity
    + Maintain and oversee variable marketing spending against budget within agreed limits of net sales; manage other line item budgets within planned levels
    + Responsible for overall marketing planning and coordination.
    + Responsible for the coordination of all media planning, schedules and execution.
    + Responsible for North American input regarding positioning and messaging.
    + Oversee any agencies involved in the marketing activity.
    + Tracks product sales and consumer interest/awareness/buzz to assist marketing and sales management in future campaigns.
    + Work directly with 1st parties on implementation of any co-marketing deals and other initiatives.
    + Work closely with Channel and Sales departments to ensure they have all relevant assets and information on time to support sell-in as well as supporting product presentations.
    + Directly supervises the product marketing team.
    + Other duties as assigned.
    Master’s degree (M. A.) or equivalent; or seven to ten years related experience and/or training; or equivalent combination of education and experience. Four to six years experience in managing direct staff, corporate communications programs and international responsibilities. Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community. Ability to write speeches and articles for publication that conform to prescribed style and format. Ability to effectively present information to top management, public groups, and/or boards of directors. Experienced MS Office Software user. Excellent verbal and written communication skills. Proven experience in leading major Marketing launch plans. Industry experience preferred.
    Please send your resume as a Word document to with the subject line: “Director, Product Marketing, Last Name”.
    Capcom is a leading worldwide developer, publisher and distributor of interactive entertainment. Founded in 1983, the company has created world renowned franchises including Resident Evil, Street Fighter, Mega Man, Viewtiful Joe, Devil May Cry and the Onimusha series. More information about Capcom and its products can be found on the company’s web site at

    Source: MktgLadder.


    Company Campcom

    Title Principal Product Marketing Director – Content Management
    Categories Infrastructure Software, Product Marketing, Social Media Marketing
    Location Open to any US location (Virtual)
    Job Information


    Job Description
    Position Title: Principal Product Director – Product Marketing
    Organization: Portal, Collaboration, Content Management – Product Marketing
    Organization Description
    Product Marketing defines the go-to-market messaging and positioning for Oracle’s products, drives demand generation campaigns, and works with an array of other organizations within Oracle to define the appropriate marketing mix and strategy to ensure effective and broad delivery of the go-to-market initiatives on a global basis.
    Primary Responsibilities
    The person in this position will have product marketing responsibility for Oracle’s Content Management products including developing the go-to-market strategy for Oracle’s products in this space. The Content Management products represent one of the fastest growing areas for Oracle Fusion Middleware, as an important pillar of the Content and User Experience layer within Fusion Middleware and Fusion Applications.
    Responsibilities include:
    • Develop go-to-market plans for Oracle’s content management products. Plans include messaging, competitive positioning, demand generation activities, public relations, web presence, etc.
    • Build clear and differentiated messaging and value propositions for the appropriate target audiences
    • Produce and present content for marketing events globally, as well as for webcasts, websites, white papers, etc.
    • Work closely with product management, campaigns marketing, field marketing, advertising, analyst relations, and public relations to drive adoption of Oracle’s content management products.
    Assess competitive products and create appropriate marketing strategies
    Preferred Qualifications
    • 5+ years of experience in enterprise software product marketing
    • Knowledge of and demonstrated experience with content management technology.
    • Experience with competitive solutions from vendors such as Microsoft (SharePoint), IBM, and EMC a plus
    • Demonstrated success in devising marketing strategies and executing end-to-end of marketing plans
    • Ability to effectively and efficiently work in cross-functional teams and matrix environments.
    • BA/BS degree required. MBA preferred
    Position Location: Open (US-based) / Virtual + Travel
    Please note: prefer candidates to be based near Oracle HQ in SF Bay area; Oracle cannot offer relocation assistance at this time.
    Travel Component: 0% – 25%
    To effectively fill this role, the preferred candidate may be required to travel up to 25%.
    As part of Oracle’s U.S. employment process, candidates will be required to complete a background check, prior to an offer being extended. These background checks include:
    • Prior Employment Verification
    • Education Verification
    • Social Security Trace
    • Criminal Background Check
    • Motor Vehicles Records (where required for position)
    Oracle Supports Workforce Diversity
    Company Description
    Oracle provides the world’s most complete, open, and integrated business software and hardware systems, with more than 370,000 customers—including 100 of the Fortune 100—representing a variety of sizes and industries in more than 145 countries around the globe. Oracle’s product strategy provides flexibility and choice to our customers across their IT infrastructure. Now, with Sun server, storage, operating-system, and virtualization technology, Oracle is the only vendor able to offer a complete technology stack in which every layer is integrated to work together as a single system.

    Source: LinkedIn Jobs.


    Company Oracle

    Title Sr. Technical Product Marketing Manager
    Categories Product Marketing, Sales Enablement
    Location Bellevue, WA
    Job Information


    Job Description
    As a key member of our growing team the Senior Technical Product Marketing Manager will have a major impact on our future success. The leader in this role will be responsible for our technical enablement strategy and product marketing functions including pre-sales enablement, product collateral, competitive intelligence, new product introduction and demos.
    • Be an expert on our customers and product use cases
    • Drive the technical enablement strategy and agenda
    • Create and manage core technical enablement content including demos, product data sheets and other key sales tools that support the selling process
    • Train and enable pre-sales, partners and customer success
    • Manage weekly pre-sales enablement calls, on boarding and annual meetings
    • Drive market and competitive intelligence and communicate key differentiators
    • Partner with the Product Management and Customer Success teams on beta programs and early-stage products
    • Provide product and market intelligence to the Product Management, Sales and Engineering teams
    • Participate in key industry events, webinars and other outbound activities
    • Communicate pre-sales enablement strategy and status to executive stakeholders
    • Some travel to support sales efforts and industry events
    • Minimum of 10 years experience in software or managed services pre-sales, technical product marketing or related experience
    • Team player with strong written and communication skills
    • Self-starter with attention to detail, a winning attitude and ability to thrive in a dynamic startup environment
    • Experience working with enterprise software sales and pre-sales teams
    • High level knowledge of enterprise IT organizational, business, and technical environments
    • Demonstrated experience managing pre-sales enablement processes and demo creation
    • Excellent organizational, analytical, and problem solving skills
    • Ability to share best practices, continually improve processes and content, and provide clear and consistent reporting to Executive Management
    • A proven track record of meeting with senior management and executives as the subject matter expert
    • Subject matter expertise in IT financial management including budgeting, cost allocations, capital & operating expense handling or program portfolio management is a plus
    • Bachelors degree or equivalent, MBA a plus
    Company Description
    Apptio is a high growth software company pioneering a new market segment called Technology Business Management. We’re focused on helping our customers solve the big problems of running the business of IT and our innovative SaaS based solutions are currently leveraged in both North America and Europe by leading companies such as Cisco Systems, Starbucks, BNP Paribas, Expedia and JP Morgan Chase. We’re fast moving, results oriented and passionate about our work. We offer goal oriented and driven professionals the opportunity to join a motivated and experienced team with a proven track record of success. This is a unique opportunity to have an exciting and challenging career in a company with tremendous possibilities. Come join the team!

    Source: LinkedIn Jobs.


    Company Apptio

    Title Director, Product Marketing (Storage + Recovery)
    Categories Product Marketing, Storage
    Salary $145K
    Location Wayne, PA, USA
    Job Information


    Job Description
    Director, Product Marketing – Storage and Recovery
    Job Description
    The Director of Product Marketing will be part of the Product Marketing team which reports into the Marketing Strategy group. The Marketing Strategy group thinks strategically about the industry and business, to complement and inform Product Development, Product Management and Marketing Communications.
    The Director, Product Marketing – Storage + Recovery is responsible for developing strategies to increase market share of service offerings in the disaster, storage and recovery business.
    10 years of experience in Product Marketing or Product Management in Disaster Recovery + Storage.
    MBA preferred; strong understanding of market and customer segmentation frameworks and hands-on experience with segmentation projects required
    Deep technology and market knowledge (vendors, technologies, market drivers, etc.) in the area of Disaster Recovery. Understanding of Backup and Recovery Solutions.  Strong written and verbal communication skills, including strong PowerPoint and Microsoft Excel skills

    Source: MktgLadder.


    Company Confidential

    Title Senior Product Marketing Manager
    Categories Product Marketing, Virtualization
    Location Santa Clara, CA, USA
    Job Information

    Job Description


    Plays a key role in driving the go to market strategy, positioning, messaging and partnerships for an emerging technology: Citrix XenClient, a client virtualization solution. In this role, candidate will define the programs working very closely with the product, sales and marketing teams and build the required offers to make the product successful in the market. Monitors the development of customer adoption, business plans, managing lifecycles, and product positioning in the marketplace. Reduces broad concepts and business strategies into structured product marketing plans. Works with key alliance partners to drive worldwide GTM strategy and programs. Uses hands on knowledge of the technology to convey value propositions and define strategy.


    The Product Marketing Manager will be called upon to interface directly with customers, prospects, the press and industry analysts for their defined areas of responsibility.


    Primary Duties / Responsibilities

    Understand and use the technology to define use cases, target audiences and adoption strategies

    Define the strategy for in client virtualization, a key emerging technology in the broader desktop virtualization market

    Defining the target markets, target buyers and the appropriate programs to appeal to the buyers

    Driving customer awareness, adoption and demand with integrated programs including push programs driven by the enterprise sales team and pull programs to drive customer evaluations turning into product sales

    Creating the appropriate customer offers to address the top barriers for adoption

    Working with the ecosystem to create a complete solution and taking the solution via integrated programs



    Experience in the virtualization and/or desktop market strongly preferred

    Strong cross-functional understanding of building new products and revenue streams is critical

    Prior product marketing experience and direct ownership of volume-based software products is a prerequisite

    Helpful background in Citrix products & technologies

    Ability to make decisions independently and/or as part of team

    Excellent leadership, negotiation & persuasion skills

    Strategic vision planning and the ability to translate this into an actionable plan

    Strong customer orientation

    Effective written, verbal and presentation skills

    Forecasting, competitive positioning and financial return on investment analysis

    Excellent written and verbal skills are essential, including presenting to large audiences in public speaking scenarios with crowds of over 500 people

    Organizational Skills – ability to meet deadlines, ability to achieve and maintain expected productivity levels

    Enthusiasm – motivated to contribute and do what it takes to get things done

    Problem Solving/Analytical Skills

    Teamwork – the ability to work both with teams, and across multiple teams of members without reporting responsibility to the position

    Entrepreneurial mindset

    8+ years of technical product marketing experience


    Functional / Technical Requirements (include Education, Certifications, Training)

    Bachelors of Computer Science, Bachelors of Engineering, or equivalent

    Industry Knowledge of Market Drivers

    Product and Program Strategy

    Market Plan Creation

    Program Launch

    Metrics. Measurement and Reporting

    Budget Planning and Management

    Source: LinkedIn Jobs.

    Company Citrix Systems

    Title Senior Product Marketing Manager – RAID Storage
    Categories Product Marketing, Storage
    Salary $100K – $130K
    Location San Jose, CA, USA
    Job Information


    Job Description
    Senior Product Marketing Manager – Product Marketing Manager Senior Product Marketing Manager – Product Marketing Manager – RAID – Skills Required – Product Marketing Manager,RAID, HBA, PCI, ASIC, Storage, Flash, SSD,
    Senior Product Marketing Manager – Product Marketing Manager – RAID – SCSI – iSCSI – SAS – SATA
    Leader in enterprise storage has an exciting opportunity for a Senior Product Marketing Manager. If you have experience in RAID storage or Solid State Storage, please read on!
    What you need for this position:
    - Bachelors Degree in EE, Masters preferred
    - 5+ years of Product Management experience
    - 8+ years of experience with RAID products or related field (HBAs, PCI-E, ASICS, etc.)
    - Must have experience in Storage industry
    - Ability to guide products through development, including the definition and trade off analysis of architectures and new features.
    - Ability to lead a team with varied goals and objectives to achieve business unit direction and purpose.
    - In depth knowledge of RAID design is required while strong familiarity with solid state storage is a definite plus.
    - Ability to negotiate and drive customer priorities.
    - Understanding of marketing environmental analysis and its application to drive product requirements.
    - Ability to use financial tools such as ROI and NPV analysis to build solid business cases.
    - Ability to travel 25-30%
    What you’ll be doing:
    - As a Sr. Product Marketing Manager you will drive server storage product roadmaps including 3-year product development plan to maximize return on investment.
    - The successful candidate is responsible for guiding products through development to production and to maintain competitiveness.
    - Develop the Market Requirements Document (MRD) – capturing the requirements deemed critical for market acceptance, including the cross-section of customer needs and input, evolving systems requirements, latest market and industry technology trends, as well as competitive benchmarking and analysis.
    - Advocate products with customers through the definition phase and collect feedback.
    - Working closely with the Management, Engineering, Sales and Operations teams this individual will successfully drive all products from product definition to development through to end of life
    What’s in it for you:
    - Work for an established and growing leader of storage semiconductors
    - Competitive salary
    - Excellent benefits package
    So, if you are a Senior Product Marketing Manager with experience driving RAID products or other related storage technologies, and live withing commuting distance to San Jose, please apply today! – RR-PMM-SAC – , , , , , CyberCoders CyberScientific

    Source: MktgLadder.


    Company Confidential

    Title Solution Specialist – Servers & Storage
    Categories Product Marketing, Servers, Storage
    Location San Francisco, CA; Any major city in USA
    Job Information


    Job Description
    Job Title:Solution Specialist –
    Organization Name:North America Commercial Hardware
    Brief Posting Description:
    Overlay sales personnel providing specialist product expertise to the sales force.
    Detailed Description:
    Partners with Account, Technology, and Application sales representatives to qualify and close new business on Oracle solutions. Provides specific industry or product expertise to facilitate the closing of deals within sales representatives territory. Interacts with sales team to architect the solution, and develop and execute solution strategies for market. Manages solution opportunities to obtain appropriate and necessary resources for all qualified opportunities. Leads teams in the sales process for establishing market visibility and deal visibility. Presents/demonstrates solution to high level clients and industry conference attendees. May provide training to field sales on industry/solutions. Builds and maintains a network and up to date specific industry or product knowledge.
    Job Requirements:
    Acknowledged authority within the Corporation. Provides leadership and expertise in the development of new products/services/processes, frequently operating at the leading edge of technology. 12 years applicable experience preferred. Subject matter expertise in industry/product space. Knowledge of key industry leaders and management. Knowledge of Oracle competition. Presentation and product demonstration experience. Previous consultative selling experience preferred. Excellent communication, negotiating, and closing skills with prospects and customers. Travel may be needed. BA/BS degree in related field.
    Additional Details:
    This person will be responsible for assisting with the go to market strategy for the Servers & Storage business in North American Commercial Hardware sales. The position requires the person to work closely with our customers, sales teams, ESG, product management & engineering to best understand the industry trends and opportunities and how to uniquely position Oracle to take advantage of those opportunities and prepare the sales team to do the same.
    They must also ensure the NACH sales teams have all they need to most effectively drive Server & Storage revenue.
    1.) Industry Experience: 8 – 10 years of experience in sales and sales strategy development related to IT.
    2.) Sales Experience: Proven ability to manage complex sales cycles and/or to sell concepts/ideas to managers.
    1.) Industry Specific Knowledge
    2.) Functional Best Practice Knowledge: Industry specific best practice knowledge in at least one of the key solution areas (IT strategy, Enterprise servers, business development, sales strategy, etc.),
    3.) Communication/ Problem Solving Skills: Exceptional business problem solving combined with strong interpersonal skills. Outstanding oral and presentation communication skills.
    Company Description
    Oracle provides the world’s most complete, open, and integrated business software and hardware systems, with more than 370,000 customers—including 100 of the Fortune 100—representing a variety of sizes and industries in more than 145 countries around the globe. Oracle’s product strategy provides flexibility and choice to our customers across their IT infrastructure. Now, with Sun server, storage, operating-system, and virtualization technology, Oracle is the only vendor able to offer a complete technology stack in which every layer is integrated to work together as a single system. In addition, Oracle’s open architecture and multiple operating-system options gives our customers unmatched benefits from industry-leading products, including excellent system availability, scalability, energy efficiency, powerful performance, and low total cost of ownership.

    Source: LinkedIn Jobs.


    Company Oracle

    Title Product Marketing Director, Managed Services
    Categories Product Marketing, Sales Enablement, Security
    Salary $100K+
    Location Wayne, PA, USA
    Job Information


    Job Description
    Director, Product Marketing – Managed Services
    The Director of Product Marketing will be part of the Product Marketing team which reports into the Marketing Strategy group. The Marketing Strategy group thinks strategically about the industry and business, to complement and inform Product Development, Product Management and Marketing Communications.
    The Director, Product Marketing – Managed Services is responsible for developing strategies to increase market share of SunGard service offerings in the production application hosting area.
    Key responsibilities include:
    Serve as the Marketing functional team-lead / single-point-of-contact in support of the Line of Business Product Management on new product development efforts.
    Develop Marketing Plans highlighting: service positioning, target market, recommended go-to-market strategy and tactics (including recommended Channels, Analyst Relations communications strategy, lead generation tactics and market segments to address for in-year revenue generation and multi-year pipeline development).
    Develop Sales Enablement tools related to New Services Introductions – Customer-facing presentations, case studies, industry-specific value propositions (where applicable).
    Lead integrated marketing campaign efforts jointly with the Marketing Operations team to support new business demand generation and customer cross-selling efforts.  Campaign responsibilities include: identification of service(s) to be promoted, target market, special promotional offers, messaging for differentiation, etc.
    Collaborate with Market Insights team in the design and testing of market research to support value proposition development for existing and new service offerings.
    Track substitute offerings and competitors, competitive offerings and competitive pricing at the individual service level.  Understand competitive dynamics, market segmentation criteria and main market value drivers.
    Directly contribute to Thought Leadership development in Managed Serives through Blogs, speaking engagement at industry and customer events, white-paper-type content development, etc.
    Interact with industry analysts (e.g., Gartner, Forrester) to understand emerging market trends and influences.  Incorporate findings to inform value proposition and go-to-market initiatives.
    At least 10 years of experience in Product Marketing or Product Management in a Managed Hosting, managed application or virtualization technology-related field required.
    Deep technology and market knowledge (vendors, technologies, market drivers, etc.) in the area of hosted applications, virtualization, and cloud required. Understanding of N-Tier application architectures and cloud delivery models is required.
    MBA preferred; strong understanding of market and customer segmentation frameworks and hands-on experience with segmentation projects required. Ability to switch between technical and business benefit-level discussion.
    Strong written and verbal communication skills, including strong PowerPoint and Microsoft Excel skills.  Strong project management skills. Microsoft Project experience is a plus.
    Demonstrated strong performance in prior roles
    Working Conditions:
    • Ability to meet the physical demands of this position.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
    Employment is contingent upon successful completion of the background investigation and
    pre-employment drug screen.
    Source: MktgLadder.



    Company Sungard

    Title Product Marketing Manager-Security Software
    Categories Infrastructure Software, Product Marketing, Security
    Salary $145K
    Location Boston, MA, USA
    Job Information


    Job Description
    Our Client is seeking a dynamic product marketing professional to join our Identity & Security marketing team. In this role, you will own the go-to-market strategy and execution for an assigned set of identity management and security products. You will analyze industry, software and customer trends to develop deep market understanding, and then create the messaging and content required to take those products to market through direct and indirect sales channels. You will also work with our product management team to develop the product and business strategy for in the identity management and compliance management markets.
    As a product marketing manager for identity & security, you will develop market plans, MRDs, customer value propositions, partner value propositions, product positioning, customer-facing collateral and presentations, partner-facing collateral and presentations, website content, campaign plans and competitive analysis. You will be the key link between the internal product organization and the broader marketing organization.
    We’re looking for people who are smart, have no fear of challenges, and can get things done. You will work with a cross-functional, highly motivated team, including representatives from product management, engineering, solution and product marketing, alliances and sales.
    This role requires as much as 30% travel, including some international.
    -Contribute and develop the top-level messaging and positioning for assigned identity & security products
    -Collaborate with channel marketing organization to create and execute campaigns targeted at the value-added distributor, reseller and solution provider markets;
    -Create and distribute product collateral and sales tools
    -Create content for software industry events, sales collateral
    -Create and execute written plans for the global launch of products
    -Contribute to marketing requirements documents, strategic product planning, and annual planning process
    -Serve as primary product marketing contact for the direct and channel sales for product, market and competitive information
    -Act as a  spokesperson and present content at industry conferences
    -Evangelize products in webinars, trade shows and internal briefings
    -Participate in sales calls and other customer facing activities to generate requirements for new product and feature creation
    -Work with Product Management to ensure sales and channel readiness for product releases
    Qualifications and Skills:
    -Bachelor’s Degree required. MBA from top school strongly preferred.
    -Minimum of three years experience in product marketing or solutions marketing
    -Previous experience working with the enterprise software required. Experience with identity and security software strongly preferred.
    -Thorough understanding and experience working with channel partners or Tier 1 ISV/IHV partners
    -Excellent verbal, written, and presentation skills, including public-speaking skills.
    -Strong organizational skills & ability to meet deadlines.
    -Self-management skills and self-started attitude highly valued.
    -Teamwork – the ability to work both within the product team and across other marketing teams
    -Experience working with inter-departmental stakeholders to create and implement a project

    Source: MktgLadder.


    Company Confidential

    Title Sr. Product Marketing Manager – Cloud Computing
    Categories Cloud Computing, Infrastructure Software, Product Marketing, Virtualization
    Salary $100K+
    Location Virtual / Travel
    Job Information


    Job Description
    Simplicity At Work.Since 1987, weve earned the confidence and loyalty of our customers and employees while becoming one of the top five companies in the IT management industry. We develop innovative solutions to help our 100,000+ customers around the globe tackle the toughest IT challenges easier and faster – and save a ton of money. It’s something we call Simplicity at Work. Not only are we about making things simple for our customers, but we are committed to making it easy for employees to love what they do while theyre here. Through our dynamic work environment, extensive benefits, and casual dress code (just to name a few advantages), we dont overcomplicate things. Our employees continually have options and can choose what works for them, not the other way around. Quest is a place of possibilities.It’s simplicity at work for a more rewarding life.
    The Product Marketing Manager will provide strategic leadership of his/her assigned products and markets to meet business objectives. The position performs a key role in bringing new products to market, driving sales and channel programs, overseeing creating and executing campaigns, delivering training, and managing revenue and other defined objectives.
    The Product Marketing Manager works with members of Executive Management, Finance, Product Management, R&D, Corporate Marketing and the Sales organization and serves as the primary owner of the market strategy for assigned products.
    Key objectives and activities of the position:
    • Mastery in defining, managing and evolving a differentiated positioning and messaging for assigned products and markets. Must oversee development of materials and marketing programs.
    • Ability to effectively represent their products, markets and strategies to customers, partners, analysts and media through public speaking, social media, written and other communications.
    • Ability to work with customers to understand current and emerging needs and translate into product requirements.
    • Expertise in launching new products and releases working with executive management, sales, operations, marketing, training, and support functions.
    • Ability to develop and drive marketing campaigns and lead generation activities to maximize growth
    • Demonstrated ability to analyze sales and channel pipelines and drive revenue and other improvements for specified objectives.
    • Management of product revenue goals and achievement, and marketing budget for assigned products.
    • Understanding of market dynamics and competitive landscape that affect product demand and direction.
    • The ideal candidate will possess:
    • 5+years in technology product marketing, product management or pre-sales
    • Experience with cloud computing/virtualization technologies
    • Demonstrated ability to learn new and complex technologies so that concepts can be communicated at all levels of the organization
    • Outstanding oral and written communication skills, problem solving and analytical skills
    • Experience with market sizing, segmentation and competitive intelligence
    • Experience working with customers to understand requirements, position solutions and develop differentiated offerings and GTM plans
    Expected travel requirement is approximately 30%.

    Source: MktgLadder.


    Company Quest Software