Job: Product Marketing Director, Managed Services

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    Title Product Marketing Director, Managed Services
    Categories Product Marketing, Sales Enablement, Security
    Salary $100K+
    Location Wayne, PA, USA
    Job Information


    Job Description
    Director, Product Marketing – Managed Services
    The Director of Product Marketing will be part of the Product Marketing team which reports into the Marketing Strategy group. The Marketing Strategy group thinks strategically about the industry and business, to complement and inform Product Development, Product Management and Marketing Communications.
    The Director, Product Marketing – Managed Services is responsible for developing strategies to increase market share of SunGard service offerings in the production application hosting area.
    Key responsibilities include:
    Serve as the Marketing functional team-lead / single-point-of-contact in support of the Line of Business Product Management on new product development efforts.
    Develop Marketing Plans highlighting: service positioning, target market, recommended go-to-market strategy and tactics (including recommended Channels, Analyst Relations communications strategy, lead generation tactics and market segments to address for in-year revenue generation and multi-year pipeline development).
    Develop Sales Enablement tools related to New Services Introductions – Customer-facing presentations, case studies, industry-specific value propositions (where applicable).
    Lead integrated marketing campaign efforts jointly with the Marketing Operations team to support new business demand generation and customer cross-selling efforts.  Campaign responsibilities include: identification of service(s) to be promoted, target market, special promotional offers, messaging for differentiation, etc.
    Collaborate with Market Insights team in the design and testing of market research to support value proposition development for existing and new service offerings.
    Track substitute offerings and competitors, competitive offerings and competitive pricing at the individual service level.  Understand competitive dynamics, market segmentation criteria and main market value drivers.
    Directly contribute to Thought Leadership development in Managed Serives through Blogs, speaking engagement at industry and customer events, white-paper-type content development, etc.
    Interact with industry analysts (e.g., Gartner, Forrester) to understand emerging market trends and influences.  Incorporate findings to inform value proposition and go-to-market initiatives.
    At least 10 years of experience in Product Marketing or Product Management in a Managed Hosting, managed application or virtualization technology-related field required.
    Deep technology and market knowledge (vendors, technologies, market drivers, etc.) in the area of hosted applications, virtualization, and cloud required. Understanding of N-Tier application architectures and cloud delivery models is required.
    MBA preferred; strong understanding of market and customer segmentation frameworks and hands-on experience with segmentation projects required. Ability to switch between technical and business benefit-level discussion.
    Strong written and verbal communication skills, including strong PowerPoint and Microsoft Excel skills.  Strong project management skills. Microsoft Project experience is a plus.
    Demonstrated strong performance in prior roles
    Working Conditions:
    • Ability to meet the physical demands of this position.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
    Employment is contingent upon successful completion of the background investigation and
    pre-employment drug screen.
    Source: MktgLadder.



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