Job: Partner Marketing Development Manager

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    Title Partner Marketing Development Manager
    Categories Channel Marketing, Strategic Alliances, VAR/Distributor, Virtualization
    Location Virtual / Travel
    Job Information


    About VMware:
    VMware (NYSE: VMW), the global leader in cloud infrastructure, delivers customer-proven virtualization solutions that significantly reduce IT complexity. VMware accelerates an organization’s transition to cloud computing, while preserving existing IT investments and enabling more efficient, agile service delivery without compromising control. Organizations rely on VMware, its partners and its industry-leading virtual infrastructure platform, VMware vSphere, to energize their business through IT, while saving energy—financial, human and the Earth’s. With 2009 revenues of $2 billion, VMware has more than 170,000 customers and 25,000 partners worldwide. VMware’s award-winning technology, market-leading position and culture of excellence provide our 7,000+ employees in 40+ locations worldwide with a platform for professional growth and the excitement of being an early-stage innovator.
    Position Summary:
    The Partner Marketing Development Manager works with VMware’s Virtual Partner Network Solution Providers (resellers) to increase the VMware awareness and lead generation through marketing programs. The Partner Development Manager is responsible for working one-on-one with the VMware Premier & Enterprise partners within a targeted geography, creating marketing plans and communicating, educating and implementing on-going marketing and sales programs.
    The Partner Marketing Development Manager acts as a primary marketing focal point between VMware and the partner and ensures that both VMware and the partner are taking full advantage of all marketing opportunities and partner programs.
    Working with the VMware Partner Business and the Field Sales Marketing Manager in the geo, the Partner Marketing Development Manager will be responsible for launching new partner relationships and fostering current ones. This will include working with partners to develop joint marketing plans, assisting with business planning, managing internal and external communications, joint collateral, joint marketing programs, lead generation programs, and joint events.
    Duties/Responsibilities of Position:
    - Create customized lead generation campaigns with partners (e.g., telemarketing, e-mail, direct mail, seminars, advertising)
    - Develop joint marketing plans with partners, and assist with business planning
    - Help to deliver partner communications, and develop joint collateral, and strategically manage joint events
    - Build stronger relationships with partners through marketing programs and activities
    - Leverage and work with VMware Corporate, Product & Field marketing for the benefit of partners
    Position Specific Competencies/Skills Required:
    - Must have a solid understanding of marketing programs, events, and promotions
    - Experience in developing lead generation campaigns (e.g., telemarketing, e-mail, seminars, advertising)
    - Must possess excellent project management skills and communication skills
    - Must be able to easily manage cross functional teams
    - Customer focused and a partner advocate
    Experience/Education Required/Desired:
    - Bachelors or Masters degree in Business Administration, Management, Marketing or a related field
    - Minimum of 8 – 10 years experience in a marketing related job in the technology sector (software industry experience preferred)
    - High energy, enthusiasm and initiative
    - Must be able to travel on business in North America 25%

    Source: MktgLadder.


    Company VMware, Inc

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