Mktg Communications

  • Title Marcomm Manager
    Categories Mktg Communications
    Location Redmond, WA, USA
    Job Information

     

    Job Description
    The Trustworthy Computing Communications team seeks an experienced, energetic Senior Marketing Communications Manager to help translate the company’s advances in software reliability into a cohesive story that gains Microsoft credit with customers, partners and market influencers.
    Trustworthy Computing, a Microsoft corporate tenet, embodies the company’s goal of delivering secure, private and reliable computing experiences for everyone. No matter how powerful and innovative, technology is adopted only when it wins customer trust. TwC Communications is the group that delivers Microsoft’s all-up “trust story”. One critical aspect of “trust” is reliability – software that works how and when customers expect. TwC Communications seeks to develop and refresh our external messaging under the reliability banner. Focusing initially on online services, this work will provide evidence of cross-company progress, develop a full suite of reliability materials, help bolster reliability in the all-up TwC narrative and ensure cohesion in reliability messaging between TwC and product groups.
    Especially now that Microsoft is “all in” in the cloud – and onboarding major customers to the online Office suite (BPOS), Azure and our other cloud offerings – we must achieve much more visibility for the Microsoft reliability story for online services. This involves shining a spotlight on the best practices within the product and operations groups, as well as translating for the outside world a major corporate-level evolution of our service-engineering approach.
    The chosen candidate will work closely with stakeholders inside TwC and across Microsoft’s various product and operations groups chiefly to …
    • Help create and evolve an external messaging framework for Microsoft service reliability
    • Develop a high-level bill of materials (BOM) tailored for core audience constituencies, including IT Pros, Developers, Consumers, Government Elites and Government Elite Influencers
    • Support and help to devise PR campaigns that drive positive perception of Microsoft’s reliability efforts
    • Develop plans, content and other materials that help communicate Microsoft’s position in and response to key developments in the reliability sphere
    Reliability is a broad and deep subject that touches every product and service at Microsoft. The successful candidate will demonstrate a knack for distilling complexity into key elements, identifying themes and commonalities, ramping up quickly on new topics and intuiting audience needs.
    Qualifications:
    • 7 plus years of marketing communications, public-relations or equivalent experience, including exposure to technical subjects
    • Experience succeeding in cross-group/virtual team environments
    • Strong written and verbal communication skills; ideally strong visual-thinking capability to convey complex ideas
    • Solid project-management skills
    • Results orientation; enthusiasm; determination to succeed
    • BA/BS in relevant discipline; MBA a plus
    • The candidate must have a strong passion for customers, products, technology and public sector/government issues
    Travel, including international travel, may be involved. The position is based in Redmond. This description has been designed to indicate the general nature and level of work performed by employees in this position. The actual duties, responsibilities, and qualifications may vary.

    Source: LinkedIn Jobs.

     

    Company Microsoft





    Title Marcom Manager
    Categories Mktg Communications
    Location San Francisco, CA, USA
    Job Information

     

    Job Description:
    CloudShare, a fast-growing Sequoia-backed cloud computing start-up, is seeking a Marketing Communications (Marcom) Manager who will be responsible for creating interest and demand for CloudShare’s products through the design, implementation and overall management of demand generation programs, with a strong emphasis on web-based marketing. You will split your time designing and executing demand generation programs for two products, one for software companies/ISVs and the other for individual software developers, corporate IT and solution integrators.
    While this is a “hands-on” position, there is significant opportunity to contribute your own ideas. You should be creative, have good ideas and be willing to run with them. This position is a full-time contract position, with the opportunity to become full-time.
    Key Responsibilities:
    Design, manage and execute demand generation campaigns beginning-to-end with the goal of driving visitors to CloudShare’s website and converting them into paying subscribers, using your experience in web marketing: database and email campaigns, social media (Twitter, LinkedIn, Facebook, etc.), online advertising, SEO/SEM, blogs, etc.
    Lead and coordinate event planning and logistics, including webinars and third-party tradeshows
    Participate in the development of CloudShare’s communication strategy and public relations plan
    Manage collateral development and production, including sales presentations and collateral, customer case studies and testimonials, and multi-media demonstrations (i.e., videos for YouTube)
    Assist with website strategy and management
    Develop and oversee reporting analytics and ROI on program effectiveness
    Desired Skills & Experience
    Requisite Experience:
    BA degree required
    2-4 years web-based marketing experience in technology (enterprise software, SaaS, cloud computing or virtualization preferred)
    Proven track record in demand generation success
    Superior written and oral presentation skills
    Working knowledge of Salesforce.com and marketing automation tools (Marketo preferred)
    CMS and Adobe Illustrator experience preferred
    Track record in successfully meeting deadlines while managing multiple projects
    Company Description
    About CloudShare
    CloudShare makes it easy to build, manage and share any business application instantly and on-demand, in the cloud. Used by individual business and IT professionals, small teams and enterprises, CloudShare offers complete and easy cloud solutions for development and testing, migration, training, demos and proofs of concept. Backed by Sequoia Capital, Charles River Ventures and Gemini, customers include Cisco, SAP, HP, Dell, McAfee and Adobe. CloudShare is headquartered in San Mateo, CA and is online at www.cloudshare.com and on Twitter @CloudShare.
    Our Products:
    CloudShare Enterprise is designed for large teams that need to collaborate on multiple environments. The platform supports mutli-tiered user hierarchies, advanced analytics and real-time monitoring, and private label branding.
    CloudShare ProPlus is designed for developers, IT professionals, consultants, and other individuals and small teams to instantly create, share, and manage multiple copies of complex, virtual IT environments in the cloud. It includes all the features of the free CloudShare Pro product, plus more machines, more software, and more, editable RAM and disk space.
    CloudShare Pro is the free individual version of the CloudShare platform that has enabled thousands around the world to instantly create, share and manage virtual IT environments online. CloudShare Pro includes fully licensed, preinstalled Linux and Windows operating systems and applications, virtual machines, storage, bandwidth and CPU usage at no cost.

     

     

    Company CloudShare





    Title Director of Global Field Communications
    Categories Field Marketing, Mktg Communications
    Location Palo Alto, CA, USA
    Job Information

    Our Company

    VMware (NYSE: VMW), the global leader in cloud infrastructure, delivers customer-proven virtualization solutions that significantly reduce IT complexity. VMware accelerates an organization’s transition to cloud computing, while preserving existing IT investments and enabling more efficient, agile service delivery without compromising control. With annual 2010 revenues of $2.9 billion, more than 250,000 customers and 25,000 partners, VMware helps organizations of all sizes lower costs, preserve freedom of choice and energize business through IT while saving energy—financial, human and the Earth’s. Our award-winning technology, market-leading position and culture of excellence provide our 9,000+ employees in 40+ locations worldwide with a platform for professional growth and the excitement of being an early-stage innovator. 

    Position Overview

    Reporting to the VP of Sales Strategy & Transformation, the Director of Global Field Communications will play three critical roles:

    • Supporting the executive communications for the President of Customer Operations at VMware and his leadership team in conjunction with regional communication leads & the broader company communications team.
    • Developing innovative communications to support global Field communications & enablement programs, and regional alignment.
    • Building the infrastructure for the delivery of high-value, consumable information to build competency, drive culture and enable performance.
    The ideal candidate possesses strong leadership skills, executive engagement capabilities, writing/editing and project management skills. Additionally he/she should have experience and a keen interest in the effective use of technology for communications. 

    Primary Responsibilities

    • Build strategic, integrated communication plans for the core Field organization and oversee worldwide implementation.
    • Develop and nurture strong global team of direct and indirect reports – integrating corporate and geo communications in a holistic fashion.
    • Leverage and engage effectively with key partners (Marketing, Enablement, etc).
    • Monitor & manage the strategic value of internal communications vehicles (online, audio & video) and optimize their usage to ensure effective and consistent messaging throughout the company.
    • Play a key role in setting and achieving strategies and objectives for Field communications.
    • Provide direct support to the President of Customer Operations and senior leadership team on communication efforts and initiatives.
    • Provide regular and ongoing counsel to management throughout all sales divisions on internal communication strategies.
    • Ensure the Field organization receives clear, consistent communications that align with our overall sales strategy and methodology.
    • Identify creative opportunities for management to communicate with Field audiences.
    • Assist in all aspects of the planning and execution of special events, including global training initiatives, sales kick-off events, and the company club event.
    • Define clear success metrics to support effectiveness of communications strategy.
    • Manage and develop a team of individuals that support the global Field communications strategy.
    • Act as the interface between the 3000+ Field organization and the broader organization including: Corporate Marketing, Product Marketing, Partner/Channel organization, etc. 
    • Must demonstrate the ability to work in a fast-past environment. 

    Qualifications & Experience

    • 10-15 years of relevant experience required. Software industry preferred. 
    • Bachelor’s degree is required; Bachelor’s or Master’s in Journalism, Public Relations or Communications is preferred. 
    • Proven ability to develop and execute results-driven Field communications strategies that are aligned with business goals and objectives. 
    • Experienced leader with strong initiative and ability to handle multiple projects/roles in an evolving environment. 
    • Strong organizational skills and demonstrated program development/execution. 
    • Ability to create original and compelling content from information extracted from multiple sources and develops messaging relevant to target audiences. 
    • Experience working with Executives and global management teams. Ability and affinity for working in a matrix environment with cross-collaboration and multiple lines of accountability. Ability to influence others. 
    • Ability to think broadly and still achieve a high attention to detail.

    Source: MktgLadder.

    Company VMware, Inc





    Title Marketing Administrator
    Categories Mktg Communications
    Location Tempe, AZ, USA
    Company IT Marketing World





    Title Manager, Marketing Communications
    Categories Mktg Communications
    Location Atlanta, GA, USA
    Job Information

     

    Job Description:
    This individual manages marketing communications initiatives that contribute to attaining Servigistics’ global marketing goals of:
    Product Portfolio Profitability
    Demand Generation
    Market Awareness
    Sales Enablement
    Client Expansion
    OUR IDEAL CANDIDATE:
    Will be a highly motivated team player who wants to grow professionally and gain experience in a variety of marketing communications disciplines.
    Will be high energy, well organized and diplomatic, will enjoy a challenge, working a variety of projects and not require a 9-to-5 position.
    Must be a self starter capable with the ability to manage multiple complex projects simultaneously including but not limited to online and offline; collateral development, lead generation, events, partner programs, and field readiness.
    Must have a broad experience using a variety of marketing technology including marketing automation (Marketo is a plus), CRM (Salesforce.com is a plus), CMS (Cascade is a plus), Web tools, Microsoft Office and other business applications.
    Desired Skills & Experience
    A QUALIFIED CANDIDATE:
    Has a minimum of 5 years’ hands-on experience working in marketing for a B2B enterprise software company.
    Has a College degree in communications or marketing.
    Demonstrates excellent verbal and written communications skills
    Is able to handle a high volume of programs within prescribed deadlines
    Demonstrates a thorough understanding of branding, demand generation, event management, new media and production
    Proficient in MSFT Office.
    Displays business acumen and effective and pleasant interpersonal skills in dealing with all positions within employees, vendors and other third parties
    Shows Outstanding etiquette and customer service
    Works very well with limited supervision
    Company Description
    WHY SERVIGISTICS?
    Servigistics is the global leader in providing Service Lifecycle Management solutions. We’re growing fast and carving a new space in the technology world!
    Jump on board if…you are…
    a results-oriented, team player,
    organized,
    passionate about learning and communications,
    are really creative,
    have proven the ability to succeed in a fast-paced, high stress environment
    can deal with multiple projects with tough deadlines,
    have excellent time management and organizational skills and high integrity
    and are Tenacious, Inquisitive, Driven and Focused!

     

    Company Servigistics





    Title Marketing Communications Manager-IEB-Xbox
    Categories Mktg Communications
    Location Redmond, WA, USA
    Job Information

    Are you an experienced marketing communications manager with a passion for games and entertainment? 

    Want to lead and create marketing content for some of the most exciting entertainment experiences in the industry? 

    The Xbox Global Marketing team is looking for a seasoned marketing communications professional with a passion for games and entertainment to lead and manage marketing communications initiatives for Microsoft Games Studios, including franchises such as Halo, Gears of War, Forza Motorsports, Fable, and others. 

    Primary responsibility is driving strategy and leading execution of first-party games, including integrated marketing communications creative brief, program architecture, overseeing naming / visual id / packaging and video, overseeing video programs, specifically leading advertising efforts, and coordination with other global marketing disciplines PR, member engagement, digital, and retail. 

    The right candidate will bring a combination of great experience in marketing communications strategy, creative development and production, strong abilities in project management, cross-team collaboration, and partner relationships. The role will include partnership with product marketing and product development studios in order to drive high profile marketing communications deliverables. This role is responsible for ensuring that all production output is of the highest creative, integrated well across the campaigns, and can be leveraged worldwide.

    This role has no direct reports but is responsible for leading games titles vteams, and overseeing efforts on the team.

    KEY RESPONSIBILITIES:

    Cross-team collaboration 

    o This role reports into Sr. Director, First Party Games Marketing Communications

    o Building and maintaining exceptional internal and external relationships with: title-specific vteams – including, PR, product marketing, digital, worldwide retail services, agencies/vendors, MS Studios 

    Content creation: 

    o Based on the marketing strategy, this role leads marketing communications strategies, consumer insights, and with the wider team builds out the communications roadmap for each of the titles

    o Oversee creative development and execution of 1P visual id and packaging – licensed worldwide, on budget and on time. 

    § Oversee video production

    § Directly lead advertising (TV and print) development with agency partner

    § Lead campaign and creative integration across global and marketing initiatives

    § Drive communications and content distribution worldwide, including guidance for worldwide usage across worldwide retail services and broader event, digtital, promtional and other usage

    Project management: 

    § Budget ownership and management with production companies

    § Collaborations with development studios, project marketing teams, and Xbox global marketing leadership

    § Maintaining compliance with LCA, Geo Political and ESRB/ratings boards on the creative content approvals and clearances

    CRITICAL QUALIFICATIONS: 

    § 7+ years experience leading brand-building marketing communications

    § Demonstrated ability to think strategically, think conceptually, execute effectively, work under constant deadline pressure and manage multiple projects, in some cases, across multiple time zones

    § Advanced command of arge-scale video/ TV, print, and other production 

    § Proven effectiveness in working with product marketers/developers to gain commitment and support at key stages 

    § Strong oral/written communication, organizational and interpersonal skills

    § Demonstrated exceptional cross-group collaboration skills

    § Project Management experience in a highly independent, but collaborative environment

    § Able to travel to events and manage production for short periods

    § BA/BS in communications, marketing or related discipline recommended

    Preferred Qualifications:

    Experience with US and international games or the entertainment industry preferred

    § Experience working with Microsoft, production teams in our current roster, and MS Studios staff and facilities

    § Experience managing multilingual and multicultural consumers

    § Experience working with qualitative and quantitative consumer research

    Source: LinkedIn Jobs.

    Company Microsoft





    Title Marketing Communications Specialist
    Categories Mktg Communications, Security
    Location Boston, MA, USA
    Job Information

     

    Responsibilities:
    Create content to support Core’s re-positioning, including blog posts, ghost-written articles, Marketing materials and customer case studies
    Assist in the creation of sales tools, including emails, topical updates, case studies, & materials for new product announcements and launches
    Drive the implementation of Core’s social media outreach through Twitter, video content and circulation, & blog recruitment and editing
    Create content and material in support of customer marketing initiatives
    This position is based in Boston, MA. To be considered for this position, please submit a cover letter and resume to jobs@coresecurity.com
    Desired Skills & Experience
    Ideal Background:
    Technology marketing communication experience: 4+ years
    Security industry knowledge
    Proven ability to use social marketing in a B2B company
    A robust portfolio of media including collateral, banners, DM, emails and ad copy
    Company Description
    Core Security Technologies enables organizations to get ahead of threats with security test and measurement solutions that continuously identify and prove real-world exposures to their most critical assets. Our customers can gain real visibility into their security standing, real validation of their security controls, and real metrics to more effectively secure their organizations.  Core Security’s software solutions build on over a decade of trusted research and leading-edge threat expertise from the company’s Security Consulting Services, CoreLabs and Engineering groups. Learn more at http://www.coresecurity.com.

    Source: LinkedIn Jobs.

     

    Company Core Security Technologies





    Title Manager, Marketing and Communications
    Categories Mktg Communications
    Location Columbia, MD
    Job Information

    Tecore Networks a leading provider of 2G, 3G, 4G and multi-protocol mobile networks for government agencies, emerging operators and rapid deployments worldwide, is seeking highly motivated Manager of Marketing and Communications to join us in our corporate headquarters in Columbia, Maryland.

    The ideal candidate is a highly creative and independent self-starter responsible for managing the Tecore marketing and communication program, which includes trade show organization, creation of marketing materials, website management, advertising, public relations, managing internal communications program and various internal, community or industry related events.

    Primary Marketing Responsibilities include:

    • Develop and maintain budget. Research, organize and execute trade show program, including identifying shows; securing exhibition, sponsorship, and speaking opportunities; designing trade show booth and panel graphics; determining marketing and public relations strategies and key messaging; developing logistics documents; and setting-up and dismantling exhibits on-site.
    • Develop design and content for marketing collateral, including brochures, product sheets, and customer newsletters
    • Write and distribute press releases. Develop and update press, analyst and customer lists. Coordinate press interviews/articles.
    • Manage and maintain website content and architecture. Design and place advertisements
    • Meet with various vendors to keep abreast on latest developments in print and web design, promotional items, exhibit services, corporate communications, and public relations strategies.
    • Create proactive strategies and programs to build and strengthen communications and relations.
    • Work with appropriate staff members to develop company templates (internal presentations, corporate presentations, letterhead, etc.) and formats.
    • Forecast event planning needs for the year; develop budget and ensure that events and projects meet established budget goals.
    • Arrange all required logistics, including menus/catering, entertainment, themes, and decorations, while identifying most cost-effective vendors; Evaluate locations, facilities, accommodations and services, and negotiate rates and contracts.
    • Make arrangements for procurement/rental of necessary supplies and specialty items for functions.
    • Act as on-site event manager communicating and confirming event needs.
    • Conduct post-event surveys (as applicable) with attendees and evaluate results.

      Desired Skills & Experience
      Education, Experience and Skills:
    • Bachelor’s degree in Marketing, Communications, English or related field, with considerable course work in fields specified.
    • Minimum of three years prior directly related experience which includes: writing technical press releases, data sheets, web content, and other marketing materials; experience organizing trade shows and event planning; and design experience, especially web design, highly desired
    • Strong creative orientation needed to generate marketing and communication ideas, obtain approval for them, and drive them from the page into implementation
    • Strong computer orientation with proficiency in Adobe Creative Suite, WORD, Publisher, PowerPoint and Excel is required.  Ability to quickly learn new software quickly is desirable. Knowledge of basic HTML preferred
    • Strong interpersonal and diplomacy skills and the ability to interact with a wide variety of people is essential
    • Ability to translate highly technical, complicated information into layman’s terms and into marketing collateral used to drive the products to market.
    • Excellent written and verbal communications skills, especially related to technical information.
    • Ability to develop, track and meet budgets and timelines.
    • Ability to work independently in fast paced environment managing multiple priorities.
    Join us in our beautiful, Columbia, MD headquarters in Columbia Gateway Business Park.  This is a regular, full-time position and has a comprehensive benefits package. Salary is commensurate with experience. Sorry, no visa sponsorship or relocation assistance is provided. To apply send your MS Word compatible resume to careers@tecore.com and reference “Manager, Marketing-MRK022011” in the subject line of your response.  Please include your salary history.
    EOE M/F/V/D
    Company Description
    Tecore Networks is a global supplier of multi-technology 3G-4G mobile network infrastructure. Built with the same standards-based voice and data technologies available to global carriers on an IP-based architecture, we have dramatically enhanced functionality while minimizing space requirements, installation time and cost of ownership. We also offer integrated value-added features to enable our customers to increase ARPU and retention. Our solutions include core as well as radio access network infrastructure, supported by state-of-the-art professional services. Founded in 1991, Tecore is ISO 9001:2008 certified, and is a three-time winner of the Global Mobile (3GSM) Award. For more information, visit www.tecore.com.
    Company Tecore Networks





    Title Senior Communications Manager
    Categories Mktg Communications
    Salary $100K+
    Location Redmond, WA, USA
    Job Information

    Windows is one of the most engaging and recognizable brands in the world today. Whether at work or at play, home or on the go, over 1B consumers use Windows around the world today. Here’s an exciting and unique opportunity to shape the way Windows BG executives talk about the Windows brand, product, and business priorities with all of our external audiences including partners, customers (consumer and commercial), industry, and developers. 

    Executive Communications is a powerful tool for engaging and influencing audiences. In Windows, the Executive Communications role is at the epicenter of what makes the business successful in the long term. This role requires solid communications skills, business strategy savvy, effective coaching and production skills so that every time a Windows executive walks on stage, sends an email, or sits down for a one-on-one briefing, they deliver a consistent, clear, and compelling message.

    As a Communications Manager in the Windows Business Group, you will work directly and regularly with the executives that run the Windows business – including Windows consumer and commercial, and Windows Live and Internet Explorer. 

    In this role, you will develop and drive the overall plan, editorial calendar, and communication toolkit for external executive communications for the Windows Business Group. You will act as a key strategist for external executive communications and bridge-builder with other business groups at Microsoft to ensure that Windows story is integrated consistently and effectively in all key communications.

    You will design compelling written and visual narratives that help Windows executives drive the business forward at external keynotes (e.g. CES, WPC), executive briefings, customer engagement, and videos. You will partner with the rest of the Windows BG Executive Communications team to ensure consistency across the communications that the team produces throughout the year.

    Your success in this position will be measured as follows:

    • Ability to team with senior leadership and become a trusted advisor.

    • Ability to strategically and proactively position the Windows business and its value proposition with target audiences, leveraging appropriate marketing vehicles, working with cross-group constituencies, and ensuring high quality content that tells a compelling story.

    • How well you work with peers and others on the Windows team to develop and deliver meaningful, creative, customer and partner-oriented content.

    • How well you balance immediate and long-term priorities and drive a timely and detailed executive preparation across key communications activities.

    • Ability to observe and leverage communication trends in broader industry

    Qualifications:

    The ideal candidate is someone who has:

    • Marketing or communications professional with 7+ years in corporate communications or marketing. Experience in integrated marketing communications, PR, executive communications, internal communications, and events marketing preferred. 

    • Excellent written and verbal communication skills, with superb ability to translate ideas into clear, compelling communications.

    • Strong project management skills with successful track record of managing multiple projects with aggressive deadlines and collaborating across all levels of an organization.

    • Decision making, analytical and effective problem solving skills.

    • Core capabilities include interpersonal awareness, executive maturity, excellent collaboration skills, good balance of conviction and connection, organizational agility, and self-directed leader.

    • Expertise with PowerPoint, information mapping, and digital media experience required.

    Experience

    • 7+ years relevant experience in Marketing

    • Previous exec communications experience preferred

    Source: MktgLadder.

    Company Microsoft





    Title Creative Services Marketing Manager
    Categories Mktg Communications
    Location Dublin, OH, USA
    Job Information

     

    Job Description
    Stanley Steemer International, Inc., with system-wide revenues of $400MM+ and category leadership, is building a new marketing department. Working at our Columbus-based headquarters, we are recruiting for the role of “Creative Services Marketing Manager.”
    As an aggressive, best-in-class marketing leader, this is your chance to join a growing company which drives more than $50MM+ annually in marketing expenditures.
    Primary purpose of the role
    The Creative Services Marketing Manager will be responsible for the direction, creation and evaluation of all Stanley Steemer International, Inc. branded B2C and B2B marketing materials. Working under the guidance of the Director of Marketing and partnering with all marketing managers, this individual will be responsible for leveraging and extending current advertising campaigns and tying all communications into agreed upon strategies.
    Responsible to direct and enhance the efforts of the creative services team and in charge of implementing branding strategies, delivering compelling campaigns, and conceptualizing ideas across multiple media and messaging platforms including print, radio, outdoor, direct mail, web site, and social media. Works closely with internal customers, in particular, regional marketing managers, District Managers, General Managers, and other marketing managers and staff. Oversees and executes multiple projects simultaneously while driving aggressive deadlines. Requires creative and strategic thinking while providing direction, input and assistance in all areas of marketing strategy and tactics. Responsible for coordinating, fulfillment, inventory management and production of offline and online marketing materials, including the electronic catalog housed on Steemer-Online.
    Key Accountabilities
    Creative campaigns – Key focus is the planning, designing/development and implementation of both short and long-term creative campaigns; manages creative development process across all marketing activities to ensure strategic integrity and continuity across channels.
    • Evaluate feasibility of design ideas, based on brand standards which will be created and led through this department.
    • Develop creative executions that deliver nontraditional and holistic marketing communications.
    • Participate in design and production of multimedia campaigns, handling budgeting, scheduling, and tracking of progress made.
    • Modify and refine creative designs, to conform to production limitations or changes in design trends.
    • Share creative ideas with franchise partners to reinforce a unified brand image.
    • Review franchise material to determine if it conforms to brand standards and specifications communicated.
    Planning and Communication – Creates systems to realize goals, monitor work flow, and to capitalize on strong concepts within a highly regionalized and independent franchise environment.
    • Develop briefings, brochures, multimedia presentations, promotional products, technical illustrations, and computer graphics for use in product packaging, educational literature, newsletters and slide shows.
    • Creates a database system to book, prioritize and track status of creative jobs.
    • Organizes and maintains all creative props, displays, and signage.
    • Attend photo shoots and printing sessions to ensure that the products needed are obtained.
    • Access the need for and develop new collateral as needed; work with other managers to design and produce new materials.
    • Manage all outside printing and other production to ensure that marketing materials are available at all times.
    • Review and approve graphic materials, copy materials, and proofs of printed copy developed by subordinates.
    • Determine objectives, budget, background information, and presentation approaches, styles, and techniques.
    • Present designs and reports to Director of Marketing for approval, and discuss need for modification.
    Creative team leadership – Oversees the graphic and interactive design team responsible for creative development of all marketing materials and advertising communications.
    • Establish and maintain strong working relationships with marketing managers and work successfully with Marketing team members to produce deliverables.
    • Ensure that the creative services team operates in a highly efficient manner while maintaining the highest quality standards.
    • Manage, mentor and motivate a designer and copywriter, focusing on team development and readiness.
    • Collaborate with designer, copy writer and marketing managers/staff to understand, communicate and apply business objectives and deliver project specifications.
    Content – Leads and/or supports content development for key marketing vehicles such as the web site, push email messages, radio, print, collateral, and direct mail.
    • Develop a strong working knowledge of all product lines and uses this knowledge to develop content and effective project plans for the execution of strategic, creative and analytical work in coordination with other team members.
    • Review/edit/proofread copy for all advertising messages and marketing communications.
    • Ensure that existing material is updated on a timely basis, reaching out to business units on a regular basis to keep material fresh and up-to-date.
    • Maintain the broad line of collateral currently available and ensuring that the content is current and that the material is available to Operations and other affected audiences.
    Project Management – Effectively and appropriately prioritizes multiple high profile and high priority project requests, based on marketing strategy, business requirements and overall corporate strategy.
    • Manage internal and external resources to deliver defined projects within specified timelines.
    • Develops, tracks and delivers measurable marketing success metrics/benchmarks and is comfortable being measured against them.
    • Leverages tracking tools to effectively manage all activity, resulting in full transparency of projects and continual improvement in marketing process and effectiveness.
    • Flexibility to take on additional tasks as necessary which may not be a part of the job description
    • Directs the creative function ensuring that the team, culture, capabilities, tools and processes support Stanley Steemer’s strategic objectives and brand.
    • Negotiate with printers and estimators to determine what services will be performed.
    • Provide day-today oversight and management of design projects within creative services team.
    • Review all creative work before routing to ensure that it is consistent with brand standards, project requirements and strategy.
    • Provide detailed direction to creative team to ensure creative projects meet objectives and specifications.
    Position is located within our corporate office in Dublin, OH.
    *** Please send resume and cover letter to careers@steemer.com. ***
    Company Description
    For more than 60 years, we have been bringing cleaner, more comfortable homes to America. To serve customers nationwide, we now boast over 300 locations in 48 states. From a humble, one-man, one-truck beginning in Columbus, Ohio, we’ve done pretty well—all because we’re driven to deliver the best, and proud to stand behind every service 100%.
    Stanley Steemer International, Inc., with system-wide revenues of $400MM+ and category leadership, is building a new marketing department. Working at our Columbus-based headquarters, we are recruiting for the role of Database Marketing Manager.
    As an aggressive, best-in-class marketing leader, this is your chance to join a growing company which drives more than $50MM+ annually in marketing expenditures.

    Source: LinkedIn Jobs.

     

    Company Stanley Steemer





    Title Large Enterprise Networking Brand Manager
    Categories Direct to End Users, Mktg Communications, Networking
    Location TX, Round Rock, USA
    Job Information

     

    Job Description
    Dell, Inc is seeking a datacenter (networking) brand manager who will support North American sales within Dell’s Large Enterprise Business Unit (LEBU).  You will be part of a larger marketing organization that includes data center, services and client (desktop and laptop) field marketing teams as well as a customer programs team.
    In this role, you will be the networking “other” (as defined as products sold through S&P) marketer for both general and specialized sales teams (inside and outside) as well as for Dell’s Large Enterprise customers in North America.
    The role will include of the following responsibilities:
    Partner Enablement and Support
    • Act as the lead for S&P networking partners in the LE business.  Regularly meet with partners and own the business relationship within the LE space.
    • Look for opportunities to leverage partner technologies in broader based marketing campaigns (ie…  achieve integration into the Efficient Data Center Messaging, for key networking partners)
    • Actively seek appropriate opportunities to utilize partner MDF $ to grow the networking businessSales Enablement and Support
    • Provide sales with an overall understanding of one the networking market landscape, and how Dell’s partner offerings compete therein
    • Support each stage of the sales funnel with key marketing deliverables such as customer presentations, sales aids and tools, collateral and presentations, competitive information, pricing guidance, promotions, and specialized bundles and offerings.
    • Ensure sales readiness by providing compelling training, executing against product awareness etcCustomer Engagement
    • Deliver effective customer presentations on the networking portfolio (both Dell and S&P partner technologies) and strategy to director level customers
    • Be the networking SME at customer and industry events (as it pertains to Dell and  S&P partner technologies)Marketing Programs Support
    • Provide support and thought leadership to the marketing programs team around the key elements of go-to-market strategies and marketing campaigns, ideal target customers, and specific marketing playbooks
    • Provide thought leadership to the extended marketing teams around creating broader Dell Networking brand awareness in conjunction with key partner technologiesBusiness Management
    • Display thought leadership in how to leverage S&P partner solutions to assist in the growth of Dell’s core networking portfolio
    • Provide marketing guidance on the quarterly financial forecast for the networking business (S&P)
    Qualifications:
    • Strong understanding of the IT hardware industry for datacenter (networking) solutions targeted at large enterprise customers
    • Strong understanding of Dell networking products, with additional understanding of Key Partner technologies (F5, NetScout, Blue Coat, Xsigo).
    • Advanced ability to translate networking offerings into customer benefits.
    • Strong customer presentation and communications skills and experience is required
    • Good Microsoft PowerPoint and Excel skills
    • Experience providing marketing support directly to sales.  Familiarity with Dell sales organizations and processes is desirable.
    • Ability to deal with ambiguity
    • Ability to influence across organizations
    • Focus on customer experience and drive for results
    • Team player
    • Bachelor’s degree with 7 years of work experience (2 – 3 years of marketing experience is highly recommended).  An MBA or an advanced degree is a plus.

    Source: LinkedIn Jobs.

     

    Company Dell





    Title Marketing Communications Manager
    Categories International Marketing, Mktg Communications
    Salary £50k p.a. basic + £10k bonus + benefits
    Location Surrey/Berkshire/Middlesex (Guildford, United Kingdom)
    Job Information

     

    Job Description
    The Opportunity
    This is a rare opportunity for an experienced marketer to join a leading Audio Visual and IT company and really make a difference.
    Your role will be to develop and execute communication campaigns across multiple product categories within the Education market. These activities will include direct marketing, events, emarketing, collateral and sales support tools as well as integration of PR.
    The Product areas include collaborative technology, interactive displays, room management and digital signage and the target areas are throughout the
    Education sector including Nursery, Primary, Secondary, Further/Higher Education and Special Education Needs.
    You will drive awareness and adoption of  technologies within the Education market through complex vendor and channel relationship models and
    drive awareness of the company brand and associated product portfolio into the Education sector
    Key responsibilities include:
    •    Develop detailed Marketing and Campaign Plans for taking company products to the Education sector
    •    Deliver segmented communication programmes, developing appropriate messaging and media to influence target audiences.
    •    Manage campaign budgets
    •    Evaluate and monitor the impact of all short-term and long-term marketing campaigns
    •    Contribute to long-term marketing plans and strategies in target markets
    •    Develop and maximise multiple agency relationships to ensure rapid deliver on brand objectives and campaign strategies.
    Salary to £50k p.a. plus £10k bonus opportunity plus pension, healthcare, life assurance and many more benefits. You will ideally based in Surrey/Berkshire or Greater London.
    Your skills, qualities and achievements
    You will have 10+ years communications experience gained in a Marketing Department within an IT/AV or channel based business focused on the Education Market. Naturally you will be highly organised with good planning and prioritisation skills. You will be able to demonstrate a proven ability to manage multi-brand, multi-stage projects using a mix of vendor and channel resources.
    Your communication skills will be excellent – both written and verbal and you are able to influence at a high level. You will also have proven ability to maximise parallel campaign activities through effective adoption and management of agencies.
    CIM Professional Diploma or similar qualification would be beneficial as would experience of working in a fast moving international marketing team.
    An understanding of online marketing – including email, social media and website development/ management and experience of taking companies’ products and services into new markets and sectors would be looked on favourably.
    The Organisation
    Our client is a leading organisation within the Audio Visual and IT solutions sector with innovative products and solutions for both public and private sector.
    They are well established in the UK and have an aggressive plan for growth throughout UK and Europe. They have continued to make profit year on year even during tough times in their marketplace.
    The Recruiters
    Elementary Resources & AV Jobs are specialists in providing a first class recruitment service for professional sales and marketing people, engineers and programmers throughout the UK and EMEA. Our markets include Audio Visual, Technology, Telecoms and Office Equipment. We have an established reputation – with clients and candidates alike – for keeping things simple, straightforward and uncomplicated.
    Company Description
    Elementary Resources & AV Jobs are specialists in providing a first class recruitment service for professional sales, marketing & engineering people throughout the UK & EMEA.
    Our clients and candidates benefit from a personal and professional service from experienced consultants who pride themselves on providing a unique experience to satisfy your needs and exceed your expectations.
    Our markets include Unified Communications Technology, Audio Visual, Telecoms and Office Equipment. We have an established reputation – with clients and candidates alike – for keeping things simple, straightforward and uncomplicated.

    Source: LinkedIn Jobs.

     

    Company Elementary Resources





    Title Group Manager – Customer Reference Program
    Categories Mktg Communications
    Location Palo Alto, CA, USA
    Job Information

     

    VMware (NYSE: VMW), the global leader in cloud infrastructure, delivers customer-proven virtualization solutions that significantly reduce IT complexity. VMware accelerates an organization’s transition to cloud computing, while preserving existing IT investments and enabling more efficient, agile service delivery without compromising control. Organizations rely on VMware, its partners and its industry-leading virtual infrastructure platform, VMware vSphere, to energize their business through IT, while saving energy—financial, human and the Earth’s. With 2009 revenues of $2 billion, VMware has more than 190,000 customers and 25,000 partners worldwide. VMware’s award-winning technology, market-leading position and culture of excellence provide our 8,200+ employees in 40+ locations worldwide with a platform for professional growth and the excitement of being an early-stage innovator.
    Group Manager – Customer Reference Program
    Our Customer Reference Program showcases customer wins, successes, quotes, references and strategic relationships globally. As the Group Manager for the Customer Reference Program, you and your team will provide leadership and innovation in driving a best-in-class global program. This program showcases how our customers use and benefit from VMware solutions and plays a significant role in establishing credibility in the marketplace, shortening the sales cycle, and assisting with winning deals.
    The Customer Reference Program Manager will work across the organization and collaborate with Product Marketing, Sales, PR and AR to prioritize, plan and deliver outbound assets and customer references. The customer reference team is responsible for managing and delivering customer success stories, case studies, videos, and supporting press and analyst initiatives that involve customer wins or quotes.
    Responsibilities
    • Develop global program strategy and execution plan
    • Create a clear value proposition for customers on why to participate in the program
    • Develop best in class templates for case studies, quotes, talk tracks and other sales tools
    • Drive development of a self-service reference database and drive adoption
    • Define clear processes for prioritizing requests
    • Create internal and external plans to market the program
    • Create a mechanism that provides continual feedback on program success
    • Deliver ongoing metrics and measurement on program impact
    • Recruit, motivate, and retain a high performing team
    • Structure team organization, manage team goals and objectives
    Requirements
    • BA/BS degree required
    • Minimum 8-10 years of experience managing customer reference or related customer programs
    • Able to clearly articulate and deliver on program goals, strategy and execution elements to multiple audiences
    • Strong team-oriented approach to management and collaboration
    • Excellent verbal and written skills
    • Global perspective
    • Proven track record of fostering strong relationship with sales
    • Proven ability to drive programmatic change across an organization
    • Ability to continually evolve/improve program in a fast-paced environment
    This position is on site in Palo Alto.
    20% travel required.

    Source: MktgLadder.

     

    Company VMware, Inc





    Title Web Marketing Manager
    Categories Mktg Communications, Social Media Marketing
    Location Natick, MA
    Job Information

     

    Job Description
    • Manage the day-to-day search marketing activities across multiple search engines (Google, Yahoo, MSN, Bing, etc.) and social media tools (Twitter, LinkedIn, Blogs, Forums, etc) including campaign planning and implementation, budget management, performance review, optimization and analysis.
    • Optimize, edit and create website content to support web-marketing initiatives
    • Become a “product expert” in our industry, understand the issues, new developments and competitive landscape and create an associated keyword expansion roadmap, working with the Product Marketing team to develop relevant campaigns and landing page content.
    • Work with all team functions – product marketing, creative, product management, engineering – to implement search engine optimization (SEO) recommendations such as:
    o Keyword research and specifications throughout web site pages
    o Site audits for SEO best practice compliance
    o IA and site design recommendations
    o Navigation and conversion analysis
    o Link analysis and building
    o Identifying opportunities to improve organizational and process enhancements that support SEO
    • Report progress via analytics and associated tools to executive team on a weekly basis
    • Integrate strategies and recommendations into other active marketing channels such as Email Marketing and PR
    Skills
    • BA or BS, ideally with emphasis in communications, marketing, advertising, computer science, or related field
    • 2+ years online marketing experience for high tech/B2B industry
    • Deep knowledge and interest in SEO, SEM, blogs, and business analytics
    • Knowledge and experience with web analytical tools and interfaces (i.e.
    HubSpot, Google Analytics)
    • Strong understanding of search engine-friendly web design and ability to make critical design and technical recommendations/changes; web platform experience including content management
    • Proven track record of delivering results through ethical search engine optimization techniques
    • Strong analytical skills
    • Ability to multi-task and prioritize in a fast-paced and dynamic work environment
    • A self-motivated individual with attention to detail and focus on quality of results
    • Team player
    • Sense of humor
    Company Description
    TwinStrata provides enterprise-class data protection solutions that are simple, affordable, and secure. These solutions leverage the scalability and efficiency of Cloud Storage while maintaining the availability, performance and security of local storage. The company’s CloudArray® software provides a substantial cost savings over traditional off-site storage solutions, with a pay-as-you-go grow model, unlimited elastic capacity, local performance, in-cloud snapshots, AES 256 bit encryption, and on-site, off-site or in-the-cloud access to data.
    TwinStrata offers its products through a network of IT service providers, systems integrators, OEMs, and direct to end users. TwinStrata is a privately held software company with its headquarters outside Route 128, Boston’s high technology beltway.

    Source: LinkedIn Jobs.

     

    Company TwinStrata





    Title LE Marcom Marketing Manager
    Categories Demand Generation, Mktg Communications, Servers
    Location Kawasaki, Japan
    Job Information

     

    The Japan Marketing Communications Manager is responsible for building branding on Dell Large Enterprise Business Unit and its offerings. He/she drives revenue into the business while building internal/external credibility of offerings through 360 demand generation activities. He/She plans, develops, and implements strategic projects for marketing communications ( advertising, direct mail, promotional programs, etc. ), works with segments on communicating messages within Dell and works closely with Japan marketing team on sales enablement.
    PRINCIPAL DUTIES AND RESPONSIBILITIES
    • Plans, recommends, coordinates, and tracks strategic demand generation programs.
    • Determines appropriate vehicle for message and audience (marketing communication piece).
    • Conducts concept presentation with the agency to provide direction.
    • Manages inputs for content of communication with Brand, Legal and other stakeholders.
    • Provides creative input to agency on layout and positioning, etc. aligning to Dell brand and voice guidelines.
    • Agency management including relationship, contract, planning and execution.
    • Works with agency or team to set marcom strategy.

    Qualifications:

     

    Functional Technical Skills

    • Fluent in English and Japanese

    • At least 10 years, depth experience of Marcom for high tech industry is required

    INTERACTIONS

    • Requires extensive interaction across various teams (country marketing, APJ marcoms team, agency ) and close working relationships.

    SCOPE

    • Management Guidance/Supervision — Need to be able to operate independently.

    • Need to understand Japan market in Enterprise Space from a communications perspective. Attention to detail must be of the highest order.

    • Complexity — Events logistics are significant in complexity – organizational skills are required, as well as quick-thinking.

    Source: MktgLadder.

     

     

    Company Dell





    Title Director Marketing Communications
    Categories Mktg Communications
    Location WA, Redmond, USA
    Job Information

    Job Description:

    Are you a natural-born storyteller? Can you take complexity and turn it into easily digestible narratives that are as compelling as they are coherent? Are you an accomplished spokesperson with the gift of persuasion with press, analysts, and the blogosphere? Are you passionate about technology and helping to drive the shift to the next wave of computing?

    The Server and Tools communications team is seeking an experienced marketing communications professional to drive a new team of storytellers in constructing and executing world-class perception change across core priorities for the STB business. This position will be responsible for the core narratives and communications plans that cut across business and product lines within the STB, and for ensuring high fidelity of STB narratives with other business groups across Microsoft. As a key member of the STB communications team, the ideal candidate will be comfortable in a position of influence (often without authority), able to synthesize large amounts of data into well-framed, well-executed narratives, and able to work collaboratively to drive excellence in PR and influential outreach with those narratives.

     

    Core competencies and skills:

    • Creativity and storytelling – Candidate must be able to combine visual and written tools to effectively tell stories, and be able to crystallize the “message” into the salient nuggets that meet the “if it tweets, it repeats” needs of today’s media environment.

    • Deep skills across the marketing communications discipline – Candidate must understand the various levers in play in driving perception change and have a depth of experience across PR, AR, executive communications, and outbound marketing. Should be well versed in a diverse set of digital tools and strategies. Experience, thoughtfulness, and passion for the discipline is necessary.

    • Influential – Demonstrate strong executive influence (with both technical and non-technical business leaders), content development skills

    • Listening and collaboration – Candidate will develop stories in close partnership with teams from across the division and across the company, participating and/or leading v-teams. Should effectively disseminate and share information as appropriate with shared stakeholders.

    • Management – Candidate will be a strong people manager with a proven record of strong team-building

    • Technical knowledge/passion – Candidate should have a passion for business customers and the tools, platforms, and infrastructure solutions STB builds with a strong capacity to understand product capabilities and functionality.

    • Business insights and Vision – Candidate should be able to grasp and articulate broader business trends, and be capable of thinking in 18-24 month time horizons. Should have a strong understanding of the realities and imperatives of the business and competitive market, an understanding of the global impact of our P&L and scorecard, and a data-driven approach to strategy both today and in the future.

    • Leadership and discretion – gains consensus among others and manages sensitive situations in a confidential and discrete manner. Must be able to apply diplomacy, collaborate well with others, and deal well with ambiguity with a bias toward action.

    • Project management – Candidate must be comfortable with ambiguity and able to juggle multiple deliverables and communications simultaneously.

    • Research/analysis skills – Candidate will understand marketing and messaging research and how to optimize against available data.

    • Optimism/resilience – Candidate must be able to remain positive amid constructive criticism from multiple sources.

    • Interpersonal awareness – Candidate must be able to stay attuned to the internal business climate / team morale, and also be able to communicate details upstream to key executives

    Success Factors:

    • Established track record in perception change marketing activity

    • Proven experience as a member of business leadership team and ability to act as catalyst, counselor and influencer

    • Proven conflict and risk management and leadership skills

    • Agency and budget management skills

    • Education:

    • BA/BS in Journalism, Marketing, or Communications (or equivalent) plus 12+ years’ experience in marketing, PR, or evangelism. MBA a plus.

    Source: LinkedIn Jobs.

    Company Microsoft





    Title Marketing Communications Specialist
    Categories Mktg Communications
    Location Jersey City, NJ, USA
    Job Information

    Job Description

     

    The Marketing Communications Specialist role is multi-functional, with an emphasis on building and informing AvePoint’s internal and external client relationships. This person will be responsible for mass client communications, including strategic and tactful correspondence, collecting and organizing information, and publicizing our global marketing initiatives.

     

    Responsibilities include but are not limited to:

    •Create and foster relationships with active and prospective customers and partnerships

    •Manage the implementation and distribution of communication materials, including, but not limited to: newsletters, media relations deliverables, event collateral, and product release reports

    •Collaborate with different departments to develop written and graphic content for a variety to internal and external usage

    •Coordinate integration of message during production of communication materials for website, reports, collateral, and media

    •Assist in production of web content, written materials, and general communication for trade shows and events

    •Stay current with industry best practices on marketing communications to further impact communication tactics

    Skills

     

    •Bachelors degree in Journalism, Marketing, Communications, or other related fields

    •2-3 years related experience; software/technology field highly preferred

    •Exemplary written and oral communication skills, plus strong presentation skills

    •Proven ability to craft a concise message to targeted and mass audiences

    •Experience with newsletter, email, and website creation and layout

    •Prioritize work, set expectations, and meet deadlines

    •Manage multiple deadline-oriented projects concurrently and thrive in a fast-paced environment

    •Ability to grasp technical/technology related details

    Company Description

     

    AvePoint is a global technology company and software innovator headquartered in the United States. Since its founding in 2001, AvePoint has become the world’s largest provider of infrastructure management software solutions for Microsoft SharePoint Products and Technologies. Propelled by the world’s largest SharePoint-exclusive research & development team, AvePoint is the premier provider for EPG, SMB, Mid-Market and Government organizations demanding the most powerful and flexible infrastructure management solutions for their SharePoint environments and assets. AvePoint’s award-winning DocAve Software Platform is recognized as the industry standard for comprehensive and scalable SharePoint backup and recovery, administration, replication, migration, archiving, deployment management, reporting, storage optimization, and content lifecycle management.

     

    AvePoint is headquartered and maintains its principle engineering center in Jersey City, NJ, with wholly owned sales and engineering centers in the USA – San Jose, Los Angeles, Seattle, Chicago, Washington DC, Houston, Boston; Ontario, Canada; Melbourne, Australia; London, United Kingdom; Munich, Germany; Johannesburg, South Africa; Tokyo, Japan; Singapore; and China – Beijing, Changchun, Dalian. AvePoint’s global team, fortified by an expansive network of certified partners, helps more than 6,000 enterprise customers – including many Fortune 500 companies and government agencies – to protect, manage, optimize, and integrate their mission-critical SharePoint environments. AvePoint is a Depth Managed Gold Certified Microsoft Partner and GSA provider.

    Source: LinkedIn Jobs.

    Company AvePoint





    Title Part-time Marketing & Communications Manager
    Categories Mktg Communications, Social Media Marketing
    Location Wilton, CT, USA
    Job Information

    Job Description

     

    We are looking for a focused and polished Marketing & Communications Coordinator to support the expanding needs of this innovative software company providing services to the niche special libraries market. The Marketing & Communications Coordinator will have a wide range of marketing and communications related responsibilities in support of developing new business and enhancing the reputation of our products and services. Incumbent must be a self-starter and be able to multi-task and work effectively in a fast paced environment. This is a permanent part-time position and will be approximately 25 hours per week.

     

    Job Responsibilities

    • Assist with marketing campaigns including concept development, drafting copy, trafficking internally and with the agency, securing postal and email lists, coordinating with printers and mail-houses; tracking and analyzing results

    • Develop and maintain list of industry influencers including trade publications, bloggers, market researchers, analysts and consulting firms

    • Create and manage social media presence including LinkedIn and Facebook

    • Assist in the development and execution of press releases. Distribute over wire service and to influencers. Monitor and analyze coverage. Distribute clippings to senior management team.

    • Maintain collateral; ensure content is up-to-date, ensure availability for meetings and trade shows

    • Maintain website; ensure content is up-to-date, make copy changes as needed, suggest enhancements, analyze tracking metrics

    • Assist with the production and deployment of quarterly external newsletter

    • Assist HR department with the production and deployment of quarterly internal newsletter

    • Oversee development, execution and analysis of end user-surveys

    • Prepare and send introductory materials to prospective new clients on behalf of sales team

    • Assist with in-house organization of tradeshows and meetings (approximately 5-7 per year)

    • Interface with external partners and suppliers including marketing agency, printers, web consultant, trade show organizers, logoed product vendors

    • Set-up business development webinars, troubleshoot as needed, follow-up with attendees

    • Answer general sales inquiry phone line

    Skills

     

    • College degree in a marketing/ public relations

    • 5-7 years experience in direct marketing/ communications

    • Excellent copywriting skills

    • Effective communicator, exhibits grace under pressure

    • Strong computer skills including proficiency in MS Word, Excel, PowerPoint. Photoshop, Dreamweaver and Adobe Illustrator desirable.

    • Must be detailed oriented and able to work under pressure and meet deadlines

    • Professional experience with social media

    • Good project management skills

    • Creative and innovative

    • Self-motivated, exhibits good judgment

     

    How to Apply

    Please include a writing sample (i.e. press release, blog, etc.) with your resume.

    Company Description

    Infotrieve is the global leader in business service solutions for information centers in large and middle-market corporations with substantial resources dedicated to research and development. Infotrieve’s expertise includes the people, process, and technology solutions for all elements of information center management, document delivery, content licensing, copyright compliance, usage analysis, and collection management. During the past 20 years, Infotrieve has grown from a leader in document delivery services in the US into a global full-service information management company servicing more than half of the Fortune 500.

    Source: LinkedIn Jobs.

     

    Company Infotrieve





    Title Marketing Communications Manager
    Categories Mktg Communications
    Location Reading, Pennsylvania, USA
    Job Information

     

    Job Description
    PURPOSE OF POSITION:
    Assist the Director of Marketing in the coordination and support of the marketing functions and activities of the company. Provide strong leadership for the development and execution of the company’s communications, promotional and advertisement activities and events ensuring implementation within budget.
    RESPONSIBILITIES:
    Play the lead role in the development of a communications strategy that is aligned with national and regional marketing strategies and capitalizes on social media outreach.
    Support the Product Marketing team with the development and execution of promotions media plans, campaigns, product launch activities, trade shows, advertising, packaging as well as photography and copywriting.
    Supervise, lead, manage and coach our marketing coordinators
    Suggest and negotiate media contracts; create, plan and place advertising
    Manage Corporate Trade Show Program – Responsible for all related show activities including recommending shows, processing contracts, coordinating exhibits, developing booth floor plans and booth display materials, arranging labor, making complete travel arrangements, and attending the shows when necessary.  Some overnight travel to show locations will be expected.
    Maintain a database within company CRM solution of all trade shows activity, both active and inactive.  Develop and manage lead generation and tracking plans that are aligned with marketing objectives.
    Develop and Execute Public Relations Strategy – Coordinate public relations programs including press releases, managing external PR agency relationships.
    Maintain database within company CRM solution of all associations, agencies, publications and editorial organizations for distribution and tracking
    Manage the development and currency of all marketing collateral to our end user markets (i.e. sales collateral and support materials, presentations, direct mail, etc.)
    Oversee day-to-day relationships with multiple vendors including agencies, freelancers, printers, and fulfillment organizations to support end user marketing communications plans.
    Adhere to and advocate the corporate brand standards for all marketing communications materials.
    Explore use of novel communication technologies to maximize internal and external communication efficiency and outreach. e.g. social media
    Manage and govern the “look and feel” of the web sites based on standards and branding direction.
    Directly interface with company leaders in the development of on-brand messaging and effective communications
    Carry out other activities and responsibilities as directed.
    POSITION REQUIREMENTS:
    3-5+ years experience in consumer products sold through retail and wholesale channels.
    Good blend of marketing communications and branding experience.  Solid track record in developing and implementing effective communication strategies
    B.S. in marketing or journalism
    Excellent organizational, multitask and communications skills.
    Cooperative team player, with an open mind and knowledge of marketing dynamics within the uniform apparel/textile markets.
    Proficient in Excel, Word, Access and Desktop Publishing. Knowledge of mainstream graphic/web design programs.  Thorough understanding of internet communities/social media
    Track record of strong attendance
    Company Description
    National Manufacturer of public safety uniforms since 1907, learn more about us at www.elbeco.com

    Source: LinkedIn Jobs.

     

    Company Elbeco Incorporated





    Title VP, Marketing Communications
    Categories Mktg Communications
    Location Atlanta, Georgia, USA
    Job Information

     

    Job Description
    The Vice President of Marketing Communications is responsible for developing and implementing a global marketing and communications strategy to position Silverpop as the leading provider of email marketing and marketing automation software solutions and generate demand for the company’s products and services. Areas of responsibility include branding, public relations, demand generation and campaign management, advertising, thought leadership, field events and marketing infrastructure and analytics. The position requires the ability to make data driven decisions coupled with creative vision and a passion for brand.
    The VP Marketing Communications will be involved in all business issues relating to the operations of the company and will have a tremendous impact on the overall strategic direction.
    ESSENTIAL DUTIES AND RESPONSIBILITIES:
    Develop and execute Silverpop’s brand strategy and positioning to ensure consistency of brand identify, messaging and positioning across all communication mediums (including the website, collateral, advertising, PR).
    Build and execute multi-channel marketing campaigns and content to drive new leads, move prospects deeper into the sales funnel and strengthen customer relationships.
    Effectively partner with Product Marketing, Sales and Executive Management to identify and produce engaging campaigns.
    Oversee a strategic public relations program designed to create and maintain a favorable public image for Silverpop, its products and its executives.
    Drive Silverpop’s extensive thought leadership efforts, including the use of social media and content marketing to generate awareness, organic traffic and new leads.
    Oversee our field marketing program, which includes several live and virtual events for lead generation and branding.
    Lead all aspects of marketing analytics, including the use of our own marketing automation platform to improve campaign targeting and lead conversions based on deeper prospect insights.
    Measure and demonstrate results. Monitor and track progress of marketing campaigns and demonstrate marketing’s impact on revenue.
    Manage a global team of marketing professionals and coordinate the work of outside vendors and agencies as applicable.
    Required Skills:
    Cooperate with matrixed team members to meet goals or complete tasks.
    Must be comfortable working in ambiguous and/or stressful situations.
    Must be self-motivated and know when to seek guidance; detail-orientation is a must.
    Flexibility, ability to change priorities quickly, and capacity to handle multiple tasks.
    Effective collaborator with proven process improvement skills.
    Exceptional organization and time management skills.
    Excellent communication and interpersonal skills.
    Ability to work as part of a geographically dispersed team.
    Ability to work independently and as part of a team.
    Keep up-to-date on technology trends, developments & best practices.
    Ability to communicate effectively to both technical & non-technical audiences.
    Required Experience:
    Minimum of twelve (12) years of direct and/or online marketing experience in an agency or client-related structure. Experience marketing B2B companies strongly preferred.
    Minimum of ten (10) years of direct management and leadership experience managing small, but effective marketing teams is critical.
    Direct management experience required.
    Strong understanding of online marketing and an excellent track record of driving lead generation.
    Ability to think strategically as well as implement tactically.
    Excellent analytical skills with the ability to make recommendations to the business stakeholders in a structured, professional manner.
    High level of personal energy to drive projects to completion and sustain productivity.
    Strong communication skills and ability to form collaborative relationships with sales, partners, and marketing colleagues.
    Bachelor’s degree in related field required.
    Master’s degree in a related field preferred.
    Company Description
    Silverpop’s on-demand digital marketing platform helps marketers succeed in turning prospects into customers—and customers into fans—through the creation, automation and delivery of relevant, multichannel messaging.
    Companies rely on the Silverpop Engage platform to create and manage sophisticated email marketing campaigns that reach millions of individuals—one at a time—engaging prospective customers and enhancing lifetime customer value and brand loyalty. Silverpop’s marketing automation capabilities enable B2B marketers to efficiently manage leads and drive qualified sales opportunities through scoring and by nurturing campaigns that move prospects from interest to conversion.
    Silverpop’s industry-leading thought capital, strategic counsel, service and support helps B2C and B2B customers with the precise level of training and advice needed to quickly improve campaign results and ROI.

    Source: LinkedIn Jobs.

     

    Company Silverpop





    Title Sr Principal, Communications
    Categories CMO/Marketing Strategy, Infrastructure Software, Mktg Communications
    Location New York, NY, USA
    Job Information

     

    Description: CA Technologies (NASDAQ:CA) formerly known as Computer Associates, is one of the world’s leading IT management software and solution companies with expertise across all IT environments – from mainframe and physical to virtual and cloud. Our software manages and secures IT environments, enabling our customers to deliver more flexible IT services and our solutions help our customers gain a level of deep insight into and gain control over complex and mixed information technology (IT) environments. CA Technologies works with the majority of the Forbes Global 2000, as well as government organizations and thousands of companies in diverse industries worldwide. Founded in 1976, CA Technologies serves customers in virtually every country in the world and reported fiscal year 2009 revenue of $4.3 billion.
    We are currently looking for a qualified Sr Principal, Communications to join our Corporate Communications team at our New York, NY office.
    Job Overview:
    This position is responsible for implementing, executing and managing of day-to-day communications activities, including media relations, employee communications, marketing communications and industry analyst relations.
    Key Responsibilities:
    • Day to day management of ongoing communications activities, such as executive communications, employee communications news release development, incoming and outgoing media relations, special events, and launches, message development and communications with employees.
    • Develop annual and quarterly public relations plans and support launches and announcements.
    • Serve as the day-to-day liaison with the Business Unit marketing managers.
    • Develop key messages and story lines and develop and edit press releases.
    • Work with Communications Specialists to manage ongoing Public Relations activities such as thought leadership, speaking opportunities, awards, technical articles and reviews.
    • Provide support for special events, crisis communications and broadcast TV initiatives.
    • Direct CA’s executive speaking program for C-level executives including CEO, COO, CFO, CCO and CMO and other key executive speakers.
    Skills
    • Ability to understand and articulate technology-driven messages and strategies.
    • The ability to meet deadlines and juggle multiple projects.
    • Strong verbal communication skills
    • Ability to make decisions independently
    • Excellent writing and editing skills
    • Keen insight into CA’s products, solutions and capabilities.
    • Excellent organizational skills.
    Business Travel
    Business travel of approximately 10 or less percent yearly is expected for this position.
    Physical demands:
    Preferred Education
    Bachelor’s Degree or global equivalent in Communications, Journalism or English.
    Work Experience:
    Typically 10 or more years of public relations experience, either working within an internal corporate communications department or at a public relations agency.
    There’s never been a better time to join CA Technologies. We’re a dynamic company with a strong vision in a growing global market. At a time when customers are demanding more and more from their technology, we’re changing the way the world manages IT, to help customers better perform, compete and grow. That’s why the majority of leading companies across industries worldwide use our software. It’s also why you’ll find a wealth of opportunities for important and rewarding work. Come to CA Technologies and build the career you want.
    We offer competitive salary, company-sponsored premium Medical/Prescription & Dental Plans, company-paid Holidays, Vacation, Personal and Sick Days, 401(k) Plan, Education/Training Reimbursement, Charitable Gift Program, Adoption Assistance Program, and Veterinary Care Insurance.
    To learn more about CA Technologies and this opportunity, we welcome you to visit our web site at www.ca.com.
    Source: MktgLadder.

     

    Company C.A. Technologies