Infrastructure Software

  • Title Principal Product Marketing Director – Content Management
    Categories Infrastructure Software, Product Marketing, Social Media Marketing
    Location Open to any US location (Virtual)
    Job Information


    Job Description
    Position Title: Principal Product Director – Product Marketing
    Organization: Portal, Collaboration, Content Management – Product Marketing
    Organization Description
    Product Marketing defines the go-to-market messaging and positioning for Oracle’s products, drives demand generation campaigns, and works with an array of other organizations within Oracle to define the appropriate marketing mix and strategy to ensure effective and broad delivery of the go-to-market initiatives on a global basis.
    Primary Responsibilities
    The person in this position will have product marketing responsibility for Oracle’s Content Management products including developing the go-to-market strategy for Oracle’s products in this space. The Content Management products represent one of the fastest growing areas for Oracle Fusion Middleware, as an important pillar of the Content and User Experience layer within Fusion Middleware and Fusion Applications.
    Responsibilities include:
    • Develop go-to-market plans for Oracle’s content management products. Plans include messaging, competitive positioning, demand generation activities, public relations, web presence, etc.
    • Build clear and differentiated messaging and value propositions for the appropriate target audiences
    • Produce and present content for marketing events globally, as well as for webcasts, websites, white papers, etc.
    • Work closely with product management, campaigns marketing, field marketing, advertising, analyst relations, and public relations to drive adoption of Oracle’s content management products.
    Assess competitive products and create appropriate marketing strategies
    Preferred Qualifications
    • 5+ years of experience in enterprise software product marketing
    • Knowledge of and demonstrated experience with content management technology.
    • Experience with competitive solutions from vendors such as Microsoft (SharePoint), IBM, and EMC a plus
    • Demonstrated success in devising marketing strategies and executing end-to-end of marketing plans
    • Ability to effectively and efficiently work in cross-functional teams and matrix environments.
    • BA/BS degree required. MBA preferred
    Position Location: Open (US-based) / Virtual + Travel
    Please note: prefer candidates to be based near Oracle HQ in SF Bay area; Oracle cannot offer relocation assistance at this time.
    Travel Component: 0% – 25%
    To effectively fill this role, the preferred candidate may be required to travel up to 25%.
    As part of Oracle’s U.S. employment process, candidates will be required to complete a background check, prior to an offer being extended. These background checks include:
    • Prior Employment Verification
    • Education Verification
    • Social Security Trace
    • Criminal Background Check
    • Motor Vehicles Records (where required for position)
    Oracle Supports Workforce Diversity
    Company Description
    Oracle provides the world’s most complete, open, and integrated business software and hardware systems, with more than 370,000 customers—including 100 of the Fortune 100—representing a variety of sizes and industries in more than 145 countries around the globe. Oracle’s product strategy provides flexibility and choice to our customers across their IT infrastructure. Now, with Sun server, storage, operating-system, and virtualization technology, Oracle is the only vendor able to offer a complete technology stack in which every layer is integrated to work together as a single system.

    Source: LinkedIn Jobs.


    Company Oracle

    Title Product Marketing Manager-Security Software
    Categories Infrastructure Software, Product Marketing, Security
    Salary $145K
    Location Boston, MA, USA
    Job Information


    Job Description
    Our Client is seeking a dynamic product marketing professional to join our Identity & Security marketing team. In this role, you will own the go-to-market strategy and execution for an assigned set of identity management and security products. You will analyze industry, software and customer trends to develop deep market understanding, and then create the messaging and content required to take those products to market through direct and indirect sales channels. You will also work with our product management team to develop the product and business strategy for in the identity management and compliance management markets.
    As a product marketing manager for identity & security, you will develop market plans, MRDs, customer value propositions, partner value propositions, product positioning, customer-facing collateral and presentations, partner-facing collateral and presentations, website content, campaign plans and competitive analysis. You will be the key link between the internal product organization and the broader marketing organization.
    We’re looking for people who are smart, have no fear of challenges, and can get things done. You will work with a cross-functional, highly motivated team, including representatives from product management, engineering, solution and product marketing, alliances and sales.
    This role requires as much as 30% travel, including some international.
    -Contribute and develop the top-level messaging and positioning for assigned identity & security products
    -Collaborate with channel marketing organization to create and execute campaigns targeted at the value-added distributor, reseller and solution provider markets;
    -Create and distribute product collateral and sales tools
    -Create content for software industry events, sales collateral
    -Create and execute written plans for the global launch of products
    -Contribute to marketing requirements documents, strategic product planning, and annual planning process
    -Serve as primary product marketing contact for the direct and channel sales for product, market and competitive information
    -Act as a  spokesperson and present content at industry conferences
    -Evangelize products in webinars, trade shows and internal briefings
    -Participate in sales calls and other customer facing activities to generate requirements for new product and feature creation
    -Work with Product Management to ensure sales and channel readiness for product releases
    Qualifications and Skills:
    -Bachelor’s Degree required. MBA from top school strongly preferred.
    -Minimum of three years experience in product marketing or solutions marketing
    -Previous experience working with the enterprise software required. Experience with identity and security software strongly preferred.
    -Thorough understanding and experience working with channel partners or Tier 1 ISV/IHV partners
    -Excellent verbal, written, and presentation skills, including public-speaking skills.
    -Strong organizational skills & ability to meet deadlines.
    -Self-management skills and self-started attitude highly valued.
    -Teamwork – the ability to work both within the product team and across other marketing teams
    -Experience working with inter-departmental stakeholders to create and implement a project

    Source: MktgLadder.


    Company Confidential

    Title VP of Virtualization Software Marketing
    Categories Infrastructure Software, Virtualization
    Location Miami, Florida, USA
    Job Information

    Job Description





    The VP of Virtualization Software Marketing will be a dynamic leader chartered with developing and refining a long term marketing strategy, building a high functioning and efficient marketing organization, and executing on innovative and impactful brand building and demand gen marketing programs that build sales for the company.

    The VP of Virtualization Software Marketing is directly responsible for creating and implementing the strategy for branding, company awareness, demand generation, promoting and marketing product solutions or services via the sales organization and distribution channels to achieve DataCore’s sales and financial objectives. This senior executive oversees and directs all corporate-wide aspects of marketing and works closely with regional field marketing, alliance partners, inside sales, domestic and international sales teams to grow company sales.

    The VP of Virtualization Software Marketing is the leader of the marketing organization, responsible management of the marketing organization and leveraging marketing activities; including corporate marketing, brand building, integrating partner/channel/field/international marketing efforts and product marketing to increase overall brand awareness, demand gen and sales revenues.

    The VP will work closely with the executive management team and the company’s field organization to strategically position the company and its offerings, drive worldwide demand generation, improve our web presence and ensure that the company effectively articulates its value proposition to the marketplace.  This individual will also be responsible for developing a comprehensive understanding of the industry and translating this into high impact messaging and marketing initiatives.


    High Level Responsibilities

    Duties include determining the industries and market segments a company should target to sell its product solutions and services. The marketing VP is also in charge of developing the marketing strategy for how a company will position itself in the market to attract new and retain existing customers, while achieving the corporation’s sales growth and profitability objectives.


    Marketing Strategies

    The VP is responsible for developing the company’s marketing strategy within the company’s business model. In addition, the VP is responsible for gathering and analyzing data about the target market before developing a strategy, which includes: market size, demographics, business requirements and buying patterns.



    Prioritizes and allocates the use of different tactics to promote DataCore’s offerings, including use of events, PR and on-line advertising, social media, web site, attending industry conferences, writing articles in trade journals, sponsoring events, telephonic campaigns, trade shows, customer panels and forums and field networking. Also drives, creates and manages key metrics and monitoring mechanisms put in place to determine the effectiveness of the assorted tactics used to execute the marketing strategy.


    Customer Feedback

    Manages and drives the gathering of feedback from customers and conducting market research so the company can enhance its channel programs, products and services to meet or exceed customer and channel partner needs. This includes designing and distributing customer satisfaction surveys, conducting interviews with key clients, and customer segmentation analysis. The VP also directs all competitive and positioning market analysis as well, ensuring their products and services provide the best overall value vs. rival companies. Creates positioning material to enable channel partners, prospects and product development team to understand compelling product and service advantages and also to identify with product management and sales team which features are most beneficial in enabling a company to innovate and adjust their offerings appropriately.



    Strategic planning including corporate positioning, market and competitive analysis, customer segment selection and penetration plans, and related product positioning.

    Oversee marketing communications including branding, public relations, on-line media and promotion, social networking, white papers, trade shows, webinars/seminars and events, collateral materials, analyst and market research management, and website design and content either directly or on an outsourced basis.

    Work closely with Regional field marketing and sales teams to define and direct marketing programs for demand creation and lead generation, and interface with Regional Sales VPs for lead tracking and management.

    Work closely with Regional Sales VPs to develop and manage channel and partner strategies and programs. Likewise with VP Business Development and Alliances on key partner ‘ecosystem’, integration and development activities.

    Oversee product management including market and customer research for market and product requirements, and interface with engineering for product development and management, product pricing, and product lifecycle management.

    Oversee product marketing including product launch management, sales training, presentations, sales tools, competitive analysis, and general sales support.

    Prioritize the planning and development of company marketing and communications materials.

    Develop and manage the marketing budget.

    Develop and track metrics and success criteria for all marketing programs and activities.

    Act as spokesperson for the company with press and analysts, and at industry events.

    Develop brand identity and an effective messaging strategy for the corporation across all geographies, incorporating best practice marketing ideas and programs.

    Direct the development of marketing communication strategies and public relations, including aggressive outreach to industry analysts and media and consistent high-level messaging that guides all programs.

    Oversee the corporate marketing spend of the company, optimizing spending mix across lead generation, awareness, brand and strategic marketing.

    Ensure marketing programs reflect both domestic market and International requirements where possible, and that demand generation programs reflect the most effective marketing spend as well as interlocked lead targets with all sales teams and field marketing efforts.

    Refresh and enhance the corporate web site to reflect new and evolving positioning, optimizing our web presence for awareness and demand generation, using the latest marketing tools and demand generation techniques.

    Ongoing evaluation of the organization’s marketing strategies, approaches and policies. Participate in and drive company-wide initiatives related to improving our corporate positioning, operational effectiveness and strategic initiatives.

    Provide vision and strategic leadership to the organization in addressing the most critical marketing issues for the company.  As such, build “esprit de corps” in the marketing team and the company by creating a proactive, results-driven mindset.


    Desired Skills & Experience





    10 years marketing experience in comparable industries with at least 3 years in a senior management position with proven ability to lead, manage and scale marketing teams.

    Demonstrated ability leading strategic marketing, branding, product and demand generation program development, communication strategies and quantitative assessments of programs.

    Experience in marketing to varied customers and partners, including large enterprises and small businesses as well as driving channel-based programs.

    Excellent creative instincts for effective copy, graphics and interactivity

    Digital marketing expertise – SEO/SEM, effective use of social media

    Ability to plan and manage at both strategic and ‘hands-on’ operational levels. Operational execution and project management skills are key.

    Track record of developing and implementing marketing and sales strategies that have consistently met or exceeded planned objectives, providing personal leadership through example.

    Ability to work collaboratively with colleagues and staff to create a results-driven, team-oriented environment.

    Builds on a successful track record of supporting sales teams with innovative marketing programs and pipeline-building activities that complement sales goals.

    Experience in web marketing, including search engine optimization, paid search, webinars and website optimization.

    Prior success in building an organization, with a track record of recruiting, motivating, and developing top marketing talent – minimum of 5 years of people management skills.

    Excellent project and program management skills, with a commitment to metrics-driven results.

    Demonstrated ability to manage often outsourced marketing activities (PR, web, etc.).

    Experience in choosing, deploying, and using marketing and sales SW applications. [e.g., Salesforce, Genius Lead Nurturing, etc]

    Experience interfacing and working with business and industry press/analysts.

    Strong strategic planning and analysis skills in sales, marketing, and business (e.g. competitive) strategy.

    Effective public speaking skills and presence.

    Capacity to assume more significant executive responsibilities over time.

    Must be a superb communicator as well as be eloquent and charismatic in front of employees, vendors, clients, board of directors, and potentially the media, bankers, and analysts. Clear, concise, and consistent communications skills are a must.

    Ability to implement and drive the follow-up on key metrics, processes, procedures and controls to scale a world-class marketing organization and make it a channel sales machine.

    Sense of humor

    Uncompromising integrity

    The position requires a commitment to innovation and excellent understanding of the virtualization, cloud and storage industries.

    The ability to translate strategic thinking into action and an ability to tactically execute in a dynamic marketplace are key qualities.

    Creative thinking. It is also essential to consider the unorthodox—we thrive in thinking outside of the box. “We have a great story to tell and we need you to help us tell it.”

    BA or BS degree required. MBA desirable.

    International experience is a plus.

    Company Description


    DataCore Software is a leading independent software vendor specializing in storage virtualization, storage management, and storage networking. Founded in 1998, the privately-held firm operates global sales, support and service from headquarters in Ft. Lauderdale, Florida and through worldwide subsidiaries and distribution partners.


    Global 2000 data centers, enterprises of all sizes, storage OEM’s, and system builders rely on DataCore solutions to virtualize storage, easily expand capacity, protect and enhance access to data, and centralize and automate storage administration for Windows, UNIX, Linux, MacOS, and Netware systems. DataCore has thousands of customers worldwide and, through its network, of authorized and trained solution providers, offers its rich set of core competencies to solve some of the biggest challenges facing businesses today.



    •Core Storage Solutions and Storage Network Management

    •Storage Infrastructure Software Fibre Channel & iSCSI SANs

    •Network Storage Virtualization

    •Volume Management and Storage Provisioning

    •Data Replication and Disaster Recovery

    •Storage Resource Management (SRM)

    •Virtual Storage Infrastructure to complement Virtual Servers


    Source: LinkedIn Jobs.

    Company DataCore Software

    Title International Marketing Manager
    Categories Infrastructure Software, International Marketing
    Location London, UK
    Job Information


    Job Description
    The Marketing team is responsible for driving and measuring demand for Collaborate’s product through multiple marketing programs including the execution of campaigns, social media outreach, public relations, and events. Through these programs, the team generates awareness, drives adoptions and creates leads for the sales team.
    Position Summary
    Blackboard Collaborate’s International Marketing Manager will plan, develop, and implement marketing programs that will reinforce the divisional message and drive leads and business success within International Markets.
    The International Marketing Manager will report into the Director of Demand Generation and will liaison with other Blackboard International Marketing Managers to build a strong marketing awareness internationally. The responsibilities include:
    • Strategize and implement planned marketing programs (PR, Campaigns, and Events).
    • Communicate program plans to the International staff.
    • Maintain the divisional as well as corporate strategic objectives, direction and vision in all International marketing activities and materials.
    • Develop project plan with milestones and own high-level project management of each program.
    • Ensure the Corporate identity and overall look and feel is maintained in international initiated lead generation programs.
    • Drive company awareness of international legal/cultural requirements for international marketing activities and programs.
    • Initiate and manage international events supported by the Blackboard events team.
    • Develop close and measurable relationships with select influencing communities and associations.
    • Work directly with the Blackboard Web Team to continually update and improve the quality of the International Web sections.
    • Oversee localization of collateral translation process.
    • Work with the Director of Demand Generation to manage the budget for all international marketing projects
    • Coordinate with international public relations resources to develop press opportunities.
    • Project manages special divisional marketing projects on an as-needed basis, managing the development of project plans, timelines, & budgets.
    Required Skills
    • Bachelor’s degree in Marketing or equivalent.
    • 5+ years directly related marketing experience working for an enterprise software company.
    • Excellent verbal and written communication skills
    • Project management
    • Able to work in a matrixed team oriented environment
    • Possess strong business acumen
    • Cultural sensitivity
    • Ability to understand and adapt programs for individual international markets
    • Ability to think strategically about successfully competing in international markets
    • Willingness to travel internationally (20%)
    Preferred Skills
    • Familiarity with Blackboard/Wimba/Elluminate’s products and education customers highly desirable.
    • Prior Education sector/vertical experience a plus
    • Language fluency a plus – Spanish, French, etc.
    Company Description
    Blackboard is a company of more than 1,500 people who believe in the idea of improving education, working with thousands of institutions and millions of users around the globe to focus on a single mission: to increase the impact of education by transforming the experience of education. Today that means engaging and assessing learners, making their daily lives more convenient and secure, and keeping them informed and aware. In short, wherever people are educating, in a K-12 school, a college campus, a workplace, a community, we’re working to make it better.
    Blackboard Collaborate is a newly created product evolved from two acquisitions, Elluminate and Wimba which creates a comprehensive live classroom environment for dynamic instruction, efficient meetings, and effective delivery of academic and administrative help.

    Source: LinkedIn Jobs.


    Company Blackboard

    Title Vice President of Marketing
    Categories CMO/Marketing Strategy, Event Marketing, Infrastructure Software
    Location Open (Greater Detroit Area)
    Job Information


    Job Description
    This position oversees the development and growth of demand generation programs. Responsible for planning and executing integrated demand generation campaigns, including calendar management, content and creative development, production and analytics. Working directly with the Executive group and in collaboration with other members of the Marketing team, this position will contribute to the direct strategic planning process and ongoing action plans of programs to establish and achieve brand objectives, demand generation objectives, and pipeline contribution objectives.
    •Understand the business strategies for each service line and effectively translates them to applicable demand generation initiatives.
    •Plan, build and manage content for all demand generation programs, including copy and multi-media that support the ZCS strategies.
    •Understand and benchmark competitive environment and ensure appropriate tactics are utilized.
    Program Management
    •Conduct appropriate research, content development, offer development and program evaluation for service offerings and program definition
    •Proactively monitor campaign effectiveness and suggest tactical recommendations and adjustments as necessary.
    •Development of weekly/monthly/quarterly reports and dashboards.
    •Analyze and present website behaviors, customer experience analysis and event lead analysis.
    •Develop internal training documentation.
    Communications and Networking
    •Serve as company spokesperson for service offerings to communicate strategies to internal and external stakeholders.
    •Develop and actively influence external partner and applicable industry/user group association relationships.
    •Develop communication strategies to optimize programs for awareness, lead development and lead nurturing.
    •Create and communicate effective and persuasive presentations, both verbal and written.
    •Develop “Voice of Zanett” for external communications.
    •Create editorial, script, website content, print and multi-media collateral
    • Manage 6+ direct reports including marketing (2), Inside Sales (2+) and Philipines marketing support (2+).
    • Will be part of the Leadership Team and have a ‘seat at the table’
    • Demand generation
    • Marketing support across verticals (Healthcare/Life Sciences, Public Sector, Manufacturing, Utilities/Energy, entire Commercial space.).
    • Must have experience leading a marketing group previously and within IT professional services (preferably ERP Consulting Services/Oracle)
    • Understanding of like-infrastructure and systems (, silverpop mkt agency, social networking sites)
    • Industry expertise and understanding of our relationship with Oracle as a partner.
    • Lead and demand generation (over inside sales)
    • Channel management
    • Product development
    • Experience managing a database(or similiar system)
    • Event marketing, logistics, event booking and event coordination.

    Source: LinkedIn Jobs.


    Company Zanett

    Title SVP of Field Marketing
    Categories CMO/Marketing Strategy, Field Marketing, Infrastructure Software, Security
    Salary $240K
    Location New York, NY, USA
    Job Information


    Company Description:
    IntraLinks is a rapidly growing Software as a Service (SaaS) company that facilities the exchange of mission-critical information across enterprise boundaries.  Businesses around the world rely on IntraLinks’ On-Demand Workspaces to help them share sensitive information and documents safely and securely online – anywhere, anytime.
    Job Description:
    IntraLinks provides its clients with secure, collaborative online digital workspaces for conducting financial transactions, discussing mergers and acquisitions, exchanging documents, and collaborating with advisers, customers, and suppliers. The Company sells its products to a broad range of industry verticals, including the financial services, life sciences, and mergers and acquisitions markets. Customers have included JPMorgan Chase and Bank of America. Founded in 1997, IntraLinks claims more than 90,000 clients worldwide with revenues of $140+ mm in 2009, and an impressive history of  double digit growth.
    IntraLinks has a strong position within the banking industry, but is focused on branching out into other fields, including accounting, corporate governance, insurance, life sciences, pharmaceuticals, private equity investing, and real estate.
    The company’s growth strategy has included: 1) adding new features to its products, 2) expanding its worldwide presence, with an emphasis on further penetrating European and Asian markets; and 3) intregrating with other software provider’s products.
    Competitors include Merrill Corporation, RR Donnelly, Fidelity National, and Imprima; however, none of the Company’s competitors have a product as flexible as IntraLinks in its capability to stretch beyond a single application..
    IntraLinks IPOed in August of 2010 and completed a secondary offering in December 2010.
    Position Description:
    Global Field Marketing provides a mechanism for management of two requirements that Regional Field Marketing (RFM) is unlikely to accomplish on its own.  These include 1) Demand Generation Optimization and 2) “Next Term” activation.  Both are critical towards the successful improvement of marketing effectiveness and efficiency in the context of a company’s evolution.  Global Field Marketing provides a structure to manage an aggregate view across several similar, but divergent RFM teams, while also preparing the organization to pursue future growth opportunities.
    The Senior Vice President, Field Marketing, will report to the CMO and have oversight for the assessment of global markets, and the accompanying analysis of the company’s potential in those markets.  He/She will need to scale the field marketing organization globally and identify appropriate industry verticals to pursue. He/she will create and implement a comprehensive Business and Marketing strategy for each identified market need and opportunity. The Senior Vice President, Field Marketing will ensure that each opportunity pursued will have a positive impact on the Intralinks portfolio of business.
    The Senior Vice President, Field Marketing is responsible for such key outcomes as:
    Spearhead demand generation activities.
    Create an integrated web and interactive marketing plan. (IntraLinks is a SaaS-like business with a web-based customer interface)
    Champion IntraLinks corporate reputation and market awareness strategy
    Build out the global marketing organization and coordinate the global marketing programs
    Establish processes and metrics to measure the effectiveness of marketing programs
    Develop an in-depth understanding of customer needs in existing segments as well as the new corporate services segment through discussions with Sales and customers in order to ensure that changing market trends are reflected in the offering on a timely basis
    The Person:
    Qualifications & Experience
    Must possess experience working for an Enterprise Content Management (ECM) or Enterprise Software company
    Proven track record in defining, developing, and successfully launching new products and/or new market categories
    Strong customer relationships and involvement in winning new business
    Track record of developing “disruptive” products and bringing them to market
    Entrepreneurial drive, demonstrated ability to achieve stretch goals in a fast paced environment
    Possesses a combination of large and small company experience
    Leadership & Management Behavioral Competencies
    Ability to deliver results in a fast-paced, collaborative team culture
    Hard working and highly accountable
    Previous experience in the integration of acquired companies.
    Effective, respected  with a team oriented approach
    Bright, analytical with strong conceptual and strategic skills and an excellent financial and quantitative mind.  Outstanding mental and financial acuity
    Thinks conceptually – ability to approach problems from a holistic perspective.  Sees connections, linkages, and interdependencies
    Operates with a global perspective
    Sets direction – ability to align the financial function across the organization and allocate resources according to strategic priorities
    An excellent problem solver with an ability to focus, and is creative, yet analytical
    A team builder who has the ability to inspire others to achieve exceptional performance with a sense of integrity and discipline
    Superior written, oral, and listening communication skills
    Demonstrates courage of conviction for his/her positions, while being intellectually agile and flexible

    Source: MktgLadder.


    Company IntraLinks

    Title Sr Principal, Communications
    Categories CMO/Marketing Strategy, Infrastructure Software, Mktg Communications
    Location New York, NY, USA
    Job Information


    Description: CA Technologies (NASDAQ:CA) formerly known as Computer Associates, is one of the world’s leading IT management software and solution companies with expertise across all IT environments – from mainframe and physical to virtual and cloud. Our software manages and secures IT environments, enabling our customers to deliver more flexible IT services and our solutions help our customers gain a level of deep insight into and gain control over complex and mixed information technology (IT) environments. CA Technologies works with the majority of the Forbes Global 2000, as well as government organizations and thousands of companies in diverse industries worldwide. Founded in 1976, CA Technologies serves customers in virtually every country in the world and reported fiscal year 2009 revenue of $4.3 billion.
    We are currently looking for a qualified Sr Principal, Communications to join our Corporate Communications team at our New York, NY office.
    Job Overview:
    This position is responsible for implementing, executing and managing of day-to-day communications activities, including media relations, employee communications, marketing communications and industry analyst relations.
    Key Responsibilities:
    • Day to day management of ongoing communications activities, such as executive communications, employee communications news release development, incoming and outgoing media relations, special events, and launches, message development and communications with employees.
    • Develop annual and quarterly public relations plans and support launches and announcements.
    • Serve as the day-to-day liaison with the Business Unit marketing managers.
    • Develop key messages and story lines and develop and edit press releases.
    • Work with Communications Specialists to manage ongoing Public Relations activities such as thought leadership, speaking opportunities, awards, technical articles and reviews.
    • Provide support for special events, crisis communications and broadcast TV initiatives.
    • Direct CA’s executive speaking program for C-level executives including CEO, COO, CFO, CCO and CMO and other key executive speakers.
    • Ability to understand and articulate technology-driven messages and strategies.
    • The ability to meet deadlines and juggle multiple projects.
    • Strong verbal communication skills
    • Ability to make decisions independently
    • Excellent writing and editing skills
    • Keen insight into CA’s products, solutions and capabilities.
    • Excellent organizational skills.
    Business Travel
    Business travel of approximately 10 or less percent yearly is expected for this position.
    Physical demands:
    Preferred Education
    Bachelor’s Degree or global equivalent in Communications, Journalism or English.
    Work Experience:
    Typically 10 or more years of public relations experience, either working within an internal corporate communications department or at a public relations agency.
    There’s never been a better time to join CA Technologies. We’re a dynamic company with a strong vision in a growing global market. At a time when customers are demanding more and more from their technology, we’re changing the way the world manages IT, to help customers better perform, compete and grow. That’s why the majority of leading companies across industries worldwide use our software. It’s also why you’ll find a wealth of opportunities for important and rewarding work. Come to CA Technologies and build the career you want.
    We offer competitive salary, company-sponsored premium Medical/Prescription & Dental Plans, company-paid Holidays, Vacation, Personal and Sick Days, 401(k) Plan, Education/Training Reimbursement, Charitable Gift Program, Adoption Assistance Program, and Veterinary Care Insurance.
    To learn more about CA Technologies and this opportunity, we welcome you to visit our web site at
    Source: MktgLadder.


    Company C.A. Technologies

    Title Social Media Marketing Director – FB, Twitter & Blogger
    Categories Event Marketing, Infrastructure Software, Social Media Marketing
    Salary 125K+
    Location Beaverton, OR
    Job Information


    Job Description
    Sage Construction and Real Estate (CRE), the makers of industry-leading accounting/operations software solutions for small and mid-size businesses, is looking for a Social Marketing Director.  This new position will:
    Build an online Sage construction community
    Leverage new social media tools to engage customers and prospects beyond traditional marketing channels
    Improve our visibility and relationship with major trade groups, industry analysts, and key opinion leaders
    This is a high-visibility opportunity for a person with proven marketing, strategy, new media, leadership, and business management skills.
    Develop and implement a construction community
    Coordinate all content for the online community from various internal and external sources
    Develop a comprehensive social media strategy and implement appropriate new social media tools, from blogs to Facebook and wikis to LinkedIn and beyond
    Be an internal and external evangelist for social marketing to build an understanding of the practical benefits of this new medium, identify and implement best practices, and demonstrate passion, reason, and results
    Collaborate with the Directors of Integrated Marketing, Product Marketing, Product Management, and Customer Support, to ensure community/social media initiatives coordinate with/complement other go-to-market strategies
    Develop and manage outreach/engagement strategy for major industry trade groups, with emphasis on identifying and delivering speaking engagements
    Work with our business partner channel to leverage CRE’s national organization engagement at the regional/local level
    Manage the public relations activities for Sage CRE, in conjunction with internal and external Sage PR personnel
    The Director position reports to the Vice President of Marketing for Sage CRE and is based in Beaverton, Oregon.
    2+ experience as a subject matter expert on online social media tools
    10+  years experience required in marketing management and/or B2B product/service marketing
    Four-year degree (BA/BS) highly preferred
    Advanced degree preferred
    Experience with business partnering with the Construction industry
    Demonstrated accomplishments with new media strategy and execution:  developing online communities, devising social media strategies, and interacting with partners/customers/employees/other stakeholders
    Experience with web analytic tools and demonstrated ability to drive to measureable results
    Experience in creating Web content and design
    Experience in the construction, or related, industry as a software/technology products/services provider
    The qualified candidate will have demonstrated success in marketing strategy development; marketing program design; customer segmentation and competitive analysis; experience with trade shows, event marketing, and Public Relations; and familiarity with an indirect sales channel model
    The candidate must have excellent written and oral communication skills; the demonstrated ability to work cross-functionally; be a strategic and creative thinker; and strong analytical capacity
    Strong project management skills
    Personal qualities of passion and reason; a willingness to be hands-on and the ability to work independently; strong personal initiative and the desire to work in a fast-paced environment; persistence; and intellectual and interpersonal flexibility.

    Source: MktgLadder.


    Company Sage North America

    Title Sr. Product Marketing Manager – Cloud Computing
    Categories Cloud Computing, Infrastructure Software, Product Marketing, Virtualization
    Salary $100K+
    Location Virtual / Travel
    Job Information


    Job Description
    Simplicity At Work.Since 1987, weve earned the confidence and loyalty of our customers and employees while becoming one of the top five companies in the IT management industry. We develop innovative solutions to help our 100,000+ customers around the globe tackle the toughest IT challenges easier and faster – and save a ton of money. It’s something we call Simplicity at Work. Not only are we about making things simple for our customers, but we are committed to making it easy for employees to love what they do while theyre here. Through our dynamic work environment, extensive benefits, and casual dress code (just to name a few advantages), we dont overcomplicate things. Our employees continually have options and can choose what works for them, not the other way around. Quest is a place of possibilities.It’s simplicity at work for a more rewarding life.
    The Product Marketing Manager will provide strategic leadership of his/her assigned products and markets to meet business objectives. The position performs a key role in bringing new products to market, driving sales and channel programs, overseeing creating and executing campaigns, delivering training, and managing revenue and other defined objectives.
    The Product Marketing Manager works with members of Executive Management, Finance, Product Management, R&D, Corporate Marketing and the Sales organization and serves as the primary owner of the market strategy for assigned products.
    Key objectives and activities of the position:
    • Mastery in defining, managing and evolving a differentiated positioning and messaging for assigned products and markets. Must oversee development of materials and marketing programs.
    • Ability to effectively represent their products, markets and strategies to customers, partners, analysts and media through public speaking, social media, written and other communications.
    • Ability to work with customers to understand current and emerging needs and translate into product requirements.
    • Expertise in launching new products and releases working with executive management, sales, operations, marketing, training, and support functions.
    • Ability to develop and drive marketing campaigns and lead generation activities to maximize growth
    • Demonstrated ability to analyze sales and channel pipelines and drive revenue and other improvements for specified objectives.
    • Management of product revenue goals and achievement, and marketing budget for assigned products.
    • Understanding of market dynamics and competitive landscape that affect product demand and direction.
    • The ideal candidate will possess:
    • 5+years in technology product marketing, product management or pre-sales
    • Experience with cloud computing/virtualization technologies
    • Demonstrated ability to learn new and complex technologies so that concepts can be communicated at all levels of the organization
    • Outstanding oral and written communication skills, problem solving and analytical skills
    • Experience with market sizing, segmentation and competitive intelligence
    • Experience working with customers to understand requirements, position solutions and develop differentiated offerings and GTM plans
    Expected travel requirement is approximately 30%.

    Source: MktgLadder.


    Company Quest Software