We are currently recruiting for an Field Marketing Manager. This position can be based in either Atlanta, GA or Sunrise, FL.
The Field Marketing Manager will activate, execute and / or develop annual local demand and lead generation programs that extend and complement Iron Mountain’s North American Marketing initiatives. This marketer will drive visibility to, and adoption of, integrated messaging; promote new product launches; and adapt, activate and execute corporate programs to local market needs.
This position is responsible for understanding the market, sales and customer challenges faced within the geography and then activating and executing North American Marketing initiatives, programs, communications and sales tools to address these factors in an effort to attain the desired business objectives for the area. This Manager will monitor, analyze and report measurement against the key performance indicators for Field Marketing programs and will represent the voice of the assigned area in the development of marketing plans to ensure local leverage of all available resources.
50% Work with the Director of Field Marketing, area Sales leadership local area management and others as determined to activate, develop and execute annual strategic and tactical plans to create leverage and efficiency across assigned geographic area, driving greater marketing ROI and managing within the constraints of a budget.
20% Drive active awareness of the Iron Mountain brand, messaging, positioning and marketing programs including events demand generation activities, pipeline acceleration activities for use by the field, and align these activities with local follow-up
10% Engage in an active feedback loop with the Director of Field Marketing, other Field Marketing Managers and the North American Marketing Team to represent the interests and needs of the assigned geographic area as the North America Marketing Team develops new programs.
10% Advocate use of marketing tools and resources that enable field organizations to achieve their success. Through active communication channels, support new product launches and customer communication initiatives in the field.
10% Maximize local marketing opportunities through the use of Best Practices for sponsorships, key regional events, and promotional marketing efforts.
KNOWLEDGE, SKILLS, AND ABILITIES
•BA degree is required.
•Successful candidate will have 7-10 years business-to-business services / technology solutions marketing experience with demonstrated achievement in leading field, area / geographic marketing programs within a large corporate environment that has a direct sales force.
•Strong command of, and ability to integrate, a broad set of marketing disciplines including but not limited to: brand, market assessment, database marketing, relationship marketing, web marketing, e-mail lead and demand generation marketing, public relations, collateral and sales tools.
•Previous sales experience and / or the ability to influence regional sales teams and its leadership, managing lead and pipeline programs and providing best practices coaching within a matrixed organization is highly desirable.
•The successful candidate will have a strong achievement orientation, solid planning and excellent communication and interpersonal skills, with demonstrated results in a matrixed organization.
•Must be an independent self-starter with a sense of urgency and a strong desire to be part of building something new. Requires strong multiple project management skills with an affinity for producing consistently high-quality work and yield with a customer focus.
•Creative thinking, critical analysis and problem-solving skills, along with flexibility/adaptability are essential. Knowledge of design process desirable.
•Must have working knowledge of personal computing, using Microsoft OS, including Microsoft Office, Excel, Word, PowerPoint, Microsoft Outlook (or Lotus Notes), Adobe Acrobat and, ideally web publishing software. Previous experience in running marketing campaigns using Salesforce and Eloqua tools is desirable.
•Comfort in a rapidly changing environment with competing and shifting priorities
•Fluid communication and presentation skills with the ability to present and defend plans for strategic analysis, recommendations, and conclusions
•Highly seasoned project management skills with the ability to lead internal teams and and/or manage relationships with a strategy or marketing consulting vendors.
•Excellent interpersonal skills.
•High degree of business acumen, hard-working and determined.
•Self awareness and an ability to coach others.
•Consultative influence of senior executives and cross-functional teams
Internal relationships will span the organization in both seniority (C-Level to staff) and business function. There will be a particularly close relationship between other Field Marketing Managers in other areas, Marketing Demand Generation, Marketing Services, Marketing Operations, Area VP of Sales, Regional Sales Manager, Managers of Account Services and Area SVP of Operations. .
External relationships will include outside consultants, agencies, and other vendors
Total travel: up to 30%
Local travel (Depending on District): 10%
Overnight travel: up to 20%
At this time we are considering only local candidates who are able to work without employer sponsorship. No agencies or phone calls, please.
Only those candidates whose experience best meets our requirements will be contacted.
Iron Mountain is an Equal Opportunity Employer.
Iron Mountain Incorporated (NYSE: IRM) provides information management services that help organizations lower the costs, risks and inefficiencies of managing their physical and digital data. The company’s solutions enable customers to protect and better use their information—regardless of its format, location or lifecycle stage—so they can optimize their business and ensure proper recovery, compliance and discovery. Founded in 1951, Iron Mountain manages billions of information assets, including business records, electronic files, medical data, emails and more for organizations around the world. Visit www.ironmountain.com or follow the company on Twitter at www.twitter.com/IronMountainInc for more information.
Source: LinkedIn Jobs.