Field Marketing

  • Title Director of Global Field Communications
    Categories Field Marketing, Mktg Communications
    Location Palo Alto, CA, USA
    Job Information

    Our Company

    VMware (NYSE: VMW), the global leader in cloud infrastructure, delivers customer-proven virtualization solutions that significantly reduce IT complexity. VMware accelerates an organization’s transition to cloud computing, while preserving existing IT investments and enabling more efficient, agile service delivery without compromising control. With annual 2010 revenues of $2.9 billion, more than 250,000 customers and 25,000 partners, VMware helps organizations of all sizes lower costs, preserve freedom of choice and energize business through IT while saving energy—financial, human and the Earth’s. Our award-winning technology, market-leading position and culture of excellence provide our 9,000+ employees in 40+ locations worldwide with a platform for professional growth and the excitement of being an early-stage innovator. 

    Position Overview

    Reporting to the VP of Sales Strategy & Transformation, the Director of Global Field Communications will play three critical roles:

    • Supporting the executive communications for the President of Customer Operations at VMware and his leadership team in conjunction with regional communication leads & the broader company communications team.
    • Developing innovative communications to support global Field communications & enablement programs, and regional alignment.
    • Building the infrastructure for the delivery of high-value, consumable information to build competency, drive culture and enable performance.
    The ideal candidate possesses strong leadership skills, executive engagement capabilities, writing/editing and project management skills. Additionally he/she should have experience and a keen interest in the effective use of technology for communications. 

    Primary Responsibilities

    • Build strategic, integrated communication plans for the core Field organization and oversee worldwide implementation.
    • Develop and nurture strong global team of direct and indirect reports – integrating corporate and geo communications in a holistic fashion.
    • Leverage and engage effectively with key partners (Marketing, Enablement, etc).
    • Monitor & manage the strategic value of internal communications vehicles (online, audio & video) and optimize their usage to ensure effective and consistent messaging throughout the company.
    • Play a key role in setting and achieving strategies and objectives for Field communications.
    • Provide direct support to the President of Customer Operations and senior leadership team on communication efforts and initiatives.
    • Provide regular and ongoing counsel to management throughout all sales divisions on internal communication strategies.
    • Ensure the Field organization receives clear, consistent communications that align with our overall sales strategy and methodology.
    • Identify creative opportunities for management to communicate with Field audiences.
    • Assist in all aspects of the planning and execution of special events, including global training initiatives, sales kick-off events, and the company club event.
    • Define clear success metrics to support effectiveness of communications strategy.
    • Manage and develop a team of individuals that support the global Field communications strategy.
    • Act as the interface between the 3000+ Field organization and the broader organization including: Corporate Marketing, Product Marketing, Partner/Channel organization, etc. 
    • Must demonstrate the ability to work in a fast-past environment. 

    Qualifications & Experience

    • 10-15 years of relevant experience required. Software industry preferred. 
    • Bachelor’s degree is required; Bachelor’s or Master’s in Journalism, Public Relations or Communications is preferred. 
    • Proven ability to develop and execute results-driven Field communications strategies that are aligned with business goals and objectives. 
    • Experienced leader with strong initiative and ability to handle multiple projects/roles in an evolving environment. 
    • Strong organizational skills and demonstrated program development/execution. 
    • Ability to create original and compelling content from information extracted from multiple sources and develops messaging relevant to target audiences. 
    • Experience working with Executives and global management teams. Ability and affinity for working in a matrix environment with cross-collaboration and multiple lines of accountability. Ability to influence others. 
    • Ability to think broadly and still achieve a high attention to detail.

    Source: MktgLadder.

    Company VMware, Inc





    Title Field Marketing Sr. Advisor
    Categories Field Marketing
    Location NH, Nashua, USA
    Job Information

    Job Description:

    The Programs Manager is responsible for creating programs for Dell Large Enterprise APJ countries to deliver Lead and Pipeline targets for the region. This will involve establishing best-in-class demand generation programs that will deliver the demand required to achieve Dell’s growth and profitability targets

    Programs will include all marketing elements including advertising, Marcom, PR, web, social media as well as sales enablement for the Dell and Partner sales teams to and will be based on a contact strategy to acquire, nurture and develop customers.

    Principal Responsibilities:

    • Responsible for developing and executing Demand Generation programs to enable Dell Asia –Pacific and Japan to achieve financial goals.
    • Develop marketing programs to create demand for GTM initiatives that Dell executes for storage solutions. Establish the program’s conceptual plan – work with cross-functional team members to develop the program (theme, process, deliverables, dates and owners.) Align with sales leadership on programs and own and execute multiple programs across APJ (GC, Japan, India, Korea and ANZ)
    • Complete all agency briefings, including but not exclusive to advertising agency, events agency
    • Generate Leads and Pipeline targets for specific campaigns
    • Enable sales organization to develop leads and pipeline to revenue for Dell
    • Work with Global Team to leverage existing programs, share best practices and align on message and vehicles to market
    • Measure and Manage – provide recurring communication around program components to core team, internal and regional stakeholders
    • Ensure segment expectations are appropriately set with regards to each deliverable
    • Develop standardized communication format
    • Provide leadership for all cooperative partner-marketing
    • Work closely with the Dell partners to identify opportunities to develop joint programs for increase revenue

    Qualifications:

    • Minimum 5 years IT related industry experience in marketing

    • Preference for Large Enterprise Sector Marketing experience with specific expertise in enterprise related solutions

    • Experienced strategic marketing skills with track record of implementing game-changing programs/initiatives

    • Record of understanding different country cultural and language needs

    • A proven understanding of Customer issues and Customer benefit

    • A business benefit understanding of Storage Technologies

    • Effective senior sales, Executive & customer engagement skills

    • Strong conceptual and creative skills coupled with excellent written and verbal communication skills

    • Proven presentation skills

    • Flexible working hours to consider APJ time zones

    Interactions:

    Most common points of contact: Country Program Managers, Senior Management, Marketing Directors, global programs managers, Marcom and events teams, alliance partners, Dell’s marketing agencies.

    Dell offers:

    -Opportunity to work with a strong brand at one of the world’s largest IT solutions providers

    -Dynamic, challenging, international work environment

    -A team with a high level of energy, integrity and motivation to win

    -Exciting internal career opportunities

    -A commitment to diversity and inclusion

    -Competitive compensation including bonus plans & a great benefit package

    -An individual professional development plan

     

    About Dell Inc.:

    Want to work in an environment where each day is focused on delivering solutions that make a real difference in people’s lives?

    Where teams are constantly curious, and different perspectives and experiences are valued?

    At Dell, we believe technology is essential for human success and that it should be accessible to everyone. We are constantly evolving

    to better serve our customers, seize new opportunities and drive growth. Together we can change the world. Come join us.

    Source: LinkedIn Jobs.

     

    Company Dell





    Title Manager Field Marketing Manager
    Categories Field Marketing
    Location International
    Job Information

    Reporting to the Senior Director of Field Marketing, APAC and working closely with the country manager and local sales team as well as the other functional leaders, the marketing manager has to define marketing requirements for both internal and external audience

    • Develop strategy and plan to address opportunities and challenges with the ANZ marketing team.
    • Lead and manage the talents in forming a high performance ANZ marketing team
    • Manage and develop the yearly marketing plan and budget for the country according to the global marketing planning process.
    • Communicate effective corporate strategy and vision with local team.  Ensure the success of new solution and product launch in ANZ.
    • Establish and manage relationship with strategic partners and allies; identify joint influence points.  Drive channel marketing development to build strong channel business.
    • Drive execution with outsourced marketing agency and partners to ensure the execution of  integrated marketing programs
    • Marketing Programs comprising of direct mail, email, advertising, webinars, seminars and tradeshows – that deliver on pre-defined awareness / consideration goals and revenue objectives
    • Work with PR agency to drive increased media and analyst coverage; leverage wins internally and externally
    • Act as local brand champion; embrace the philosophy and deploy the vision to the market
    • Align and work closely with other Functional leaders and partners to get buy in, support and feedback on program effectiveness
    • Align with and support corporate customer reference program
    • Document programs and conduct post analysis and evaluation on all programs

    Primary Skills Qualifications:

    • Understanding of local market. Be able to quickly translate sales, channel and customer requirements into marketing strategies and deliver timely marketing programs
    • Proven successful marketing plan development and implementation skills are essential
    • Ability to develop and articulate strategy, able to drive translation of strategy into successful tactics and execution
    • Demonstrate understanding of marketing discipline and marketing mix including audience targeting, and marketing vehicles
    • Ability to thrive in a demanding environment, requiring high degree of deadline-driven productivity, commitment, adaptability, communication, initiative and follow-through
    • Able to work with and influence colleagues at the local, region and corporate level
    • Able to work closely with strategic partners and channels
    • Quickly recognize, adapt and respond to changing market and company environments
    • Demonstrated ability to be accountable for projects from conception to implementation, including budget
    • Excellent interpersonal, written and verbal communication skills

    Primary Experience Qualifications:

    • 10-12 marketing experience and with 6-8 years channel marketing experience in high technology with a consistent track record of delivering on results
    • Demonstrated track record of successful field marketing in a high technology organization
    • Demonstrated ability to think strategically and ability to execute
    • Demonstrated understanding of other functions, sales, support, business development.

    Source: MktgLadder.

    Company Hitachi Data Systems Corporation





    Title Field Marketing Manager, Central
    Categories Field Marketing
    Location Various
    Job Information

    Field Marketing Manager, Central US

    VMware (NYSE: VMW), the global leader in cloud infrastructure, delivers customer-proven virtualization solutions that significantly reduce IT complexity. VMware accelerates an organization’s transition to cloud computing, while preserving existing IT investments and enabling more efficient, agile service delivery without compromising control. With annual 2010 revenues of $2.9 billion, more than 250,000 customers and 25,000 partners, VMware helps organizations of all sizes lower costs, preserve freedom of choice and energize business through IT while saving energy—financial, human and the Earth’s. Our award-winning technology, market-leading position and culture of excellence provide our 9,000+ employees in 40+ locations worldwide with a platform for professional growth and the excitement of being an early-stage innovator. 

    Position Description: 
    The Field Marketing Manager (FMM), Central US role is responsible to support the Central Area sales teams with an integrated marketing plan, including strategies and tactics to meet or exceed revenue goals for the Area with a balanced mix of account specific and broader based programs. The Field Marketing Manager (FMM) role will support 15-18 sales teams, in a fast paced, highly competitive, ever-changing sales environment. The FMM will work closely with Sales Directors and their account teams to support, plan, implement, execute and track results for field programs. This field-based position requires some experience in the verticals (State, Local, Education – SLED and Healthcare, as well managing events, campaigns and activities in each territory. 

    Duties include: 
    • Planning area industry campaigns and managing the marketing mix of programs to support sales needs 
    • Develop account based marketing plans and activities in conjunction with air cover and broader based marketing activities
    • Developing quarterly plans based upon sales teams objectives
    • Working with channel and alliance marketing teams to implement joint partner campaigns
    • Some area of knowledge required for specific focus supporting the SLED/HC vertical markets
    • Coordinating event venues, speakers, logistics, surveys, operations, and lead flow 
    • Communicating and executing area enterprise and industry events to local teams and training participants 
    • Managing communications for customers, sales, and marketing 
    • Maintaining regional program budgets 
    • Tracking campaign/event results, measuring program success, and reporting metrics via SFDC
    • Liaise between sales and marketing 
    • Managing/reviewing marketing calendar and aligning with corporate and partner programs 
    • Overall support of regional sales teams 

    Requirements: 
    • 7-10 years of marketing experience, with field marketing background
    • Strong Solution/Product/technology/industry knowledge 
    • Program design/development background
    • Experience with sales and marketing automation systems a plus – Salesforce and Eloqua 
    • Cross-functional skills (marketing and channels experience a plus) 
    • Self-motivated, innovative, and creative 
    • Flexible personality willing to take on new challenges 
    • Excellent oral and written communication skills 
    • Proven ability to excel in a fast-paced environment 
    • Strong team player with a positive attitude 
    • Ability to manage sales direction from Region Directors with ability to manage time and workflow for both enterprise and industry campaigns. 
    • Travel 30-60%
    • Ideally reside in the Midwest (USA) preferably in one of the following states – IL, WI, IN, MN, MO, IA, KY, MI, OH, or western PA so that individual is easily accessible to both sales directors and Senior Marketing Manager

    Core Competencies:
    • Self-starter who takes initiative and works with limited direction
    • Highly trusted individual who maintains and expects high standards for self and team
    • Analyzes available data and makes decisions which are best for VMware.

    Source: MktgLadder.

    Company VMware, Inc





    Title Senior Manager Field Marketing Strategy
    Categories Field Marketing
    Location Redmond, WA, USA
    Job Information

    Do you want to make a difference in Microsoft’s relationships with and perceptions among enterprise customers? Are you up for the challenge of collaborating across corporate and field stakeholders in the strategy and orchestration of how Microsoft engages IT Decision Makers around the world? Are you passionate about working closely with field marketers to deliver quantifiable marketing results?

    If so, the Worldwide Enterprise Marketing team has a compelling new position in need of a resourceful leader and self-starter with a passion for field marketing and proven competency in integrated marketing excellence, organizational agility, impact and influence, and drive for results.

    Description:

    WW EM seeks an experience marketer to co-develop, execute and continuously improve the global marketing engagement model for enterprise IT Decision Makers (ITDMs). This encompasses field capacity planning and efficacy analysis for the portfolio of marketing vehicles utilized across subsidiaries to reach enterprise ITDMs, tracking of subsidiary marketing execution KPIs, analysis and insight on marketing vehicle performance, and consultation with field marketers on the composition of their marketing mix. This role will work in close cooperation with WW EM leadership, Field EM leadership, WW BMO, and WW EM engine owners.

    Specific Responsibilities include:

    - Contribute to development of the EM customer engagement model, including:

    o Assessing marketing vehicle landscape based on target audience, objectives and reach

    o Building a model that scales based on subsidiary size and resources

    o Developing reporting to optimize engine return on marketing impact (ROMI)

    - Ensure field adoption via education, evangelism and enablement of the field on the new model

    - Identify and implement underlying data capture and reporting requirements

    - Work with the Field EMLT to determine planned marketing vehicle use and capacity for the fiscal year (FY12) across A13+Russia/Brazil

    - Collaborate with Field EMLT to forecast audience targeting, reach, frequency and timing of FY12 customer contact across subsidiaries and engines

    - Provide field feedback to WW EM campaign and engine owners on specifications for corp-provided engine BOMs, in partnership with WW MIB owner

    - Gather and communicate engine KPIs to field, and ensure consistent capture of engine performance data

    Qualifications:

    - 7-10 years of marketing strategy and execution experience, including field marketing experience

    - Experience project managing and landing initiatives in an international context

    - Proven competency in integrated marketing excellence, managing systems and processes, organizational agility, impact and influence, and driving for results

    - Self-starter who can turn strategic concepts into detailed plans in a fast paced environment

    - Outstanding v-team leadership and project management skills and track record of operational excellence.

    - Excellent written and verbal communication skills 

    - Experience delivering results in a global environment with culturally diverse stakeholders 

    - BA degree required

    Source: LinkedIn Jobs.

    Company Microsoft





    Title WW Field Marketing Operations Manager
    Categories Field Marketing, Marketing Operations
    Location Redmond, WA, USA
    Job Information

    The fastest growing technology in the world today is Mobile Phones. Putting the power of a PC in the palm of your hand anywhere you happen to be and creating amazing experiences that cross over to the PC, TV.

     

     

    With growth in the smartphone market forecast to grow more than 26% over the next 4 years this is also one of the most competitive industries on the planet.

     

     

    With more than 2 million Windows Phone 7 devices shipped last quarter, and about 93 percent of buyers are satisfied or very satisfied with the platform, The WP7 platform is uniquely positioned to leverage Microsoft strongest software brands, powerful services that are unparalleled in the mobile business.

     

     

    To continue and grow this momentum we need your help as a WW Field Marketing Operations Manager.

     

     

    This is a challenging job as it requires the combined ability to create and inspire while also driving organization and structure to manage the communication flow with a very diverse set of audiences: C&O; Communication Sector, Developer & Platform Evangelism (DPE); Electronic Program Guides (EPG); OEM; WW Release Services Manager (WWRSM); Sales, Marketing, Services Group (SMSG); Mobile Communications Business (MCB) both here in Redmond and around the world.

     

     

    As WW Field Marketing Operations Manager, you will interface with the Business Group (BG) Leads and their direct reports in each of Microsoft’s subsidies, with regional BG Leads, and with BG “role owners” in Microsoft’s commercial business groups (Windows Consumer, Windows Live, MSN, Bing, Zune, Xbox, Mediaroom, and Microsoft Online Services) and functional teams, such as the Central Marketing Group at corporate, to define structure, communications cadence, and impact (back to Redmond) of the BG role communities. A high degree of focus will be on the BG Lead community. You will own and drive the community development approach and process that advances BG organizational capability and marketing readiness–and holds HQ accountable to our communities to deliver consumer marketing best practices, training and readiness offerings, people-development forums, on-boarding programs, and community initiatives.

     

     

    Responsibilities:

     

     

    1. Marketing Planning

     

    •Create process and frameworks to deliver Field Marketing Planning Milestones

     

    •Align key executives and presenters to cement progress and create connection/dialog with BG Leads and enhance their Redmond network of exec contacts. Must also align BG Lead communications/event cadence with key ROB milestones: mid-year reviews, START, Priorities Sharing Meeting (PRISM), Microsoft Global Exchange (MGX).

     

    •Drive the meetings and BG Summits that drive forward action and change around BG Key Initiatives.

     

    •Drive delivery of Field Marketing Playbooks

     

    •Support Development of the SMSG/MCB Scorecards

     

    •Support target setting with Field Marketing (Breakthrough & Leadership Markets)

     

     

    2. Communication

     

    •Drive clear, predictable communication between MCB & Field Marketing in Breakthrough & Leadership Markets including BG Community Calls.

     

    •Build collaboration framework and integrate communications strategy with CS and OEM communications cadence to assure common message to BG Leads.

     

    •Drive Field Sales ROB via the Phone SharePoint/Launchwave

     

    •Field escalation management for Breakthrough & Leadership Markets

     

    •Work with “role owners” who sit in MCB Corp to facilitate and integrate community activities into the overall BG Lead Community cadence.

     

     

    3. Execution

     

    •Drive and Simplify Marketing Field Operations through process and frameworks

     

    •Support BG summits deliverables include agenda and content framework that acts as fulcrum for progress and decisions.

     

    •Manage process to improve the quality of the BOM (that defines the Strategy, Assets and Content provided to the field)

     

    •Manage new BG Lead on-boarding program. Deliver basic BG organization new hire on-boarding for use at corporate HQ and in C&O subsidiaries.

     

     

    4. Managing and Monitoring the Field

     

    •Hold field accountable to deliver summarization of trends and recommendations

     

    •Drive launch analysis – Breadth Launch scorecard

     

    •Land BG best practice sharing program; include vehicle for engaging BG Leads and Marcom Leads from similar subsidiaries/areas to use best practices to optimize marketing performance against the scorecard within a given “cluster” of like subs/areas.

     

    •Develop clear process for selection of “top” best practices for each cluster, “circulating and landing” the best practice approach and creative assets, as well as devise incentives for program participation.

     

     

    Position Requirements:

     

     

    •The ideal candidate will have a Bachelor’s Degree in Business Administration, Marketing or equivalent.

     

    •Minimum of 8 years of functional experience in marketing or communications that has included field-related efforts.

     

    •A working knowledge of Microsoft is highly preferred.

     

    •Demonstrated ability both to lead and work collaboratively within virtual teams.

     

    •Experience in executive-level communications

     

    •Exceptional oral and written communications skills and examples of high-quality written communications that were developed under tight timelines.

     

    •A history of success with working under pressure and managing multiple projects simultaneously.

     

    •A proven track record in project management, meeting objectives and leading cross functional teams.

     

    •A history of success with producing results in a fast paced, ambiguous environment as well as demonstrating strong project, budget and vendor management skills, problem solving ability, and attention to detail.

    Source: LinkedIn Jobs.

     

    Company Microsoft





    Title Director of Field Marketing
    Categories Channel Marketing, Event Marketing, Field Marketing
    Location Belcamp, MD, USA
    Job Information

    POSITION SUMMARY:

    Responsible for translating company goals and product marketing strategies into actionable field/channel marketing plans globally, and manages programs that deliver measurable revenue results for direct and field/channel sales organizations across all target market segments.

     

    Manages a team of individuals responsible for field/channel marketing programs (enterprise, software, and government markets), field/channel marketing, and event management to execute on marketing plans and achieve defined revenue goals. The role spans across all products including software rights management and enterprise data protection solutions, and all target market segments including large enterprises (financial services, retail, healthcare verticals), federal government, state & local government, and software solution vendors.

     

    RESPONSIBILITIES:

     

    • PLANNING – Generation of actionable field marketing plans with specific, measureable lead and revenue goals that are aligned with targets of direct & field/channel sales, product marketing & management, and corporate communications. Budget tracking, management and reporting.
    • PROGRAM EXECUTION – Generation of new and incremental business opportunities across all product lines and target market segments. Measurable contribution to sales and channel pipeline and revenue. Implementation of programs for automation of lead management process and continuous improvement of conversion rates and program effectiveness. Management of inbound and outbound marketing campaigns, including interactive marketing (PPC, SEO, Salesforce.com, etc.)
    • SALES SUPPORT – Delivery of sales enablement programs and tools, including sales education that help direct and channel sales organizations to identify and close revenue opportunities along the sales cycle.
    • CHANNEL MARKETING – Supporting the partner marketing program in the region.  Planning and delivery of joint partner marketing programs and campaigns to support channel strategy and specific revenue goals. Includes partner training, events, joint collateral, maintenance of partner portal, etc.
    • EVENT MARKETING – Planning and delivery of events that support the field marketing plans and go-to-market strategy.
    • COMMUNICATIONS – Establish and manage communications calendar and tools including newsletters, collateral and email campaigns to reach key audiences including customers, prospects, sales, etc.
    • CUSTOMER REFERENCES – Creates and manages customer reference program including customer database, customer testimonials, case studies, customer press releases, etc.
    • BRAND AWARENESS – Design and implementation of programs that drive brand equity across all audiences including customers, prospects, analysts, press, and employees.
    • Manages the work efforts of individual contributors with responsibility for hiring, firing, performance appraisals, and pay reviews
    • Contribute knowledge, skills and ideas to the marketing teams worldwide.

     

    EDUCATION

    Bachelor’s degree in business, engineering or marketing.

    Advanced degree in business management or marketing is desirable.

     

    EXPERIENCE

    Minimum 10-15 years in marketing roles;

    3 years in leadership roles. Must have robust work experience in the high-tech industry (information security or networking), including sales experience (mandatory).

    Experience in US federal government market desirable.

    Previous experience in field marketing roles supporting direct and channel sales to enterprise customers, combined with budget responsibility in North and Latin America is required.

     

    Source: MktgLadder.

     

    Company Confidential





    Title Field Partner Marketing Manager
    Categories Event Marketing, Field Marketing
    Location New York, NY, USA
    Job Information

    Business EMCLocation(s): US – New York – New York City

    Title: Field Partner Marketing Manager

    Requisition ID 67091BR

    Job Description

    GENERAL SUMMARY

    Individual is responsible for developing regional collaborative partner marketing strategies, a rolling comprehensive marketing plan and the successful execution of the plan through measurable demand generation activities for EMC’s Channel Partner Community in the New York/New Jersey Region.

    The ideal candidate brings at least 8 years of progressive responsibility in marketing planning and execution strategies.

    Position requires extensive interaction with sales and corporate marketing, and experience working cross-functionally in a fast-paced, highly dynamic environment. Experience in all facets of marketing including event marketing, online, direct mail, web-based, with an ability to develop integrated marketing programs incorporating appropriate elements to achieve desired outcome.

    The candidate must be sales-focused, responsive, creative, strategic, proactive, and hands-on, with the ability to work with all levels of management in a highly matrixed environment.

    PRINCIPAL DUTIES AND RESPONSIBILITIES· Understand overall EMC corporate business plans and initiatives, strategic programs, Channel Sales Strategy and Partner requirements and aligns Regional Marketing plan to same.· Assist partners developing Velocity marketing business plans for defined Focus Partners.· Assist partners deploying marketing development funds (MDF) and Partner Coop in support of marketing business plan.· Work with Distribution partners to leverage Distribution capabilities and support resources for their 2-tier VAR community.· Monitor all marketing activities to enforce accountability and responsiveness, maximizing ROI of marketing spend.· Track and monitor program budgets, activities and ROI.· Work collaboratively with local Channel Account Managers to ensure integration & selection of key partnerships, sales focus and go to status.· Drive adoption and utilization of Velocity Program tools, incentives and programs.· Work with Channel Marketing and Corporate Program Teams to provide feedback to create effective demand and incentive programs.· Leverage EMC Strategic Alliance partnerships to ensure integrated marketing programs and activities.· This is a field position, and as such, requires direct contact with sales, partners and customers as well as third party vendors. · Prepare and deliver plan reviews, provide executive summaries, influence and educate executive management as required.· Regularly meet with partners and partner management to understand impact on current business and market trends and to ensure that programs meet their needs.

    SKILLS· Bachelor’s degree; MBA is a plus.· 8-10 years marketing experience; 5+ years experience with partner or channel marketing programs, with preference for experience with channel reseller programs.· Strong budget management and reporting skills.· Ability to manage, collaborate, leverage and thrive in a fast paced matrix environment.· Demonstrated ability to drive and execute successful marketing programs.· Familiar with IT Market, Products, Software and Services.· Has or develops understanding of EMC Market positioning, strategy and product lines.· Proven reputation for establishing unified vision and collaborative work environment among diverse groups. · Strong initiative, ability to identify opportunities and independently pursue.· Demonstrated ability to work with all levels of management.· Superior oral and written communications skills.· Self-starter with demonstrated capability to work in fast-paced, dynamic marketing environment.

    EMC is an Equal Employment Opportunity employer that values the strength diversity brings to the workplace.EMC does not accept unsolicited Agency Resumes. EMC will not pay fees to any third party agency or firm that does not have a signed “EMC Agency Fee Agreement.”

    Source: MktgLadder.

    Company EMC Corporation





    Title Field Marketing Program Manager
    Categories Field Marketing
    Location Boston, MA, USA
    Job Information

     

    Job Description:
    Position Summary:
    • As part of the North America Field Marketing team, design and implement field marketing plans to penetrate the North America Enterprise Named and Territory Accounts, develop short-term opportunities for the enterprise sales pipeline, and position Adobe for long-term growth.
    • Develop field marketing plans and strategies designed to support the sales priorities into the named and territory accounts
    • Adapt core go-to-market strategies with local knowledge and experience
    • Execute account penetration programs (customer events, data intelligence, and door openers) and programs to deepen penetration within key accounts (targeted account activities, executive events, lunch & learns, etc.)
    • Work with sales account managers and sales leadership to understand customer needs and develop programs to leverage Adobe’s strengths
    • Advocate on behalf of the sales team and voice of the customer
    • Collaborate across extended marketing teams to offer an integrated marketing strategy
    Desired Skills & Experience:
    Responsibilities:
    • Implement and execute an integrated field marketing plan with input from the sales team, business units, and corporate marketing
    • Manage pre/post logistics and audience generation for field marketing activities
    • Manage budget for field marketing activities
    • Support sales force on field enablement initiatives, providing feedback to and from corporate and product marketing around relevant industry solutions
    • Recommend campaign prioritization based upon targeted customer list & industry knowledge
    • Deliver sales accepted leads of high quality and as measured by the CRM system
    • Forecast, analyze and report on lead flow and program ROI to optimize revenue
    • Competencies for Success
    • Strong capacity to execute efficiently with attention to logistical details
    • Strong results-orientation and ability to develop metrics and analyze data
    • Strong written, verbal, communication and presentation skills
    • Strong people skills, including the ability to build cross-functional relationships
    • Innovation
    Key Internal/External Relationships:
    • Report to Senior Marketing Manager, Enterprise Field Marketing
    • Partner with Sales, Business Unit and Campaign Marketing (Corporate Marketing)
    • External contacts and relationships within vendors and key suppliers
    • Requirements
    • Minimum 5 – 7 years of relevant experience marketing to the enterprise
    • BS/BA required
    • Excellent project and budget management skills
    • Strategic thinker / problem solver
    • Excellent references and track record in a matrix environment
    • Domestic travel required (estimated at 25 – 30%)
    Preferred location for position is Boston (Waltham)
    NOTE: Please send your resume to tiffanys@adobe.com
    Company Description
    Adobe believes in hiring the very best. We are known for our vibrant, dynamic and rewarding workplace where personal and professional fulfillment and company success go hand in hand. We take pride in creating exceptional work experiences, encouraging innovation and being involved with our employees, customers and communities. We invite you to discover what makes Adobe a place where exceptional people thrive.
    Click this link to experience A Day in the Life at Adobe: http://www.adobe.com/aboutadobe/careeropp/fma/dayinthelife/

    Source: LinkedIn Jobs.

     

    Company Adobe





    Title Marketing Senior Consultant: Large Enterprise Banking & Securities Field Marketing Manager
    Categories Field Marketing
    Location Round Rock, TX, USA
    Job Information

     

    Job Description:
    Job Scope and Responsibilities:
    Experienced marketing professional needed as customer-facing, industry expert supporting sales teams in winning Banking & Securities customers in Dell’s Large Enterprise business unit. This key marketing professional will have a deep understanding of industry technology issues and challenges, and will have ultimate responsibility for evangelism of Dell’s industry-tailored solutions with Dell salesmakers, CXOs and IT decision makers, and targeted vertical customers. The successful candidate will work as part of a core marketing team aligned to the vertical, and work closely with the vertical sales team and segment leadership team to drive pipeline and opportunity creation, positioning Dell to win.
    Responsibilities include:
    •Work closely with vertical sales teams on field prospecting initiatives for the Banking & Securities segment
    •Drive evangelism in the field for targeted vertical solutions, and train field- and inside sales teams on vertical content and approach
    •Accountability for the vertical’s pipeline objectives and CXO awareness and perception metrics
    •Close collaboration with supporting teams including vertical programs and account plays team, content team, AR/PR, Marcom, Business Intelligence, demand generation, seeds, demand shaping and solution marketing
    •Enablement of sales teams to deliver appropriate vertical segment messages and content to customers to drive solution awareness and product profitability
    •Key liaison back to marketing with feedback from field sales and customers
    •Work with vertical core team to define and execute integrated marketing programs supporting Dell solutions, services, hardware, and software across all lines of business
    Qualifications:
    •  Excellent communication, leadership, and interpersonal skills
    • Strong marketing domain knowledge
    • Deep understanding of the needs of Banking & Securities organizations and target customers, with experience working in Banking & Securities firms, or relevant experience marketing to or consulting with B&S customers
    • Strong experience working with solution-focused enterprise sales teams
    • Ability to drive execution of programs through sales teams
    • Strong financial skills and business acumen
    • 5 years of marketing experience
    • Bachelor’s degree required.
    Dell offers:
    Opportunity to work with a strong brand at one of the world’s largest IT solutions providers
    •Dynamic, challenging, international work environment
    •A team with a high level of energy, integrity and motivation to win
    •Exciting internal career opportunities
    •A commitment to diversity and inclusion
    •Competitive compensation including bonus plans & a great benefit package
    •An individual professional development plan
    About Dell Inc.:
    Want to work in an environment where each day is focused on delivering solutions that make a real difference in people’s lives?
    Where teams are constantly curious, and different perspectives and experiences are valued?
    At Dell, we believe technology is essential for human success and that it should be accessible to everyone.  We are constantly evolving
    to better serve our customers, seize new opportunities and drive growth.  Together we can change the world.  Come join us.
    For more information, visit us on the web at www.dell.com.

     

    Company Dell





    Title Channel and Field Marketing Manager
    Categories Channel Marketing, Field Marketing, VAR/Distributor
    Location Greater New York City Area, USA
    Job Information

     

    Job Description
    This marketing role will manage Channel and Field programs globally to develop and execute in region events and direct marketing programs as well as manage the Varonis Partner Portal to drive business via the channel and support in-region field marketing activities. This role must be able to work cross-functionally and coordinate with Varonis sales teams as well as directly with VARS and distributors to provide marketing programs and enablement tools to maximize opportunities.
    Responsibilities include:
    • Develop and implement measurable Channel and Field Marketing Programs that build awareness; generate highly qualified leads and drive the development of productive relationships with our channel partners.
    • Translate channel sales goals into actionable marketing plans and programs.
    • Manage channel marketing budget and ROI from programs
    • Work closely with channel partner and sales teams to continually refine and improve Channel and Field programs and campaigns.
    • Identify and deploy multiple marketing vehicles (i.e. online and in-person events, channel newsletters, online communities, and product campaigns) to provide channel partners with awareness campaigns and sales/marketing enablement materials.
    • Ongoing evaluation, tracking and reporting on success of channel marketing programs.
    • Regularly interacts with VAR and Varonis marketing leadership. This position reports into the Sr. Director of Worldwide Marketing
    Skills
    Required Skill Set and Experience:
    • Minimum of 3-5 years of related experience in Channel and Field Marketing with sales teams, distributors and resellers.
    • Able to work well independently and in a team environment, and interact with individuals at all levels in the organization.
    • Well-developed interpersonal and organizational skills; detail-oriented. Highly-motivated and self-starter who is comfortable working in a fast-paced (start-up like) environment.
    • Able to effectively prioritize and manage multiple tasks and deadlines.
    • Be able to analyze market and sales data and produce relevant reports and trends.
    • Able to effectively prioritize and manage multiple tasks and deadlines.
    Salary/Benefits: Salary commensurate with experience
    We offer competitive benefits to eligible employees (medical, dental, and vision plans).
    Company Description
    Varonis provides actionable data governance software solutions, offering unprecedented automation in unstructured data protection.
    Founded in 2005, our over 4000 installations span leading global firms. Varonis solutions enable total visibility and control over your unstructured and semi-structured data, ensuring that only the right users have access to the right data at all times.

    Source: LinkedIn Jobs.

     

    Company Varonis





    Title Field Marketing Manager
    Categories Field Marketing, Storage
    Location Atlanta, USA
    Job Information

     

    Job Description
    We are currently recruiting for an Field Marketing Manager. This position can be based in either Atlanta, GA or Sunrise, FL.
    Job Summary
    The Field Marketing Manager will activate, execute and / or develop annual local demand and lead generation programs that extend and complement Iron Mountain’s North American Marketing initiatives. This marketer will drive visibility to, and adoption of, integrated messaging; promote new product launches; and adapt, activate and execute corporate programs to local market needs.
    This position is responsible for understanding the market, sales and customer challenges faced within the geography and then activating and executing North American Marketing initiatives, programs, communications and sales tools to address these factors in an effort to attain the desired business objectives for the area. This Manager will monitor, analyze and report measurement against the key performance indicators for Field Marketing programs and will represent the voice of the assigned area in the development of marketing plans to ensure local leverage of all available resources.
    Essential Functions
    50% Work with the Director of Field Marketing, area Sales leadership local area management and others as determined to activate, develop and execute annual strategic and tactical plans to create leverage and efficiency across assigned geographic area, driving greater marketing ROI and managing within the constraints of a budget.
    20% Drive active awareness of the Iron Mountain brand, messaging, positioning and marketing programs including events demand generation activities, pipeline acceleration activities for use by the field, and align these activities with local follow-up
    10% Engage in an active feedback loop with the Director of Field Marketing, other Field Marketing Managers and the North American Marketing Team to represent the interests and needs of the assigned geographic area as the North America Marketing Team develops new programs.
    10% Advocate use of marketing tools and resources that enable field organizations to achieve their success. Through active communication channels, support new product launches and customer communication initiatives in the field.
    10% Maximize local marketing opportunities through the use of Best Practices for sponsorships, key regional events, and promotional marketing efforts.
    Skills
    KNOWLEDGE, SKILLS, AND ABILITIES
    •BA degree is required.
    •Successful candidate will have 7-10 years business-to-business services / technology solutions marketing experience with demonstrated achievement in leading field, area / geographic marketing programs within a large corporate environment that has a direct sales force.
    •Strong command of, and ability to integrate, a broad set of marketing disciplines including but not limited to: brand, market assessment, database marketing, relationship marketing, web marketing, e-mail lead and demand generation marketing, public relations, collateral and sales tools.
    •Previous sales experience and / or the ability to influence regional sales teams and its leadership, managing lead and pipeline programs and providing best practices coaching within a matrixed organization is highly desirable.
    •The successful candidate will have a strong achievement orientation, solid planning and excellent communication and interpersonal skills, with demonstrated results in a matrixed organization.
    •Must be an independent self-starter with a sense of urgency and a strong desire to be part of building something new. Requires strong multiple project management skills with an affinity for producing consistently high-quality work and yield with a customer focus.
    •Creative thinking, critical analysis and problem-solving skills, along with flexibility/adaptability are essential. Knowledge of design process desirable.
    •Must have working knowledge of personal computing, using Microsoft OS, including Microsoft Office, Excel, Word, PowerPoint, Microsoft Outlook (or Lotus Notes), Adobe Acrobat and, ideally web publishing software. Previous experience in running marketing campaigns using Salesforce and Eloqua tools is desirable.
    •Comfort in a rapidly changing environment with competing and shifting priorities
    •Fluid communication and presentation skills with the ability to present and defend plans for strategic analysis, recommendations, and conclusions
    •Highly seasoned project management skills with the ability to lead internal teams and and/or manage relationships with a strategy or marketing consulting vendors.
    •Excellent interpersonal skills.
    •High degree of business acumen, hard-working and determined.
    •Self awareness and an ability to coach others.
    Leadership:
    •Consultative influence of senior executives and cross-functional teams
    Internal relationships will span the organization in both seniority (C-Level to staff) and business function. There will be a particularly close relationship between other Field Marketing Managers in other areas, Marketing Demand Generation, Marketing Services, Marketing Operations, Area VP of Sales, Regional Sales Manager, Managers of Account Services and Area SVP of Operations. .
    External relationships will include outside consultants, agencies, and other vendors
    Travel Requirements:
    Total travel: up to 30%
    Local travel (Depending on District): 10%
    Overnight travel: up to 20%
    At this time we are considering only local candidates who are able to work without employer sponsorship. No agencies or phone calls, please.
    Only those candidates whose experience best meets our requirements will be contacted.
    Iron Mountain is an Equal Opportunity Employer.
    Company Description
    Iron Mountain Incorporated (NYSE: IRM) provides information management services that help organizations lower the costs, risks and inefficiencies of managing their physical and digital data. The company’s solutions enable customers to protect and better use their information—regardless of its format, location or lifecycle stage—so they can optimize their business and ensure proper recovery, compliance and discovery. Founded in 1951, Iron Mountain manages billions of information assets, including business records, electronic files, medical data, emails and more for organizations around the world. Visit www.ironmountain.com or follow the company on Twitter at www.twitter.com/IronMountainInc for more information.

    Source: LinkedIn Jobs.

     

    Company Iron Mountain





    Title Regional Field Marketing Manager
    Categories Event Marketing, Field Marketing, Storage
    Location New York, NY, USA
    Job Information

    Job Description

    General Summary:
    Responsible for overseeing the creation, execution and tracking of the New York/New Jersey region’s marketing and communications plan, focusing on increasing revenue and market share. Act as the focal point for the prioritization and feedback of all field marketing information and positioning requirements. Identify, develop and exploit best practice processes among sales and marketing productivity. Support global initiatives with geographic focus and input. Unify regional peers in collaborative efforts.
    Principal Duties and Responsibilities:
    • Define, build and maintain an integrated marketing and communications plan to efficiently support/enable sales campaigns, field education needs, management priorities, corporate initiatives and EMC’s core messaging strategies.
    • Oversee the management of regional execution (e.g. event logistics, subject matter expertise, process management, education) related to the introduction of new products & solution for sale and run programs and events.
    • Support EMC vision messages/themes to establish value through seminars, media and industry events. Build brand & customer loyalty and support trusted relationship.
    • Develop, maintain, and leverage a direct marketing capability (e.g. lead generation, database management, direct mail) to efficiently support/enable sales campaigns, assisting in driving to closure all opportunities.
    • Support the Brand, manage & leverage local media relationships to drive awareness & positioning of EMC.
    • Manage the localization of all customer-focused content and collateral, including the execution and quality of our local internet presence and translation of printed collateral.
    • Act as focal point for the prioritization & feedback of all field marketing info & positioning requirements.
    • Establishing and improving communications between the field sales organization and corporate.
    • Act as functional champion for geo sales & marketing productivity; identifying, developing & exploiting best practice processes. Support global initiatives with geographic focus & input.
    • Monitor progress & measure results of all key marketing campaigns through regular pipeline inspection & deal tracking.
    • Prepare marketing monthly expense reforecast and provide analysis of variances between reforecast/plans vs. actuals.
    Skills
    The ideal candidate brings at least 5 years of progressive responsibility in field marketing, in positions requiring extensive interaction with sales, with experience working cross-functionally in a fast-paced, highly dynamic environment. Experience in all facets of marketing including event marketing, online, direct mail, web-based, with an ability to develop integrated marketing programs incorporating appropriate elements to achieve desired outcome. The candidate must be sales-focused, responsive, creative, strategic, proactive, and hands-on, with the ability to work with all levels of management in a highly matrixed environment.
    • Demonstrated cross-functional capabilities across multiple disciplines including marketing, sales, operations and services.
    • Demonstrated ability to drive and execute successful marketing programs.
    • Familiar with high tech industry – products, software and/or services – and competitive landscape.
    • Has or develops understanding of EMC Market positioning, strategy and product lines.
    • Problem analysis and problem resolution at both a strategic and functional level.
    • Proven reputation for establishing unified vision and collaborative work environment among diverse groups.
    • Strong initiative, ability to identify opportunities and independently pursue.
    • Demonstrated ability to work with all levels of management.
    • Superior oral and written communications skills.
    • Self-starter with demonstrated capability to work in fast-paced, dynamic marketing environment.
    EMC is an Equal Employment Opportunity employer that values the strength diversity brings to the workplace.
    EMC does not accept unsolicited Agency Resumes. EMC will not pay fees to any third party agency or firm that does not have a signed “EMC Agency Fee Agreement.”
    Company Description
    EMC Corporation is the world leader in information storage systems, software, networks, and services that store, protect, move, manage and access the explosion of content. EMC solutions are enabling enterprises of all kinds to unite information as one resource, harness it as one source of value, and leverage it as one asset to reach the goals of the organization.

    Source: LinkedIn Jobs.

    Company EMC





    Title Regional Field Marketing Manager
    Categories Field Marketing
    Location New York, NY, USA
    Job Information

     

    Job Description
    General Summary:
    Responsible for overseeing the creation, execution and tracking of the New York/New Jersey region’s marketing and communications plan, focusing on increasing revenue and market share. Act as the focal point for the prioritization and feedback of all field marketing information and positioning requirements. Identify, develop and exploit best practice processes among sales and marketing productivity. Support global initiatives with geographic focus and input. Unify regional peers in collaborative efforts.
    Principal Duties and Responsibilities:
    • Define, build and maintain an integrated marketing and communications plan to efficiently support/enable sales campaigns, field education needs, management priorities, corporate initiatives and EMC’s core messaging strategies.
    • Oversee the management of regional execution (e.g. event logistics, subject matter expertise, process management, education) related to the introduction of new products & solution for sale and run programs and events.
    • Support EMC vision messages/themes to establish value through seminars, media and industry events. Build brand & customer loyalty and support trusted relationship.
    • Develop, maintain, and leverage a direct marketing capability (e.g. lead generation, database management, direct mail) to efficiently support/enable sales campaigns, assisting in driving to closure all opportunities.
    • Support the Brand, manage & leverage local media relationships to drive awareness & positioning of EMC.
    • Manage the localization of all customer-focused content and collateral, including the execution and quality of our local internet presence and translation of printed collateral.
    • Act as focal point for the prioritization & feedback of all field marketing info & positioning requirements.
    • Establishing and improving communications between the field sales organization and corporate.
    • Act as functional champion for geo sales & marketing productivity; identifying, developing & exploiting best practice processes. Support global initiatives with geographic focus & input.
    • Monitor progress & measure results of all key marketing campaigns through regular pipeline inspection & deal tracking.
    • Prepare marketing monthly expense reforecast and provide analysis of variances between reforecast/plans vs. actuals.
    Skills
    The ideal candidate brings at least 5 years of progressive responsibility in field marketing, in positions requiring extensive interaction with sales, with experience working cross-functionally in a fast-paced, highly dynamic environment. Experience in all facets of marketing including event marketing, online, direct mail, web-based, with an ability to develop integrated marketing programs incorporating appropriate elements to achieve desired outcome. The candidate must be sales-focused, responsive, creative, strategic, proactive, and hands-on, with the ability to work with all levels of management in a highly matrixed environment.
    • Demonstrated cross-functional capabilities across multiple disciplines including marketing, sales, operations and services.
    • Demonstrated ability to drive and execute successful marketing programs.
    • Familiar with high tech industry – products, software and/or services – and competitive landscape.
    • Has or develops understanding of EMC Market positioning, strategy and product lines.
    • Problem analysis and problem resolution at both a strategic and functional level.
    • Proven reputation for establishing unified vision and collaborative work environment among diverse groups.
    • Strong initiative, ability to identify opportunities and independently pursue.
    • Demonstrated ability to work with all levels of management.
    • Superior oral and written communications skills.
    • Self-starter with demonstrated capability to work in fast-paced, dynamic marketing environment.
    EMC is an Equal Employment Opportunity employer that values the strength diversity brings to the workplace.
    EMC does not accept unsolicited Agency Resumes. EMC will not pay fees to any third party agency or firm that does not have a signed “EMC Agency Fee Agreement.”
    Company Description
    EMC Corporation is the world leader in information storage systems, software, networks, and services that store, protect, move, manage and access the explosion of content. EMC solutions are enabling enterprises of all kinds to unite information as one resource, harness it as one source of value, and leverage it as one asset to reach the goals of the organization.

    Source: LinkedIn Jobs.

     

    Company EMC





    Title North America Enterprise Field Marketing Manager
    Categories Direct to End Users, Field Marketing
    Location San Mateo, CA (San Francisco Bay Area)
    Job Information

     

    Job Description
    We are currently hiring for a dedicated, creative and goal-oriented individual for the position of North America Enterprise Field Marketing Manager, reporting to the Senior Programs Marketing Manager.
    The right candidate will aggressively activate, execute and / or develop annual local demand and lead generation programs that extend and complement SuccessFactors North American Marketing initiatives. This marketer will drive visibility to, and adoption of, messaging; incorporate new product launches; and adapt, activate and execute programs to local market needs.
    This position is responsible for understanding the market, sales and customer challenges faced within the geography and then activating and executing North American Marketing initiatives, programs and communications to address these factors in an effort to attain the desired business objectives for the area. This Manager will monitor, report and analyze measurement against the key performance indicators for Field Marketing programs and will represent the voice of various programs within North America in marketing plans to ensure local leverage of all available resources.
    Responsibilities:
    • Work closely with Sales & Global Campaigns Team to manage and optimize North America’s prospect and customer opportunity pipeline across multiple product lines.
    • Support the implementation of regional, national, and customer-specific programs to build SuccessFactors’ business in North America.
    • Lead entire programs for the region including but not restricted to live events such as seminars and Webcasts.
    • Support new product launches with field promotional/marketing support as needed.
    • Work in conjunction with the Marketing team to ensure messaging consistency.
    • Collaborate with Brand, Product, Partner, Channel Marketing as well as other departments as required.
    • Responsible for timely delivery and financial success of projects.
    • Proactively develop and implement start-to-finish project plans.
    Skills
    • Ability to learn about a new industry and develop a deep understanding of the market, our solutions and our competition.
    • Ability to interact with a high-level of professionalism with business leaders at large, enterprise customers
    • 4-year college degree in Communications, Marketing or related discipline.
    • 6-8 years experience in a marketing position, with a focus on the Medium and Large Enterprise marketing.
    • Understanding of prospect & customer marketing strategies and tactics.
    • Understanding of deploying integrated marketing campaigns.
    • Experience with product marketing a strong plus
    • Understanding of Cloud Computing, SAAS concepts a plus.
    • Ability to manage multiple projects concurrently and to work fairly autonomously.
    • Good analytic and problem-solving skills.
    • Excellent written, verbal and interpersonal skills.
    • Outstanding organizational skills to ensure tight deadlines are met both internally and externally
    • Ability to work well in a matrix organization; work autonomously and in a team environment, to get along with others and with management both internally and externally.
    • Excellent presentation skills and proficiency with Microsoft PowerPoint and Excel.
    • Willingness to travel, as needed.
    Company Description
    SuccessFactors is a global leader in Business Execution Software. The SuccessFactors Business Execution (BizX) Suite, which is delivered through the cloud, improves business alignment, team execution and people performance to drive results for companies of all sizes. Across 168 countries and 34 languages, more than 8 million users and 3,000 companies leverage SuccessFactors every day, up from approximately 300,000 users and 100 companies in 2003. BizX bridges the gap between strategy and success by allowing every person in an organization to execute against their goals better and faster. SuccessFactors’ recent acquisitions of YouCalc, Inform and CubeTree supplement SuccessFactors’ core BizX strategy with solutions that align with SuccessFactors’ mission of helping companies get work done by delivering robust business insights and improved collaboration. To learn more, visit: www.successfactors.com.

    Source: LinkedIn Jobs.

     

    Company SuccessFactors





    Title Field Marketing Operations Manager
    Categories Field Marketing
    Location Redmond, WA, USA
    Job Information

     

    Job Description:
    The fastest growing technology in the world today is Mobile Phones. Putting the power of a PC in the palm of your hand anywhere you happen to be and creating amazing experiences that cross over to the PC, TV.
    With growth in the smartphone market forecast to grow more than 26% over the next 4 years this is also one of the most competitive industries on the planet.
    With more than 2 million Windows Phone 7 devices shipped last quarter, and about 93 percent of buyers are satisfied or very satisfied with the platform, The WP7 platform is uniquely positioned to leverage Microsoft strongest software brands, powerful services that are unparalleled in the mobile business.
    To continue and grow this momentum we need your help as a WW Field Marketing Operations Manager.
    This is a challenging job as it requires the combined ability to create and inspire while also driving organization and structure to manage the communication flow with a very diverse set of audiences: C&O; Communication Sector, Developer & Platform Evangelism (DPE); Electronic Program Guides (EPG); OEM; WW Release Services Manager (WWRSM); Sales, Marketing, Services Group (SMSG); Mobile Communications Business (MCB) both here in Redmond and around the world.
    As WW Field Marketing Operations Manager, you will interface with the Business Group (BG) Leads and their direct reports in each of Microsoft’s subsidies, with regional BG Leads, and with BG “role owners” in Microsoft’s commercial business groups (Windows Consumer, Windows Live, MSN, Bing, Zune, Xbox, Mediaroom, and Microsoft Online Services) and functional teams, such as the Central Marketing Group at corporate, to define structure, communications cadence, and impact (back to Redmond) of the BG role communities. A high degree of focus will be on the BG Lead community. You will own and drive the community development approach and process that advances BG organizational capability and marketing readiness–and holds HQ accountable to our communities to deliver consumer marketing best practices, training and readiness offerings, people-development forums, on-boarding programs, and community initiatives.
    Responsibilities:
    1. Marketing Planning
    •Create process and frameworks to deliver Field Marketing Planning Milestones
    •Align key executives and presenters to cement progress and create connection/dialog with BG Leads and enhance their Redmond network of exec contacts. Must also align BG Lead communications/event cadence with key ROB milestones: mid-year reviews, START, Priorities Sharing Meeting (PRISM), Microsoft Global Exchange (MGX).
    •Drive the meetings and BG Summits that drive forward action and change around BG Key Initiatives.
    •Drive delivery of Field Marketing Playbooks
    •Support Development of the SMSG/MCB Scorecards
    •Support target setting with Field Marketing (Breakthrough & Leadership Markets)
    2. Communication
    •Drive clear, predictable communication between MCB & Field Marketing in Breakthrough & Leadership Markets including BG Community Calls.
    •Build collaboration framework and integrate communications strategy with CS and OEM communications cadence to assure common message to BG Leads.
    •Drive Field Sales ROB via the Phone SharePoint/Launchwave
    •Field escalation management for Breakthrough & Leadership Markets
    •Work with “role owners” who sit in MCB Corp to facilitate and integrate community activities into the overall BG Lead Community cadence.
    3. Execution
    •Drive and Simplify Marketing Field Operations through process and frameworks
    •Support BG summits deliverables include agenda and content framework that acts as fulcrum for progress and decisions.
    •Manage process to improve the quality of the BOM (that defines the Strategy, Assets and Content provided to the field)
    •Manage new BG Lead on-boarding program. Deliver basic BG organization new hire on-boarding for use at corporate HQ and in C&O subsidiaries.
    4. Managing and Monitoring the Field
    •Hold field accountable to deliver summarization of trends and recommendations
    •Drive launch analysis – Breadth Launch scorecard
    •Land BG best practice sharing program; include vehicle for engaging BG Leads and Marcom Leads from similar subsidiaries/areas to use best practices to optimize marketing performance against the scorecard within a given “cluster” of like subs/areas.
    •Develop clear process for selection of “top” best practices for each cluster, “circulating and landing” the best practice approach and creative assets, as well as devise incentives for program participation.
    Position Requirements:
    •The ideal candidate will have a Bachelor’s Degree in Business Administration, Marketing or equivalent.
    •Minimum of 8 years of functional experience in marketing or communications that has included field-related efforts.
    •A working knowledge of Microsoft is highly preferred.
    •Demonstrated ability both to lead and work collaboratively within virtual teams.
    •Experience in executive-level communications
    •Exceptional oral and written communications skills and examples of high-quality written communications that were developed under tight timelines.
    •A history of success with working under pressure and managing multiple projects simultaneously.
    •A proven track record in project management, meeting objectives and leading cross functional teams.
    •A history of success with producing results in a fast paced, ambiguous environment as well as demonstrating strong project, budget and vendor management skills, problem solving ability, and attention to detail.
    The position is located in Redmond, Washington, USA.

    Source: LinkedIn Jobs.

     

    Company Microsoft





    Title Senior Director, Channel Marketing and Field Marketing
    Categories Channel Marketing, Field Marketing
    Location San Jose, CA, USA
    Job Information

     

    Job Description
    Position Summary:
    The director of Channel and Field Marketing reports into Plantronics CMO.  In this role you will manage a channel and field marketing team and be a key member of the Sales and Marketing teams responsible for setting and driving the overall long and short term Plantronics Channel marketing strategies and initiatives to include; Distributors, Master VARs, Systems Integrators, and reselling Hardware manufacturers for the Americas and  APAC regions.
    Responsibilities:
    • Translate product and business strategies and lead into executable Channel plans for the Americas and APAC regions
    • Responsible for contribution to meeting overall revenue profit targets
    • Leads the strategy for new and existing channel partners for the Americas
    • Leads the channel partner programs including:
    • Dealers
    • Distributors
    • Value added Resellers
    • Systems Integrators
    • Contract stationers
    • Leads the global channel strategy and drive implementation in the Americas and APAC
    • Collaborate with sales management and field sales to create tools and programs that ensure efficient and effective execution for direct sales organization. Provide flexibility of customization as opportunities warrant.
    • Work closely with top tier channel partners on custom marketing programs to meet mutual objectives. Oversee the allocation of budgets to support channel partner programs.
    • Responsible for all infrastructure tools for 1-to-many marketing programs including partner portal, communications, MDF/co-op sales collection, and training and sales tools.  Owns the strategy and development of the Connect Channel Partner Program
    • Lead and manage a field marketing team
    • Drive and lead global channel program and infrastructure initiatives
    • Lead cross-business unit marketing strategies for single voice to all channels and maximize PLT revenues through these channels.
    • In conjunction with the business development team, identify and champion key solutions providers for leveraged Channel strategy.
    Desired Skills & Experience
    Minimum Qualifications:
    10+ years work experience in any combination of marketing, channel marketing, or channel sales (with the concentration of B2B/Enterprise channel marketing), or field marketing.  Ideally, these roles would have been with both market leading brands.
    Strong functional knowledge marketing combined with a deep understanding of B2B/Enterprise channel marketing.
    Successful program execution in B2B/Enterprise channels.  First-hand knowledge of new emerging channels, and channel conflict – critical.
    Track record of success, indicated by increasing role and responsibilities.
    Strong cross-functional team/project management, interpersonal, and influencing skills
    Strong analytical skills, especially in areas of measuring marketing effectiveness and gaining customer insights.
    Excellent communication skills – demonstrated in global, fast-paced environment.  Ability to collaborate at all levels within the organization.
    Sales and customer development experience a plus, especially in marketing, negotiation, communications and interpersonal skills.
    Knowledge of telecommunications technologies, IT buying processes, ecosystem development (especially channels), and marketing.
    Ability to be highly collaborative in a matrix organization.
    Multitasking skills essential.
    BA/BS required, MBA strongly desired or equivalent work experience.
    Job # 1100063
    Company Description
    Company Background:
    Working at Plantronics gives you the rare opportunity to make a difference and feel valued, respected and supported, both personally and professionally. You’ll find the ideal blend of a casual, fun, friendly atmosphere with a strong commitment to the company’s success.
    Since 1961 Plantronics (NYSE: PLT) people have been bringing sound innovation to the world.  We are a world leader in personal audio communications for professionals and consumers. Our reputation for excellence is built on innovative products, a people-centered workplace and strong ethics.
    Headquartered in Santa Cruz, California, Plantronics and its Clarity division have offices in 20 countries, including facilities in Mexico, China, and Europe. Plantronics offers a generous mix of health, financial and lifestyle benefits as well as career development opportunities to its associates.  Discover Plantronics.
    PEOPLE-PLACE-PURPOSE-POTENTIAL
    Plantronics is an Affirmative Action/Equal Opportunity Employer.
    To all recruitment agencies: Plantronics does not accept agency resumes. Please do not forward resumes to our jobs alias, Plantronics employees or any other company location. Plantronics is not responsible for any fees related to unsolicited resumes.

    Source: LinkedIn Jobs.

     

    Company Plantronics





    Title Senior Field Marketing Manager
    Categories Field Marketing, Networking
    Location Waltham, MA, USA
    Job Information

     

    Job Description
    Novell, a worldwide leading provider of enterprise software and services, combining open source and commercial technologies based on open standards, is seeking a passionate, energetic marketing professional to develop and execute marketing plans for the US, Canada and Latin America with the objective of generating leads that contribute to pipeline growth and revenue.
    In this impactful role within Novell, you will work with a dedicated, highly motivated cross-functional team of marketing and sales professionals and executives in addition to key partner organizations.
    Successful candidates will be expected to develop and deliver a combination of integrated marketing programs which complement the global strategy as well as develop more tailored programs with and for a variety of partners to meet local business objectives.
    Key Responsibilities:
    - Develop, manage and implement demand generation programs leveraging the full mix of marketing vehicles. Partner with the extended marketing teams, sales teams, partner organizations and key vendors to plan and successfully execute programs and events.
    - Generate, qualify and deliver leads to sales (both Novell sales team and partner sales teams)
    Manage/supervise lead conversion within the funnel from unqualified lead through to won/booked revenue.
    - Maintain campaign and program performance reporting
    Skills
    Qualifications/Requirements:
    - 5+ years of marketing experience in an enterprise software company
    - Excellent verbal, written and presentation skills
    - Strong organizational skills and ability to meet deadlines
    - Experience with managing relationships with marketing vendors/agencies
    - Budget management experience (MDF and program budget management)
    - The ability to work within the field marketing team and across the extended marketing and sales teams
    - Strong understanding of the partner ecosystem
    - Experience successfully developing and implementing channel-friendly programs
    - Bachelor’s degree in marketing (or equivalent)
    Company Description
    Through our infrastructure software and ecosystem of partnerships, Novell harmoniously integrates mixed IT
    environments, allowing people and technology to work as one. We deliver the best-engineered, most interoperable
    Linux platform and a portfolio of integrated IT management software that help businesses worldwide reduce cost,
    complexity and risk.
    Novell® Making IT Work As One™

    Source: LinkedIn Jobs.

     

    Company Novell





    Title SVP of Field Marketing
    Categories CMO/Marketing Strategy, Field Marketing, Infrastructure Software, Security
    Salary $240K
    Location New York, NY, USA
    Job Information

     

    Company Description:
    IntraLinks is a rapidly growing Software as a Service (SaaS) company that facilities the exchange of mission-critical information across enterprise boundaries.  Businesses around the world rely on IntraLinks’ On-Demand Workspaces to help them share sensitive information and documents safely and securely online – anywhere, anytime.
    Job Description:
    IntraLinks provides its clients with secure, collaborative online digital workspaces for conducting financial transactions, discussing mergers and acquisitions, exchanging documents, and collaborating with advisers, customers, and suppliers. The Company sells its products to a broad range of industry verticals, including the financial services, life sciences, and mergers and acquisitions markets. Customers have included JPMorgan Chase and Bank of America. Founded in 1997, IntraLinks claims more than 90,000 clients worldwide with revenues of $140+ mm in 2009, and an impressive history of  double digit growth.
    IntraLinks has a strong position within the banking industry, but is focused on branching out into other fields, including accounting, corporate governance, insurance, life sciences, pharmaceuticals, private equity investing, and real estate.
    The company’s growth strategy has included: 1) adding new features to its products, 2) expanding its worldwide presence, with an emphasis on further penetrating European and Asian markets; and 3) intregrating with other software provider’s products.
    Competitors include Merrill Corporation, RR Donnelly, Fidelity National, and Imprima; however, none of the Company’s competitors have a product as flexible as IntraLinks in its capability to stretch beyond a single application..
    IntraLinks IPOed in August of 2010 and completed a secondary offering in December 2010.
    Position Description:
    Global Field Marketing provides a mechanism for management of two requirements that Regional Field Marketing (RFM) is unlikely to accomplish on its own.  These include 1) Demand Generation Optimization and 2) “Next Term” activation.  Both are critical towards the successful improvement of marketing effectiveness and efficiency in the context of a company’s evolution.  Global Field Marketing provides a structure to manage an aggregate view across several similar, but divergent RFM teams, while also preparing the organization to pursue future growth opportunities.
    The Senior Vice President, Field Marketing, will report to the CMO and have oversight for the assessment of global markets, and the accompanying analysis of the company’s potential in those markets.  He/She will need to scale the field marketing organization globally and identify appropriate industry verticals to pursue. He/she will create and implement a comprehensive Business and Marketing strategy for each identified market need and opportunity. The Senior Vice President, Field Marketing will ensure that each opportunity pursued will have a positive impact on the Intralinks portfolio of business.
    The Senior Vice President, Field Marketing is responsible for such key outcomes as:
    Spearhead demand generation activities.
    Create an integrated web and interactive marketing plan. (IntraLinks is a SaaS-like business with a web-based customer interface)
    Champion IntraLinks corporate reputation and market awareness strategy
    Build out the global marketing organization and coordinate the global marketing programs
    Establish processes and metrics to measure the effectiveness of marketing programs
    Develop an in-depth understanding of customer needs in existing segments as well as the new corporate services segment through discussions with Sales and customers in order to ensure that changing market trends are reflected in the offering on a timely basis
    The Person:
    Qualifications & Experience
    Must possess experience working for an Enterprise Content Management (ECM) or Enterprise Software company
    Proven track record in defining, developing, and successfully launching new products and/or new market categories
    Strong customer relationships and involvement in winning new business
    Track record of developing “disruptive” products and bringing them to market
    Entrepreneurial drive, demonstrated ability to achieve stretch goals in a fast paced environment
    Possesses a combination of large and small company experience
    Leadership & Management Behavioral Competencies
    Ability to deliver results in a fast-paced, collaborative team culture
    Hard working and highly accountable
    Previous experience in the integration of acquired companies.
    Characteristics:
    Effective, respected  with a team oriented approach
    Bright, analytical with strong conceptual and strategic skills and an excellent financial and quantitative mind.  Outstanding mental and financial acuity
    Thinks conceptually – ability to approach problems from a holistic perspective.  Sees connections, linkages, and interdependencies
    Operates with a global perspective
    Sets direction – ability to align the financial function across the organization and allocate resources according to strategic priorities
    An excellent problem solver with an ability to focus, and is creative, yet analytical
    A team builder who has the ability to inspire others to achieve exceptional performance with a sense of integrity and discipline
    Superior written, oral, and listening communication skills
    Demonstrates courage of conviction for his/her positions, while being intellectually agile and flexible

    Source: MktgLadder.

     

    Company IntraLinks