Job: Field Marketing Program Manager

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    Title Field Marketing Program Manager
    Categories Field Marketing
    Location Boston, MA, USA
    Job Information

     

    Job Description:
    Position Summary:
    • As part of the North America Field Marketing team, design and implement field marketing plans to penetrate the North America Enterprise Named and Territory Accounts, develop short-term opportunities for the enterprise sales pipeline, and position Adobe for long-term growth.
    • Develop field marketing plans and strategies designed to support the sales priorities into the named and territory accounts
    • Adapt core go-to-market strategies with local knowledge and experience
    • Execute account penetration programs (customer events, data intelligence, and door openers) and programs to deepen penetration within key accounts (targeted account activities, executive events, lunch & learns, etc.)
    • Work with sales account managers and sales leadership to understand customer needs and develop programs to leverage Adobe’s strengths
    • Advocate on behalf of the sales team and voice of the customer
    • Collaborate across extended marketing teams to offer an integrated marketing strategy
    Desired Skills & Experience:
    Responsibilities:
    • Implement and execute an integrated field marketing plan with input from the sales team, business units, and corporate marketing
    • Manage pre/post logistics and audience generation for field marketing activities
    • Manage budget for field marketing activities
    • Support sales force on field enablement initiatives, providing feedback to and from corporate and product marketing around relevant industry solutions
    • Recommend campaign prioritization based upon targeted customer list & industry knowledge
    • Deliver sales accepted leads of high quality and as measured by the CRM system
    • Forecast, analyze and report on lead flow and program ROI to optimize revenue
    • Competencies for Success
    • Strong capacity to execute efficiently with attention to logistical details
    • Strong results-orientation and ability to develop metrics and analyze data
    • Strong written, verbal, communication and presentation skills
    • Strong people skills, including the ability to build cross-functional relationships
    • Innovation
    Key Internal/External Relationships:
    • Report to Senior Marketing Manager, Enterprise Field Marketing
    • Partner with Sales, Business Unit and Campaign Marketing (Corporate Marketing)
    • External contacts and relationships within vendors and key suppliers
    • Requirements
    • Minimum 5 – 7 years of relevant experience marketing to the enterprise
    • BS/BA required
    • Excellent project and budget management skills
    • Strategic thinker / problem solver
    • Excellent references and track record in a matrix environment
    • Domestic travel required (estimated at 25 – 30%)
    Preferred location for position is Boston (Waltham)
    NOTE: Please send your resume to tiffanys@adobe.com
    Company Description
    Adobe believes in hiring the very best. We are known for our vibrant, dynamic and rewarding workplace where personal and professional fulfillment and company success go hand in hand. We take pride in creating exceptional work experiences, encouraging innovation and being involved with our employees, customers and communities. We invite you to discover what makes Adobe a place where exceptional people thrive.
    Click this link to experience A Day in the Life at Adobe: http://www.adobe.com/aboutadobe/careeropp/fma/dayinthelife/

    Source: LinkedIn Jobs.

     

    Company Adobe

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