Event Marketing

  • Title Sr.Strategic Event Marketing Manager
    Categories Event Marketing
    Location Redmond, WA, USA
    Job Information


    Senior Strategy Event Marketing Manager:
    Drive thought leadership and excellence in the event marketing discipline for the company through creating an impactful, all-encompassing event marketing strategy. Influence the adoption of the strategy across the company to improve the efficiency and effectiveness of events and their impact on Company business objectives. Particular emphasis will be placed on capability in the areas of digital engagement, experiential philosophy and practical implementation of experiential programs. In addition, substantial background in application of analytics to event activity to maximize return is essential.
    Responsibilities include:
    Define and refine metrics & performance targets and connect to business results. Intention is to drive efficiency, impact, and relevance of Event Marketing worldwide. Evangelize Return on Marketing Investments tools and drive Companywide adoption of standardization in measurement approach.
    Provide Event Marketing Leadership throughout the various business groups, supporting in particular the shift to digital engagement with attendees. Identification and refinement of digital event platforms as well as suitable service partners to have global reach and experience in digital applications.
    Examine event properties across the Company and establish a point of view with regard to the portfolio of major event properties. Declare redundancies and drive to eliminate unnecessary of redundant activity. Publish a case for rationalizing how events should be used and compare/contrast to current practice. Recommend alternative scenarios for change.
    Conduct opportunity assessments including pilot programs, business cases, and then scaling pilot programs results Company-wide via publishing/evangelization of best practices, tools and governance and measurement. Key outcomes will include enhanced marketing communications planning and execution, improved ROI insights and tools, and streamlined execution that results in cost savings or cost avoidance or other effectiveness improvements.. Monitor and measure the business impact of the initiatives supported by this role and communicate broadly internally and externally.
    Architect quality assurance processes for event components to ensure compliance with defined objectives, strategies, requirements, and budget.
    Lead the Event Marketing Leadership Team (EMLT) – a network of senior leaders across the Company group of senior event leader/partners. Proactively provide strategic recommendations to the EMLT based upon lessons learned, external research, and cross-company marketing understanding.
    This position requires frequent contact with all levels of U.S.-Subsidiary Marketing Group/Product Management Groups, Events management, and external vendors.
    The candidate will be an experienced marketer with solid understanding of marketing planning, execution and measurement best practices as well as:
    Proven ability to create shared vision across multiple stakeholder teams and provide confident leadership to teams with strategic objectives.
    Solid strategic program management experience including the ability to set and drive requirements across multiple functional arenas.
    Strong analytical and strategic thinking including the ability to create insights and drive planning from diverse sets of data
    Bachelor’s degree in Business or equivalent work experience required, masters desired.
    Minimum eight years of event management experience in a business or hi-tech industry environment with a degree
    Excellent communication (verbal and written) as well as interpersonal, negotiation, and conflict resolution skills are required.
    Self-motivated and directed person, requiring minimal supervision for successful assignment completion.
    At Microsoft, we believe that diversity enriches our performance and products, the communities where we live and work, and the lives of our employees. As our workforce evolves to reflect the growing diversity of our communities and the global marketplace, our efforts to understand, value, and incorporate differences become increasingly important. Come explore diversity at Microsoft!

    Source: LinkedIn Jobs.


    Company Microsoft

    Title Field Partner Marketing Manager
    Categories Event Marketing, Field Marketing
    Location New York, NY, USA
    Job Information

    Business EMCLocation(s): US – New York – New York City

    Title: Field Partner Marketing Manager

    Requisition ID 67091BR

    Job Description


    Individual is responsible for developing regional collaborative partner marketing strategies, a rolling comprehensive marketing plan and the successful execution of the plan through measurable demand generation activities for EMC’s Channel Partner Community in the New York/New Jersey Region.

    The ideal candidate brings at least 8 years of progressive responsibility in marketing planning and execution strategies.

    Position requires extensive interaction with sales and corporate marketing, and experience working cross-functionally in a fast-paced, highly dynamic environment. Experience in all facets of marketing including event marketing, online, direct mail, web-based, with an ability to develop integrated marketing programs incorporating appropriate elements to achieve desired outcome.

    The candidate must be sales-focused, responsive, creative, strategic, proactive, and hands-on, with the ability to work with all levels of management in a highly matrixed environment.

    PRINCIPAL DUTIES AND RESPONSIBILITIES· Understand overall EMC corporate business plans and initiatives, strategic programs, Channel Sales Strategy and Partner requirements and aligns Regional Marketing plan to same.· Assist partners developing Velocity marketing business plans for defined Focus Partners.· Assist partners deploying marketing development funds (MDF) and Partner Coop in support of marketing business plan.· Work with Distribution partners to leverage Distribution capabilities and support resources for their 2-tier VAR community.· Monitor all marketing activities to enforce accountability and responsiveness, maximizing ROI of marketing spend.· Track and monitor program budgets, activities and ROI.· Work collaboratively with local Channel Account Managers to ensure integration & selection of key partnerships, sales focus and go to status.· Drive adoption and utilization of Velocity Program tools, incentives and programs.· Work with Channel Marketing and Corporate Program Teams to provide feedback to create effective demand and incentive programs.· Leverage EMC Strategic Alliance partnerships to ensure integrated marketing programs and activities.· This is a field position, and as such, requires direct contact with sales, partners and customers as well as third party vendors. · Prepare and deliver plan reviews, provide executive summaries, influence and educate executive management as required.· Regularly meet with partners and partner management to understand impact on current business and market trends and to ensure that programs meet their needs.

    SKILLS· Bachelor’s degree; MBA is a plus.· 8-10 years marketing experience; 5+ years experience with partner or channel marketing programs, with preference for experience with channel reseller programs.· Strong budget management and reporting skills.· Ability to manage, collaborate, leverage and thrive in a fast paced matrix environment.· Demonstrated ability to drive and execute successful marketing programs.· Familiar with IT Market, Products, Software and Services.· Has or develops understanding of EMC Market positioning, strategy and product lines.· Proven reputation for establishing unified vision and collaborative work environment among diverse groups. · Strong initiative, ability to identify opportunities and independently pursue.· Demonstrated ability to work with all levels of management.· Superior oral and written communications skills.· Self-starter with demonstrated capability to work in fast-paced, dynamic marketing environment.

    EMC is an Equal Employment Opportunity employer that values the strength diversity brings to the workplace.EMC does not accept unsolicited Agency Resumes. EMC will not pay fees to any third party agency or firm that does not have a signed “EMC Agency Fee Agreement.”

    Source: MktgLadder.

    Company EMC Corporation

    Title Director of Field Marketing
    Categories Channel Marketing, Event Marketing, Field Marketing
    Location Belcamp, MD, USA
    Job Information


    Responsible for translating company goals and product marketing strategies into actionable field/channel marketing plans globally, and manages programs that deliver measurable revenue results for direct and field/channel sales organizations across all target market segments.


    Manages a team of individuals responsible for field/channel marketing programs (enterprise, software, and government markets), field/channel marketing, and event management to execute on marketing plans and achieve defined revenue goals. The role spans across all products including software rights management and enterprise data protection solutions, and all target market segments including large enterprises (financial services, retail, healthcare verticals), federal government, state & local government, and software solution vendors.




    • PLANNING – Generation of actionable field marketing plans with specific, measureable lead and revenue goals that are aligned with targets of direct & field/channel sales, product marketing & management, and corporate communications. Budget tracking, management and reporting.
    • PROGRAM EXECUTION – Generation of new and incremental business opportunities across all product lines and target market segments. Measurable contribution to sales and channel pipeline and revenue. Implementation of programs for automation of lead management process and continuous improvement of conversion rates and program effectiveness. Management of inbound and outbound marketing campaigns, including interactive marketing (PPC, SEO, Salesforce.com, etc.)
    • SALES SUPPORT – Delivery of sales enablement programs and tools, including sales education that help direct and channel sales organizations to identify and close revenue opportunities along the sales cycle.
    • CHANNEL MARKETING – Supporting the partner marketing program in the region.  Planning and delivery of joint partner marketing programs and campaigns to support channel strategy and specific revenue goals. Includes partner training, events, joint collateral, maintenance of partner portal, etc.
    • EVENT MARKETING – Planning and delivery of events that support the field marketing plans and go-to-market strategy.
    • COMMUNICATIONS – Establish and manage communications calendar and tools including newsletters, collateral and email campaigns to reach key audiences including customers, prospects, sales, etc.
    • CUSTOMER REFERENCES – Creates and manages customer reference program including customer database, customer testimonials, case studies, customer press releases, etc.
    • BRAND AWARENESS – Design and implementation of programs that drive brand equity across all audiences including customers, prospects, analysts, press, and employees.
    • Manages the work efforts of individual contributors with responsibility for hiring, firing, performance appraisals, and pay reviews
    • Contribute knowledge, skills and ideas to the marketing teams worldwide.



    Bachelor’s degree in business, engineering or marketing.

    Advanced degree in business management or marketing is desirable.



    Minimum 10-15 years in marketing roles;

    3 years in leadership roles. Must have robust work experience in the high-tech industry (information security or networking), including sales experience (mandatory).

    Experience in US federal government market desirable.

    Previous experience in field marketing roles supporting direct and channel sales to enterprise customers, combined with budget responsibility in North and Latin America is required.


    Source: MktgLadder.


    Company Confidential

    Title Senior Event Marketing Manager
    Categories Event Marketing
    Location Redmond, WA, USA
    Job Information


    Job Description:
    Events Marketing is a powerful, immersive approach to getting messages across to key audiences. Would you like to use your knowledge of event and business strategy in new and exciting ways? Are you a consistent, high performer looking for a challenging career opportunity where you will impact millions of people worldwide? Here’s your opportunity to manage the global event strategy for Microsoft’s flagship brand – Windows.
    Microsoft is looking for a Global Event Marketing Manager who will develop and drive large-scale event strategy, integrated marketing strategy and manage overall technical content submission, development and review process for Windows technologies, including Windows 7, Windows Live and Internet Explorer at events around the world. This position requires extensive cross-group coordination at all levels, excellent communication skills, and the ability to drive collaborative discussions and decisions with all key stakeholders and executives. The ideal candidate has previous experience with the technical content development process, is able to translate business objectives into event marketing strategies and create compelling, memorable events that drive key messages to target audiences.
    This is an exciting opportunity to work with the Product Management and Product Marketing team leads to help translate the broad product strategy into event strategy and content for our employees, partners and customers. You will interface across all business groups at all levels to ensure synergy of content and events and be a catalyst to division business leaders and content stakeholders to ensure appropriate messaging. Your focus is working with the event content stakeholders to drive quality content, manage event reviews with upper management and necessary participants, and meet event deadlines for a successful execution.
    Additional Responsibilities include:
    1. Develop strategic event plans supporting key marketing initiatives
    a. Determine presence, sponsorship and participation levels for each Event based on goals, objectives and budget
    2. Set the vision and indentify key objectives for each event
    3. Ensure tactical event plans and creative execution are carried out effectively and within budget
    4. Develop multiple project milestones, event plans, and contingency plans as needed based on budget, timing, and business need
    5. Drive event staffing, on-site coordination, risk mitigation, and conflict resolution as needed
    6. Manage ongoing communications with core partners, show organizers, vendors, and internal cross-functional marketing teams to ensure on-time and aligned execution
    7. Drive content decisions for the event/track, in partnership with the Content Owner/Stakeholder
    a. In partnership with the content owner/stakeholder, define and drive goals, objectives and content for the tracks held during the event.
    8. Content management and orchestration
    a. Submit and manage all content for sessions, labs, theater presentations, etc. as well as supportive assets (white papers, case studies, etc).
    b. Communicate and drive the content development process and timeline to the content owners/stakeholders and speakers to ensure overall Event milestones are met
    c. Drive and manage content review meetings with all key stakeholders (content owners, speakers, Exec reviewers)
    • Candidate should have a minimum of 5 years of relevant marketing experience and proven successes in a variety of marketing disciplines and posses a working knowledge of Microsoft’s technologies and business strategy.
    • A thorough understanding of the marketplace, the industry, and our customers and partners is strongly preferred.
    • Demonstrated excellence in event management, project management, marketing communication, and budget management are critical for success
    • Strong project management and cross-group skills, including the ability to get what you need from others while working around their own legitimate priorities
    • Adaptability, flexibility and the ability to do the right thing under pressure and tight deadlines
    • Conviction and courage to drive decisions and defend positions as appropriate
    • Excellent analytical, problem resolution, decision making, and strategic thinking skills
    • Strong oral and written communication skills
    • Experience in driving messaging or branding strategies from value propositions and messaging frameworks
    • Ability to distill and act on feedback from a variety of sources
    • Managing to deadlines and attention to detail
    • Domestic and light international travel required

    Source: LinkedIn Jobs.


    Company Microsoft

    Title eCommerce Product Marketing Specialist
    Categories Event Marketing, Product Marketing
    Location Woburn, MA, USA
    Job Information


    Job Description
    Bridgeline is rapidly expanding and has an immediate opening for an iAPPS Commerce Product Marketing Specialist who will work out of our Woburn, MA headquarters. If you have a desire to grow with a dynamic company, make a major difference within the organization, have great advancement opportunities and thrive on working in a fast paced, exciting environment, then this opportunity with Bridgeline Digital is for you.
    The successful candidate will be responsible for all aspects of product management of Bridgeline’s flagship web application management software product, iAPPS and specifically, iAPPS Commerce. You will be responsible for product market intelligence, development timelines, product development budgets, product positioning, and sales enablement.
    Market Intelligence – understand our competitive landscape and devise and implement strategies to take and maintain a leadership position.
    Product Development Collaboration – work collaboratively with our iAPPS Development team to drive product development requirements and execute our approved product strategies.
    Product Development Budgets – work closely with our R&D group to assure they are operating within approved product development and update budgets.
    Product Development Timelines – work closely with our R&D group to assure they are delivering products and updates within approved timelines.
    Product Positioning – manage and execute a product positioning plan. This includes event marketing, speaking engagements, banner advertising, social media strategies, general advertising, and analyst coverage.
    Product Messaging – understand features and functionalities of our products and what business problems they address. Be able to communicate these value propositions effectively to support marketing programs and sales opportunities. Serve as a primary contributor to Bridgeline’s blog on topics specifically related to eCommerce.
    Product Collateral – develop or manage development of all product collateral such as website content, whitepapers, press releases, data sheets, brochures, and product manuals.
    Sales Enablement and Support – support sales teams in pre-sales and post-sales activities. Ensure product training and knowledge is strong throughout the sales force.
    Customer Experience – manage customer advisory process that provides guidance to enhance products (e.g., customer satisfaction surveys). Manage new customer onboarding process.
    Five or more years of experience working in a product management role in web software such as eCommerce, Content Management, Web Analytics, or Interactive Marketing.
    Strong working knowledge of .NET website and/or web application development, particularly content managed websites and web applications.
    Ability to demonstrate excellent leadership and management skills in a fast paced environment.
    Ability to engage and interact with technical teams as well as marketers and management teams.
    Experience with and ability to engage, interact with and support software sales teams.
    Experience and comfort in using various social networking platforms and tools.
    Strong communication, presentation and writing skills.
    Strong work ethic and can do attitude, along with ability to work independently.
    Willingness to travel within the United States and internationally if required
    Minimally, a Bachelor’s degree (Computer Science or Business preferred).
    Company Description
    Bridgeline Digital is a developer of an award-winning web engagement management product suite and award-winning interactive business technology solutions that help customers leverage best in class web-based technologies to achieve their business objectives.

    Source: LinkedIn Jobs.


    Company Bridgeline Digital

    Title Vice President of Marketing
    Categories CMO/Marketing Strategy, Event Marketing, Infrastructure Software
    Location Open (Greater Detroit Area)
    Job Information


    Job Description
    This position oversees the development and growth of demand generation programs. Responsible for planning and executing integrated demand generation campaigns, including calendar management, content and creative development, production and analytics. Working directly with the Executive group and in collaboration with other members of the Marketing team, this position will contribute to the direct strategic planning process and ongoing action plans of programs to establish and achieve brand objectives, demand generation objectives, and pipeline contribution objectives.
    •Understand the business strategies for each service line and effectively translates them to applicable demand generation initiatives.
    •Plan, build and manage content for all demand generation programs, including copy and multi-media that support the ZCS strategies.
    •Understand and benchmark competitive environment and ensure appropriate tactics are utilized.
    Program Management
    •Conduct appropriate research, content development, offer development and program evaluation for service offerings and program definition
    •Proactively monitor campaign effectiveness and suggest tactical recommendations and adjustments as necessary.
    •Development of weekly/monthly/quarterly reports and dashboards.
    •Analyze and present website behaviors, customer experience analysis and event lead analysis.
    •Develop internal training documentation.
    Communications and Networking
    •Serve as company spokesperson for service offerings to communicate strategies to internal and external stakeholders.
    •Develop and actively influence external partner and applicable industry/user group association relationships.
    •Develop communication strategies to optimize programs for awareness, lead development and lead nurturing.
    •Create and communicate effective and persuasive presentations, both verbal and written.
    •Develop “Voice of Zanett” for external communications.
    •Create editorial, script, website content, print and multi-media collateral
    • Manage 6+ direct reports including marketing (2), Inside Sales (2+) and Philipines marketing support (2+).
    • Will be part of the Leadership Team and have a ‘seat at the table’
    • Demand generation
    • Marketing support across verticals (Healthcare/Life Sciences, Public Sector, Manufacturing, Utilities/Energy, entire Commercial space.).
    • Must have experience leading a marketing group previously and within IT professional services (preferably ERP Consulting Services/Oracle)
    • Understanding of like-infrastructure and systems (salesforce.com, silverpop mkt agency, social networking sites)
    • Industry expertise and understanding of our relationship with Oracle as a partner.
    • Lead and demand generation (over inside sales)
    • Channel management
    • Product development
    • Experience managing a saleforce.com database(or similiar system)
    • Event marketing, logistics, event booking and event coordination.

    Source: LinkedIn Jobs.


    Company Zanett

    Title Regional Field Marketing Manager
    Categories Event Marketing, Field Marketing, Storage
    Location New York, NY, USA
    Job Information

    Job Description

    General Summary:
    Responsible for overseeing the creation, execution and tracking of the New York/New Jersey region’s marketing and communications plan, focusing on increasing revenue and market share. Act as the focal point for the prioritization and feedback of all field marketing information and positioning requirements. Identify, develop and exploit best practice processes among sales and marketing productivity. Support global initiatives with geographic focus and input. Unify regional peers in collaborative efforts.
    Principal Duties and Responsibilities:
    • Define, build and maintain an integrated marketing and communications plan to efficiently support/enable sales campaigns, field education needs, management priorities, corporate initiatives and EMC’s core messaging strategies.
    • Oversee the management of regional execution (e.g. event logistics, subject matter expertise, process management, education) related to the introduction of new products & solution for sale and run programs and events.
    • Support EMC vision messages/themes to establish value through seminars, media and industry events. Build brand & customer loyalty and support trusted relationship.
    • Develop, maintain, and leverage a direct marketing capability (e.g. lead generation, database management, direct mail) to efficiently support/enable sales campaigns, assisting in driving to closure all opportunities.
    • Support the Brand, manage & leverage local media relationships to drive awareness & positioning of EMC.
    • Manage the localization of all customer-focused content and collateral, including the execution and quality of our local internet presence and translation of printed collateral.
    • Act as focal point for the prioritization & feedback of all field marketing info & positioning requirements.
    • Establishing and improving communications between the field sales organization and corporate.
    • Act as functional champion for geo sales & marketing productivity; identifying, developing & exploiting best practice processes. Support global initiatives with geographic focus & input.
    • Monitor progress & measure results of all key marketing campaigns through regular pipeline inspection & deal tracking.
    • Prepare marketing monthly expense reforecast and provide analysis of variances between reforecast/plans vs. actuals.
    The ideal candidate brings at least 5 years of progressive responsibility in field marketing, in positions requiring extensive interaction with sales, with experience working cross-functionally in a fast-paced, highly dynamic environment. Experience in all facets of marketing including event marketing, online, direct mail, web-based, with an ability to develop integrated marketing programs incorporating appropriate elements to achieve desired outcome. The candidate must be sales-focused, responsive, creative, strategic, proactive, and hands-on, with the ability to work with all levels of management in a highly matrixed environment.
    • Demonstrated cross-functional capabilities across multiple disciplines including marketing, sales, operations and services.
    • Demonstrated ability to drive and execute successful marketing programs.
    • Familiar with high tech industry – products, software and/or services – and competitive landscape.
    • Has or develops understanding of EMC Market positioning, strategy and product lines.
    • Problem analysis and problem resolution at both a strategic and functional level.
    • Proven reputation for establishing unified vision and collaborative work environment among diverse groups.
    • Strong initiative, ability to identify opportunities and independently pursue.
    • Demonstrated ability to work with all levels of management.
    • Superior oral and written communications skills.
    • Self-starter with demonstrated capability to work in fast-paced, dynamic marketing environment.
    EMC is an Equal Employment Opportunity employer that values the strength diversity brings to the workplace.
    EMC does not accept unsolicited Agency Resumes. EMC will not pay fees to any third party agency or firm that does not have a signed “EMC Agency Fee Agreement.”
    Company Description
    EMC Corporation is the world leader in information storage systems, software, networks, and services that store, protect, move, manage and access the explosion of content. EMC solutions are enabling enterprises of all kinds to unite information as one resource, harness it as one source of value, and leverage it as one asset to reach the goals of the organization.

    Source: LinkedIn Jobs.

    Company EMC

    Title Marketing Manager, Events Sales
    Categories Event Marketing
    Location Egham – Surrey (London, United Kingdom)
    Job Information


    Job Description
    • Create and implement annual marketing strategies to drive sponsor acquisition and retention across entire EMEA & APAC portfolio
    • Establish processes around lead generation activities (ie. VIP Day; ATCs) to enhance the prospect/sponsor experience
    • Serve as marketing lead within the event sales team; help define, establish and grow event brand and value proposition within the industry.
    • Seek out and form strategic partnerships with associations and publications to maximize barter promotion opportunities to drive awareness within sales & marketing job roles at vendor companies
    • Regionalize and execute end-to-end sponsor/exhibit sales campaigns and activities to help meet aggressive sponsor revenue targets associated with these events; support sponsor sales team as needed throughout selling cycle.
    • Work collaboratively with RLT, Event Production, and Event Marketing teams to establish processes, procedures and controls to facilitate the consistent, timely and effective implementation of prospecting campaigns including VIP Days and Analyst Teleconferences
    • Work with logistics to create compelling set of sponsorship packages and MPOs
    • Manage internal and/or external creative support staff in the development of print and/or electronic communications (ensure materials are up to date on server, intranet, gartner.com.)
    • Work with Director of Database Management to identify appropriate list vendors, rent lists, and manage their use, ensuring lawful usage and proper suppressions
    • Implement strategic sponsor research projects, i.e. focus groups; online surveys to gain feedback; Conduct pre-event attendee surveys to aid in providing data/
    • intelligence for sales pre-calls; renewal and VIP program
    • Update sponsorship, collateral, sell sheets,
    • MPO brochures, etc – share best practices with event sales teams
    • Develop a consistent value offering across all events to
    • improve renewal process and retention results in respective regions.
    • Support corporate goals related to events, as set by the
    • Executive Leadership Team and Events Management.
    • Complete additional projects as required. Create & maintain the EMEA & APAC
    • sponsor marketing budget for each event.
    • Travel to events is required
    • REQUIRED: Bachelors Degree Marketing, Communications
    • DESIRABLE: Masters Business Administration
    • At least 3-7 years marketing experience
    • Direct marketing
    • List management
    • Database management
    • Advanced use of design tools: Pagemaker, Quark, etc.
    • Copywriting/editing
    • Business process analysis
    • Understanding of the IT industry and key market forces
    • project and time management skills
    • financial/budget management experience
    • Drive hard-hitting, effective sponsor/exhibit sales campaigns that create industry awareness and drive qualified leads into sales pipeline for conversion
    • Multiple campaigns overlapping – multi-tasking
    • Relationship building with internal clients
    • Maintaining corporate standards of quality while holding to budget constraints
    • Conflict resolution
    • Creating and implementing effective business processes
    Company Description
    Gartner, Inc. is the world’s leading information technology research and advisory company. We deliver the technology-related insights necessary for our clients to make the right decisions, every day.
    From CIOs and senior IT leaders in corporations and government agencies, to business leaders in high-tech and telecom enterprises and professional services firms, to technology investors, we are the indispensable partner to 60,000 clients in 10,000 distinct organizations.
    Through the resources of Gartner Research, Gartner Executive Programs, Gartner Consulting and Gartner Events, we work with every client to research, analyze and interpret the business of IT within the context of their individual role.
    Founded in 1979, Gartner is headquartered in Stamford, Connecticut, U.S.A., and has 4,000 associates, including 1,200 research analysts and consultants in 80 countries.

    Source: LinkedIn Jobs.


    Company Gartner

    Title Social Media Marketing Director – FB, Twitter & Blogger
    Categories Event Marketing, Infrastructure Software, Social Media Marketing
    Salary 125K+
    Location Beaverton, OR
    Job Information


    Job Description
    Sage Construction and Real Estate (CRE), the makers of industry-leading accounting/operations software solutions for small and mid-size businesses, is looking for a Social Marketing Director.  This new position will:
    Build an online Sage construction community
    Leverage new social media tools to engage customers and prospects beyond traditional marketing channels
    Improve our visibility and relationship with major trade groups, industry analysts, and key opinion leaders
    This is a high-visibility opportunity for a person with proven marketing, strategy, new media, leadership, and business management skills.
    Develop and implement a construction community
    Coordinate all content for the online community from various internal and external sources
    Develop a comprehensive social media strategy and implement appropriate new social media tools, from blogs to Facebook and wikis to LinkedIn and beyond
    Be an internal and external evangelist for social marketing to build an understanding of the practical benefits of this new medium, identify and implement best practices, and demonstrate passion, reason, and results
    Collaborate with the Directors of Integrated Marketing, Product Marketing, Product Management, and Customer Support, to ensure community/social media initiatives coordinate with/complement other go-to-market strategies
    Develop and manage outreach/engagement strategy for major industry trade groups, with emphasis on identifying and delivering speaking engagements
    Work with our business partner channel to leverage CRE’s national organization engagement at the regional/local level
    Manage the public relations activities for Sage CRE, in conjunction with internal and external Sage PR personnel
    The Director position reports to the Vice President of Marketing for Sage CRE and is based in Beaverton, Oregon.
    2+ experience as a subject matter expert on online social media tools
    10+  years experience required in marketing management and/or B2B product/service marketing
    Four-year degree (BA/BS) highly preferred
    Advanced degree preferred
    Experience with business partnering with the Construction industry
    Demonstrated accomplishments with new media strategy and execution:  developing online communities, devising social media strategies, and interacting with partners/customers/employees/other stakeholders
    Experience with web analytic tools and demonstrated ability to drive to measureable results
    Experience in creating Web content and design
    Experience in the construction, or related, industry as a software/technology products/services provider
    The qualified candidate will have demonstrated success in marketing strategy development; marketing program design; customer segmentation and competitive analysis; experience with trade shows, event marketing, and Public Relations; and familiarity with an indirect sales channel model
    The candidate must have excellent written and oral communication skills; the demonstrated ability to work cross-functionally; be a strategic and creative thinker; and strong analytical capacity
    Strong project management skills
    Personal qualities of passion and reason; a willingness to be hands-on and the ability to work independently; strong personal initiative and the desire to work in a fast-paced environment; persistence; and intellectual and interpersonal flexibility.

    Source: MktgLadder.


    Company Sage North America