Job: Director – Product Marketing

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    Title Director – Product Marketing
    Categories Channel Marketing
    Salary 140,000.00
    Location Watertown, MA, USA
    Job Information

    Job Description:

    Director of Product Marketing

    Our client is hypergrowth data center technology firm that is looking for a Director of Product Marketing for its suburban Boston location. The ideal candidate will have experience in a Product marketing capacity at an applications software or information security technology vendor.


    • Understanding the Data Center Management, Network Testing and Monitoring and IT Security market verticals, and leveraging the knowledge to develop successful product initiatives.
    • Experience in identifying and gathering industry information, using both quantitative and qualitative research.
    • Collaborate with product management to help define product direction.  Strategize and develop actionable solutions and Market Requirements Documents (MRD).
    • Strong technical skill and the ability to communicate features to partners, developers, end users, and a variety of others.
    • Collaborate with marketing program managers, business unit managers and sales teams to implement segmented and targeted lead generation and nurturing programs.
    • Design and implement go-to-market for key product lines across channels
    • Build Web 2.0 community (blogging, social media)and channel and technology partner ecosystems to accelerate market penetration and customer adoption.
    • Develop online demand generation strategy, integrate CRM and inside sales operations systems, processes and best practices and support their  implementation and optimization.
    • Develop and implement an effective sales collateral system which includes content management, collateral distribution and usage tracking. This system must be scalable globally in order to meet future needs.
    • Optimize the use of marketing and sales tools in order to achieve program goals for specific business units.
    • Work closely with the Sales and Product Management groups on product strategies and roadmaps.
    • Facilitate the alignment of the sales and marketing engagement activities with the customers needs.
    • Assist in the implementation of sales enablement automation to provide relevant content to customers and prospects in order to compress sales cycles and improve selling efficiency.
    • Head product positioning, messaging, and product marketing activities, as well as working closely with Communications on external campaigns.
    • Product Positioning and Strategy: Determining product strategy and positioning, along side Product Management and Sales.
    • Market Insights: Collecting market data from both internal and external sources, for data analyzing covering key success factors and all other variables applicable to the product.
    • Analyze competitive product offerings, market dynamics, and translate that into a Market requirements and a roadmap for the product management and sales teams.
    • Ensure all feedback is prioritized and incorporated into market and product requirements.
    • Develop ongoing marketing, positioning and communications strategy for customers and partners that highlight the products benefits.
    • Manage annual budgets.
    • Serve as key liaison with other teams (e.G., Product Management, Communications, Sales, Legal, Engineering and Construction, etc.).
    • Creating and managing the Product Marketing team within a matrix environment and across multiple locations.


    Education, Experience and Skills requirements

    • Bachelor’s Degree, Masters strongly preferred
    • Strong preference for an MBA from a top school; Bachelor’s in a technical field a plus.
    • Experience with web-based marketing techniques.
    • Strong preference for hyper-growth, early stage software company experience
    • Track record of delivering results by leading multi-functional teams.
    • Seven+ years of B2B product marketing experience in the IT Industry and with all phases of bringing new products to market, from conception to launch and product improvement.
    • Strong knowledge of major technology vendors, market trends and product offerings.
    • Experience in creating and executing strategic outbound marketing programs
    • Ability to travel domestically and internationally (estimate up to 20% of time)


    Company Confidential

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