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Job: Director of Brand Strategy
Title Director of Brand Strategy Categories CMO/Marketing Strategy Salary $100K+ Location Redmond, WA, USA Job InformationJob Description
How would you like to work on one of the most recognized brands in the world that has transformed the lives of a billion people? Join the Microsoft Brand Strategy team and help build the Microsoft brand and our incredible portfolio of sub-brands. In this centralized, high performing team, you’ll be developing and driving effective brand strategies across the portfolio. If you’re a strategic thinker with passion for branding and the energy, creativity and cross-functional skills to shape and strengthen our businesses by building great brands, then this could be the next role for you.
As a Director of Brand Strategy you will be responsible for building and maintaining Microsoft brands. Each member of the team works on a variety of brands, sub-brands, products, services and initiatives across the portfolio, but the emphasis on this position initially is on the Microsoft master brand.
The role includes being a liaison with marketing, product management and user experience leads across various business groups (BGs) around the world to develop brand strategy, value propositions (if necessary), promise, personality, messaging, naming, visual identities, marketing programs and brand execution that drives business impact. Engagement with the BGs and subsidiaries will ensure integration across all areas of the business, including product management, product/program marketing, product development, partner marketing and ensure we are driving a global brand strategy.
Success in this role also requires close collaboration with others in the Central Marketing Group (CMG) working on strategies and execution regardless of where in the world they may be. Engagement with the rest of the CMG is necessary to drive integration in marketing communications (i.e., advertising, public relations, events, retail, etc.), and to create brand measurement/analytics approaches that provide a framework for effective communications.
This position has accountability for brand stewardship on primary brand(s), which may include developing and implementing brand tools and guidelines, providing brand support and leading internal brand evangelism and training efforts to ensure all relevant campaigns and activities are on-strategy from a brand perspective and marketing leads understand, are inspired by, and are supportive of our brand strategies. This may include sourcing and managing agencies for creation of specific content, working with other members of the team to execute on initiatives, or working with other CMG disciplines for cross-functional work.
You will be responsible for tackling the following kinds of meaty challenges working in close collaboration with partners from the BGs, C&O and CMG:
Develop brand strategies for assigned products and services that map to brand architecture, brand positioning and messaging.
Provide expertise as needed on development of value propositions, messaging and positioning for major products, campaigns and other initiatives.
Collaborate with CMG research to drive best-practices in brand analytics, measurement, and ROI analysis
Develop and track brand goals, guided by business and brand strategy.
Drive or follow brand tracking efforts, partnering with CMG Research, and report to business groups or C&O with recommended action plans to drive positive business outcomes, regardless of whether they are brand specific or not.
Collaborate with CMG Research to identify customer research needs and apply customer insights to ongoing brand stewardship, messaging, positioning, naming and marketing campaign development.
Drive naming projects for assigned products and features to ensure fit with brand strategy, alignment with corporate goals, and to maximize marketplace impact.
Drive visual identity-centered initiatives and collaborate with creative team to develop ID (includes UX, photography, packaging, etc.)
Drive all facets of brand management including visual and naming guidelines, “brand tools” assets and support brand alias escalations.
On an ongoing basis, review marcom for alignment with brand strategy in terms of messaging and visual design.
Conduct brand training and evangelism activities with internal product groups and external agency partners.
As needed, co-own development of integrated marketing communication strategies for major product releases and marketing campaigns.
As needed, drive important, unplanned projects that require smart thinking and quick attention.
Train and mentor junior colleagues to drive a culture or learning and improvement
Gain the trust and admiration of Microsoft senior leadership by leveraging your unique combination of marketing expertise and business understanding to help them drive their business forward
As a Director of Brand Strategy you’ll be in a position to showcase your strategic thinking skills while also driving for results. This role includes frequent cross-group v-team leadership and periodic contact with senior Microsoft executive management.
The Brand Team is a “Center of Discipline Excellence” for the company; therefore brand discipline expertise is highly valued and leveraged across the team. There is an expectation of continual improvement for our discipline application company-wide, and within the team’s collective skills.
Candidates should have 10-12 years in business-building roles (i.e. business analytics, business development, marketing, sales, etc.) including a minimum of 5 years senior-level experience driving marketing or brand strategy and execution either on the corporate or agency side. Business and/or technology brand experience is essential. Master’s degree or equivalent experience is required.
Keys to success include:
Fluency in corporate objectives, business objectives, and product and technology strategies
Ability to build strong collaborative relationships with a diverse range of partners
Excellent communication skills and the proven ability to influence at multiple levels of the organization
Ability to shape and harness qualitative and quantitative research to drive good decision-making
Ability to simply explain complex concepts and research outputs
Strategic understanding of the relationship between brands and a wide range of marketing communications, e.g., advertising, public relations, internal communications and visual identity
Ability to assimilate business group strategy and objectives and develop brand programs that support business goals
Strong interpersonal, negotiation, influence, organizational agility, and conflict-management skills
A track record of success working in a consultative or advisory capacity at all levels of top-tier organizations
A track record of success in the branding/marketing strategy arena
A track-record of building sustained relationships with senior leaders in an environment where you had to consistently message new or unpopular thinking
Ability to teach and mentor more junior colleagues, helping them learn new skills and methodologies.