Job: Director, Marketing Programs

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    Title Director, Marketing Programs
    Categories Cloud Computing
    Location Virtual / Travel
    Job Information

     

    SOASTA is looking for a smart, talented Director of Marketing Programs to help us build awareness, acquire new customers, and maintain our leadership position. SOASTA has harnessed the immense power of Cloud Computing to become the leading provider of cloud testing, which businesses use to optimize the real-world performance of their web applications. Customers of all sizes use SOASTA’s load testing services to realistically, rapidly and affordably eliminate web performance issues during development through deployment and into production-ensuring optimal performance and a superior customer experience. SOASTA has been selected by the Wall Street Journal as one of The Next Big Thing companies (the 50 hottest VC-backed firms in the US). Here are some of our success stories so far.
    If you want to work with a great group of people in a fast-paced start-up environment, and want an opportunity to build a leading company in the cloud computing space, then this is your opportunity.
    Key Duties and Responsibilities:
    Define, execute, and measure awareness and lead generation strategies across a variety of marketing programs including SEO/SEM, webinars, events, email, and social media
    Work with VP, Marketing to determine programs and budget required to meet awareness, revenue, and loyalty goals
    Establish infrastructure for measuring results, tracking expenditures, and testing new programs
    Work with VP, Marketing to create and maintain consistent positioning and messaging
    Work with VP, Marketing and Product Marketing to create content for programs
    Write website copy, newsletter and customer stories
    Design, edit and produce marketing web site
    Maintain internal calendar of all programs and communicate widely across company
    Experience:
    At least 10 years in marketing communications/programs within the software industry
    At least 5 years experience targeting VP-level IT titles in Fortune 1000 companies
    Excellent written communications skills
    Up-to-date knowledge of online, social media and viral marketing techniques
    Demonstrated expertise testing and measuring marketing campaigns
    Ability to multi-task, handle shifting priorities, and maintain order with timeline pressure and minimal supervision
    Bachelor’s Degree or equivalent
    Track record of success

    Source: MktngLadder.

     

    Company SOASTA

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