Job: Director, LeadGen & Channel Marketing

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    Title Director, LeadGen & Channel Marketing
    Categories Channel Marketing
    Job Information


    General Summary:
    Hands-on / individual contributor as well as a manager; Hands-on = visit resellers, write program descriptions, understand keyword programs & metrics,, email click rates; negotiate with sales and partners, manage MDFs, train sales. Experience as a Channel Marketing manager, Product Marketing Manager, and Lead-generation expert; technical background. Superior written and verbal communication and presentation skills. Ironclad organizational skills and discipline. In short, you need to have a perspective and want to own the product success of DroboTM and be able to accept all suggestions but politely maintain a vision (eg, able to push back on anyone including the CEO). Want to be hired? Walk in and tell the hiring VP what you think Drobo is doing well, what you think it’s lacking to succeed in the SMB market and sales channel, and what a reasonable top-10 (5?) list of specific actions to improve lead-generation and channel marketing would be (and how you developed that).
    Essential Responsibilities:
    • Lead Generation Program Development & Implementation
    • Channel Program Development & Implementation
    • Program planning and communication
    • Management & Mentoring of team
    • Program training (Support, Sales, others as required)
    • Program reviews to update ExecStaff on the status of all programs, including assessment of risk factors
    • Departmental budgeting
    • Weekly departmental updates
    • Other duties as required
    Management Responsibility:
    Able to be an individual contributor -while- managing 2-4 staff.
    Job Specifications/Requirements:
    • Demonstrated multi-year track record in growing companies (eg fewer than 150 people at start)
    • Strong technical background
    • Proven track record implementing channel and lead-gen processes
    • Experienced with product internationalization & localization (software and hardware)
    • Proven ability to lead a team
    • Highly adept at working through others
    • Demonstrated ability to lead cross functional working teams
    • Strong process focus
    • Excellent writing skills
    • Excellent presentation skills with the ability to communicate complex ideas or requirements
    • Ability to communicate precisely to all levels of the organization
    • Strong commitment to teamwork

    Contact: Keith Neighbors, 
    Managing Partner
    Phone: 206.749.5627
    Cell: 206.931.9060
    Fax: 206.299.5500



    Company Data Robotics

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