Job Information |
Job Description
The Global Product Marketing Manager of Supply Chain Solutions will significantly grow our company’s industry-leading product portfolio of software, mobile computers, headsets and accessories through innovative and justified Product Marketing initiatives, both global and regional. The position will manage regional product marketing managers, coordinating their efforts with corporate and global initiatives to optimize budgets, resources and deliverables. Product Marketing needs to create content and programs that bridge the gap between the first round of material that comes from Product Management when a product launches, and the multiple, subsequent rounds of material Marketing and Sales needs for growing the business. The content provided by Product Marketing is unique in that it connects the technical world of product features and functionality, solution architectures, etc. and the value-proposition, application and benefit language of target customers. Product Marketing’s deliverables will have a different scope and focus than those of our Marketing Program Managers and Product Managers.
Responsibilities:
1. Product Marketing Strategy and Development
a. Develop, drive and manage multi-year global product marketing strategy, roadmap, program life-cycle plan and tactics for designated product markets — as part of the overall company product portfolio and P&L plan and as a proactive player in a collaborative, multi-function, team environment that includes Sales, Marketing, Product Management, Engineering, Manufacturing, Professional Services and Support.
b. Drive product innovation and growth through extensive collaboration with customers, prospects, Product Management, Sales, and Marketing worldwide and through sufficient analysis of competitors, partners and potential complements.
2. Product Marketing Initiatives
a. Create and implement innovative product-centric marketing programs, solutions and activities for current products and solutions that drive demand. Implementations may include, but are not limited to presentations, webinars, whitepapers, application notes, videos, training material and the like.
b. Work in unison with the portfolio’s Product Management, Marketing, Sales and Engineering representatives.
c. Leverage natural attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits and applications is crucial.
d. Support and/or lead cross-functional teams through product and solution marketing plans, processes and deliverables.
e. Monitor, document and analyze target customers and associated competition.
f. Operate by the company values and perform other responsibilities as requested.
3. Marketing and Sales/Channel Support
-a. Team with Marketing to provide the necessary and appropriate foundational content, training, and support to ensure that the assigned products are effectively and competitively positioned, priced and promoted.
b. Partner with Marketing, Sales, Channel Partners, Professional Services and Support organizations to ensure appropriate mindshare, expertise & support exists for each organization to meet product line objectives.
c. Define, prepare and manage the delivery of all foundational product marketing support information including but not limited to program sales literature, program support documentation, sales and technical support training materials, program roadmaps, etc. as appropriate for Sales, Partners, Professional Services and Support. d. Ensure that all program marketing activities are managed, communicated and coordinated effectively with all internal and external customers, on a global basis. Qualifications: Required- – General- BS in an Engineering discipline; MBA preferred.
5 or more years product marketing experience managing >$50M of multiple, high volume, hardware- and software-based products to P&L metrics in a high growth (>20%), high-tech, B2B market.
Experience managing other product marketing managers.
Willing to travel, domestic and international, up to 30%.
Communication Skills and Experience: Demonstrated high degree of initiative, creative problem solving, attention to detail, and coolness under fire- Proficiency in word-processing and spreadsheet PC applications.- Proven Writing Skills: business plans, proposals, value propositions, marketing collateral, RFPs, etc.- Proven Verbal Skills: succinct and to the point in various formats, including one-on-one, small group and public speaking events for a variety of deliverables (e.g. product presentations, proposals, strategies, etc.).- >3years experience in the socialization of business cases, strategies, and the like, both internally and externally. Proven experience of persuading both internal and external people on the value of a solution. – Market/Technology/Competitive Knowledge- Demonstrated technical understanding of mobile computing software, devices and accessories, of networking technologies (e.g. RF, TCP/IP, Wi-Fi), of digital voice (e.g. de/encoding, TTS and speech recognition) and of enterprise software applications.- Knowledge regarding vendors of enterprise mobile computing devices and voice-directed software solutions.- Knowledge regarding the voice-directed workflow market in the supply chain industry re: customer needs, uses, etc.- Functional Skills and Experience- Proven record of successfully and consistently translating product feature, functionality and technology into customer solutions, applications and benefits that drive demand.- Proven record of translating customer applications, needs and drivers into product enhancements.- Proven track record of leading and managing product marketing programs through the entire lifecycle.- Proven track record of market segmentation, customer analysis, competitive analysis, and positioning experience — complemented by logical, objective, and defendable claims/arguments.- Proven track record of strategic planning, including program conceptualization, strategic proposals and business cases. Must show experience of translating customer requirements into innovative, differentiated and valued solutions and product feature/functions. Must demonstrate awareness of the business value and implications of the proposed solutions in the marketplace.- Proven track record of team building, leadership and achievement in cross-functional team settings.
Source: MktgLadder.
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