Channel Marketing

  • Title Senior Director, Channel Marketing and Field Marketing
    Categories Channel Marketing, Field Marketing
    Location San Jose, CA, USA
    Job Information

     

    Job Description
    Position Summary:
    The director of Channel and Field Marketing reports into Plantronics CMO.  In this role you will manage a channel and field marketing team and be a key member of the Sales and Marketing teams responsible for setting and driving the overall long and short term Plantronics Channel marketing strategies and initiatives to include; Distributors, Master VARs, Systems Integrators, and reselling Hardware manufacturers for the Americas and  APAC regions.
    Responsibilities:
    • Translate product and business strategies and lead into executable Channel plans for the Americas and APAC regions
    • Responsible for contribution to meeting overall revenue profit targets
    • Leads the strategy for new and existing channel partners for the Americas
    • Leads the channel partner programs including:
    • Dealers
    • Distributors
    • Value added Resellers
    • Systems Integrators
    • Contract stationers
    • Leads the global channel strategy and drive implementation in the Americas and APAC
    • Collaborate with sales management and field sales to create tools and programs that ensure efficient and effective execution for direct sales organization. Provide flexibility of customization as opportunities warrant.
    • Work closely with top tier channel partners on custom marketing programs to meet mutual objectives. Oversee the allocation of budgets to support channel partner programs.
    • Responsible for all infrastructure tools for 1-to-many marketing programs including partner portal, communications, MDF/co-op sales collection, and training and sales tools.  Owns the strategy and development of the Connect Channel Partner Program
    • Lead and manage a field marketing team
    • Drive and lead global channel program and infrastructure initiatives
    • Lead cross-business unit marketing strategies for single voice to all channels and maximize PLT revenues through these channels.
    • In conjunction with the business development team, identify and champion key solutions providers for leveraged Channel strategy.
    Desired Skills & Experience
    Minimum Qualifications:
    10+ years work experience in any combination of marketing, channel marketing, or channel sales (with the concentration of B2B/Enterprise channel marketing), or field marketing.  Ideally, these roles would have been with both market leading brands.
    Strong functional knowledge marketing combined with a deep understanding of B2B/Enterprise channel marketing.
    Successful program execution in B2B/Enterprise channels.  First-hand knowledge of new emerging channels, and channel conflict – critical.
    Track record of success, indicated by increasing role and responsibilities.
    Strong cross-functional team/project management, interpersonal, and influencing skills
    Strong analytical skills, especially in areas of measuring marketing effectiveness and gaining customer insights.
    Excellent communication skills – demonstrated in global, fast-paced environment.  Ability to collaborate at all levels within the organization.
    Sales and customer development experience a plus, especially in marketing, negotiation, communications and interpersonal skills.
    Knowledge of telecommunications technologies, IT buying processes, ecosystem development (especially channels), and marketing.
    Ability to be highly collaborative in a matrix organization.
    Multitasking skills essential.
    BA/BS required, MBA strongly desired or equivalent work experience.
    Job # 1100063
    Company Description
    Company Background:
    Working at Plantronics gives you the rare opportunity to make a difference and feel valued, respected and supported, both personally and professionally. You’ll find the ideal blend of a casual, fun, friendly atmosphere with a strong commitment to the company’s success.
    Since 1961 Plantronics (NYSE: PLT) people have been bringing sound innovation to the world.  We are a world leader in personal audio communications for professionals and consumers. Our reputation for excellence is built on innovative products, a people-centered workplace and strong ethics.
    Headquartered in Santa Cruz, California, Plantronics and its Clarity division have offices in 20 countries, including facilities in Mexico, China, and Europe. Plantronics offers a generous mix of health, financial and lifestyle benefits as well as career development opportunities to its associates.  Discover Plantronics.
    PEOPLE-PLACE-PURPOSE-POTENTIAL
    Plantronics is an Affirmative Action/Equal Opportunity Employer.
    To all recruitment agencies: Plantronics does not accept agency resumes. Please do not forward resumes to our jobs alias, Plantronics employees or any other company location. Plantronics is not responsible for any fees related to unsolicited resumes.

    Source: LinkedIn Jobs.

     

    Company Plantronics





    Title Director, LeadGen & Channel Marketing
    Categories Channel Marketing
    Job Information

     

    General Summary:
    Hands-on / individual contributor as well as a manager; Hands-on = visit resellers, write program descriptions, understand keyword programs & metrics, Saleforce.com, email click rates; negotiate with sales and partners, manage MDFs, train sales. Experience as a Channel Marketing manager, Product Marketing Manager, and Lead-generation expert; technical background. Superior written and verbal communication and presentation skills. Ironclad organizational skills and discipline. In short, you need to have a perspective and want to own the product success of DroboTM and be able to accept all suggestions but politely maintain a vision (eg, able to push back on anyone including the CEO). Want to be hired? Walk in and tell the hiring VP what you think Drobo is doing well, what you think it’s lacking to succeed in the SMB market and sales channel, and what a reasonable top-10 (5?) list of specific actions to improve lead-generation and channel marketing would be (and how you developed that).
    Essential Responsibilities:
    • Lead Generation Program Development & Implementation
    • Channel Program Development & Implementation
    • Program planning and communication
    • Management & Mentoring of team
    • Program training (Support, Sales, others as required)
    • Program reviews to update ExecStaff on the status of all programs, including assessment of risk factors
    • Departmental budgeting
    • Weekly departmental updates
    • Other duties as required
    Management Responsibility:
    Able to be an individual contributor -while- managing 2-4 staff.
    Job Specifications/Requirements:
    • Demonstrated multi-year track record in growing companies (eg fewer than 150 people at start)
    • Strong technical background
    • Proven track record implementing channel and lead-gen processes
    • Experienced with product internationalization & localization (software and hardware)
    • Proven ability to lead a team
    • Highly adept at working through others
    • Demonstrated ability to lead cross functional working teams
    • Strong process focus
    • Excellent writing skills
    • Excellent presentation skills with the ability to communicate complex ideas or requirements
    • Ability to communicate precisely to all levels of the organization
    • Strong commitment to teamwork

    Contact: Keith Neighbors, 
    Managing Partner
    Phone: 206.749.5627
    Cell: 206.931.9060
    Fax: 206.299.5500
    keith@neighborsandassociates.com
    Source: www.neighborsandassociates.com

     

     

    Company Data Robotics





    Title Channel Marketing Manager
    Categories Channel Marketing
    Location Andover, Boston, MA, USA
    Job Information

     

    Job Description
    Position Responsibilities:
    Manage all marketing activities with Enterasys North American channel partners
    Work closely with the channel operations and channel sales team to engage with partner marketing teams to drive programs, activities and go-to-market plans that will result in net new business and support sales objectives
    Ensure that partner sales representatives and partner websites have the most up-to-date Enterasys information, including corporate messaging, product/solution information and collateral, and demand generation program information
    Maintain up-to-date collateral on the Enterasys partner program
    Create and maintain co-branded product and solution collateral with partners
    Work with partner marketing teams to coordinate, execute and report results for joint marketing activities, including tradeshows, email demand generation programs, seminars, webinars and other lead-generating events
    Manage and maintain the content of the Partner section of www.enterasys.com
    Develop social media strategies with partners and the Enterasys social media team to drive awareness
    Work with the Enterasys product marketing and management functions to influence messaging and features to benefit the partner community
    Requirements:
    Bachelors degree in marketing, communications or business administration
    5-7 years experience in marketing with a focus on channel marketing, preferably in a high technology environment
    Experience with content syndication tools is a plus
    Understanding of channel marketing processes and channel-focused business models
    Outstanding project management and organizational skills
    Strong verbal, written and interpersonal communications skills
    A team player, effective at interacting with employees at all levels within the company and a top notch representative of the company for all external activities
    Demonstrated ability to multi-task and thrive in a fast-paced, results-oriented environment
    Up to 20% domestic travel
    Interactions:
    Executive Management, Product Management, Sales Force, Channel Partners, Customers
    Enterasys offers a competitive, comprehensive benefits package that includes:
    Blue Cross Blue Shield Health Insurance plus Vision and Dental Insurance
    Company Matched 401K
    Generous time off policy
    Performance Incentives
    Tuition Reimbursement
    Employee Referral Bonus Program
    Onsite State of the art exercise facility with locker/shower rooms
    Onsite Cafeteria, open for Breakfast & Lunch offering free beverages.
    Enterasys Networks is an Equal opportunity Employer — For more information, please visit us at www.enterasys.com
    Desired Skills & Experience
    Requirements:
    Bachelors degree in marketing, communications or business administration
    5-7 years experience in marketing with a focus on channel marketing, preferably in a high technology environment
    Experience with content syndication tools is a plus
    Understanding of channel marketing processes and channel-focused business models
    Outstanding project management and organizational skills
    Strong verbal, written and interpersonal communications skills
    A team player, effective at interacting with employees at all levels within the company and a top notch representative of the company for all external activities
    Demonstrated ability to multi-task and thrive in a fast-paced, results-oriented environment
    Up to 20% domestic travel
    Company Description:
    About Enterasys Networks and Siemens Enterprise Communications
    Enterasys Networks, a Siemens Enterprise Communications Company, is a premier, privately-held world-wide provider of end-to-end communications solutions. Our solutions enable organizations to improve productivity and efficiency as well as reduce costs through easy-to-deploy applications and infrastructure that work within existing IT environments.
    Enterasys wired and wireless network switching, routing and advanced security solutions deliver high performance, reliable network connectivity that optimizes application performance and drives down operational costs through innovative technology and automation. At Enterasys, our culture and all aspects of our operations are built around the mantra that there is nothing more important than our customers. Our 97% customer satisfaction rate and award-winning support organization provide strong proof that we’re on the right track. For employees, we offer the opportunity to build on a 25 year legacy of technology leadership in a work environment that is large enough to provide a stable and profitable place of employment, but small enough where each person has a direct impact on the company’s success each and every day.
    More information on Enterasys and Siemens Enterprise Communications is available at www.enterasys.com and www.siemens-enterprise.com.

     

    Company Enterasys Networks





    Title Channel Marketing Manager
    Categories Channel Marketing
    Location San Francisco Bay Area, USA
    Job Information

     

    Job Description:
    Position Summary:The Channel Marketing role will serve both North America and Asia Pac to develop and execute marketing strategies and programs in coordination with regional Channel Managers to drive business via the channel. This role must be able to work cross-functionally and coordinate with sales teams as well as directly with partners, VARS, resellers and distributors to provide marketing programs and enablement tools to maximize opportunities.Responsibilities include:• Develop and implement high impact Channel Marketing Programs that build awareness; generate highly qualified leads and drive the development of productive relationships with our channel partners.• Translate channel sales goals into actionable channel marketing plans and marketing programs.• Manage channel marketing budget and ROI from programs• Work closely with channel partner and sales management to continually refine and improve programs and campaigns.• Identify and deploy multiple marketing vehicles (i.e. online and in-person events, channel newsletters, online communities, and product campaigns) to provide channel partners with awareness campaigns and sales/marketing enablement materials.• Ongoing evaluation, tracking and reporting on success of channel marketing programs.• Regularly interacts with channel and marketing leadership executives and Partners.
    Desired Skills & Experience:
    Required Skill Set and Experience:• Minimum of 4-5 years of related experience in marketing and preferably 2-3 years of channel marketing with distributors and resellers.• Able to work well independently and in a team environment, and interact with individuals at all levels in the organization.• Well-developed interpersonal and organizational skills; detail-oriented. Highly motivated and self-starter.• Able to effectively prioritize and manage multiple tasks and deadlines. • Be able to analyze market and sales data and produce relevant reports and trends.• Able to effectively prioritize and manage multiple tasks and deadlines.
    Company Description:
    About Mindjet:  Mindjet provides productivity software that helps business professionals visually organize and act upon ideas, information, and resources to drive productivity, team effectiveness, and business innovation. Mindjet products include industry-leading software and online services centered on information mapping, as well as applications that incorporate Mindjet’s innovative visualization technology to improve the usability of leading business applications, including Microsoft® SharePoint® and Salesforce.com. More than 1.5 million people around the world use Mindjet software to clarify thinking, efficiently analyze information, increase team productivity, and make better-informed decisions. Used by business professionals in 44 of BusinessWeek’s® 50 “World’s Most Innovative Companies,” Mindjet solutions dramatically boost productivity and team effectiveness. Surveys across several industries show that Mindjet can increase productivity by up to 25 percent by making meetings, common communications, and project management tasks more efficient and effective.Mindjet is headquartered in San Francisco and has offices throughout the U.S., Europe and Asia.Mindjet is an Equal Employment Opportunity Employer

    Source: LinkedIn Jobs.

     

    Company Mindjet





    Title Director of Channel Business Development and Marketing
    Categories Channel Marketing
    Salary $150,000 to $180,000
    Location Boston, MA, USA
    Job Information

     

    Job Description:
    The Director of Channel Business Development and Marketing is a senior role that requires a self-driven leader who has a proven track record of building high performance teams that deliver significant revenue results through channels and partners.  This leader will be accountable for partnering with Channel Sales Leadership to develop Iron Mountain’s global channel go-to-market strategy inclusive of both the channel business development strategy, plans, program implementation and measurement; as well as the channel marketing strategy, plans, program implementation and measurement.   This individual will provide leadership for the Channel Business Development and Marketing Team which includes: Channel Business Development, Channel Marketing and Partner Marketing.
    This is a newly created position for a seasoned and proven Channel leader to create, execute and optimize revenue growth, net new channel partner acquisition, development, and productivity.

    Desired Skills & Experience

    A. 15+ years of experience in successfully driving integrated Channel Sales and Marketing strategies, plans, programs and operations to drive revenue growth.

    B. A performance focused individual – one who is comfortable with and motivated by the challenge of leading an organization with a history to new heights of performance.

    C. Ability to embrace an “evolve and learn” mentality and thrive in a dynamic learning organization.

    D. High personal and professional standards.  Unassailable integrity and ethics.

    E. A natural collaborator.  One who truly believes in the power of the power of the team and is a natural bridge builder and catalyst for teamwork.

    F. High personal energy – one who exhibits a level of engagement.

    G. Strong and impactful/influential relationship building capabilities both within direct teams and across teams and cross-functional executive leaders.

    H. Ability to lead internal teams

    Company Description

    Iron Mountain Digital is the world’s largest provider of data backup/recovery and archiving software as a service.

    Our comprehensive Data Protection and eRecords Management solutions help thousands of corporations and tens of thousands of small and mid-sized companies:

    Mitigate risk related to electronic records and information

    Automatically and reliably back up and recover server and desktop and laptop data

    Meet regulatory compliance requirements

    Respond to litigation in real time

    Contain storage costs

    Source: LinkedIn Jobs.

     

    Company Iron Mountain Digital





    Title Channel Marketing Manager
    Categories Channel Marketing
    Location New York, NY, USA
    Job Information

     

    Job Description:
    The Channel Marketing Manager is responsible for developing, executing and measuring marketing plans and lead-generation programs for channel-ready products with Comodo Group, Inc. partners. This includes all aspects of joint program participation, direct marketing and awareness campaigns, partner seminars and events, promotions and follow-up on all activities partners. The Channel Marketing Manager (CMM) will also work with the RSA SecurWorld Partner Program team to define requirements for partner sales tools, partner communications, and partner trainings. Continuously deliver ROI reporting metrics on all executed activities business plans, manage lead flow within SalesForce.com and provide marketing reviews on a regular basis.   This person will work closely with the RSA channel sales teams, field marketing teams, and EMC to drive company initiatives.  This position reports to the Manager, Channel Marketing North America.
    Major responsibilities:
    Develop and execute annual marketing and demand creation/promotional plan.
    Manage channel marketing budget and expenses including forecast accuracy.
    Lead new product launch efforts in channel including collateral, communication strategy, merchandising procurement, training tools and related activities.
    Lead marketing efforts associated with product business line reviews at account.
    Monitors merchandising efforts at retail and conduct pre and post-launch analysis to drive improvement.
    Align channel marketing communications strategies with brand strategies.
    Work closely corporate marketing to ensure a balanced marketing effort.
    Expand and grow customer level marketing relationships.
    Track market and channel trends and adjust channel strategies accordingly.
    Analyze and report progress against campaign goals and report on ROI.
    Coordinate training for sales teams and store personnel.
    Work closely with Product Marketing Managers to support ongoing priorities, including product presentations, trade shows, research and competitive intelligence.
    Monitor and analyze competitive activities within channel including price, promotion, new products and merchandising.
    Analyze sales reports and market feedback from internal and external sources to identify key issues, trends, opportunities and market share growth/decline for use in marketing and sales planning purposes.
    Must have retail marketing experience
    Education/Experience:
    BA / BS, MBA Preferred
    Percentage of Travel: up 15%
    Experience: 7-10 years in marketing
    5 years retail marketing experience required with additional experience in B2B and B2C.
    Company Description
    Comodo is a leading global provider of Digital Security, Identity and Trust Assurance services that include a comprehensive portfolio of High-Assurance Digital Certificates and Managed PKI solutions, eCommerce Acceleration, Authentication (Multi-Factor) and Network Vulnerability Scanning services certified for PCI Compliance reporting.
    Comodo Security Solutions, with over 15,000,000 endpoint installations of its threat prevention products, offers an extensive suite of security software and support services for businesses and consumers alike.
    Continual innovation, a core competence in PKI and a commitment to reversing the growth of Internet-crime distinguish the Comodo companies as vital players in the Internet’s ongoing development. With offices in the US, UK, China, India, Romania and the Ukraine, Comodo secures and authenticates the online transactions and communications for over 200,000 business customers and millions of consumers.
    Comodo Group Inc.
    525 Washington Blvd
    Jersey City, NJ 07310
    Tel : +1.888.256.2608 / +1.703.637.9361
    EnterpriseSolutions@Comodo.com
    www.Comodo.com
    www.Comodo.TV – Our Internet Video Channel

    Source: LinkedIn Jobs.

     

    Company Comodo





    Title Director – Product Marketing
    Categories Channel Marketing
    Salary 140,000.00
    Location Watertown, MA, USA
    Job Information

    Job Description:

    Director of Product Marketing

    Our client is hypergrowth data center technology firm that is looking for a Director of Product Marketing for its suburban Boston location. The ideal candidate will have experience in a Product marketing capacity at an applications software or information security technology vendor.

    Responsibilities

    • Understanding the Data Center Management, Network Testing and Monitoring and IT Security market verticals, and leveraging the knowledge to develop successful product initiatives.
    • Experience in identifying and gathering industry information, using both quantitative and qualitative research.
    • Collaborate with product management to help define product direction.  Strategize and develop actionable solutions and Market Requirements Documents (MRD).
    • Strong technical skill and the ability to communicate features to partners, developers, end users, and a variety of others.
    • Collaborate with marketing program managers, business unit managers and sales teams to implement segmented and targeted lead generation and nurturing programs.
    • Design and implement go-to-market for key product lines across channels
    • Build Web 2.0 community (blogging, social media)and channel and technology partner ecosystems to accelerate market penetration and customer adoption.
    • Develop online demand generation strategy, integrate CRM and inside sales operations systems, processes and best practices and support their  implementation and optimization.
    • Develop and implement an effective sales collateral system which includes content management, collateral distribution and usage tracking. This system must be scalable globally in order to meet future needs.
    • Optimize the use of marketing and sales tools in order to achieve program goals for specific business units.
    • Work closely with the Sales and Product Management groups on product strategies and roadmaps.
    • Facilitate the alignment of the sales and marketing engagement activities with the customers needs.
    • Assist in the implementation of sales enablement automation to provide relevant content to customers and prospects in order to compress sales cycles and improve selling efficiency.
    • Head product positioning, messaging, and product marketing activities, as well as working closely with Communications on external campaigns.
    • Product Positioning and Strategy: Determining product strategy and positioning, along side Product Management and Sales.
    • Market Insights: Collecting market data from both internal and external sources, for data analyzing covering key success factors and all other variables applicable to the product.
    • Analyze competitive product offerings, market dynamics, and translate that into a Market requirements and a roadmap for the product management and sales teams.
    • Ensure all feedback is prioritized and incorporated into market and product requirements.
    • Develop ongoing marketing, positioning and communications strategy for customers and partners that highlight the products benefits.
    • Manage annual budgets.
    • Serve as key liaison with other teams (e.G., Product Management, Communications, Sales, Legal, Engineering and Construction, etc.).
    • Creating and managing the Product Marketing team within a matrix environment and across multiple locations.

     

    Education, Experience and Skills requirements

    • Bachelor’s Degree, Masters strongly preferred
    • Strong preference for an MBA from a top school; Bachelor’s in a technical field a plus.
    • Experience with web-based marketing techniques.
    • Strong preference for hyper-growth, early stage software company experience
    • Track record of delivering results by leading multi-functional teams.
    • Seven+ years of B2B product marketing experience in the IT Industry and with all phases of bringing new products to market, from conception to launch and product improvement.
    • Strong knowledge of major technology vendors, market trends and product offerings.
    • Experience in creating and executing strategic outbound marketing programs
    • Ability to travel domestically and internationally (estimate up to 20% of time)

    Source: J.Patrick.com

    Company Confidential





    Title VP, Channel Marketing
    Categories Channel Marketing
    Location Englewood, CO, USA
    Job Information

     

    CA Technologies (NASDAQ:CA) formerly known as Computer Associates, is one of the world’s leading IT management software and solution companies with expertise across all IT environments – from mainframe and physical to virtual and cloud. Our software manages and secures IT environments, enabling our customers to deliver more flexible IT services and our solutions help our customers gain a level of deep insight into and gain control over complex and mixed information technology (IT) environments. CA Technologies works with the majority of the Forbes Global 2000, as well as government organizations and thousands of companies in diverse industries worldwide. Founded in 1976, CA Technologies serves customers in virtually every country in the world and reported fiscal year 2009 revenue of $4.3 billion.
    We are currently looking for a qualified VP, Channel Marketing our Team at our office located in Englewood, CO.
    This position is responsible to lead a Global or Regional team of marketing professionals who will develop and execute marketing/communications plans and strategies to maximize awareness, drive product demand, influence sales positively, educate and motivate partners, and promote products to external reseller and end-user audiences. This position also works includes development and execution of end-user/prospect demand generation programs, campaign design and execution, direct marketing strategies and programs to build sales pipeline, and co-branded programs with partners to stimulate development of partner sales opportunities.
    Key Responsibilities:
    • Develop the Global/Regional Go To Market Strategy for assigned Solutions
    • Lead the people and programs responsible for generating market awareness and product demand by overseeing all marketing activities such as direct mail/e-mail campaigns, seminars, training, trade shows, advertising, and special promotions.
    • Lead the creation and execution of annual and quarterly marketing plans as well as all component campaigns
    • Ensure the development of effective sales tools for resellers and internal sales teams by product marketing and Global teams
    • Provide guidance to field marketing, product marketing, as well as other channel sales and marketing personnel to ensure product direction and complementary programs.
    • Ensure effective communications to all Sales and Partner constituencies leveraging partner portal, sales intranet, and other appropriate vehicles
    • Assess effectiveness of marketing initiatives; plan and adjust accordingly.
    • Direct and identify best practices in marketing activities including sales promotion, client sales events, reseller training, and new product introductions.
    • Ensure all financial aspects of the function — including budget management and sales pipeline development.
    Typical Role Definition:
    • Business/Operational Leadership. Typically manages department(s) or ‘sub- functions’ of significant scope and financial and operational impact.
    • Expected to operate autonomously within area of responsibility and fully accountable for meeting strategic financial and operating objectives of the department(s) or ‘sub-functions’.
    • Broad knowledge of all areas within particular department(s) or ‘sub-functions’ derived from experience in non-management and middle-management roles.
    • Develops budgets for SVP approval and manages budget once approved.
    • Develops others by encouraging accountability and enforcing performance standards.
    • Makes, or reviews others, selection, disciplinary, termination, and compensation decisions. Plans for and makes strategic and tactical business decisions that directly affect the department(s) or ‘sub-functions’ and organization’s processes.
    • Becomes involved in elevated issues arising from daily activities.
    • Resolves complex problems that arise in everyday work.
    • Develops and implements policies and procedures for the department(s) or ‘sub-functions’ to meet broad, but specific goals and objectives of the function; modifies goals in response to organizational changes.
    • Analyzes and challenges current working methods to create improvements in processes and results.
    • Develops and approves exceptions to policy tied directly to department(s), ‘sub-functions’, or relevant area of responsibility.
    • Typically has 6-10 direct reports.
    • Typically has a total staff of 2-10.
    Key Requirements:
    • Bachelor’s Degree or global equivalent in a related field.
    • MBA with a concentration in Marketing is preferred.
    • Typically 12 or more years related marketing experience, preferably in software marketing, IT hardware of related technologies.
    • Experience managing the creation and execution of effective direct marketing demand generation programs.
    • Experience managing the creation of marketing programs and/or materials that promote technology solutions to end users and channel partners.
    • Previous management experience required.
    • Business travel of approximately 25 percent yearly is expected for this position.
    Skills:
    • Expert knowledge of indirect sales channels.
    • Outstanding communication skills including writing and content development.
    • Strong people management experience.
    • Demonstrated ability to lead all phases of complex marketing projects of significant importance to the company.
    • Excellent organizational skills.
    • Demonstrated ability to meet/exceed deadlines.
    • Ability to manage multiple priorities.
    • Ability to communicate with all levels of management.

    Source: MktgLadder.

     

    Company CA Technologies





    Title Storage Business Development Manager – Channels
    Categories Channel Marketing, Storage
    Salary $140k to $165k
    Location San Francisco, CA, USA
    Job Information

    Job Description

     

    • Proactive and driven sales individual who has a strong ability to achieve results.

    • A strong understanding of channel business

    • You have minimum five years of experience in selling complex Storage solutions direct to end user customers including good knowledge about key storage/server technologies – e.g. Fibre Channel, iSCSI, SAN, NAS, Virtualization

    • High degree of technical competency to respond to customer needs and discuss product capabilities/applications with technical buyers/users.

    • Solid understanding of current and emerging storage/server technologies as well as understanding the current marketplace.

    • Strong team player, as you will work closely with the internal and external sales teams.

    • Strong in building relationships with external as well as internal customers and comfortable in communicating at all levels of an organization.

    • Excellent business acumen/product knowledge which you will use to influence customers decision to buy enterprise products and services.

    BS/MBA preferred

    Company Description

    Virident Systems builds enterprise-class solutions based on Storage Class Memory (SCM), a class of disruptive technologies that includes flash memory that can revolutionize the data center and cloud computing by redefining the memory-storage hierarchy. However, these technologies have traditionally presented significant performance, reliability, and serviceability problems. Virident Systems brings its substantial know-how and intellectual property in this area to create hardware and software solutions that solve these problems. The tachIOn™ solid-state disk eclipses competing storage products by enabling customers to tackle data-intensive applications with 4-10x predictable performance, sustained over the life of the product, and with enterprise-class reliability and serviceability.

    As Solid State Storage Drives become the preferred path for server-side Tier-0 storage, data centers need a coherent framework for the large-scale deployment of SSDs. Virident Systems GreenCloud Storage Software provides an ideal framework for a systematic build-out of SSDs across an entire data center. It also provides pooling and sharing of SSDs to avoid or minimize capacity-fragmentation and inconsistent availability of SSD resources to the applications that need them.

    Virident Systems was founded by notable Silicon Valley veterans from Google, Sun Microsystems, Cisco, SGI, and Intel. The company has built world-class expertise in flash and flash-like technologies and assembled a world-class team focused on the use of these technologies by modern applications. This expertise gives the company a unique view into how such disruptive technologies can be used to solve some of the most challenging problems in data centers and cloud computing deployments.

    Source: LinkedIn Jobs.

     

     

    Company Virident Systems





    Title Director of Field Marketing
    Categories Channel Marketing, Event Marketing, Field Marketing
    Location Belcamp, MD, USA
    Job Information

    POSITION SUMMARY:

    Responsible for translating company goals and product marketing strategies into actionable field/channel marketing plans globally, and manages programs that deliver measurable revenue results for direct and field/channel sales organizations across all target market segments.

     

    Manages a team of individuals responsible for field/channel marketing programs (enterprise, software, and government markets), field/channel marketing, and event management to execute on marketing plans and achieve defined revenue goals. The role spans across all products including software rights management and enterprise data protection solutions, and all target market segments including large enterprises (financial services, retail, healthcare verticals), federal government, state & local government, and software solution vendors.

     

    RESPONSIBILITIES:

     

    • PLANNING – Generation of actionable field marketing plans with specific, measureable lead and revenue goals that are aligned with targets of direct & field/channel sales, product marketing & management, and corporate communications. Budget tracking, management and reporting.
    • PROGRAM EXECUTION – Generation of new and incremental business opportunities across all product lines and target market segments. Measurable contribution to sales and channel pipeline and revenue. Implementation of programs for automation of lead management process and continuous improvement of conversion rates and program effectiveness. Management of inbound and outbound marketing campaigns, including interactive marketing (PPC, SEO, Salesforce.com, etc.)
    • SALES SUPPORT – Delivery of sales enablement programs and tools, including sales education that help direct and channel sales organizations to identify and close revenue opportunities along the sales cycle.
    • CHANNEL MARKETING – Supporting the partner marketing program in the region.  Planning and delivery of joint partner marketing programs and campaigns to support channel strategy and specific revenue goals. Includes partner training, events, joint collateral, maintenance of partner portal, etc.
    • EVENT MARKETING – Planning and delivery of events that support the field marketing plans and go-to-market strategy.
    • COMMUNICATIONS – Establish and manage communications calendar and tools including newsletters, collateral and email campaigns to reach key audiences including customers, prospects, sales, etc.
    • CUSTOMER REFERENCES – Creates and manages customer reference program including customer database, customer testimonials, case studies, customer press releases, etc.
    • BRAND AWARENESS – Design and implementation of programs that drive brand equity across all audiences including customers, prospects, analysts, press, and employees.
    • Manages the work efforts of individual contributors with responsibility for hiring, firing, performance appraisals, and pay reviews
    • Contribute knowledge, skills and ideas to the marketing teams worldwide.

     

    EDUCATION

    Bachelor’s degree in business, engineering or marketing.

    Advanced degree in business management or marketing is desirable.

     

    EXPERIENCE

    Minimum 10-15 years in marketing roles;

    3 years in leadership roles. Must have robust work experience in the high-tech industry (information security or networking), including sales experience (mandatory).

    Experience in US federal government market desirable.

    Previous experience in field marketing roles supporting direct and channel sales to enterprise customers, combined with budget responsibility in North and Latin America is required.

     

    Source: MktgLadder.

     

    Company Confidential





    Title Channel Marketing Program Manager
    Categories Channel Marketing
    Location Austin, TX, USA
    Job Information

    CA Technologies (Nasdaq: CA) is an IT management software and solutions company with expertise across all IT environments–from mainframe and physical, to virtual and cloud. CA manages and secures IT environments and enables customers to deliver more flexible IT services. CA Technologies’ innovative products and services provide the insight and control essential for IT organizations to power business agility. The majority of the Global Fortune 500 relies on CA Technologies to manage their evolving IT ecosystems. Founded in 1976, CA Technologies serves customers in virtually every country in the world and reported fiscal year 2009 revenue of $4.3 billion.

    We are currently looking for a qualified Channel Marketing Program Manager to join our Marketing Team at our office located in Austin, TX. 

    This position is responsible for developing marketing campaigns in support of channel partner business. Campaigns could be either CA-branded or co-branded between CA and the partner. 

    Key Responsibilities: 

    • Develop strategic marketing plans with Global Solution Providers to drive joint global business.
    • Creativity and innovation to drive modern, effective marketing campaigns using industry best practices.
    • Define, develop and deliver ‘to’ and ‘through’ marketing programs to GSPs and their end-user targets. These programs include: direct mail, email, outcalls, promotions, webcasts, seminars, events, sales tools, and training.
    • Provide consistent ROI reporting and metrics against goals set forth.
    • Define and deliver joint internal and external sales tools in support of marketing programs and key business initiatives
    • Create and maintain joint channel events and activities. 
    • Develop relationships with Global Field Marketing teams programs, campaigns, activities, events and resources.
    • Liaison with corporate divisions such as Finance, Sales Operations, Corporate Marketing, Legal, etc. to ensure channel programs, campaigns, and activities comply with corporate standards and are able to be implemented and managed globally.
    • Effectively influence and communicate with stakeholders to drive global alignment of programs and ensure satisfaction with programs. 
    • Ensure that every program that is developed is repeatable and sustainable and can be effectively rolled out globally – ensuring consistency across US, Canada, Latin America, Europe, and Asia-Pacific.

    Key Requirements: 

    • Bachelors Degree or global equivalent in a related field. 
    • MBA in a Marketing concentration is preferred. 
    • Typically 7 or more years marketing experience in a technology environment. 
    • Ideal candidate will have 4-5 years Channel program management experience.
    • Business travel of approximately 10 or less percent yearly is expected for this position. 

    Skills: 

    • Understands all aspects of marketing and how to build multi-touch campaigns to produce results 
    • Strong project management skills 
    • Ability to communicate effectively verbally and in writing. 
    • Ability to function as a virtual team leader in the context of marketing projects/campaigns 
    • Competent with Excel, Word, PowerPoint 
    • Experience presenting to Sr. Leadership and defending your ideas. 
    • Experience with forecasting, reporting, and customer segmentation within a marketing related position. 
    • Works on problems of diverse scope where analysis of data requires evaluation of identifiable factors.
    • Demonstrates good judgment in selecting methods and techniques for obtaining solutions.
    • Interacts with senior internal and external personnel. 
    • Normally receives little instruction on day-to-day work, general instructions on new assignments.

    Source: MktgLadder.

    Company CA Inc.





    Title Channel Marketing Manager
    Categories Channel Marketing
    Location Chicago, IL, USA
    Job Information

    Job Description

    The Channel Marketing Manager is responsible for developing, executing and measuring marketing plans and lead-generation programs for channel-ready RSA products (e.g. RSA SecurID, enVision and Data Loss Prevention suite) with RSA SecurWorld partners. This includes all aspects of joint program participation, direct marketing and awareness campaigns, partner seminars and events, promotions and follow-up on all activities with SecurWorld partners. The Channel Marketing Manager (CMM) will also work with the RSA SecurWorld Partner Program team to define requirements for partner sales tools, partner communications, and partner trainings. The CMM will manage the channel marketing budget and all related budget activities for their SecurWorld partners and work in tandem with the RSA Channel Account Manager (CAM) in the region on marketing investments. Continuously deliver ROI reporting metrics on all executed activities business plans, manage lead flow within SalesForce.com and provide marketing reviews on a regular basis. This person will work closely with the RSA channel sales teams, field marketing teams, and EMC to drive company initiatives. This position reports to the Manager, Channel Marketing North America.

    Responsibilities

    • Develop strategic marketing plans with SecurWorld partners to drive RSA channel business.

    • Work with Enterprise and Commercial marketing, Solutions Marketing, and Sales teams to define, develop and deliver marketing programs to SecurWorld partners. These programs include: direct mail, email, outcalls, promotions, webcasts, seminars, events, sales tools, and training.

    • Provide consistent ROI reporting and metrics against goals set forth.

    • Work with the RSA SecurWorld Program team and Channel teams to define and deliver channel sales tools in support of marketing programs and key business initiatives, e.g. Compliance or Secure Virtualization.

    • Create and maintain channel events and activities – identify support staff, coordinate all logistics, shipping, lead collection and communicate lead follow up process for respective events.

    • Develop relationships with field sales and marketing teams and distribution partners to leverage programs, events and resources.

    • Build relationships with the EMC field and channel marketing teams to leverage programs, events and resources.

    Desired Skills & Experience

    Critical skills sought

    • Proven success as a Channel Marketing Manager.

    • Ability to develop and execute marketing plans and demand-generation programs.

    • Results oriented.

    • Organized quick thinker who has ability to manage multiple tasks at once.

    • Motivated, independent worker that delivers.

    • Creative person with positive attitude.

    Background/Experience

    • 7+ years business experience.

    • 4+ years experience in channel marketing/marketing management.

    • A bachelor’s degree in marketing and/or communications.

    • Technology industry experience.

    EMC is an Equal Employment Opportunity employer that values the strength diversity brings to the workplace.

    EMC does not accept unsolicited Agency Resumes. EMC will not pay fees to any third party agency or firm that does not have a signed “EMC Agency Fee Agreement.”

    Company Description

    RSA, The Security Division of EMC, is the premier provider of security solutions for business acceleration, helping the world’s leading organizations succeed by solving their most complex and sensitive security challenges. RSA’s information-centric approach to security guards the integrity and confidentiality of information throughout its lifecycle – no matter where it moves, who accesses it or how it is used.

    RSA offers industry-leading solutions in identity assurance & access control, data loss prevention, encryption & key management, compliance & security information management and fraud protection. These solutions bring trust to millions of user identities, the transactions that they perform, and the data that is generated. For more information, please visit www.EMC.com.

    Source: LinkedIn Jobs.

    Company EMC





    Title Channel Field Marketing Manager, Service Providers
    Categories Channel Marketing
    Location Hopkinton, MA, USA
    Job Information

    EMC is looking for an experienced individual to be responsible for developing and/or overseeing the successful implementation of channel marketing programs, promotions and campaigns focused at supporting our Service Provider Partners.

    This individual will work closely with the Journey to the Private Cloud & Virtualization Campaign Teams and will work at a strategic level with senior members of the various program teams, Americas Field Marketing Management, Channel Sales teams, etc.

    Responsibilities:

    Manages the successful implementation of a channel marketing project or promotion.

    Develops project plans and timelines, manages their execution and reports progress.

    The ideal candidate brings at least 6+ years of progressive responsibility in marketing, in positions requiring extensive interaction with sales, with experience working cross-functionally in a fast-paced, highly dynamic environment.

    Experience in all facets of marketing including online, direct mail, web-based, with an ability to develop integrated marketing programs incorporating appropriate elements to achieve desired outcome.

    The candidate must be sales-focused, responsive, creative, strategic, proactive, and hands on, with the ability to work with all levels of management in a highly matrixed environment.

    Additionally, the ideal candidate brings 6+ years experience working with Channel Partners focused in the Service Provider Industry.

    Job Description:

    Oversees overall marketing strategy for Service Provider partners.  The Marketing Manager position requires extensive collaboration with and across EMC’s Marketing and Sales organization.

    The Field Marketing Manager oversees the marketing budgets and executes field-based marketing activities leveraging budget dollars that may also be applied from other business units.

    The Field Marketing Managers must ensure alignment of all Marketing activities to Sales objectives, including those executed by other corporate Marketing functions and business units.

    Principal Duties and Responsibilities:·

    • Understand overall corporate business plans and initiatives, the BMT plans, products, and programs, and Channel Sales Strategy and Partner requirements.  Aligns Channel Marketing programs to same.
    • Defines and implements channel specific programs and promotions meeting these requirements.
    • Develops integrated and comprehensive Marketing plans to support Service Provider Partners and their respective revenue objectives. Provide program measurement and reports of same.
    • Work closely with the Director of Service Provider Sales to support the development of strategic SP Partner marketing programs and initiatives.
    • Collaborates with Service Provider Sales Management to understand Sales priorities, then aligns strategic marketing programs to support sales objectives.
    • Works with SP Sales management to ensure that programs reflect SP sales strategy and input and meets partner requirements.
    • Works in conjunction with international SP marketing management and local SP marketing management in the respective geographies to ensure that all programs have the opportunity to be applied internationally. Regularly monitor competitors to optimize EMC messaging around Service Providers.
    • Serves as the SP Marketing representative in the development of Business Plans. Able to communicate EMC strategy and direction and to align with same. Helps architect strategic plan and manages the delivery and execution of key EMC marketing deliverables. Prepare and deliver program reviews, provide executive summaries, influence and educate executive management as required.
    • Oversee the development, delivery and execution of marketing programs. Programs can include: Events, branding campaigns, promotions special web sites and other functional enhancements etc. Program components may include: sales briefs, marketing collateral, data sheets, playbooks, web media, win stories, newsletters, sales presentations, partner presentations and customer facing presentations that can be delivered by partner sales representatives and/or partners in support or specific channel programs and/or promotions.
    • Build strong partnerships and marketing alignment with Service Provider partners.
    • Regularly meet with SP partners and SP Sales management to understand impact on current business and market trends and to ensure that programs meet their needs.
    • Regularly monitor competitors to optimize EMC messaging around Service Providers.

    Skills:

    • Bachelor’s degree with 6-8 years experience.
    • Knowledge and experience with Service Provider Partner Channel models.
    • Demonstrated cross-functional capabilities across multiple disciplines including channel marketing, sales, operations and services.
    • Demonstrated experience with developing channel marketing strategy, market and business development and outbound/demand generation.
    • Proven ability to lead, motivate and direct a matrixed workgroup.
    • Ability to educate, influence and advise peer groups.
    • Demonstrated ability to drive and execute successful marketing programs.
    • Familiar with IT Market, Products, Software and Services.
    • Has or develops understanding of EMC Market positioning, strategy and product lines.
    • Problem analysis and problem resolution at both a strategic and functional level.
    • Proven reputation for establishing unified vision and collaborative work environment among diverse groups.
    • Strong initiative, ability to identify opportunities and independently pursue.
    • Demonstrated ability to work with all levels of management.
    • Superior oral and written communications skills.·    Self-starter with demonstrated capability to work in fast-paced, dynamic marketing environment.

    Source: MktgLadder

    Company EMC Corporation





    Title Channel Marketing Consultant OEM Solutions
    Categories Channel Marketing, OEM
    Location TX, Round Rock, USA
    Job Information

     

    Job Description
    Dell’s OEM is one of the fastest growing and most profitable divisions within the company. This global organization sells to Original Equipment Manufacturers (OEMs) that use Dell hardware and services as part of their own OEM Solution. Vertical Markets include: Network Appliances, Kiosks, Medical devices, Security and Surveillance solutions and Telecom equipment.
    Reporting to the Americas Marketing Manager for Dell OEM, the Marketing Programs Senior Consultant is responsible for defining and executing marketing activities that generate demand for sales and enable sales through demand generation and lead nurturing marketing programs, sales training and launch activities targeting the OEM and embedded marketplace. Specific responsibilities include:
    • Develop and drive targeted marketing programs to develop the sales funnel through demand generation, lead nurturing and sales enablement.
    • Developing sales collateral and online content to support customer conversations in various embedded target/vertical markets
    • Drive regional market awareness both within the Dell ecosystem and in the market at large
    • Drive process improvements with program development and overall sales support
    • Drive seed and evaluation unit programs and identify new program funding partners
    • Support US sales with regional initiatives: trade show engagement, sales tools, case studies/reference program
    • Liaise with regional Dell programs teams to identify collaboration opportunities
    • Coordinate with technical marketing resources on merchandising new product/trends development opportunities
    • Coordinating with industry partners to develop joint marketing activities
    Qualifications:
    Candidate should bring a highly analytical approach to their marketing activities, be a strong program manager and be driven by closed loop reporting on marketing deliverables. They should have background with IT computing technology, services applicable to the OEM marketplace and have extensive experience in relationship marketing.  Candidate must also understand the basic dynamics of a supply chain and manufacturing concepts and be well versed basic business process principles. They should be able to operate independently, have superb organizational abilities. Strong command skills are a must as this is a sales and customer facing role. Other requirements include:
    • Strong analytical and business problem solving skills
    • Strong written, verbal and presentation skills and ability to negotiate effectively.
    • Identifies and resolves standard problems on own; requires minimal assistance in resolving unique issues.
    • Strategic impact in designing programs that span multiple variables and audiences
    • Experience in technology industry and with IT products and services
    • Advanced skill-set with Microsoft Office, particularly PowerPoint and Excel
    • Minimum experience is 5 years in computer or high tech industry with an MBA or equivalent Master’s degree.
    • 10 years previous work experience preferred with at least 8 years marketing or related technical experience

    Source: LinkedIn Jobs.

     

    Company Dell





    Title Director of Business Development and Strategic Channels
    Categories Channel Marketing, CMO/Marketing Strategy
    Location Santa Clara, CA, USA
    Job Information

     

    Position Description:
    Jamcracker is a recognized software leader in the SaaS space for the “On Demand” delivery of services. We provide a marketplace and infrastructure software for the selection and delivery of hundreds of ISV services.
    Jamcracker is looking for a creative and highly motivated professional to manage our ISV Strategic Recruitment process and negotiation of the Master Distribution Agreements.
    In parallel build partnerships with key Global Consulting firms including Accenture, Atos Origin, Bearing Point, Deloitte, and other companies influencing or responsible for selling our solutions into the Communications (telephony) Industry.
    This person manages external partners to drive revenue both directly and indirectly. The relationships established may be as resellers or influencers. Experience negotiating and closing complex channel deals is essential. This person has the opportunity to enjoy a very visible position within Jamcracker and interact closely with Industry Leaders.
    Position Type:
    Full-time regular
    Position Requirements:
    Ability to work in a dynamic, entrepreneurial organization, in both a team and independent environment
    Willingness to challenge the status quo to drive significant increases in revenue
    Enterprise software experience
    Ability to vision sell at an executive level
    Ability to build long term relationship with partners
    Strong business acumen
    Qualifications:
    Prior experience in a similar role
    5+ years experience dealing with companies such as Accenture, Bearing Point, Deloitte, IBM, BEA, HP, Sun Microsystems, Alcatel and Siemens.
    Strong written and oral communication skills, analytical skills, leadership and team skills
    Able to talk to C-level, LOB (line of business) executives
    Effective sales, marketing and project management skills
    An entrepreneurial spirit
    Educational Requirements:
    A four-year college degree in business, marketing, or related working experience, education or training.
    Source: MktgLadder.

     

     

    Company Jamcracker





    Title Sales Enablement Manager
    Categories Channel Marketing, Sales Enablement, VAR/Distributor
    Job Information

    Description

    TESLA SALES ENABLEMENT MANAGER #1349781

     

    RESPONSIBILITIES:

    - Meets with partner community and internal NVIDIA team to prioritize Tesla Sales Tool requirements for T1 OEMs, VARs, and internal sales organization

    - Works with various content providers and experts to create and package easy-to-use sales tools (e.g. sales guides, training decks, presentations, demos, collateral, ROI calculators, competitive analyzers, etc)

    - Package into format required by T1 OEMS

    - Roll-out to internal NV team and partner sales community

    - Manage updates and refreshes of all tools in use

    - Develops training curriculum and content to ensure internal NV team and partner community has expertise in:

    * How to sell  who to target in each vertical market, overcoming objections, key apps, .

    * How to try  where does customer get their hands on the product (eg  OEM lab or demo center)

    * How to buy  which partners offer solutions, sm-med-lg config options, does the OEM OA team know how to configure/place order

    - Working with internal NVIDIA partner account team establishes roadmap for partner sales enablement (calendar of tools, trainings, events)

    - Establishes relationships with counterparts at T1 OEMs, documents and understands relationships within the OEM to drive Sales Enablement, and directly engages with them on status

    - Collects feedback from partner community and internal sales org on effectiveness of tools and continuously works to improve quality of content, format, and delivery worldwide

    - Leads cross-functional internal team meetings to track status of deliverables and share partner feedback

    - Works with NV SA and OEM team to ensure all partner labs and customer briefing centers are equipped with product and marketing materials

    - Manages content, agenda and speakers of key subject area for Annual Sales Conference

     

    MINIMUM REQUIREMENTS:

    - Excellent written and verbal communication skills

    - Demonstrated ability to work in a cross-functional team environment

    - Strong customer relationship skills

    - Ability to thrive in a fast-paced, rapidly-changing environment

    - Self motivated, ability to work with little definition and without supervision while multi-tasking and prioritizing across a number of projects and initiatives

    - MS/BS required, MBA or equivalent strongly preferred

    - 5+ years of product marketing, business development, technical marketing or related field

    - Experience and understanding of high performance computing market is preferred but not required

    - Willing to travel as required to meet with partners and lead training efforts (up to 15-20% of time)

    Source: LinkedIn Jobs.

    Company Tesla





    Title Partner Marketing Development Manager
    Categories Channel Marketing, Strategic Alliances, VAR/Distributor, Virtualization
    Location Virtual / Travel
    Job Information

     

    About VMware:
    VMware (NYSE: VMW), the global leader in cloud infrastructure, delivers customer-proven virtualization solutions that significantly reduce IT complexity. VMware accelerates an organization’s transition to cloud computing, while preserving existing IT investments and enabling more efficient, agile service delivery without compromising control. Organizations rely on VMware, its partners and its industry-leading virtual infrastructure platform, VMware vSphere, to energize their business through IT, while saving energy—financial, human and the Earth’s. With 2009 revenues of $2 billion, VMware has more than 170,000 customers and 25,000 partners worldwide. VMware’s award-winning technology, market-leading position and culture of excellence provide our 7,000+ employees in 40+ locations worldwide with a platform for professional growth and the excitement of being an early-stage innovator.
    Position Summary:
    The Partner Marketing Development Manager works with VMware’s Virtual Partner Network Solution Providers (resellers) to increase the VMware awareness and lead generation through marketing programs. The Partner Development Manager is responsible for working one-on-one with the VMware Premier & Enterprise partners within a targeted geography, creating marketing plans and communicating, educating and implementing on-going marketing and sales programs.
    The Partner Marketing Development Manager acts as a primary marketing focal point between VMware and the partner and ensures that both VMware and the partner are taking full advantage of all marketing opportunities and partner programs.
    Working with the VMware Partner Business and the Field Sales Marketing Manager in the geo, the Partner Marketing Development Manager will be responsible for launching new partner relationships and fostering current ones. This will include working with partners to develop joint marketing plans, assisting with business planning, managing internal and external communications, joint collateral, joint marketing programs, lead generation programs, and joint events.
    Duties/Responsibilities of Position:
    - Create customized lead generation campaigns with partners (e.g., telemarketing, e-mail, direct mail, seminars, advertising)
    - Develop joint marketing plans with partners, and assist with business planning
    - Help to deliver partner communications, and develop joint collateral, and strategically manage joint events
    - Build stronger relationships with partners through marketing programs and activities
    - Leverage and work with VMware Corporate, Product & Field marketing for the benefit of partners
    Position Specific Competencies/Skills Required:
    - Must have a solid understanding of marketing programs, events, and promotions
    - Experience in developing lead generation campaigns (e.g., telemarketing, e-mail, seminars, advertising)
    - Must possess excellent project management skills and communication skills
    - Must be able to easily manage cross functional teams
    - Customer focused and a partner advocate
    Experience/Education Required/Desired:
    - Bachelors or Masters degree in Business Administration, Management, Marketing or a related field
    - Minimum of 8 – 10 years experience in a marketing related job in the technology sector (software industry experience preferred)
    - High energy, enthusiasm and initiative
    - Must be able to travel on business in North America 25%

    Source: MktgLadder.

     

    Company VMware, Inc





    Title Partner Business Manager
    Categories Channel Marketing, OEM, Strategic Alliances, VAR/Distributor
    Location Philadelphia, PA, USA
    Job Information

     

    VMware (NYSE: VMW), the global leader in cloud infrastructure, delivers customer-proven virtualization solutions that significantly reduce IT complexity. VMware accelerates an organization’s transition to cloud computing, while preserving existing IT investments and enabling more efficient, agile service delivery without compromising control. Organizations rely on VMware, its partners and its industry-leading virtual infrastructure platform, VMware vSphere, to energize their business through IT, while saving energy—financial, human and the Earth’s. With 2009 revenues of $2 billion, VMware has more than 190,000 customers and 25,000 partners worldwide. VMware’s award-winning technology, market-leading position and culture of excellence provide our 8,200+ employees in 40+ locations worldwide with a platform for professional growth and the excitement of being an early-stage innovator.
    The VMware sales team and the solutions, products and services we deliver are revolutionizing data centers and the IT enterprise network. The sales team is responsible for driving new business, building customer loyalty, ensuring high product retention rates, supporting and promoting corporate strategy and initiatives, and developing and executing area business plans. The team is made up of top performers that foster an entrepreneurial team spirit and a team culture that promotes leaders at all levels. VMware’s executive sales leadership is hands-on, regularly engaging with the team during key parts of the sales process to win and retain accounts. The VMware sales team includes several key roles that all work together to meet a shared quota. VMware has ideal atmosphere for passionate, performance-oriented sales professionals.
    The channel sales team is aligned to the sales organization and is responsible for managing and growing our partner ecosystem. The channel team shares responsibility in driving revenue goals within the territory. VMware has many types of partners: OEMs, VARs, Distributors, National Resellers, and Technology Partners etc. The channel team works with the assigned partners to enable the partner by facilitating and providing training, developing joint go to market strategies and creating marketing plans and events.
    The Partner Business Manager (PBM) will act as a sales liaison between value added partners and VMware. The PBM will be responsible for driving sales revenue though our partner community. The PBM will also be responsible for qualifying, recruiting and enabling new partners, as well as managing the current partner base. The desired candidate will have the proven ability to sell complex software solutions to both technical and executive audiences and must understand how to work with OEM partners, VAR channels and with distribution. Strong business ethics and great communication skills are a must.
    Partner Business Manager
    VMware is seeking a highly motivated individual with a background in sales, business development, and marketing to manage sales through partners. This quota-carrying position will be responsible for achieving the revenue targets and for structuring and launching new deals. A sales drive, passion for technology and understanding of product launch fundamentals is essential. Ability to influence and develop mutually beneficial relationships within and across the organization is also vital.
    Responsibilities:
    Manage the sales and marketing aspects of the Partner relationship including:
    • Revenue: Responsible for driving VMware License and Service revenue with VPN, OEM, SI/SO and Alliance partners as reseller and influencer of VMware Virtual Infrastructure and associated services
    • Enablement: Market current programs and contracts that provide partners ability to resell VMware products, and adopt VMware Virtual Infrastructure IP
    • Solution Offering: Work with current and target Partners to understand current offerings and amend to include VMware Virtual Infrastructure as part of core offerings or dedicated practice
    • Mapping: Responsible for working with partners on account mapping, go to market strategy, and facilitating partnering efforts of VMware Field Sales
    • Develop and implement marketing plans and events with select partners
    Requirements:
    • 5-8+ years experience in product marketing, technical sales, sales engineering, business development or alliance management roles in enterprise IT technology vendors
    • Must have strong relationships with Top-Tier VAR’s
    • Strong demonstrated expertise in creating, executing on, and driving solutions selling and product marketing for application and infrastructure software, especially in the context of major partnerships
    • Proven ability to recognize, analyze, and take action on go to market approaches, marketing programs, joint value propositions, and business cases around strategic partnerships
    • Demonstrated ability to with OEMs, Systems Integrators, Strategic Outsourcers, Hosting Providers and Corporate Resellers with a strong understanding of these different business models
    • Cross-functional influence, relationship building, and project management skills toward a broad constituency ranging from customers, channel partners, sales, marketing, and technical management
    • Strong business acumen and negotiation abilities
    • Great team player. Strong drive. Willing to take leadership role in driving initiatives, working across organizations, and structuring approaches to new opportunities
    • Familiarity with a broad range of application and infrastructure software is desirable
    • Technical undergraduate degree a plus, MBA a plus
    Location preference for this position is Philadelphia, PA.

    Source: MktgLadder.

     

    Company VMware, Inc





    Title Channel and Field Marketing Manager
    Categories Channel Marketing, Field Marketing, VAR/Distributor
    Location Greater New York City Area, USA
    Job Information

     

    Job Description
    This marketing role will manage Channel and Field programs globally to develop and execute in region events and direct marketing programs as well as manage the Varonis Partner Portal to drive business via the channel and support in-region field marketing activities. This role must be able to work cross-functionally and coordinate with Varonis sales teams as well as directly with VARS and distributors to provide marketing programs and enablement tools to maximize opportunities.
    Responsibilities include:
    • Develop and implement measurable Channel and Field Marketing Programs that build awareness; generate highly qualified leads and drive the development of productive relationships with our channel partners.
    • Translate channel sales goals into actionable marketing plans and programs.
    • Manage channel marketing budget and ROI from programs
    • Work closely with channel partner and sales teams to continually refine and improve Channel and Field programs and campaigns.
    • Identify and deploy multiple marketing vehicles (i.e. online and in-person events, channel newsletters, online communities, and product campaigns) to provide channel partners with awareness campaigns and sales/marketing enablement materials.
    • Ongoing evaluation, tracking and reporting on success of channel marketing programs.
    • Regularly interacts with VAR and Varonis marketing leadership. This position reports into the Sr. Director of Worldwide Marketing
    Skills
    Required Skill Set and Experience:
    • Minimum of 3-5 years of related experience in Channel and Field Marketing with sales teams, distributors and resellers.
    • Able to work well independently and in a team environment, and interact with individuals at all levels in the organization.
    • Well-developed interpersonal and organizational skills; detail-oriented. Highly-motivated and self-starter who is comfortable working in a fast-paced (start-up like) environment.
    • Able to effectively prioritize and manage multiple tasks and deadlines.
    • Be able to analyze market and sales data and produce relevant reports and trends.
    • Able to effectively prioritize and manage multiple tasks and deadlines.
    Salary/Benefits: Salary commensurate with experience
    We offer competitive benefits to eligible employees (medical, dental, and vision plans).
    Company Description
    Varonis provides actionable data governance software solutions, offering unprecedented automation in unstructured data protection.
    Founded in 2005, our over 4000 installations span leading global firms. Varonis solutions enable total visibility and control over your unstructured and semi-structured data, ensuring that only the right users have access to the right data at all times.

    Source: LinkedIn Jobs.

     

    Company Varonis





    Title National Partner Manager, Distribution
    Categories Channel Marketing, Cloud Computing, Strategic Alliances, VAR/Distributor, Virtualization
    Location Mexico City, Mexico
    Job Information

     

    VMware (NYSE: VMW), the global leader in cloud infrastructure, delivers customer-proven virtualization solutions that significantly reduce IT complexity. VMware accelerates an organization’s transition to cloud computing, while preserving existing IT investments and enabling more efficient, agile service delivery without compromising control. Organizations rely on VMware, its partners and its industry-leading virtual infrastructure platform, VMware vSphere, to energize their business through IT, while saving energy—financial, human and the Earth’s. With 2009 revenues of $2 billion, VMware has more than 190,000 customers and 25,000 partners worldwide. VMware’s award-winning technology, market-leading position and culture of excellence provide our 8,200+ employees in 40+ locations worldwide with a platform for professional growth and the excitement of being an early-stage innovator.
    The VMware sales team and the solutions, products and services we deliver are revolutionizing data centers and the IT enterprise network. The sales team is responsible for driving new business, building customer loyalty, ensuring high product retention rates, supporting and promoting corporate strategy and initiatives, and developing and executing area business plans. The team is made up of top performers that foster an entrepreneurial team spirit and a team culture that promotes leaders at all levels. VMware’s executive sales leadership is hands-on, regularly engaging with the team during key parts of the sales process to win and retain accounts. VMware experiences exceptional year-over-year revenue growth, creating an ideal atmosphere for passionate, performance-oriented sales professionals.
    The partner sales team is aligned to the sales organization and is responsible for managing and growing our partner ecosystem. The partner team shares responsibility in driving revenue goals within the territory. VMware has many types of partners: OEMs, VARs, Distributors, National Resellers, and Technology Partners etc. The channel team works with the assigned partners to enable the partner by facilitating and providing training, developing joint go to market strategies and creating marketing plans and events.
    Based in Mexico City, The National Partner Manager will be responsible for driving sales revenue in Mexico though our partner community. This is being accomplished by the use of highly focused and very experienced account management teams, dedicated marketing, engineering resources, and substantial executive level commitment. The desired candidate will have the proven ability to sell complex software solutions to both technical and executive audiences and must understand how to work with OEM partners, national resellers and value added resellers. Strong business ethics and great communication skills are a must.
    Distribution NPM’s are responsible for national consistency, engagement, relationship, marketing, operations and Total Partner Experience in their respective accounts. National Partners are highly strategic, and have complex requirements requiring excellent organization and documentation skills. The NPM, in consultation with channel sales management, and sales leadership will have the following responsibilities:
    Primary Responsibilities:
    • Responsible to define Distribution strategy and execution
    • Establish key metrics – sales and marketing related
    • Serve as the partner’s single point of contact
    • Oversee day to day operations
    • Present written quarterly reviews and annual plans to all levels of partner management
    • Develop proposals and negotiate legal agreements
    • Oversee the creation and delivery of accurate quarterly and annual forecasts and account plans
    • In conjunction with marketing team, establish highly strategic, thoughtful and deliberate business plans within the existing framework of our transactional and metrics oriented business model
    • May be asked to be a team leader and provide professional leadership and coordination on a single, key, national account
    Requirements:
    • A minimum of 10+ years experience in technology sales with increasing levels of responsibility
    • Experience working with Distributors
    • Documented track record of success
    • College Degree required, MBA preferred
    • Experience managing in a matrixed environment and utilizing corporate resources and subject matter experts
    • Experience and comfort level working with C-level executives at Fortune 500 companies
    • Familiarity with storage, networking, server and data center infrastructure
    • 50% travel
    • Proficient in Spanish and English

    Source: MktngLadder.

     

    Company VMware, Inc





    Title Director, Channel Marketing
    Categories Channel Marketing, VAR/Distributor
    Location San Mateo, CA, USA
    Job Information

     

    Essential Functions:
    Work closely with marketing, channel sales and partners to develop strategic channel marketing plans that align with the corporate strategy and supports sales objectives.
    Develop and execute marketing activities to create awareness of VSSsolutions, educate partners, and drive sales leads against agreed metrics.
    Marketing activities will include electronic mail campaigns, events/sponsorships, seminars, webinars, partner and referral programs and more.
    Execute marketing activities from beginning to end including working with Marketing and Channel Sales leaders to identify, assess and prioritize events, engaging with partners or vendors to confirm events, managing event logistics, and tracking event feedback and leads.
    Evaluate, measure and report on all marketing activity
    Create, upload and maintain programs and events within Salesforce.com in order to support metrics for channel/lead dashboards and quarterly business reviews.
    Build and achieve ongoing relationships with strategic/top partner marketing counterparts.
    Requirements:
    The ideal candidate will have 5 + years marketing experience in a high technology environment, ideally from a Network Performance Management and/or Network Security company.
    Proven track record in successful event management, marketing programs and field marketing, yielding measurable results.
    Experience working with partners (VARs, distributors, MSPs, SIs) to develop and execute joint marketing plans.
    Experience working in fast-paced environment.
    Ability to manage multiple projects and work under tight deadlines when necessary.
    Has an open, friendly, team-building style and demonstrates resourcefulness.
    Proficiency with Microsoft applications (Word, Excel, PowerPoint, Outlook)
    Salesforce.com experience highly desired
    Business travel is expected for this position

    Source: LinkedIn Jobs.

     

    Company VSS Monitoring





    Title Contracts Strategist I
    Categories Channel Marketing, Servers, VAR/Distributor
    Location TX, Round Rock, USA
    Job Information

    Job Description

    The Global Customer Development organization is looking for a senior leader and negotiator with strong organizational management, global operations management, legal and negotiations management background in the Channel, Services and Solutions space.  This is a global role.

    The strategist will be responsible for negotiating favorable commercial terms between Dell and partners globally.  This role will be responsible for driving the negotiating process and critical alignment between internally dispersed teams.  This role will also be the primary liaison between Dell and strategic stakeholders at retail and distributor organizations. Specific responsibilities could include:

    • Enabling the organization that drives the contract process from submission through signature – including drafting, reviewing and negotiating sales contract and related legal supporting documents based on Dell’s business needs

    • Leading broad efforts of cross-functional scope and interacting with relevant functional team to ensure alignment on key initiatives, priorities and timelines

    • Responsible for providing contracts advice that facilitate CSMB business strategy as efficiently as possible within the framework of compliance of international and local laws

    • Providing contracts advice within the framework of legal risk management

    • Identifying and recommending changes to the organization’s business management system to ensure legal and business controls compliance

    • Establishing formal communication with country/regional sales directors to obtain ongoing feedback on sales contracts related issues

     

    Qualifications:

    Qualified candidates,

    • Must be multi-lingual with working proficiency of at least 2 major business languages

    • Must be customer facing, with an understanding of the required travel needs and customer engagement methods to make negotiations efficient and effective

    • Must have demonstrable negotiating experience, with extensive backgrounds in Contracts Management, Sales and Legal,

    And must demonstrate the following qualities, amongst others:

    • Solid understanding of the business, our objectives, strategy, financials and how we drive value in the Retail environment

    • Solid understanding of the regional sales plan and associated regional P&L.

    • Solid understanding of every major Channel or SMB partner – background, business, key relationships, etc. Critical to understand the customer’s Total Available Market, Dell’s Share of Wallet, and the account financials.

    • Can articulate why a contract with a customer is vital to Dell.  Strategic significance of the Channel or SMB partner, regional scope/coverage, unique selling proposition, etc.

    • Owns end-to-end contract execution – preparation, negotiation, execution, release.  Owns the process of negotiating through Internal and External customers to arrive at consensus. This will include supporting sales in negotiations (face to face/over the phone, etc), bringing in extended team expertise, and bringing in executive presence as needed. Executes all governing guidelines and business controls provisions.

    • Drives strategic direction on key deal components – P&L and profitability, Sell through programs (Rebates, MDF, Concessions) and can articulate key deal components/provisions to a wide range of audiences.

     

    About Dell Inc.:

    Want to work in an environment where each day is focused on delivering solutions that make a real difference in people’s lives? Where teams are constantly curious, and different perspectives and experiences are valued? At Dell, we believe technology is essential for human success and that it should be accessible to everyone. We are constantly evolving to better serve our customers, seize new opportunities and drive growth. Together we can change the world. Come join us.

    Dell offers a competitive Salary and Bonus plan as well as a great Benefit Package.

     

    For more information, visit us on the web at www.dell.com .

    Dell is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Dell are based on business needs, job requirements and individual qualifications, without regard to race, color, religion, national origin, sex (including pregnancy), age, disability, HIV Status, sexual orientation, gender identity, marital status, past or present military service or any other status protected by the laws or regulations in the locations where we operate. Dell will not tolerate discrimination or harassment based on any of these characteristics.

    Dell is an Equal Opportunity Employer.   To learn more about our commitment to Diversity & Inclusion, visit: Equal Employment Opportunity Policy Statement.

    Source: LinkedIn Jobs.

    Company Dell





    Title Product Marketing Manager
    Categories Channel Marketing
    Salary $110K – $125K
    Location Pittsburgh, PA
    Job Information

     

    Job Description
    The Global Product Marketing Manager of Supply Chain Solutions will significantly grow our company’s industry-leading product portfolio of software, mobile computers, headsets and accessories through innovative and justified Product Marketing initiatives, both global and regional.  The position will manage regional product marketing managers, coordinating their efforts with corporate and global initiatives to optimize budgets, resources and deliverables. Product Marketing needs to create content and programs that bridge the gap between the first round of material that comes from Product Management when a product launches, and the multiple, subsequent rounds of material Marketing and Sales needs for growing the business. The content provided by Product Marketing is unique in that it connects the technical world of product features and functionality, solution architectures, etc. and the value-proposition, application and benefit language of target customers. Product Marketing’s deliverables will have a different scope and focus than those of our Marketing Program Managers and Product Managers.
    Responsibilities:
    1.  Product Marketing Strategy and Development
    a.   Develop, drive and manage multi-year global product marketing strategy, roadmap, program life-cycle plan and tactics for designated product markets — as part of the overall company product portfolio and P&L plan and as a proactive player in a collaborative, multi-function, team environment that includes Sales, Marketing, Product Management, Engineering, Manufacturing, Professional Services and Support.
    b.   Drive product innovation and growth through extensive collaboration with customers, prospects, Product Management, Sales, and Marketing worldwide and through sufficient analysis of competitors, partners and potential complements.
    2. Product Marketing Initiatives
    a.  Create and implement innovative product-centric marketing programs, solutions and activities for current products and solutions that drive demand.  Implementations may include, but are not limited to presentations, webinars, whitepapers, application notes, videos, training material and the like.
    b.   Work in unison with the portfolio’s Product Management, Marketing, Sales and Engineering representatives.
    c.        Leverage natural attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits and applications is crucial.
    d.       Support and/or lead cross-functional teams through product and solution marketing plans, processes and deliverables.
    e.        Monitor, document and analyze target customers and associated competition.
    f.        Operate by the company values and perform other responsibilities as requested.
    3. Marketing and Sales/Channel Support
    -a.        Team with Marketing to provide the necessary and appropriate foundational content, training, and support to ensure that the assigned products are effectively and competitively positioned, priced and promoted.
    b.       Partner with Marketing, Sales, Channel Partners, Professional Services and Support organizations to ensure appropriate mindshare, expertise & support exists for each organization to meet product line objectives.
    c.        Define, prepare and manage the delivery of all foundational product marketing support information including but not limited to program sales literature, program support documentation, sales and technical support training materials, program roadmaps, etc. as appropriate for Sales, Partners, Professional Services and Support.
    d.       Ensure that all program marketing activities are managed, communicated and coordinated effectively with all internal and external customers, on a global basis.  
    Qualifications:
    Required- – General-  BS in an Engineering discipline; MBA preferred.
    5 or more years product marketing experience managing >$50M of multiple, high volume, hardware- and software-based products to P&L metrics in a high growth (>20%), high-tech, B2B market.
    Experience managing other product marketing managers.
    Willing to travel, domestic and international, up to 30%.
    Communication Skills and Experience:
    Demonstrated high degree of initiative, creative problem solving, attention to detail, and coolness under fire-         Proficiency in word-processing and spreadsheet PC applications.-         Proven Writing Skills: business plans, proposals, value propositions, marketing collateral, RFPs, etc.-         Proven Verbal Skills: succinct and to the point in various formats, including one-on-one, small group and public speaking events for a variety of deliverables (e.g. product presentations, proposals, strategies, etc.).-         >3years experience in the socialization of business cases, strategies, and the like, both internally and externally. Proven experience of persuading both internal and external people on the value of a solution. –         Market/Technology/Competitive Knowledge-         Demonstrated technical understanding of mobile computing software, devices and accessories, of networking technologies (e.g. RF, TCP/IP, Wi-Fi), of digital voice (e.g. de/encoding, TTS and speech recognition) and of enterprise software applications.-         Knowledge regarding vendors of enterprise mobile computing devices and voice-directed software solutions.-         Knowledge regarding the voice-directed workflow market in the supply chain industry re: customer needs, uses, etc.-         Functional Skills and Experience-         Proven record of successfully and consistently translating product feature, functionality and technology into customer solutions, applications and benefits that drive demand.-         Proven record of translating customer applications, needs and drivers into product enhancements.-         Proven track record of leading and managing product marketing programs through the entire lifecycle.-         Proven track record of market segmentation, customer analysis, competitive analysis, and positioning experience — complemented by logical, objective, and defendable claims/arguments.-         Proven track record of strategic planning, including program conceptualization, strategic proposals and business cases. Must show experience of translating customer requirements into innovative, differentiated and valued solutions and product feature/functions. Must demonstrate awareness of the business value and implications of the proposed solutions in the marketplace.-         Proven track record of team building, leadership and achievement in cross-functional team settings.

    Source: MktgLadder.

     






    Title VP – Multi National Client Marketing Job
    Categories Channel Marketing
    Location Roseland, NJ
    Job Information

     

    Job Responsibilities:
    (Description)
    Automatic Data Processing, Inc. is one of the largest providers of business outsourcing solutions to employers and vehicle dealerships around the world. We bring 60 years of unrivaled industry experience to the marketplace. Over 80% of the FORTUNE 500 companies and over 90% of the FORTUNE 100 companies use at least one of ADP’s services. ADP serves more than 560,000 organizations in over 60 countries, including nearly 400,000 small business clients and about approximately 26,000 vehicle dealerships. www.ADP.com
    Accountable for development of marketing strategy for the GlobalView, GlobalView Select and Streamline multi-national client market that is aligned with the organization’s long term objectives. Ensures marketing plan maximizes ADP’s growth potential and achieves sales, revenue and profitability goals. Works closely with the Corporate Vice President GlobalView, President ESI, SVP MNC Sales, Sales and Marketing heads and region/country GM’s in development of product strategy, development of channel strategy, marketing and communication strategy and on-going strategic analysis of the business and market. Must have strong leadership skills, business acumen and solid understanding of the market and its potential. The candidate will have broad experience with extensive skills and knowledge in the multi-national market.
    ESSENTIAL RESPONSIBILITIES:
    - Develops MNC marketing strategy and marketing plan to maximize ADP’s growth potential and achieve sales, revenue and profitability goals.
    - Leads strategy execution across multiple geographies and business units.
    - Identifies, develops and drives new growth initiatives.
    - Works closely with Corporate Vice President GlobalView, President ESI, SVP MNC Sales, Sales and Marketing heads and region/country GM’s in development of product strategy, development of channel strategy, marketing and communication strategy and on-going strategic analysis of the business and market.
    - Leads on-going analysis of the business and market. Stays abreast of the competition and emerging trends with a focus on growth and competitive advantage.
    - Leads and/or oversees hosting of, or involvement in MNC trade shows. (~$6mm spend)
    - Builds executive level marketing plans and presentations.
    - Develops exceptional strong, collaborative relationship across ADP to ensure strategic alignment and execution.
    - Leads and develops a team of associates. Responsible for human resource management activities such as the maintenance of proper staffing levels, attainment of desired associate retention rates, harmonious associate relations, monitoring performance management plans, and incorporating excellent associate communication channels. Manage the implementation and proper execution of career development and succession plans to ensure that career pathing opportunities are communicated.

    Source: MktgLadder.

     

    Company Workscape





    Title Senior Manager, Consumer Insights
    Categories Channel Marketing
    Location Bellevue, WA
    Job Information

    Are you a talented and passionate self-starter with a strong background in product marketing research & reporting? If so, a new team within T-Mobile that drives a unique product line is looking for you. You will help drive the future of T-mobile USA and impact the bottom line each and every day.

    Description:
    The Senior Manager, Consumer and Competitive Insights, is responsible for delivering customer and market-level insights to the T-Mobile Marketing and Product Management organizations. The position requires an individual that blends outstanding leadership and people skills with high levels of research acumen. The candidate for this position will be able to work closely with internal business partners at all levels to deeply understand their unique business challenges and opportunities and design research projects and analyses. Accordingly, this position directs and coordinates all phases of qualitative and quantitative primary and secondary research including creation of project briefs, vendor selection and management, drafting surveys, moderator’s guides and questionnaires, analysis and presentation of findings. The candidate will be expected to provide critical insights that are on-strategy and ultimately inform business decisions as an independent, objective and consultative voice for the enterprise.

    Responsibilities:
    As a member of this business unit’s Marketing team, this Senior Manager will have responsibilities that include:

    · Executes and coordinates all phases of primary research including writing requests for proposals, selecting and managing suppliers, making methodological recommendations, drafting survey questionnaire and moderator’s guides, directing priorities of analysis, interpreting results and reporting findings and recommendations
    · Incorporates competitive and marketplace intelligence from secondary sources as part of overall strategic recommendations to the Enterprise
    · Works closely with business partners, identifying learning needs to assess, prioritize and develop annual research plans and budget
    · Synthesizes and summarizes data from multiple sources into actionable reports, building compelling stories to inspire action among internal business partners
    · Creates synergies within and across the organization, serving as an informal point of synthesis for consumer and competitive intelligence while partnering with Corporate Strategy and Finance on key initiatives
    · Also responsible for other duties/projects as assigned by business management as needed
    · Takes initiative in leading investigative efforts into competitive developments and long term trends.
    · Actively prioritizes personal and team efforts with research spend to maximize efficiency and effectiveness.
    · Manages agency and external partner relationships
    · Confidently and capably provides presentations to Director and VP-level partners
    · New product development research and Consumer Insights experience supporting both new business, brand development, as well as “on-going” businesses required.
    · Experience over the complete lifecycle of product development research including consumer target identification and needs assessment, feature prioritization and concept development, price elasticity and volumetric forecasting, bundling impacts and cannibalization, positioning, messaging, naming, and packaging.
    · Experience synthesizing primary with secondary research. Ability to unlock information from traditional syndicated sources, analyst reports, competitive news and published reports, and from emerging sources (Blogs, Social Media).

    Qualifications: The ideal candidate will have the following qualifications:

    · Bachelor’s Degree required. Advanced degree preferred (PhD, MBA, MS, or MA).
    · Analytical background and/or degree.
    · Experience with National Retailers and Big Box distribution channel
    · Experience and proven success of selling with data-leveraging consumer and marketplace insights to build a compelling story to enable selling to external clients and customers.
    · Proven ability to collaborate with external partners and representatives of other companies to deliver research to evaluate and validate Joint Value opportunities.
    · 8+ years of increasing responsibility in marketing or product development consumer research and/or product planning.
    · Familiar with using SPSS data analysis tools.

    Source: MktgLadder.

    Company T-Mobile





    Title Sr. Director of Strategic Business Development
    Categories Channel Marketing
    Location Palo Alto, CA, USA
    Job Information

     

    VMware (NYSE: VMW), the global leader in cloud infrastructure, delivers customer-proven virtualization solutions that significantly reduce IT complexity. VMware accelerates an organization’s transition to cloud computing, while preserving existing IT investments and enabling more efficient, agile service delivery without compromising control. Organizations rely on VMware, its partners and its industry-leading virtual infrastructure platform, VMware vSphere, to energize their business through IT, while saving energy—financial, human and the Earth’s. With 2009 revenues of $2 billion, VMware has more than 190,000 customers and 25,000 partners worldwide. VMware’s award-winning technology, market-leading position and culture of excellence provide our 8,200+ employees in 40+ locations worldwide with a platform for professional growth and the excitement of being an early-stage innovator.
    This is a new R&D initiative to explore the effect of flash memory on a virtual datacenter.
    Responsibilities:
    • Strategy and business development: create the go-to-market strategy for the first versions of Aurora product. This includes channel strategy, partner strategy and product positioning strategy. he will also work together with product marketing and product management on product packaging, pricing, distribution strategies
    • Field enablement: he/she will interface with the sales force to enable them to effectively market and sell the Aurora solution
    • Product evangelism: he/she will help acquire the first set of early adoptee customers, and serves as the top evangelist for the product
    • Customer advocacy: he/she will represent the customers and field in the Aurora leadership team on the product directions and strategy
    Requirements:
    The ideal candidate will have experience making architectural and development contributions to internet applications that deal with large amount of data using MapReduce/Hadoop, or other data-centric applications
    • 10 or more years of experience with technology partners, in functions such as product management, technical marketing, developer relations or engineering
    • Demonstrated ability in creating partnerships and win-win relationships with partners
    • Strategic thinking and planning skills: demonstrated effectiveness in conducting market analysis, prioritizing investments, and measuring outcomes
    • Ability to work in a matrixed environment and across multiple disciplines to orchestrate desired outcomes. Must be well-skilled in managing people and motivating multiple, distributed teams
    • Expertise in creating, driving, and executing evangelism plans that drive business outcomes
    • Sophisticated understanding of technology and its adoption
    • B.S. degree in a technical discipline required
    • Graduate degree in a technical discipline preferred
    • MBA is plus

    Source: MktgLadder.

     

    Company VMware, Inc





    Title Sr. Channel Marketing Manager
    Categories Channel Marketing, Social Media Marketing, VAR/Distributor
    Location San Diego, CA, USA
    Job Information

     

    Websense, Inc. (NASDAQ: WBSN), a global leader in integrated Web, data and email security solutions, provides Essential Information Protection™ for more than 44 million employees at organizations worldwide. Distributed through its global network of channel partners, Websense software and hosted security solutions help organizations block malicious code, prevent the loss of confidential information and enforce Internet use and security policies. For more information, visit www.websense.com.
    Job Title:  Senior Channel Marketing Manager, US
    Location:  San Diego, CA
    Job Summary:
    The Senior Channel Marketing Manager will be responsible for the development, management and execution of field marketing programs and campaigns to drive leads against metrics through the channel. This key member of the field marketing team will serve as the primary marketing liaison between Websense and our top strategic partners, building plans and managing programs targeting end users through these channel partners.
    Essential Functions:
    Work closely with marketing, channel sales and partners to develop strategic channel marketing plans that align with the corporate strategy and supports sales objectives
    Develop and execute marketing activities to create awareness of Websense solutions, educate partners, and drive sales leads against agreed metrics
    Marketing activities will include electronic mail campaigns, events/sponsorships, seminars, webinars, partner and referral programs and more
    Execute marketing activities from beginning to end including working with Marketing and Channel Sales leaders to identify, assess and prioritize events, engaging with partners or vendors to confirm events, managing event logistics, tracking event feedback and leads, and reconciling invoices and PO’s
    Manage regional partner marketing contra budget and track spend
    Evaluate, measure and report on all marketing activity
    Create, upload and maintain programs and events within Salesforce.com in order to support metrics for channel/lead dashboards and quarterly business reviews
    Build and achieve ongoing relationships with strategic/top partner marketing counterparts
    Requirements:
    The ideal candidate will have 5 + years marketing experience in a high technology environment, ideally within an Enterprise Software company.
    Bachelor’s degree or equivalent work experience
    Proven track record in successful event management, marketing programs and field marketing, yielding measurable results
    Experience working with partners (VARs, distributors, MSPs, SIs) to develop and execute joint marketing plans
    Experience working in fast-paced environment
    Ability to manage multiple projects and work under tight deadlines when necessary
    Has an open, friendly, team-building style and demonstrates resourcefulness.
    Proficiency with Microsoft applications (Word, Excel, PowerPoint, Outlook)
    Salesforce.com experience highly desired
    Business travel is expected for this position
    Websense offers a comprehensive compensation and benefits package which includes Medical / Dental / Vision Insurance Plan options, Flexible Spending Accounts, 401K Retirement Plan with Employer Match, Employee Stock Purchase Plan, Vacation, Sick and Holiday Paid Time Off, Tuition Reimbursement, a Commuter Program expense program, Gym Discounts and more. EOE.

    Source: LinkedIn Jobs.

     

    Company Websense





    Title Designer
    Categories Channel Marketing
    Location Arlington, MA
    Job Information

    Solari Hospice Care is growing and adding to our team.  We have positioned ourselves to run an excellent hospice program in Houston and need an established Healthcare Sales Professional to manage a territory.  If you have worked in healthcare sales including but not limited to: Hospice, Home Care or DME, we would like to talk with you!  

    The Professional Liaison establishes a professional relationship with Physicians, discharge planners, social workers and other health care decision makers by providing on-going education to them regarding hospice services and care.  The Professional Liaison meets professional development goals through the management of an assigned territory, professional relationships and knowledge of hospice.

    Solari Hospice Care offers excellent benefits with a highly competitive pay structure.  We are experiencing  growth in the Houston market due to building an inpatient facility unlike anything currently in the community.   This is an excellent time to come be a part of our team!!

    Source: http://jobview.monster.com/Healthcare-Marketing-Professional-Job-Houston-TX-88716435.aspx

    Company Hecht Design