Advertising

  • Title Brand Display Product Marketing Manager
    Categories Advertising
    Location Seattle, WA, USA
    Job Information

     

    Help Microsoft realize the potential of online advertising! The Brand Display Business Group within APS connects the dots between our online advertising sales team and the product groups/publishers we represent. The Brand Display Product Marketing team is responsible for managing the MSFT Brand display advertising business by driving revenue and long-term value off of our publishing assets, empowering our sales force as partners for our customers, and enabling positive customer experiences for our advertisers and agencies. As a Senior Product Marketing Manager on the team, you will drive the ad business for two of MSN’s most important vertical sites – MSN Autos and MSN Money (approx $70 million in revenue annually).
    This role will allow you to engage deeply with the US MSN Media teams, APS product development, Sales, Vertical Specialists and adjacent Business Group teams specializing in yield & business analysis, ad product innovation and marketing communications. You’ll use your understanding of online advertising and monetization to influence your product’s commercial opportunity, form the value proposition and sales strategy, orchestrate the rollout of new initiatives to our sales organization and provide accountability for the success of your initiatives through regular analysis of revenue and market trends.
    The Senior Product Marketing Manager will be responsible for the following key areas:
    • Brand Display Strategy & Value Proposition – defining the value prop for the product, ensuring it maps to both the MSN consumer value prop + the MSFT Advertising story & approach, and setting the product sales strategy.
    • Brand Display Site Portfolio Management – including site optimization for brand display, creating and monitoring packaging performance, monitoring advertising programs for success (both individual opps + packaging programs), product group advertising evangelism
    • Brand Display Go-to-Market (GTM) – end-to-end owner for release of new ad products & solutions (including packages, sponsorships and sales initiatives) to sales, working across partner teams such as MSN, Trade Marketing, Inv/Yield, Industry specialists, Regional Sales Leads, and creative trafficking teams.
    • Voice of Customer – in collaboration w/industry specialists, aggregation of feedback from clients & sales to MSN, plus utilization of customer insight activities (research projects, client engagements) to deliver business requirements into Market Requirement Documents for future product development
    • Business Management – telling the story behind our business performance at product reviews driving annual revenue projections and insight into product group planning & roadmaps ensuring ongoing close coordination between sales and product development
    • Brand Display Subject Matter Experts – SME for ongoing sales engagement, provide content and be available to present at major client visits & Executive Briefings, providing messaging and input for external announcements, events & PR.
    • Market Analysis and Opportunity Identification – regular analysis of market trends, compete, and current revenue performance.

      Following are the key competencies and experience of an ideal candidate:

    • Great communicator – across customers, dispersed field teams, executives, engineers and partners
    • Strategic Self-starter – capability to chart product strategies and manage business on own
    • Analytically & strategically focused – ability to drive analysis and draw strategic conclusions for investment and business
    • Customer-focused Innovation – passion for customers and unflinching desire to always do what’s right for them; creative solutions that find the best possible intersection in meeting customer needs and moving the MSN business forward
    • Quick decision maker – ability to decide under tight timing and pressure
    • Proven track record – at least 5-8 years’ experience in digital advertising, advertising, sales, product management and/or marketing. The ideal candidate should have experience with digital advertising marketing. BA/BS required; MBA preferred.

    Source: LinkedIn Jobs.

     

    Company Microsoft





    Title VP of Sales/Monetization
    Categories Advertising
    Location Southern California or Utah
    Job Information

     

    Job Description:
    Vice President of Sales will have overall leadership/management responsibilities for new website/platform sales and online advertising/monetization sales for each media partner website.
    Key responsibilities include:
    • Lead the website/technology platform sales team. Matchbin’s targeted market is community newspapers, TV/radio stations, and locally focused online publishing companies.
    • Create a nationwide network of regional monetization sales managers that provide the leadership, partner relationship building, and sales/product training for a geographic region of 25 to 30 Community Marketplace websites.
    • Develop strong long term partnerships/relationships with the CEO and other executives of Matchbin’s channel partners/media organizations. Influence these executives to prioritize online advertising sales to compliment their traditional print/on air advertising.
    • Maximize the revenue from all online advertising solutions; business directory websites, SEO/SEM solutions, local/national banner advertising, email/text message campaigns, mobile couponing, call tracking, SMB services, and local paid search.
    • Develop and execute a sales management strategy and aggressive sales plan metrics designed to create accountability and meet Company revenue goals.
    • Hiring, mentoring and motivating the sales and monetization team. Responsible for training and instilling a consultative sales process, in addition to establishing better reporting through the use of the sales CRM.
    Skills/Experience Requirements:
    • 10+ years experience leading sales teams for internet/software companies. 5 years experience as VP of Sales.
    • BA/BS in marketing, business management or computer science. MBA/Masters degree preferred.
    • Proven track record of sales results in B2B Software as a Service companies – $20M+ in annual sales.
    • Experience in selling online advertising and services/software to small and medium businesses.
    • Experience in creating a large distributed sales team of employees and/or independent sales representatives.
    • Experience in selling national online advertising direct to large national/regional companies or advertising agencies is a plus.
    • Strong network of relationships with media company executive – newspapers, Radio/TV Stations, magazines, and online media publishers.
    • Strong experience in developing effective sales compensation plans, forecasting and modeling tools, including the use of CRM systems
    • Proven ability to negotiate favorable pricing and legal terms on high-value deals.
    Company Description:
    Matchbin is a Web 2.0 business creating local, content-driven community websites in a revenue sharing partnership with local media outlets. Matchbin applies state of the art content management and display technologies, aggregates visitors from these sites, and provides local and national advertising specifically targeted to these site visitors. The media partners supply an existing loyal user base, hyperlocal content, experienced sales team, and ready access to local business advertisers.
    A unique revenue sharing business model allows Matchbin to control these websites, maximizing advertising revenue and eliminating any technology efforts required of the partners. A wide variety of advertising revenue streams will contribute $30K – $80K in yearly net revenue per partner. In 2009, Borrell Associates estimated “Local online advertising will grow rapidly and reach $15B in 2013.”
    Matchbin launched the first local media websites in January 2008, and currently has 540 local media sites. A powerful Content Management System (CMS) which handles all forms of audio, video, text, and photos allows this content to be delivered to customers through PCs, WAP enabled phones, and iPhone/Mobile apps. Matchbin websites are currently seeing over 4,700,000 unique visitors per month and 70M page views per month.

    Source: LinkedIn Jobs.

     

    Company Matchbin





    Title Bi-Lingual Marketing Manager – Latin America
    Categories Advertising
    Salary $125K
    Location Miami, Florida, USA
    Job Information

    Job Description:

    TOA Technologies is the leading provider of Cloud-based mobile workforce management applications for large and medium-sized enterprises. TOA’s patented platform improves customer service while dramatically reducing operational costs and delivering immediate return on investment. As the industry’s only complete on-demand solution using predictive, time-based analytics, TOA reduces customer wait times while increasing field workforce efficiency. TOA’s system deploys quickly, is highly configurable and is easily integrated with existing CRM solutions. Named Best of Breed and Visionary solution in Gartner’s 2010 Magic Quadrant for Field Service Management, TOA Technologies is headquartered in the United States and has offices in Europe and Latin America.

     

    Working in a fast-paced, results-driven, entrepreneurial environment, the Bi-Lingual Marketing Manager – Latin America will drive key marketing initiatives throughout North and Latin America. This role’s primary responsibility will be to develop, establish, and maintain marketing strategies to achieve the objective of the company. The ability to effectively manage the advertising, promotional, and marketing activities of the company will be critical. The Bi-Lingual Marketing Manager – Latin America will evaluate market conditions, competitor data and implement changes in the marketing plan as required. The job also entails providing business line support for planning marketing programs, channel support, and sales support. This individual will interact with departments across the company to ensure that the collateral and other communications reflect the brand of the company accurately.

    1. Manage the development of marketing materials across key industries in North and Latin Amierca including the development of brochures, presentations, landing pages, and demos.
    2. Write white papers, blogs, case studies, product descriptions, fact sheets, and other thought pieces and collateral to illustrate the importance of the solution TOA provides.
    3. Advance leads through the pipeline by managing webinars, prospect events, and  through the creation and implementation of other touch-points with future TOA customers.
    4. Establish TOA as a thought leader in the industry by managing Chief Marketing Officer (CMO) survey to illustrate the importance of service to brand equity.
    5. Lead TOA’s participation in selected events and conferences including collateral, booth signage, and give-aways.
    6. Lead TOA sponsored client events as needed.
    7. Manage the collection of references and testimonials and present these in compelling formats.
    8. Lead direct marketing campaigns including e-mail, direct mail, and online.
    9. Effectively produce results as a member of a multi-disciplinary team.
    10. Initiate market research cases and analyze their findings.
    11. Be fully conversant with current and emerging services and product capabilities and their competitive strengths.
    12. Maintain open lines of communication with all departments and provide prompt answers to requests.
    13. Reports as requested to Senior Management on project status.
    14. Owns all marketing in Latin America from collateral, to events, to sales support.

     

    Requirements:

    1. Proficient in both English and Spanish verbal and written communication skills is required; other languages a plus
    2. 7 – 10 years product marketing experience in the B2B enterprise software industry, preferably OSS/BSS.
    3. Five plus years working in a fast-paced, hi-tech, entrepreneurial environment.
    4. Bachelor’s degree in a related field, Master’s degree preferred
    5. Proficient in computer skills – word processing, excel, powerpoint and willingness to learn other software applications
    6. Proven ability to create, develop, and implement strategic programs and tactics
    7. Self-starter who is resourceful and likes working with limited direction
    8. Experience writing press releases, managing trade shows, creating collateral, and working with various channels of social media
    9. Flexible worker who is willing to do what it takes to get the job done (including occasional travel)
    10. Proactive – must take initiative in learning and applying new skills.

    Source: MktgLadder.

    Company TOA Technologies





    Title Sr. Marketing Manager
    Categories Advertising, Market Research
    Location Pleasanton, CA, USA
    Job Information

    Summary of Responsibilities:

    The Senior Marketing Manager is responsible for developing marketing strategy and tactics to achieve business and revenue objectives for the company’s mortgage origination software product, Encompass360™, and increasing adoption and usage of the Ellie Mae Network’s partner and vendor services.

    Primary Responsibilities & Objectives:

    • Collaborate with management to define, plan, develop and execute marketing strategy and tactics for creating awareness, generating leads for new business and increasing existing client services adoption to help sales achieve revenue goals targeted at mortgage professionals.
    • Perform research and analysis to understand sales problems and market opportunity.
    • Leverage partnerships and create co-marketing opportunities with our lenders, vendors, and industry influencers to increase awareness and drive usage of the Ellie Mae Network and Encompass360.
    • Strengthen the corporate brand promise, positioning, and overall product and services messaging for Ellie Mae solutions.
    • Develop and deploy lead generation and adoption marketing campaigns including SEM/SEO, email, online marketing, direct mail, promotions and other marketing services disciplines.
    • Plan and execute marketing launch programs for new software releases and upgrades.
    • Collaborate with product and sales management to define and develop the marketing and sales tools and resources needed for inside and field sales to convert prospects and retain clients, including database marketing, sales playbook, online media, website content, collateral, demos, client testimonials, business cases, social media, tradeshows, advertising, press releases, etc.
    • Manage projects to deliver desired results, while maintaining expense and budget parameters.
    • Present marketing activity results metrics and analyses to management, and make recommendations for optimizing next generation marketing efforts.

    Qualifications, Skills & Education:

    • B.A. or B.S. Degree in Marketing, Business, Communications or related field, or equivalent experience
    • 8+ years marketing experience and accomplishments, with at least two years in marketing mortgage services, technology, software or financial services products
    • Experience working with writers, creative services, external agencies, consultants, research firms  and third party resources, defining and driving marketing projects – such as acquisition, adoption and retention  programs; online campaigns; web content and collateral development; direct marketing programs; print and online advertising; incentive programs; tradeshows; etc.
    • Experience marketing B2B products and solutions to enterprise companies
    • Knowledge of budgeting, project cost estimating, and fiscal management principles and procedures
    • Must have excellent teamwork, organizational, and multi-tasking skills
    • Detail orientation essential
    • Exceptional verbal, written communications and presentation skills
    • Prior success working with mortgage, lending or financial services – a plus
    • Experience with B2B portals or online transaction networks – a plus

    Characteristics:

    • Passionate about marketing; creative; insightful; open-minded; a bold, visionary thinker
    • Results-driven, with a proven track record of success and accomplishments
    • Able to identify marketing opportunities, translate strategy into tactical results and ideas into action
    • Highly self-motivated and dedicated; someone who will do what it takes to get the job done and deliver intended results
    • Team player and collaborative
    • Adaptive, resilient and able to succeed in a fast-paced, changing, dynamic environment – with proven ability to manage multiple projects and priorities.

    Source: MktgLadder.

    Company Ellie Mae





    Title Product Manager
    Categories Advertising, Product Marketing
    Location Redmond, WA, USA
    Job Information

    Job Description:

    The Windows Consumer Product Management team is hiring a Product Manager to help us win in the very competitive marketplace for consumer PCs. Our team’s mission is to gather intelligence and create business strategies which will help to drive awareness, preference and purchase among consumers for the Windows Client business. In this job, you will be asked to think strategically, put yourself in the mindset of our partners and competitors, influence multi-million dollar marketing campaigns, future versions of our product, and drive high-level executive thinking around business strategy.

    The Product Manager in this role will have the challenging assignment to deeply understand consumers’ PC purchase drivers, what about PC quality matters most, and call out what we need to do as an extended ecosystem to win customers for Windows PCs against competitors that live both above and below us. The Product Manager will have the opportunity to evangelize these strategies both internally with Engineering, OEM and other Product Groups, and externally with PC manufacturers, retail partners and others.

    Key responsibilities:

    Market Research Planning & Analysis: Understand the latest data about consumer, manufacturer and channel preferences, behaviors and motivations, and ever changing PC categories and technologies to determine what motivates consumers to choose specific PCs, and why consumers might chose PCs over other consumer electronics and technology.

    Deliver Research & Develop Strategies: Work with Engineering, Market Research, Marketing and other teams to design and run both qualitative and quantitative market studies.

    Communicate the vision and influencing the future: Package the best strategies into comprehensive and compelling stories, evangelize and deliver the PC Quality and Purchase Drivers messages directly to the relevant constituencies around the globe including future product plans.

    Knowledge, Skills and Experience:

    Overall, we will be looking for a detail oriented person with strong interpersonal, organizational, analytical, communication, and cross-group collaboration skills. The Product Manager must have demonstrated experience in discerning and defining key customer and partner needs through data analysis. Market research and experience working with advertising agencies is preferred. Cultural awareness and global understanding of consumers would be helpful. The role also requires strong fundamental knowledge about client Windows, Windows Live, and Internet Explorer. Strong program design, project management and influence and negotiation skills are highly desirable. Technical knowledge and background in core PC technologies is a plus, as is familiarity with competitive computing platforms.

    A BA/BS is required, preferably in marketing or similar discipline.

    Location:

    The location of this position is in Redmond. The Product Manager should expect to travel about 10-15% of the time which may include some overseas trip.

    Source: LinkedIn Jobs.

    Company Microsoft





    Title Senior Director Corporate Marketing
    Categories Advertising
    Location San Francisco, CA, USA
    Job Information

    Background: Splunk is a highly successful, rapidly growing software company.  Our founders developed phenomenally innovative software as well as an effective “Freemium” business model and strong brand.  We recently passed several growth and customer milestones, and given our trajectory are creating this new position in Marketing.  This position reports directly to the CMO/SVP Worldwide Marketing.

    Location: San Francisco Bay area (San Francisco HQ or planned South Bay facility)

    Responsibilities:

    -Overall responsibility for Splunk’s corporate marketing and marketing communications strategy and execution.

    -Drive Splunk messaging, branding, corporate positioning and external visibility worldwide.

    -Ensure Splunk brand maintains its integrity and evolves as needed over time.

    -Manage our PR agency to generate press coverage for our company, products/solutions, partner initiatives, etc.

    -Manage our advertising agency to create effective ad campaigns that reach our target markets and translate into increased brand awareness and lead generation.

    -Plan and coordinate headquarters/North American corporate marketing initiatives with EMEA and Asia-Pac marketing staff.

    -Create the marketing materials needed including collateral, videos, press releases, and review content created by others in marketing for brand, tone and overall quality.

    -Oversee industry analyst relationships.

    -Leverage our incredible customer base as a core component of corporate  marketing materials, programs and deliverables.

    Background and Experience:

    -Must have at least 8 years of relevant experience marketing enterprise software; IT-specific software a plus; BI experience could be helpful as well.

    -Agency background (PR and/or advertising agency) is an important plus.

    -Demonstrated in-depth experience in all aspects of corporate marketing and marketing communications including PR, advertising, design, branding, industry analysts, marketing communications.

    -Enjoy working  in a fast-paced start-up type environment

    - Experience with communities, blogging, social media a plus.

    -Must be able to quickly develop a solid understanding of Splunk—the company, the product and how customers use our product to solve their problems and benefit their organizations.

    -Proven experience dealing with marketing, sales teams and customers around the world.

    -People skills important—this position will manage a small but growing team, require working with everyone in marketing and across all other departments in the company.

    -College degree required.

    Benefits:

    Benefits package includes health care, dental, vision, life insurance, flexible spending and dependent care accounts, PTO and sick leave, and 401k.

    Splunk is an equal opportunity/affirmative action employer supporting workforce diversity.

    Source: MktgLadder.

    Company Splunk





    Title Director, Brand Ad Strategy
    Categories Advertising
    Location Seattle, WA, USA
    Job Information

     

    Job Description:
    Delivering against brand advertising goals in a digital environment is one of the biggest challenges for marketers and publishers today. As TV and print media consumption increasingly moves online, our industry is being challenged to enable advertising budgets to follow. Microsoft is leading innovation in this area, and the decisions we make now will shape the future of brand advertising. If you’d like to join the leadership team that drives those decisions, then the Brand Display Business Group (BDBG) is the place for you.
    We run a multi-billion dollar brand advertising business today, and we will drive its growth moving forward.
    The Director of Brand Advertising Strategy will be a member of the BDBG leadership team and will be responsible for developing clear recommendations about how Microsoft should compete in brand advertising in the digital realm. Our work is often hypothesis-based; always data-driven, customer-centric and actionable; and developed hand-in-hand with senior leadership across business, engineering and other partner teams across the company. That means that what we do results in tangible impact to Microsoft’s bottom-line – and to that of our clients.
    We’re looking to add a Director of Brand Advertising strategy to:
    § Develop and communicate Microsoft Advertising’s all-up global brand advertising business strategy
    § Develop and communicate Microsoft Advertising’s all-up global creative strategy
    § Develop a cohesive framework to drive the team’s social, video and InApp product strategies
    § Land the brand business and product strategies, in partnership with executives across Microsoft
    § Track key competitive and industry trends, and help develop strategies and action plans to harness them
    § Collaborate with division and corporate strategy teams to align the BDBG plans with top-down strategic goals and to influence the evolution of strategy at the division level.
    § Make buy/build/partner recommendations, work with business development to create negotiation strategies and deal structures, and participate in negotiations
    § Translate strategies into business and engineering investment priorities
    § Anchor strategy work streams by developing key modeling, research, analysis and communication materials
    The successful candidate has a deep, practical understanding of the digital advertising industry and brand advertising in particular; is a highly-motivated self-starter with a successful track record of developing and landing strategy and buy/build/partner recommendations with senior executives, partner teams and peers; superior project management, communication and analytical skills; and a personal persuasiveness that enables him or her to impact key executive decisions.
    She or he is motivated by thought leadership and impact — and wants to be part of an organization where the decisions we make, and the scale of the investments we undertake, have the potential to change the face of brand advertising.
    The successful candidate also has a strong passion for technology and brings a unique combination of demonstrated skills in:
    § Creating structure and definition around uncertain, complex and/or ambiguous business problems
    § Collaborating and driving to outcomes across multi-disciplinary teams
    § Qualitative and quantitative analysis to support decision making
    § Opportunity sizing
    § Financial modeling
    § Market research and analysis
    § Macro & microeconomics
    § Competitive analysis / game theory
    § Oral and written communication
    § Excel and PowerPoint
    He or she also has:
    § A minimum of 7-10 years of demonstrated post-college work experience in finance, strategy or new product commercialization at an online media or high tech company, top-tier consulting firm, and/or technology-focused investment banking, venture capital, or private equity firm.
    § A BS/BA degree
    MBA; study in mathematics, economics, finance or engineering; and relevant advertising industry experience preferred.

    Source: LinkedIn Jobs.

     

    Company Microsoft





    Title Director, Advertising and Social Media
    Categories Advertising
    Salary Salary plus bonus
    Location McLean, Virginia
    Job Information

     

    Job Description
    Overview: This position will be responsible for all advertising and social media activities. This includes setting our overall advertising strategy, budget and execution plan. Additionally, this position will be responsible for all social media and outbound web strategies and tactics, including social media engagement, blogging strategy, paid search, search engine optimization and online advertising.
    Job Duties (include but not limited to):  Drive all advertising activities, including advertising strategy, ad creation, media strategy and placementCreate comprehensive social media strategy for the company, covering Facebook, Twitter, LinkedIn, Wikis, blogging etc… Drive all online marketing activities (excluding our website), including online ads, paid search, and search engine optimizationManage a team of 6+ marketing professionalsSet yearly budgets and manage all expenses within team Work with both internal designers and external agencies to create advertising with exceptional impactWork with Product teams to translate product strategies into advertising strategies Set clear, measurable KPIs for team and ensure our advertising and social media activities deliver on expected goals.
    Desired Skills & Experience
    Job Requirements:-BS degree-8+ years experience in technology marketing required-4+ years of social media or advertising experience required-Agency experience preferred-Strong collaboration skills required-Strong oral and written communications skills required  MicroStrategy is an Equal Opportunity Employer
    Company Description:
    Leader in business intelligence software

    Source: LinkedIn Jobs.

     

    Company MicroStrategy





    Title Director, Brand Ad Strategy
    Categories Advertising
    Location WA, Seattle, US
    Job Information

    Job Description

    Delivering against brand advertising goals in a digital environment is one of the biggest challenges for marketers and publishers today. As TV and print media consumption increasingly moves online, our industry is being challenged to enable advertising budgets to follow. Microsoft is leading innovation in this area, and the decisions we make now will shape the future of brand advertising. If you’d like to join the leadership team that drives those decisions, then the Brand Display Business Group (BDBG) is the place for you.

    We run a multi-billion dollar brand advertising business today, and we will drive its growth moving forward.

    The Director of Brand Advertising Strategy will be a member of the BDBG leadership team and will be responsible for developing clear recommendations about how Microsoft should compete in brand advertising in the digital realm. Our work is often hypothesis-based; always data-driven, customer-centric and actionable; and developed hand-in-hand with senior leadership across business, engineering and other partner teams across the company. That means that what we do results in tangible impact to Microsoft’s bottom-line – and to that of our clients.

     

    We’re looking to add a Director of Brand Advertising strategy to:

    § Develop and communicate Microsoft Advertising’s all-up global brand advertising business strategy

    § Develop and communicate Microsoft Advertising’s all-up global creative strategy

    § Develop a cohesive framework to drive the team’s social, video and InApp product strategies

    § Land the brand business and product strategies, in partnership with executives across Microsoft

    § Track key competitive and industry trends, and help develop strategies and action plans to harness them

    § Collaborate with division and corporate strategy teams to align the BDBG plans with top-down strategic goals and to influence the evolution of strategy at the division level.

    § Make buy/build/partner recommendations, work with business development to create negotiation strategies and deal structures, and participate in negotiations

    § Translate strategies into business and engineering investment priorities

    § Anchor strategy work streams by developing key modeling, research, analysis and communication materials

     

    The successful candidate has a deep, practical understanding of the digital advertising industry and brand advertising in particular; is a highly-motivated self-starter with a successful track record of developing and landing strategy and buy/build/partner recommendations with senior executives, partner teams and peers; superior project management, communication and analytical skills; and a personal persuasiveness that enables him or her to impact key executive decisions.

    She or he is motivated by thought leadership and impact — and wants to be part of an organization where the decisions we make, and the scale of the investments we undertake, have the potential to change the face of brand advertising.

    The successful candidate also has a strong passion for technology and brings a unique combination of demonstrated skills in:

    § Creating structure and definition around uncertain, complex and/or ambiguous business problems

    § Collaborating and driving to outcomes across multi-disciplinary teams

    § Qualitative and quantitative analysis to support decision making

    § Opportunity sizing

    § Financial modeling

    § Market research and analysis

    § Macro & microeconomics

    § Competitive analysis / game theory

    § Oral and written communication

    § Excel and PowerPoint

    He or she also has:

    § A minimum of 7-10 years of demonstrated post-college work experience in finance, strategy or new product commercialization at an online media or high tech company, top-tier consulting firm, and/or technology-focused investment banking, venture capital, or private equity firm.

    § A BS/BA degree

    MBA; study in mathematics, economics, finance or engineering; and relevant advertising industry experience preferred.

    Source: LinkedIn Jobs.

    Company Microsoft





    Title Director, Mobile Business Development
    Categories Advertising
    Location New York, San Francisco, Los Angeles
    Job Information

    Job Description

    Please apply directly at: http://www.limelightnetworks.com/content-delivery-company/careers/

    Description: Limelight Networks, Inc. (NASDAQ: LLNW) provides on-demand software, platform and infrastructure services that help global businesses reach and engage audiences on any mobile or Internet-connected device, enabling them to enhance their brand presence, build stronger customer relationships, optimize their advertising, and monetize their digital assets. For more information, please visit http://www.limelightnetworks.com or follow us on Twitter at http://www.twitter.com/llnw/

    Position Overview

    The Director, Mobile Business Development is responsible for contributing to the success of the Mobility and Monetization Solutions organization by generating new revenue streams.

    Primary focus will be identifying, prospecting, evaluating and securing existing and new customers that will utilize our mobile Web and App development solutions, a new component to our portfolio of mobile solutions. As part of this effort, the Director will package and productize solution bundles that leverage the cross-sell opportunities across our suite of solutions, including Reach (mobile video delivery), Ads (mobile ad insertion), core CDN, OVP and Rich Media services.

     

    A secondary component of this role will be to secure partnerships with all Web and App builders to utilize our Reach and Ads technologies for mobile video delivery and dynamic ad management, and to pursue such other promising new lines of business as become apparent over time.

     

    This individual will track the competitive landscape of alternative solution providers, develop a clear understanding of the total available market for these solutions, and implement strategies to maximize our share.

     

    Last but not least, this individual will leverage Limelight’s global sales organization to source prospects, as well as directly prospect.

     

    This position can be located in SF, NYC, or LA

     

    Responsibilities

    The Director, Mobile Business Development has the ability to successfully manage a prospect base, develop deep industry expertise, reference sell into the industry, ability to identify business issues and resulting problems, and the ability to translate requirements into Limelight solutions spanning the breadth of assets we bring.

     

    Requirements

    Qualifications (Minimum Experience, Education, Training or Skills):

     

    Experience working in the interactive, web and or mobile industry and/or have 3 years of experience selling Web or Mobile solutions/services.

    3+ years of experience meeting and/or exceeding monthly and annual sales goals.

    Excellent leadership, communication, and interpersonal skills coupled with strong business ethics.

    Identify business issues and the corresponding problems and opportunities that these issues present.

    Collaborate with prospects on the required capabilities to successfully resolve these problems that Limelight delivers.

    Goal-oriented, self-motivated and demonstrate the ability to effectively call on business executives.

    Previous experience with a high activity level including call volume, pipeline growth, and opportunity generation.

    Bachelors Degree or greater in a related field

    Experience with mobile web/app development sales, mobile technologies, mobile advertising/marketing, digital advertising/marketing, interactive services, streaming or content delivery network services, digital rights management, content management, web analytics, or managed web hosting is highly desired.

     

    Up to 40% Travel is required

     

    Physical Demands (Physical, Mental Demands or Exposures):

     

    Typical office environment; travel by air, train, and auto.

     

    Market Opportunity, Products and Solutions:

    Limelight Networks entered the content delivery industry in 2001 with a vision

    to deliver brilliant Internet experiences to an emerging and voracious online

    audience. When we designed our network, our first focus was on scale. We

    built a delivery infrastructure with abundant resources, starting with thousands

    of servers deployed in key networking hubs around the world and connected

    directly into the access networks your customers use every day.

     

    With the rapid adoption of smartphones, widgets, netpads, set-top boxes, and

    other yet-to-be-unveiled devices, consumers are connecting to the Internet in

    entirely new ways. Wherever they are in the world and at any time, they expect

    a powerful online experience: web pages, video, music, games, social media,

    software downloads—all delivered flawlessly at lightning-fast speeds.

    Limelight Networks offers a time-tested network infrastructure and intelligent

    software innovations that maximize the user experience through high-performance

    and reliable delivery of every object, every time. Limelight Networks fulfills any vision with a single infrastructure. We have

    everything our customers need to ensure a brilliant online experience—with no requirement

    for capital investment, internal expertise, or ongoing maintenance.

    *Limelight Networks is an equal opportunity employer

    Source: LinkedIn Jobs.

     

     

    Company Limelight Networks





    Title Director, Advertising and Brand
    Categories Advertising
    Location Palo Alto, CA, USA
    Job Information

     

    Job Description
    The Director of Brand and Advertising is responsible for defining, building and measuring VMware’s global corporate awareness campaigns and brand programs.
    You will drive the advertising strategy for VMware, including managing and evolving the current global corporate awareness campaign that is currently in market worldwide. With a small team, you will lead the awareness execution across digital, print, social media and search. Working with our advertising and media agency, you will create, manage and analyze our media strategy, and global schedules. You will manage a comprehensive set of measurements to monitor progress of the campaign globally, and you will adjust as needed to respond to the campaign metrics data.
    This role manages a small brand team that is responsible for developing, executing and measuring successful VMware corporate brand programs and research, to ensure brand consistency and increase overall brand awareness for VMware and our family of brands. This team builds brand training programs, as well as integration programs, and guidelines for VMware acquisitions.
    Skills
    Qualifications:
    • 10 years in leadership roles including 4-5 years as a director of marketing
    • 5 years of advertising experience in tech for the enterprise segment
    • Both Agency and Client side experience preferred
    • Proven track record building high performance brand and advertising teams
    • Successful track record in building brand programs and global awareness campaigns across a variety of media channels, including social media and search
    • Strong foundation in campaign development and demonstrated success across advertising, media buying, advertising/brand research and measurement
    • Ability to show initiative by building on past experiences yet still develop creative, unique awareness and brand programs for VMware
    • Proven ability to manage external agencies and lead internal resources to encourage commitment and deliver on your programs and campaigns ensuring they are on brief, schedule and budget
    • Superior analytical and reporting approach to your programs
    • Strong communication and creative skills
    • Ability to thrive in a fast paced, rapid growth environment
    • Comfortable working with cross-functional teams and at all levels
    • Experience managing $10m budget
    • Solid understanding of international markets, and managing global programs
    • Proven track record building successful global vendor relationships with a variety of business models (ie project work, retainers, etc)
    Characteristics:
    • Passionate and high energy
    • Innovative and creative
    • Strong leader
    • Articulate, and comfortable presenting to different audience types
    • High integrity
    Company Description
    VMware (NYSE: VMW), the global leader in cloud infrastructure, delivers customer-proven virtualization solutions that significantly reduce IT complexity. VMware accelerates an organization’s transition to cloud computing, while preserving existing IT investments and enabling more efficient, agile service delivery without compromising control. Organizations rely on VMware, its partners and its industry-leading virtual infrastructure platform, VMware vSphere, to energize their business through IT, while saving energy—financial, human and the Earth’s. With 2009 revenues of $2 billion, VMware has more than 190,000 customers and 25,000 partners worldwide. VMware’s award-winning technology, market-leading position and culture of excellence provide our 8,200+ employees in 40+ locations worldwide with a platform for professional growth and the excitement of being an early-stage innovator

    Source: LinkedIn Jobs.

     

    Company VMware, Inc





    Title Account Executive, Advertising Services
    Categories Advertising
    Location New York City, USA
    Job Information

     

    Job Description
    TRUSTe is seeking a New York based Senior Account Executive to join our ad solutions team. In this role the Senior Account Executive will be responsible for building relationships with the major online advertising agencies and selling our TRUSTed Ads technology platform to advertisers and ad agencies.
    We are looking for someone with an unquenchable thirst to win and a passion for helping businesses navigate this new privacy-aware world. The ideal candidate will thrive in our fast paced, results-driven, start-up culture.
    Responsibilities:
    • Leverage existing relationships with advertisers and agencies to foster a dialogue around ad privacy and TRUSTe’s ad products
    • Prospect, develop, maintain and grow revenue-generating relationships with advertisers and agencies within a territory
    • Meet or exceed quarterly sales quotas
    • Persuasively communicate TRUSTe’s Ad Solutions and unique value-proposition to advertisers and agencies
    • Develop and maintain relationships at all personnel levels within an account, demonstrating a thorough understanding of the account’s business model, organization, unique needs and revenue potential
    • Collect customer feedback and communicate back to product teams to help improve the offering
    • Develop subject matter expertise in ad privacy and issues / risk surrounding behavioral targeting practices
    • Support marketing efforts and participate in industry events
    Company Description
    TRUSTe is pioneering the way to help companies build privacy compliant programs and communicate their trustworthiness to their users. As the Internet moves into an era where social data & identities are the fuel for next-generation products, ensuring consumer privacy has become a vital mission for any business or enterprise. TRUSTe, being the leader in online privacy for more than a decade, helps organizations accelerate online trust. More than 40 percent of the top fifty websites including Facebook, Yahoo, Microsoft, eBay, AOL, Adobe, AT&T, Comcast, Disney, Weather.com, Apple, LinkedIn, Web MD, and Yelp are TRUSTe customers.
    As part of our comprehensive privacy suite, TRUSTe has launched a new solution called TRUSTed Ads. This new solution allows advertisers and ad agencies to build audience trust by giving the consumer transparency and choice with ad targeting practices. TRUSTed Ads also helps companies comply with the ad industry’s new Self-Regulatory Principles for Online Behavioral Advertising.
    TRUSTe competes for the best talent. Our compensation packages consist of salary and equity, and are commensurate with accomplishment. We offer a full suite of benefits, including 401(K). We are an equal opportunity employer. Please check our open positions: careers@truste.com

    Source: LinkedIn Jobs.

     

    Company TRUSTe





    Title Advertising and MarComm Manager
    Categories Advertising
    Location Mountain View, CA, USA
    Job Information

     

    Job Description
    Responsibilities:
    • Manage North American (US and Canada) advertising and marcomm projects for the industry’s leading online security brand.
    • Drive media planning, execution, creative and analysis for specific product lines and projects
    • Maintain ad measurement and tracking procedures, including offline and online ad effectiveness studies, online direct metrics (clicks, CTR, arrivals, downloads) and online indirect metrics (latent traffic/activity).
    • Collaborate with Global Team to develop and produce relevant creative assets and content.
    • Develop retail merchandising with our consumer retail channel marketing team and promotional agency.
    • Create and execute customized collateral pieces for both the OEM and retail channels
    • Oversee media and creative agencies as well as designers and printers, serving as the lead project contact.

    Qualifications
    • 5+ years project management experience, focus on consumer products a plus
    • Must have media experience, with an emphasis on digital and new, emerging media vehicles
    • Keen understanding of the U.S. retail environment
    • Creative thinker with strong strategic abilities and project management skills
    • Proven leadership, organizational and analytical problem-solving skills
    Company Description
    Symantec is a global leader in providing security, storage and systems management solutions to help our customers – from consumers and small businesses to the largest global organizations – secure and manage their information-driven world against more risks at more points, more completely and efficiently. Our software and services protect completely, in ways that can be easily managed and with controls that can be enforced automatically – enabling confidence wherever information is used or stored.
    Department Overview
    Symantec’s Consumer Business Unit, the team that brings you the trusted “Norton” security, storage and systems management products, is looking for talented individuals to work on the next generation of industry leading products, technologies and services. Join Symantec’s Consumer Business Unit, the world’s security market share leader for consumer software and services, and be a part of the team protecting hundreds of millions of customers worldwide.
    Reporting to the Senior Manager of North America Advertising, the Advertising and MarComm Manager will lead regional marcomm and advertising initiatives including: in-store displays, retail and OEM/ISP collateral materials, media strategy and execution, as well as advertising creative development.

    Source: LinkedIn Jobs.

     

    Company Symantec





    Title Marketing Manager
    Categories Advertising
    Location Mexico City, Mexico
    Job Information

     

    Marketing Manager- Mexico
    VMware (NYSE: VMW), the global leader in cloud infrastructure, delivers customer-proven virtualization solutions that significantly reduce IT complexity. VMware accelerates an organization’s transition to cloud computing, while preserving existing IT investments and enabling more efficient, agile service delivery without compromising control. Organizations rely on VMware, its partners and its industry-leading virtual infrastructure platform, VMware vSphere, to energize their business through IT, while saving energy—financial, human and the Earth’s. With 2009 revenues of $2 billion, VMware has more than 190,000 customers and 25,000 partners worldwide. VMware’s award-winning technology, market-leading position and culture of excellence provide our 8,200+ employees in 40+ locations worldwide with a platform for professional growth and the excitement of being an early-stage innovator.
    About the Marketing Manager role:
    -The Marketing Manager is the person responsible for defining, developing and implementing the Marketing Strategy for VMware Mexico under the corporate guidelines.
    -The Marketing Manager works with Premier VIP Enterprise Partners in MEXICO to increase VMware awareness and lead generation through marketing programs. The Marketing Manager is responsible for working one-on-one with the VMware Premier partners in MEXICO creating marketing plans and implementing on-going demand generation programs.
    -The Marketing Manager acts as a primary marketing focal point between VMware and the partner and ensures that both VMware and the partner are taking full advantage of all marketing opportunities. The Marketing Manager will be responsible for launching new partner relationships and fostering current ones. This will include working with partners to develop joint marketing plans, assisting with business planning, and developing internal and external communications, joint collateral, joint marketing programs, lead generation programs, and joint events. This role will also involve collaboration with the VMware Field Marketing Managers.
    Responsibilities:
    • Create customized lead generation campaigns with Premier partners (e-mail, direct mail, seminars, advertising)
    • Develop joint marketing plans with partners, and assist with business planning
    • Help to develop partner communications, joint collateral, and manage joint events
    • Build stronger relationships with partners through marketing programs and activities
    • Leverage and work with VMware Corporate Marketing for the benefit of partners
    • Planning regional events and managing the marketing mix of programs to support sales needs
    • Working with channel marketing teams to implement joint partner events
    • Coordinating event venues, speakers, logistics, surveys, operations, and lead flow
    • Rolling out events to local teams and training participants
    • Managing communications for customers, sales, and marketing
    Requirements:
    • Bachelor’s or Master’s degree in Business Administration, Management, Marketing or a related field
    • Minimum of 5 years experience in a marketing related job in the technology sector (software industry experience preferred)
    • Must have a solid understanding of marketing programs, events, and promotions
    • Experience in developing lead generation campaigns (e.g., direct mail, e-mail, seminars, advertising)
    • Must possess excellent project management skills and communication skills
    • Customer focused and a partner advocate
    • Candidate must be based in Mexico City
    • Must be able to travel on business in Mexico and North of Latin America
    • Proficient in Spanish and English
    • Travel 25-40%

    Source: MktgLadder.

    Company VMware, Inc