• The Truth About Social Media as an IT Marketing Platform

    This webinar from June 23 presented by IT Marketing World editor Jim Novy provides an analysis of social media and how it really fits — or doesn’t – into your marketing mix today.  Listen to the recorded webinar now!   

    Twitter? Facebook? LinkedIn? YouTube? Blogs? Microsites? SEO? SEM? What is your social media marketing strategy? Where should you invest? How much? How do you measure success?  These are the questions IT marketing professionals are asking with few clear answers. The truth is that social media is an immature set of marketing channels that can negatively impact your demand generation efforts if not managed properly. This webinar gives you clarity on the current role and value of social media as part of your overall marketing mix with guidance and resources to help you navigate uncharted waters.

    Jim Novy, founder of IT Marketing World, discussed how businesses can use social media, and what are some strategies in utilizing this growing marketing tool.  Listen to the recorded webinar now

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