• Professional Resolutions for 2012

    As we all know, most well-meaning resolutions typically fall by the wayside mid-February. Setting aside the personal, what are your professional resolutions for 2012?

    I have proposed a few below which we could all benefit from:

    1.  Leveraging social media

    You recognize the importance of social media and may even have a LinkedIn, Facebook or Twitter account. But are you actively mining your social media channels for opportunities and leads? According to a recent study byPardot Marketing Automation, 52.5 percent of marketers are spending 10 percent of their marketing budgets on social media activities, with nearly as many stating that 10 percent of their leads come from social media channels. Connecting and engaging in the conversation is key in truly maximizing this channel.

    2.  Doing the little things

    Want to set yourself apart from your peers and impress others? It really is the little things that make a difference here. Do more than is expected of you internally and externally to set a great example. Show up to your meetings on time or even a few minutes early. Send your business partners an email after hours to let them know you are always thinking about their business. Practice the art of listening, both online and offline and practice repeating what you heard.

    3.  Employ the KISS method
    In an era of information deluge, it is increasingly difficult to follow the maxim, Keep it Simple Stupid (KISS). Do not call meetings unless you have defined an express purpose and outcome. Following the KISS method means streamlining your interactions and ultimately, giving yourself time to focus.

    4. Roll With the Changes

    Making small changes can have a big impact on your marketing success. To avoid feeling overwhelmed, starting with a short list of things you’d like to improve upon in 2012 is more likely to yield measurable results. Are you planning to make other changes in 2012? Do tell and check back for more tips on marketing resolutions.

    Joy Reddy is Account Supervisor at Arketi Group, an integrated marketing consultancy that helps business-to-business organizations generate revenue and accelerate growth through intelligent strategy, branding, marketing and public relations. To view all company blogs go to Arketi Group blog site.

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