Select your field of interest to join your peers in exploring IT marketing trends, ideas, insights, and resources worldwide. You must Register to participate in interactive features.
-
Mktg Communications • Social Media Marketing
Jumpstarting Great IT Communities
The nature of marketing, and especially technology marketing, has changed. Enterprise IT buyers expect vendors to be ready and willing to engage in a two-way conversation about the issues that matter to them.
It’s no longer enough to do outbound marketing, no matter how much good, high-quality information you provide. Tech vendors must provide a forum for their customers and prospects to ask questions and connect with other users of the technology.
A great way to enable this kind of two-way conversation is through custom, editorially-driven community sites. That said, creating and maintaining vibrant online communities is not easy. This white paper shares best practices for creating and nurturing vibrant online communities for enterprise technology professionals. Download the paper here.
Stephen Saunders is a successful Internet entrepreneur, award-winning technology writer and videographer, and the founder of UBM’s DeusM. DeusM is Saunders’ third startup. In 2005 he founded Internet Evolution (www.internetevolution.com), a groundbreaking, award-winning, global online community dedicated to investigating the future of the Internet.
Advertisement
Promotion
Box Office
Marketing Operations's top-rated vendors:
Job Board
Most recent job openings:
- Posted May 4 Senior Product Marketing Manager/Mobile Category Symantec Mountain View, CA, USA
- Posted May 4 Senior Product Manager (741739) Microsoft Corporation Redmond, WA, USA
- Posted April 27 Director of Field Marketing Confidential Belcamp, MD, USA
- Posted April 27 WW Field Marketing Operations Manager Microsoft Redmond, WA, USA
- Posted April 27 Marketing Operations Sr. Advisor Dell NH, Nashua, USA