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  • Mktg Communications • Social Media Marketing

    Jumpstarting Great IT Communities

    August 25, 2011 | from Steve Saunders, Founder and Managing Director, UBM’s DeusM

    The nature of marketing, and especially technology marketing, has changed. Enterprise IT buyers expect vendors to be ready and willing to engage in a two-way conversation about the issues that matter to them.

    It’s no longer enough to do outbound marketing, no matter how much good, high-quality information you provide. Tech vendors must provide a forum for their customers and prospects to ask questions and connect with other users of the technology.

    A great way to enable this kind of two-way conversation is through custom, editorially-driven community sites. That said, creating and maintaining vibrant online communities is not easy.  This white paper shares best practices for creating and nurturing vibrant online communities for enterprise technology professionals.  Download the paper here.

    Stephen Saunders is a successful Internet entrepreneur, award-winning technology writer and videographer, and the founder of UBM’s DeusM. DeusM is Saunders’ third startup. In 2005 he founded Internet Evolution (www.internetevolution.com), a groundbreaking, award-winning, global online community dedicated to investigating the future of the Internet.

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