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Demand Generation • Event Marketing • Mktg Communications
How To Make Event Sponsorships More Effective
In CreateYourNextCustomer.com’s whitepaper How To: Make Event Sponsorships More Effective, I had the opportunity to sit down with a few of my UBM Tech colleagues to talk about the many industry events that we’re producing this year, and how tech marketers can best leverage large-scale events to their advantage. The team’s range of expertise covers everything from event marketing and production to sales.Our goal: To share with other event marketers the winning strategies and tactics that have worked for a countless number of UBM Tech’s event sponsors and exhibitors.
Our experts discuss how to make the most of event investments – from choosing the best event for branding that will also provide real value to attendees, to maximizing the ROI of sponsorship before, during and after the event.
{Also see: Technology Executive Event Preferences and Dislikes}
The biggest takeaway of this roundtable: Events are about the “complete experience.” The connection that is formed with attendees pre-event often sets the tone for how they choose to engage during the show (if they choose to engage at all), and whether they want to maintain a relationship afterwards. The mission of a successful event marketer should be to enhance and extend this connection with attendees at the live event through content marketing programs or even additional focused events.
See what our event marketing experts have to say about how you can make your event sponsorship more effective and productive. Download our Q & A executive summary today.
Winnie Ng is the VP of Marketing for UBM Tech’s InformationWeek Business Technology Network. UBM Tech is the global leader in technology media and business information. UBM Tech Marketing Servicesdeliver integrated marketing campaigns and programs including media solutions, lead and demand generation, events, online communities, content development and custom solutions.
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