• Trends: Convert Your Content to Ebooks

    Let’s face it:  It seems like our attention spans aren’t what they once were. We’re oversaturated with information, and as the distractions continue to come at us from every angle, staying focused on one thing for more than 10 minutes is nearly impossible.
    The question is, as marketers and campaign managers, how do we break through the noise and deliver compelling messages to an audience in a way that gets results?  One answer is Ebooks.
    Ebooks present content in a dynamic, interactive, contemporary way that is optimized for today’s mobile, on-the-go mindset. And many successful marketers are using them to breathe new life into existing, stagnant and disconnected assets.  In our ebook on ebooks, we’ll share:
    1. Four quick routes to cool ebooks you can use today
    2. When ebooks make sense, and when they don’t
    3. Best practices for ebook creation

    Here are some important Dos and Don’ts you will find useful:

    Eric Nitschke is VP of Client Services and Managing Director at Launch International.  Eric uses his experience at Launch International to deliver a best-practices approach to client management, sales enablement, thought leadership, whiteboarding and channel development and enablement.  To read all blogs published by Launch International click here.

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