• Don’t Turn a Blind Eye to Websites

    Your organization’s website is more important than you might think. Eighty-two percent of BtoB journalists say companies without a website are less credible. Make sure you’re giving them what they need by including contact information, search capabilities, text documents and PDFs. Check out the infographic below to learn all about what makes a corporate website useful to business journalists. For more information about BtoB journalists and how they use the web, download your free copy of the 2011 Arketi Web Watch Media Survey here.

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