• B2B Community Sponsors Two Webinars: Marketing Analytics and “Dirty Data”

    The B2B Technology Marketing Community is sponsoring two new marketing webinars:  The first one entitled, “Using Data and Analytics to Improve Marketing Performance” is scheduled on October 1, 2013 (Register now: https://www.brighttalk.com/webcast/7489/87821 ).   The second is an demand webinar called, “Understanding the Impact of Dirty Data on Marketing ROI and How to Avoid It” (view the webinar here: https://www.brighttalk.com/r/FjM).

    “Using Data and Analytics to Improve Marketing Performance”

    Marketers are being inundated on all fronts on the topic of data – large and BIG. And the amount of data at our fingertips is growing. But it is the analytical skill and muscle that enables us to turn data into valuable customer insights that will allow you to optimize marketing and improve your customers’ experiences. Join us for this webinar if you are looking for proven strategies and techniques to leverage data and analytics to improve and prove your marketing capabilities, impact, and contribution.

    · Approaches for leveraging data and analytics to gain deeper customer insights
    · Optimizing customer-centric metrics to improve marketing performance
    · Keys to taking a more customer-centric approach to enrich the customer experience

    Join Laura Patterson, President and Founder, VisionEdge Marketing on October 1st at 11:00 am ET (10:00 am CT/9 am PT) for the webinar “Using Data and Analytics to Improve Marketing Performance.”  Register now: https://www.brighttalk.com/webcast/7489/87821.

    “Understanding the Impact of Dirty Data on Marketing ROI and How to Avoid It”

    Marketing makes large investments every month to acquire leads, yet lead data maintenance is often overlooked. On average marketing databases decay at a rate of 2% a month, that’s almost 25% a year! Join this webinar to learn more about the cost of carrying bad data and what marketing experts are doing to maintain healthy databases.  View the webinar here: https://www.brighttalk.com/r/FjM

    I hope you’ll enjoy the new marketing webinars!

    Holger Schulze is Group Owner of the 50,000-member B2B Technology Marketing Community on LinkedIn.

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