• What Your Prospects Want And Don’t Want From You

    Providing detailed, current information that speaks to your prospects’ pain points is crucial when building the long-term relationships that lead to technology purchases. In fact, tech vendors are particularly well positioned to advise prospects on how to solve their technology problems because they can draw from their experience with dozens or hundreds of implementations (or more) across their customer base.

    Yet many vendors squander this opportunity by failing to provide the kind of content potential buyers need, according to new UBM TechWeb research. Based on survey of 240 business technology decision makers conducted in March 2012, the new research sheds light on what prospects want—and what they don’t—when it comes to vendor content.

    Think you’ll find the data very interesting. Download the research brief now — and let us at CreateYourNextCustomer.com know what you think!

    Kim Moutsos is the Senior Editor of Custom Content at UBM TechWeb. UBM TechWeb is the global leader in technology media and business information.  UBM TechWeb Marketing Services deliver integrated marketing campaigns and programs including media solutions, lead and demand generation, events, online communities, content development and custom solutions.

    VN:R_U [1.9.7_1111]
    Rating: 4.5/5 (2 votes cast)
    What Your Prospects Want And Don’t Want From You, 4.5 out of 5 based on 2 ratings
    • LinkedIn
    • Facebook
    • Twitter
    • Google Bookmarks
    • Print
    • email

    Leave a Comment

    You must be logged in to post a comment.

Advertisement
Promotion
Gift Cards

Earn a $5.00 gift card every time you recommend a 5-Star service provider! Click here

Survey

For Sales Enablement professionals:

What is your Sales team's top enablement requirement from marketing?

Loading ... Loading ...
Job Board

Most recent job openings: