• Mind of the Engineer – Top 5 Marketing Myths

    Design engineers around the world are rightly credited with many of the world-altering technologies and devices we take for granted – from our mobile phones to our cars to the life-saving medical technologies we’ve grown to depend on. But just who are these engineers that are responsible for these technological miracles we’ve grown to depend upon? What makes engineers tick? What inspires and enlightens them? What challenges them? And how can marketers hone their messages to more effectively communicate with them?

    The 2012 Mind of the Engineer research study, which you can download here, gets inside the mind of the engineer. From the data, we pulled together a handy infographic of 5 misconceptions that will help you better understand how to market to engineers.

    Felicia Hamerman is the VP of Marketing for UBM Tech’s Electronics Group. She oversees the marketing operations and all activities involving communications, branding and promotion strategies, public relations and business development for the group, our services and the brands behind it. She is a new contributor to CreateYourNextCustomer.com, an online resource for tech marketing best practices insights and advice – and now UBM Tech’s overarching marketing communications platform.

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