• IT Brand Pulse Announces Storage IT Brand Leaders

    IT Brand Pulse, a trusted source of data and analysis about IT infrastructure, today announced the results of the March 2012 Brand Leader Awards survey. In this survey, respondents were asked which vendors they perceive as the leader in eight storage categories:  Fibre Channel HBAFibre Channel SwitchTape LibraryBackup SoftwareUnified StorageCloud BackupHPC Storage and IO Virtualization/PCI Sharing.  For each category, respondents chose the brand leader in Market, Price, Performance, Reliability, Service & Support, and Innovation.

    Highlights of the survey:

    In the inaugural Cloud Backup brand leader survey, respondents chose Amazon S3 as the winner in five of six categories, including Market Leader and Innovation LeaderCarbonite took the Price Leader position, while placing second in four other categories.  Dropbox, the Free Cloud Storage brand leader last month, placed second in Innovation while placing third in the Market and Price Leader categories.

    For the second consecutive year, IT Pros demonstrated strong brand preference for Backup Software from Symantec. In the March 2012 surveys, Symantec held a 38% margin above the closest contender in the Market Leader category and swept all six leader awards for the second year in a row. The survey revealed close competition for the second place slot between CommVault, with their Simpana software, and IBM, with their Tivoli Storage Manager. Both vendors placed second in three categories.  EMC lost some ground with their NetWorker since 2011, forfeiting the second place slot in the Market Leader category to IBM.

    “Symantec has long been trusted by customers of all shapes and sizes to address their data protection challenges,” said Danny Milrad, director of product marketing, Symantec Information Management Group.  “As data growth continues, our innovative approach to backup modernization will allow organizations to break the backup window with an integrated approach for physical and virtual backups, deduplication and snapshots, protecting data even as it continues to grow, removing complexities, and driving down costs. It is Symantec’s goal to help companies drive out 80 percent of their backup operating costs over the next three to five years.”

    In the first brand leader survey covering IO Virtualization/PCI Sharing, NextIO swept all six awards, including the Market Leader title, with a decisive 30% spread between first and second place. Xsigo placed second in every category, while Virtensys captured all third place positions.
    “NextIO is pioneering networking and storage solutions for data centers adopting top-of-rack architectures,” said Mike Heumann, Sr. VP, Worldwide Sales and Marketing. “The IT brand leader survey for IO Virtualization indicates that IT professionals are standing up and taking notice.”

    For the third consecutive year, QLogic secured the Market Leader award for Fibre Channel HBAs, along with leadership accolades in Price, Performance and ReliabilityBrocade made its first appearance on the HBA brand leaderboard by winning awards for Service & Support andInnovation; overtaking QLogic in both categories.

    “Following the November 2011 IT Brand Pulse Survey where QLogic captured both the Innovation and Price Leader categories for Converged Network Adapters, we are delighted to once again be recognized as the Market Leader in Fibre Channel HBAs for the third straight year,” said Chris Humphrey, vice president of corporate marketing. “The IT Brand Pulse survey validates our history of providing innovative and reliable I/O solutions that deliver new levels of flexibility and performance, such as our new FlexSuite adapters that combine 16Gb Fibre Channel and 10Gb Ethernet converged networking into a single-architecture design.”

    Quantum three-peated by taking the Market Leader award for Tape Libraries once again in the March 2012 survey. Quantum also walked away with brand leader awards for Price and Innovation for the third year in a row. IBM replaced Quantum as the leader in Reliability and Service & Support while tying with Quantum as the Performance leader. IBM also overtook fading tape brand Oracle/STK for second place in the Market Leader category.

    “Quantum has continued to build on our position as the #1 worldwide provider of tape automation, adding data availability, management and security enhancements,” said Eric Bassier, Director of Tape Products for Quantum.  “Along with our award-winning DXi disk backup and deduplication appliances and vmPRO solutions for protecting virtual machine data, our tape libraries are also part of a comprehensive data protection portfolio that provides customers with a broad range of leading options for meeting their storage needs.”

    For Fibre Channel SwitchBrocade and Cisco each won two categories outright, and tied for leadership in two categories. Brocade emerged as the Market Leader and Price Leader, while matching Cisco for the top spots in Performance and Innovation. IT professionals chose Cisco as the Fibre Channel switch Reliability and Service & Support leader.

    Riding on the mega-launch of its VNX series, EMC was chosen as Market Leader for Unified Storage for the second year in a row. EMC captured five of six categories with Dell winning the Price Leader award. A casualty of EMC’s popular new VNX series is NetApp. Despite pioneering Unified Storage Systems, NetApp lost its title as Innovation leader to EMC. NetApp secured second place in every category.

    EMC Isilon scored the Market Leader and Performance Leader titles for HPC Storage, along with three of the four remaining brand leader awards. Dell was selected as the Price Leader, while Hitachi Data Systems placed second in the Market Leader category and took third in two other categories. NetApp tied EMC Isilon for Service & Support leadership, and held the runner-up position as Performance Leader.

    About the Brand Leader Surveys

    IT Brand Pulse Brand Leader surveys are designed to measure the pulse of brand leadership in specific product categories. IT professionals respond to one survey covering various products. Within each product category, respondents choose the overall market leader, as well as the leader in price, performance, reliability, service and support, and innovation.

    About IT Brand Pulse

    IT Brand Pulse is a trusted source of data and analysis about IT infrastructure, including servers, storage and networking.

    • ·         IT Brand Pulse Labs - Test reports and product validation from hands-on testing.
    • ·         End User, Channel and OEM Research – Brand Leader, Technology, Product, and Customer Satisfaction surveys, as well as focus groups and custom research.
    • ·         Product Databases – Quarterly report for selected product categories with a database of commercially available products and their attributes.
    • ·         Market Shares and Forecasts – Quarterly reports with unit shipments, revenue, vendor market share, and forecast.
    • ·         Industry Analysis – IT Brand Pulse analysts publish reports and contribute weekly to leading industry publications including InfoStor, Network Computing, Seeking Alpha, Virtual Strategy Magazine and Zacks.com.

    With a dynamic background in writing, academic research, and online publishing and services, Tom Hammel serves as an analyst on IT Brand Pulse’s End User Research team. While closely tracking developments in the IT industry, Tom produces Brand Leader Survey reports and commentary on game-changing shifts in the market.

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    IT Brand Pulse Announces Storage IT Brand Leaders, 4.5 out of 5 based on 2 ratings
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