• E-Book: The 6-Step Plan to Fix the Sales Enablement Disconnect

    Many complaints from sales professionals stem from content overload or the wrong content, forcing them to take matters into their own hands.  This sales-marketing disconnect is costly and completely avoidable for IT marketing professionals who adopt a simple, 6-step plan.

    These steps form the core of a free E-book for content creators and sales enablement professionals: 

    1. Find out how customers buy

    2. Understand your own sales team

    3. Analyze the sales process

    4. Uncover what your salespeople are actually doing

    5. Map tools to the process

    6. Prioritize and get started!

    Once IT marketers understand what is really happening between buyers and sellers in the field and implement these steps, sales & marketing teams will be focused on the same goal: wining customers and keeping them for life.

    Download the FREE E-book, “6 Steps to Giving Your Sales Teams the Content They Need.”

    Eric Nitschke is VP of Client Services and Managing Director at Launch International.  Eric uses his experience at Launch International to deliver a best-practices approach to client management, sales enablement, thought leadership, whiteboarding and channel development and enablement.  To read all blogs published by Launch International click here.

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    E-Book: The 6-Step Plan to Fix the Sales Enablement Disconnect, 5.0 out of 5 based on 1 rating
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