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Demand Generation • Social Media Marketing
Social media and social sharing has become a way of life. But the channels, purpose and content across the board are very different. According to LeadTrail’s recent study of marketers’ activities on Twitter, one in three B2B Marketers on Twitter are sharing content from LinkedIn.
In fact, more than one-third of B2B marketers on Twitter shared content from LinkedIn during the study period, compared to 25% of digital marketers and 22% of marketing executives in the earlier studies.
While B2B marketers are apt to share content from LinkedIn, they’re less likely to share from Instagram or Foursquare. (Which makes sense when we think about how businesses are using Instagram or Foursquare for validation and awareness rather than thought leadership.)
Most marketers know that LinkedIn is the most widely used social network by B2B marketers, and that it is rated the most effective platform by B2B content marketers. But it’s still interesting to see the engagement levels on complementary social media platforms and how much content is shared between them.
Elsewhere in the study, results show that B2B marketers on Twitter are much more engaged with industry media than other marketers studied so far. Among B2B marketers’ 100 most popular shared content sources on Twitter, 62% were industry media, while 25% were mainstream media.
By comparison, the study of digital marketers showed 35% of the top sources shared being industry media, while the study of the broader marketing community indicated that only 32% of the top sources shared were industry media.
As a BtoB marketer, what are your social media preferences? Are you guilty of cross-sharing LinkedIn content to Twitter?
For more information, check out the Marketing Charts article.
Mary Rose Macaranas is Account Coordinator at Arketi Group, an integrated marketing consultancy that helps business-to-business organizations generate revenue and accelerate growth through intelligent strategy, branding, marketing and public relations. To view all company blogs go to Arketi Group blog site.VN:R_U [1.9.7_1111]Are You Sharing LinkedIn Content to Twitter?,
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