• Technology for the PR Industry to Watch in the Year Ahead

    What excites me most on the digital horizon for 2014 is that chief information officers now know their C-suite colleague, the CMO, and the CMO’s team is the largest IT spender in the enterprise.

    Sure to cause short-term friction in some organizations, I am confident the IT and marketing departments will find beneficial ways to work together to drive business value through blending technology and communications. Here are some technologies we are very bullish on in 2014:

    Marketing automation systems are delivering amazing results for marketing and PR teams.  Savvy communications pros are finding creative ways to leverage this technology to touch all areas of communications and all audiences, including prospect marketing, customer loyalty, customer care, and employee and stakeholder communications.

    Responsive website technology is ensuring the browsing experience is flawless, regardless of the device – desktop, laptop, tablet, or phone. In today’s constantly mobile-browsing society, a website experience that is clunky on a smartphone is a competitive disadvantage for b-to-b companies as much as for b-to-c organizations…

    This article was first published in PRWeek. To view the other technologies, check out the full article online.

    Mike Neumeier is Principal at Arketi Group. Arketi Group is a public relations and digital marketing firm that helps business-to-business technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation.

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