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CMO/Marketing Strategy • Market Research • Social Media Marketing
IT buyer behavior has been changing dramatically over the last few years. Buyers increasingly refuse to be interrupted by outbound marketing tactics. Content marketing has emerged as a highly effective strategy to engage the reluctant IT buyer who is actively searching for guidance and information before making a purchase. The purpose of content marketing is to engage IT buyers with compelling content (such as webcasts, videos, eBooks, white papers, blog posts, etc) to educate, inform, entertain, and guide IT buyers through each step in the buying cycle. And while you want to help buyers make informed decisions, your ultimate goal is to persuade buyers to select your solution over competing alternatives.
Take the 2011 B2B Content Marketing Survey: http://www.surveymonkey.com/s/b2bcontentmarketing2011
It may sound easy to create crisp definitions of market segments, buyer personas, and buying stages, and then to build compelling content for each relevant intersection of these three (or more) dimensions. However, the reality of implementing content marketing initiatives is a bit more complicated.
The B2B Technology Marketing Community is conducting a survey to better understand the state of content marketing in the B2B space in 2011, and to identify key challenges as well as new best practices.
All survey participants will receive an exclusive, free copy of the survey results before they are published to a broader audience.
The 2011 B2B Content Marketing Survey takes less than 5 minutes to complete –> http://www.surveymonkey.com/s/b2bcontentmarketing2011
Holger Schulze is an IT B2B marketing expert with over 15 years of success driving awareness, demand and revenue for international software and technology vendors. He is a passionate IT marketer and ubiquitous on the internet with five LinkedIn groups under his management, the largest being B2B Technology Marketing Community with more than 20,000 members, and a blog called Everything Technology Marketing. Holger holds an MBA from the University of Maryland and an MS in Industrial Engineering and Management from Hochschule für Technik und Wirtschaft in Berlin, Germany.VN:R_U [1.9.7_1111]Take the 2011 IT Content Marketing Survey...or Die!,
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