• Set 2012 Marketing Success Goals Now

    Hall of Fame catcher Yogi Berra once said, “If you don’t know where you are going, you’ll end up someplace else.”

    Mr. Berra was famous for his way with words, and he makes a great point. If your business doesn’t have an end or goal in mind, who knows where you will end up.

    Timing. As we approach the end of 2011, if you haven’t started planning for next year, I suggest you drop everything and urgently complete this very important task, right now. As we look at next year, I recommend the goal setting process start no later than September. By doing so, leaders will have more time for this key assignment. I believe the sooner the planning process begins the better chance leaders have to consider, ponder, decide, prepare, organize, and communicate the most important results that must be achieved over the following twelve months.

    Alan E. Hall is the founder, former CEO and chairman of MarketStar Corporation, a global outsourced sales and marketing company. He also is a co-founding managing director of Mercato Partners, a regionally focused growth capital investment firm, and the founder of Grow Utah Ventures.  To read more blogs, please visit this link http://www.marketstar.com/blog/#.TuoY1GOzFEo.

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