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CMO/Marketing Strategy • Infrastructure Software • Market Research
InformationWeek Reports survey respondents continue to say that changing, upgrading and optimizing their existing enterprise apps is their biggest challenge in 2012. But while the challenges IT pros face remain the same, one change we are seeing is that businesses are increasingly avoiding customization. That’s for good reason, though, as customized apps are more difficult to deal with, particularly when you’re upgrading them.
For their part, vendors are offering more alternatives to customization, providing ways to configure applications for particular needs and industries when they’re initially deployed. But configuration isn’t always the best answer. In some cases, configuration options are getting so numerous and layered that they present challenges of their own.
This report examines the two approaches to fine-tuning enterprise applications and helps identify the best practices that help IT executives decide whether to customize or configure. Tech marketers, get a pulse on what IT pros views and concerns are regarding enterprise application changes.
Angela Lee-Moll is the Marketing Director for UBM TechWeb’s InformationWeek Business Technology Network, where she leads the strategic market growth and brand positioning, InformationWeek Financial Services and InformationWeek Healthcare. UBM TechWeb Marketing Services deliver integrated marketing campaigns and programs including media solutions, lead and demand generation, events, online communities, content development and custom solutions.VN:R_U [1.9.7_1111]Research: 2012 Enterprise Applications Survey,
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