• Podcast: The New World of Media & Marketing

    The internet has changed business media forever. Social media, self publishing tools, search, and a variety of other technologies have transformed how business and technology professionals consume content and information. As a result, business media companies have had to radically transform their businesses. Along the way, some media companies have collected a lot of data and learned a lot about new behaviors and patterns that professionals are exhibiting today.

    During a Focus roundtable that took place on May 4th, UBM TechWeb CMO Scott Vaughan shared his thoughts on:

    • How IT and business professionals are consuming information and media today
    • What media companies did to deal with these new content consumption patterns
    • What marketers can learn from the B2B media companies that have navigated this market transition

    Listen to this 45 minute podcast for some great insight and advice on how to market and engage business and technology professionals.  Listen now.

    Winnie Ng-Schuchman is the VP of Marketing for UBM TechWeb’s InformationWeek Business Technology Network. UBM TechWeb is the global leader in technology media and business information.  UBM TechWeb Marketing Services deliver integrated marketing campaigns and programs including media solutions, lead and demand generation, events, online communities, content development and custom solutions.

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    Podcast: The New World of Media & Marketing, 4.5 out of 5 based on 2 ratings
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