• “Open Vistas” Tops Magic Quadrant for Marketing Jargon

    Streamline business processes. Enhance workflow. Increase visibility. Do these phrases really mean anything? Let’s face it – ERP, CRM and accounting system vendors talk a lot of nonsense about their products. Inspired by Gartner‘s magic quadrants, I’ve decided to put this marketing jargon in its place. The quadrant below classifies the most common phrases, sorted by degree of overuse and lack of meaning. Link to the interactive chart to see my snarky comments.

     

    Note that we find a lot of straight-up gibberish, a fair amount of creative garbage (my favorite), a little bit of acceptable marketing, and no helpful description whatsoever. No wonder the software selection process is so grueling. But hey, that’s what we’re here for – to dig through all the fluff. So, what methodology did I use, you ask? Well… it was purely subjective.

    Visit his blog to see the full post: A War of Enlightenment Against Marketing Jargon.

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    "Open Vistas" Tops Magic Quadrant for Marketing Jargon, 4.5 out of 5 based on 2 ratings
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