Select your field of interest to join your peers in exploring IT marketing trends, ideas, insights, and resources worldwide. You must Register to participate in interactive features.
Advertising • CMO/Marketing Strategy • Mktg Communications
Streamline business processes. Enhance workflow. Increase visibility. Do these phrases really mean anything? Let’s face it – ERP, CRM and accounting system vendors talk a lot of nonsense about their products. Inspired by Gartner‘s magic quadrants, I’ve decided to put this marketing jargon in its place. The quadrant below classifies the most common phrases, sorted by degree of overuse and lack of meaning. Link to the interactive chart to see my snarky comments.
Note that we find a lot of straight-up gibberish, a fair amount of creative garbage (my favorite), a little bit of acceptable marketing, and no helpful description whatsoever. No wonder the software selection process is so grueling. But hey, that’s what we’re here for – to dig through all the fluff. So, what methodology did I use, you ask? Well… it was purely subjective.
Visit his blog to see the full post: A War of Enlightenment Against Marketing Jargon.VN:R_U [1.9.7_1111]"Open Vistas" Tops Magic Quadrant for Marketing Jargon,
Leave a Comment
You must be logged in to post a comment.
Earn a $5.00 gift card every time you recommend a 5-Star service provider! Click here
For Market Research professionals:
Security's top-rated vendors:
Most recent job openings:
- Posted May 4 Senior Product Marketing Manager/Mobile Category Symantec Mountain View, CA, USA
- Posted May 4 Senior Product Manager (741739) Microsoft Corporation Redmond, WA, USA
- Posted April 27 Director of Field Marketing Confidential Belcamp, MD, USA
- Posted April 27 WW Field Marketing Operations Manager Microsoft Redmond, WA, USA
- Posted April 27 Marketing Operations Sr. Advisor Dell NH, Nashua, USA