• IT Execs S-t-r-e-t-c-h Competitive Ethics

    Technology executives are more cutthroat in collecting competitive intelligence than most industries based on a survey of executives at 104 companies conducted by Fuld & Co., a competitive-intelligence consultant based in Cambridge, Mass.  The results, reported in the March 7, 2011 Wall Street Journal article, “Finance and Tech Signal Bold Attitudes on Ethics,” puts Technology execs ahead of (or behind?) peers in manufacturing, goverment, education, healthcare and pharmaceutical industries in terms of what types of competitive intelligence activities are “normal,” “aggressive,” “unethical,” or “illegal.”  Only financial services executives were cited as more aggressive than technology execs in pursuing competitive intelligence. 

    Scenarios in the survey included whether it was all right for the executive to remove his identification badge during a trade show to disguise his identity and if it was right to sign up for an interview at a rival company’s job fair to see what they could learn from a recruiter. 

    According to Fuld & Co, some factors influencing executive responses by industry may be regulatory scrutiny, clear ethical guidelines, risk-taking cultures and sensitivity to public perceptions.   One-third of companies do not have information-collection guidelines.

    Link here for the Wall Street Journal article, “Finance and Tech Signal Bold Attitudes on Ethics.”

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