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CMO/Marketing Strategy • Demand Generation • Market Research
With more than 50 marketing and PR executives, the sixth annual Technology CMO Roundtable revealed best practices, learnings, questions and – most importantly – actionable insights. Attendees completed a survey about their marketing plans for 2013, and were asked, “In 2013, do you expect to do more, less, or about the same of the following?”
Categories included video, lead generation/nurturing, content marketing, thought leadership and website enhancement, and the majority of respondents plan to do more of these activities. For more information, download your free copy of The Outlook for Business-to-Business Technology in 2013.VN:R_U [1.9.7_1111]Infographic: The 2013 Marketing Mix,
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