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CMO/Marketing Strategy • Demand Generation • Social Media Marketing
UBM Tech’s latest infographic, “By The Buy On The Fly,” is a lighthearted take on the factors that influence the IT purchasing process. Tech buyers and marketers would be wise to “get their heads out of the sand” and read on to learn how to deliver optimal information for their customers’ needs.
The infographic was shaped by the results of UBM Tech’s 2013 IT Buying Triggers – How Tech Purchases Are Ignited, which provided insight into the complex enterprise organizational purchase process. The research is based on technology buying triggers of 730 business and technology professionals involved in the purchase process for technology products and services such as security, networking, data center, software-as-a-service, enterprise software and/or wireless mobile technologies at their organizations.
This infographic is yours to use in your blog, presentation, or simply for your reference.
Winnie Ng is the VP of Marketing for UBM Tech’s Business Technology Media Group, and is responsible for driving the network’s marketing strategy, brand and product messaging, as well as demand and lead generation. She is the founding publisher of CreateYourNextCustomer.com, an online resource for tech marketing best practices insights and advice – and now UBM Tech’s overarching marketing communications platform.VN:R_U [1.9.7_1111]Infographic: 5 Major IT Purchase Process Influencers,
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