• Four Traits of Successful IT Marketing Professionals

    Survey participants offered advice on what are the most important characteristics of a successful technology marketer today.  The majority of responses fell into four major categories:  knowledge, communication, versatility and risk-taking. Surprisingly, creativity received only one mention.

    The results mapped closely to a Nov. 18, 2013 article in The Wall Street Journal entitled, Must-Have Job Skills in 2013.  The article cites four skills “for employees who want to get ahead…win a promotion or land a job next year”: clear communications, personal branding, flexibility and productivity improvement.

    For the 2013 Technology Marketing Productivity Survey, these are specific recommendations from participants:

    1.Be Knowledgeable – Understanding the increased complexity of the market; understand social media; know your customer and the buying process; know the competition.
    2.Communicate Well – Be able to explain  products and benefits; influence others; create content; create compelling messaging; take the complex and make it simple; be able to tell a story well.
    3.Be Versatile – Deal with change, multitask, be a quick study; use all available tools , vehicles and channels;  Create campaigns, measure their impact, report results; add value, contribute to pipeline and meet budgets.
    4.Take Risks – Be willing to try new tactics and challenge the status quo.

    The 2013 Technology Marketing Priorities Survey was commissioned by UBM Tech’s CreateYourNextCustomer.com and executed by IT Marketing World to deliver foundational data as it relates to the priorities and skillsets of today’s modern technology marketers.

    Michelle Novy is co-founder and editor of IT Marketing World, a community where the industry’s brightest minds share actionable best practices.

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