• CMO Spotlight: Steve Daheb at Blue Coat

    In 2010, the CMO Institute named Blue Coat’s Steve Daheb as one of the year’s Top Ten CMOs. CreateYourNextCustomer.com sat down with Steve to get his approach to integrated marketing, insights into how the company is competing with the “big dogs” and why the voice of the customer is part of the company’s DNA.

    Steve joined Blue Coat as Chief Marketing Officer and Senior Vice President in 2010, bringing to the company in-depth expertise in building markets, increasing brand awareness and aligning marketing initiatives with sales goals. In his role, he is responsible for unified global marketing and communications. View the three-part video interview which include several examples of successful marketing programs at work.

    Episode 1 of 3: CMO and SVP of Blue Coat On Authentic vs. Corporate Messaging and the Power of Video

    CMO and SVP Steve Daheb of Blue Coat talks to UBM TechWeb CMO Scott Vaughan on integrated marketing with authentic messaging, marketing segmentation and the power of video.

    Episode 2 of 3: CMO and SVP of Blue Coat On Competing With The Big Dogs

    CMO and SVP Steve Daheb of Blue Coat on going from a public to private company and how a mid-size company can successfully competes with the big dogs.

    Episode 3 of 3: CMO and SVP of Blue Coat On The Voice Of The Customer

    CMO and SVP Steve Daheb of Blue Coat talks to UBM TechWeb CMO Scott Vaughan about why the voice of the customer is part of the company’s DNA.

    Angela Lee-Moll is the Marketing Director for UBM TechWeb’s InformationWeek Business Technology Network, where she leads the strategic market growth and brand positioning, InformationWeek Financial Services and InformationWeek Healthcare. UBM TechWeb Marketing Services deliver integrated marketing campaigns and programs including media solutions, lead and demand generation, events, online communities, content development and custom solutions.

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    Rating: 4.5/5 (2 votes cast)
    CMO Spotlight: Steve Daheb at Blue Coat, 4.5 out of 5 based on 2 ratings
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