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CMO/Marketing Strategy • Mktg Communications • Social Media Marketing
Being able to prove the ROI of social media is vital in order to maintain credibility, and gather the needed financial support for this business critical investment.In a survey of 140 social strategists by Altimeter, accountability reigns supreme, with respondents indicating that the greatest challenge for increasing investments and driving social and digital marketing success is “Measurement and ROI” (42%).
The Bottom Line
The Great Recession and continued financial malaise have created an environment where economic justification is required on all significant investments – a condition called Frugalnomics.
ROI Measurement is critical for maintaining continued investment and growth in social marketing. Saavy marketers are implementing better measurement to address Frugalnomics – quantifying the true value of social marketing efforts to ever more frugal / skeptical executives.
As a result, the top priority indicated for 2011 is Creating ROI Measurements (48%).
Tom Pisello, The ROI Guy, and Chairman and Founder of Akonna, has been developing measurement software for ROI and economic justification for the past 20 years. Tom’s newest creation, Akonna, is an emerging Saas provider for measuring, proving and improving the ROI of marketing campaigns and social media efforts. For more information about Akonna, please visit www.akonna.com.VN:R_U [1.9.7_1111]#1 Social Issue: Measuring ROI,
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